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Penguin 4.0 Update

Penguin 4.0 Update | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
Last month, Google unveiled an update to one of its key SEO algorithms called Penguin. This algorithm was first launched back in April 2012 to combat those using so-called ‘black hat’ SEO techniques that violated Google's Webmaster Guidelines. It demoted sites that were buying links or obtaining them through certain networks in order to boost their SERP rankings.
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Reasons To Be Creative Conference

Reasons To Be Creative Conference | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
Last week our design team headed off to the yearly Reasons To Be Creative 3 day web conference in Brighton. This may sound.. And feel! Like a 3 day jolly, and really it is, but this relaxed meeting with other agencies and like minded individuals combined with an inspiring set of speakers makes for very relevant learning.
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The Rise of Instagram

The Rise of Instagram | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
I wanted to see how easy it was for small businesses to grow followers on Instagram without the input of a marketing resource. Aside from my role at Infotex I am a digital artist, I sell limited edition prints and commissions so for this experiment I featured my Instagram around my small business as an artist.
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Why Pokemon GO May Be A Great Marketing Tool For Local Businesses

Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
Following the long-awaited arrival of Nintendo and Niantic’s Pokémon Go app to the UK market and after taking America, Australia and New Zealand by storm, there will be a lot of people asking what all the fuss is about. When really, if the momentum and social movement continue to grow as the current alarming rate, the real question people should be asking is how will this affect my business.
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Forget Flying Cars, Manned Drones Are The Future

Forget Flying Cars, Manned Drones Are The Future | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
I’ve always had a dream, a dream to shrink myself down to the size of a TV remote, jump in a drone, sit back and let it take me to my destination. Well now this dream has become reality, not with the invention of body shrinking technology, but with the first manned drone.
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51Degrees - Progressive Web Apps

51Degrees - Progressive Web Apps | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
The second part of the 51 Degrees event was about the emergence of Progressive Web Apps an alternative to both Native Apps and Mobile Websites, reigniting the native v. web app debate once more
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Don’t Get Reeled In By Spear Phishing

Don’t Get Reeled In By Spear Phishing | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
In the year of 2016 we are encouraged to share everything. Our social media profiles can paint an impressively accurate representation of how we appear to our friend’s and co-workers. Alongside technological advancements comes a darker parallel of cyber-security fraud that you and your business need to be aware of.
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Why You Shouldn’t Panic Over Google Removing Right Hand Ads

Why You Shouldn’t Panic Over Google Removing Right Hand Ads | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
On the 19th February, Google removed the right side rail of text PPC ads across all of its Search Engine Results Pages (SERP’s). Now four search queries will appear at the top of the page with the rest of the side ads being repositioned to the bottom of the page. An obvious result of this change is that organic results will appear lower down on the page, which will inevitably drive up click prices and this has worried digital marketers.
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What Can Employee Advocacy Do For You?

What Can Employee Advocacy Do For You? | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
Marketing in 2016 poses so many difficulties. A decent social media presence is the current ‘must have’ within marketing and it should be now commonplace to find all of your competitors regularly posting on a variety of platforms. With ever-increasing competition how can you get your voice heard in such a saturated market? Try Employee Advocacy.
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How I Tripled My Instagram Following In A Week

How I Tripled My Instagram Following In A Week | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
I wanted to see how easy it was for small businesses to grow followers on Instagram without the input of a marketing resource. Aside from my role at Infotex I am a digital artist, I sell limited edition prints and commissions so for this experiment I featured my Instagram around my small business as an artist.
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Getting Images Ready for Web Use

Getting Images Ready for Web Use | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
Ensure your images are quick to download without sacrificing quality with this quick guide.
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5 Tips on How To Rank Well on Google For Local Search

5 Tips on How To Rank Well on Google For Local Search | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
You may not have noticed it but Google revealed some information on how to improve your local ranking on their My Business help page. It’s rare for Google to divulge the secrets to their local search algorithms so here we list the top 5 tips to improve your local SEO ranking.
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From here to maternity...

From here to maternity... | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
The process of returning to work after having a baby, can fill a woman with a mixture of nervousness and excitement. On the one hand, you have the difficulty of co-ordinating your childcare, anticipating your child's emotional and learning needs not to mention the sheer effort of organising the family diary. On the other hand, you have the potential to gain some of your identity back through returning to work, and have the excitement and personal fulfilment of working on projects again as well the enjoyment of working with colleagues who appreciate your contribution as a co-worker.
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The Logo Revolution

The Logo Revolution | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
I have a confession – I have a minor obsession with logos. Perhaps it’s all the time I have spent with designers, or being married to one – but I love the meaning behind logos and the affect a small icon can have on people. The past couple of years have seen a number of brands alter their logo, but why did these companies change their already well-known brand symbol?
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51Degrees - Accelerated Mobile Pages

51Degrees - Accelerated Mobile Pages | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
Recently some of our team were at a great talk put on by 51Degrees. Aside from a good opportunity to chew the cud with others in the industry and keep abreast of our fast paced world. The discussion focused on 2 topics that seem to be on the tip of everyone's tongues at present. Here we discuss the first of those topics - Accelerated Mobile Pages.
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Google Are Tweaking Mobile-Friendly Site Rankings Up Again

Google Are Tweaking Mobile-Friendly Site Rankings Up Again | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
Google announced  in May they will be rolling out an algorithm update. This change will help "users find even more pages that are relevant and mobile-friendly". This is an increase to an algorithm change made last May to favour mobile-friendly sites.
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How Can Content Management Work For You?

How Can Content Management Work For You? | Our Work | Scoop.it
Read the latest news and articles written by Infotex. Coving a range of subjects such as, web design, latest technology, digital marketing, industry trends and much much more.
Infotex 's insight:
Most people will associate estate agent websites with an infinite catalogue of dreams – well, listings of potential new homes to be more precise. Despite content’s perhaps inconspicuous nature, getting content that will capture and keep your customer interested is paramount to your business. So is this something you are doing right?
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Ecommerce, Web Marketing & Web Development - Infotex

Ecommerce, Web Marketing & Web Development - Infotex | Our Work | Scoop.it
Web Design Suffolk, Yorkshire & London, providing web marketing support for your web site
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