Yesterday afternoon Google’s search engine results page (SERP) included clickable menus for select websites.  Here is a screenshot: If you click on a menu item, it loads another group of links.
Why would Google include menus in its search results and what are the implications for searchers, advertisers, and website owners?
First, these menus produce a better experience for searchers. You can quickly find the most relevant pages from within Google’s search results.
This saves you time. This feature also benefits advertisers and Google. If users are spending more time browsing Google’s search results they are probably more likely to see and click on a sponsored result. Higher click-through rates on ads equates to more revenue for Google.
When many websites start to pop-out, web designer must think how to make creative and unusual layouts to orient the increasing web traffic. Creative designs is demanding you to break down the conventional chain and walk into the new creative layouts.
So you’ve just taken some killer photos with your new DSLR, or you captured a great video with your iPhone — what’s next? While it feels natural to just post media quickly to your FacebookPage, sometimes great photos or video need their own home in the form of a personal website.
But on the other hand, it’s not easy to make a website layout that complements the rich media. In order to make a great website, professional web designers take advantage of mockup tools to analyze layout, design and functionality. Taking advantage of these applications (some of which are 100% free) is a wise move — especially if you’re interested in creating a professional website for your photography or video.
When coding a website, making use of existing code snippets can be a great time-saving practice. It could be your own snippets that you keep and re-use, or you can benefit by using snippets that have been shared by other developers.
From the original article: "Many SEOs are now finding themselves faced with the task of doing fairly complex data analysis to improve their search strategies, and Excel adequacy is not quite enough.
With this document I intend to share some of the most valuable aspects of Microsoft Excel for the SEO. It is far from an exhaustive look at everything that can be done with Excel, but hopefully a strong foundation for the SEO’s toolkit.
So if pivot tables, IF statements, absolute references and nested functions make you scratch your head, read on..."
According to data reported in 2011 by W3Techs, WordPress is used by 55.0% of all websites with a known content management system. This represents 17.3% of all websites. Yoast.com reports that 72.4 million websites are built on WordPress. Besides it’s SEO-friendliness and relative ease of use, perhaps the most alluring quality of WordPress as a CMS is the multitude of available plugins that can customize a website and add dynamic functionality.
Here are a few plugins that can help fill in any functionality gaps and improve the overall performance of your WordPress website.
CSS-Tricks operator Chris Coyier has left his full-time job and wants to fully invest in his site. First step, redesign. And as you’d expect, he wants to screencast the whole thing but only to backers of his Kickstarter project.
Robin Good: If you are considering adopting a web design responsive solution to make your web site fully compatible with any type of screen and mobile device, you may want to give a good read to this excellent guide by Slavik Volinskion SEOMoz, which highlights all pros and cons of adopting this approach. Both from a design-usability and from a SEO viewpoint.
SEOMoz: "Responsive design is not a one-size-fits-all solution to mobile.
According to the author of the Responsive Web Design book, Ethan Marcotte:
"But most importantly, responsive web design isn't intended to serve as a replacement for mobile web sites. [...] And as a development strategy, it's meant to be evaluated to see if it meets the needs of the project you're working on."
A/B testing is used far too often, for something that performs so badly. It is defective by design: Segment users into two groups. Show the A group the old, tried and true stuff. Show the B group the new whiz-bang design with the bigger buttons and slightly different copy. After a while, take a look at the stats and figure out which group presses the button more often. Sounds good, right? The problem is staring you in the face. It is the same dilemma faced by researchers administering drug studies. During drug trials, you can only give half the patients the life saving treatment. The others get sugar water. If the treatment works, group B lost out. This sacrifice is made to get good data. But it doesn't have to be this way.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.