Learn how to avoid the most common web design mistakes. We visit a number of different websites every day, some of them we visit regularly, some we never look back at but many a times we come across a site with a web design that is just..
Building a strong content strategy for ecommerce sites is a challenge both from a creative perspective and also from a scalability perspective - no matter (Content Strategy Framework for Ecommerce Websites | Branded3
This year $1.17 billion was spent on Cyber Monday, marking the heaviest online spending day in history. That’s a lot of capitol being exchanged exclusively online (in terms of Furbies, it’s about 19,500,000, in case anyone was wondering).
Inevitably, in the thick of the commercial maelstrom known as The Holiday Season, concepts like Path-to-Purchase are gaining an almost reverent focus. The point of a Path-to-Purchase concept is that it puts a consumer’s buying experience into a framework that marketers can manipulate and ultimately intercept at specific stages with their most influential tactics. Though these frameworks differ, there are certain and practical dogmas in optimizing an ecommerce strategy through competitive intelligence. Several from our downloadable white paper are listed below...
Magento is the eCommerce software platform for growth that promises to revolutionize the industry. Its modular architecture and unprecedented flexibility means your business is no longer constrained by your eCommerce platform.
Check out this great infographic created by the team at CMO.com , which explains how blogs, social media and online communities can help increase customer acquisition for many companies. (Infographic: What is Content Marketing?
More and more businesses are buying and selling products and services via the Internet. This practice is commonly referred to as eCommerce. eCommerce involves many different technologies including online transactions, funds transfer, and electronic data exchange. As eCommerce because a mainstream part of life, businesses must get on board and make sure their customers have smooth transactions when purchasing products online.
Here are 12 eCommerce best practices you need for a solid digital marketing strategy:
When a customer creates an online profile on your website to purchase your products or services, allow them to use their email address instead of a creating a username. It’s easier to remember and always unique.Use breadcrumbs on your website to help customers know where they are in your online store. Amazaon.com uses this process so you know it’s good.Ensure that your contact information is always available and easy to see. This way as soon as a customer has s question or concern, he or she can get in touch right away.Add a visible search field that is accessible from each page of your website, especially your ecommerce section. Your customers need to find the products and services they are looking for. Make it easy for them.Add a recommended items and related products feature to the eCommerce section of your website. This practice can lead to more sales as customers see related products and services.Make sure you have calls to action strategically placed on your website. These can include promotions, deals, campaigns, etc. A well designed graphic with a call to action can go a long way when it comes to increasing sales on your eCommerce site.Consider adding relevant security badge images to your website. Some people still consider online shopping as a dangerous practice and well placed badges will ease the mind of a worried shopper. This is a great way to build trust on your eCommerce site.Break up the ordering process into smaller bite sized pieces. Online purchases can be a long-winded process. Creating smaller steps that allow the customer to see where they are in the process helps.Did you know that the majority of customers that abandon purchases do so during the order process? One way to help prevent this is to add copy to each order page that answers potential questions and builds credibility.Make sure that the cart and its contents are visible at all times. Customers like to feel in control of their purchases and this practice helps.Another eCommerce best practice is to show all fees in the shopping carts. We all hate hidden fees so be as transparent as possible at all times.It’s imperative that customers see a confirmation page before confirming their order. This allows them to review their purchase and make changes as necessary. Make sure this page allows people to easily make edits and re-calculate their total cost.
We all know that happy customers turn into repeat customers. Creating a user friendly eCommerce site will help keep your customers happy and coming back for more. Because each business is unique, eCommerce sections should be tailor made to best meet their needs and objectives.
Small Business Trends Multi-Screen Ecommerce Strategy: Beyond the Single Shopping Screen Small Business Trends With the emerging growth of technology, we all are becoming screen jugglers. Our preference changes within a wink of an eye.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.