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Pinterest Etiquette | Social Media Today

Pinterest Etiquette | Social Media Today | Web Design | Scoop.it
To look professional on pinterest, you need to follow the written and unwritten rules. Many people are unaware of what you should and shouldn't do in terms of Pinterest etiquette. So in this article I will give you an outline of the major do's and dont's for your Pinterest page.
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Great Small Business Logo Design | Social Media Today

Great Small Business Logo Design | Social Media Today | Web Design | Scoop.it
There are a number of different routes to take when it comes to actually putting proverbial pen to paper. If you have it in the budget, working with a professional designer can definitely be worthwhile. Even finding someone finishing up a design degree at your local college is a great option.
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Blogging How-To Posts | Tips | Social Media Today

Blogging How-To Posts | Tips | Social Media Today | Web Design | Scoop.it
To help your business become an online authority in your industry, here’s a list of our top 10 blogs on blogging that will surely help your business reach its content production goals.
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Manage Your Social Media in 34 Minutes | Social Media Today

Manage Your Social Media in 34 Minutes | Social Media Today | Web Design | Scoop.it
Facebook, Twitter and LinkedIn are the trifecta of social media — at least for small businesses and agencies — and while it’s easy to get sucked into any of them for hours at a stretch, you can manage them in much less time with some planning and the right social media management tools.
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5 Tools to Simplify Twitter

5 Tools to Simplify Twitter | Web Design | Scoop.it
The following are five of my absolute favorite Twitter tools to save you time and energy, and let you get back to running your business.
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Website Modernization: 5 Best Practices

Website Modernization: 5 Best Practices | Web Design | Scoop.it
Given the remarkable growth in social media, mobile devices and apps over the past five years, traditional websites may seem passé and maybe even a bit quaint and antiquated. But for most organizations they remain their primary digital presence.
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How to blog when you just don't have the time | Social Media Today

How to blog when you just don't have the time | Social Media Today | Web Design | Scoop.it
For small businesses and solopreneurs, blogging couldn’t be more vital in terms of helping you to stand out as an expert in your niche, and consequently, attract the right traffic to your website. We call this technique "The Top of Your Marketing Funnel."
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LinkedIn Company Pages You Should Copy

LinkedIn Company Pages You Should Copy | Web Design | Scoop.it

They say imitation is the sincerest form of flattery, and unless it's a very sarcastic impression of your company's CEO, that's probably accurate.

It's very hard to have an interesting LinkedIn company page because the social media network is so business-oriented. Everyone on LinkedIn is there for a reason, which usually involves networking, looking for a job, or learning something new.

What does your LinkedIn company page look like? A great LinkedIn company page does three things: it knows its audience, it serves an important function for them, and it accurately reflects the organization's brand.

Check out these examples of amazing LinkedIn pages and feel inspired.

1. Apple

 

Everyone knows Apple. They know what they make. They know what they represent. And their LinkedIn page is a reflection of that.

Their banner is so, so simple. Lots of white space, the brand messaging isn't a primary tagline, and the logo is almost an afterthought. Look at this atrocity and see why one is a luxury brand that everyone loves and one is...not.

What's amazing about Apple is that their product is so well-known that even the tip of the charging plug is instantly recognizable to most people. No one's ever heard of this major brand's primary product despite funneling millions of dollars into marketing.

Apple just gets it. This message works because it's not primary. It honors an achievement most would overlook, an achievement by someone that probably was in charge of nothing but had a great idea.

And that's what Apple is all about. They were underdogs. They failed. But by inspiring and learning and growing, they rose to the top and created a product that was not just iconic but that transformed the tech industry. And they they did it again. And again. And again.

2. Kellogg's

I have to confess that part of the reason why I included Kellogg's was because they were recognized by LinkedIn as one of the best company pages. And honestly, there aren't that many great pages - most brands are safe and boring or use generic stock photography.

I love this page for two reasons: the first is because they post primarily information about open positions, which, let's face it, is way more useful than posting information about their products.

But the reason why I really love this page is the photography. The dad could really be a dad. He's not a model, he's just a normal guy. He's wearing a stretched out white undershirt and he looks like he just woke up.

And his son is looking through the cereal box at him. Who knows what he's imagining? People buy Kellogg's cereal because it tastes good and because it's inexpensive. But Kellogg's is really about the little family experiences that don't seem special at the time but become cherished memories long after. When his kid's all grown up, he's going to miss these moments. Kellogg's is about family and it's about imagination and it's about the simple things in life. This photographer nailed it.

3. TOMS

We've written about them before - they're a brand we admire because they offer a great product and make a difference in society.

And that's a part of their brand and a part of their identity. So why not lead with that? Expecting to see a smiling model wearing a pair of shoes? NOPE! Because that's not what TOMS is about. At this point, their product, as great as it is, is almost secondary. Lots of companies sell inexpensive, comfortable shoes. But there's only one TOMS.

4. Virgin Media

Virgin Media's page is perhaps the most flawed among those I've included. While the page description tells a compelling story, it's very long, and perhaps unclear to someone unfamiliar with the many divisions of the Virgin Group may not be able to tell right away what they do.

That being said, the Virgin brand is best known for being unconventional and not adhering to the standards of conformity. Pictured is endorser Usain Bolt and his family (who you can see in their television spot, as well). LinkedIn is typically a very serious place with no room for joking around. But Virgin has never been a company that accepts the status quo.

5. Warby Parker

Warby Parker is one of my favorite brands, and their site is often used as a source of inspiration for our creative team for their ability to create a great brand experience that creates brand advocates. They offer a great product, great customer service, their site is well-designed, and their copy tells a story. And, like TOMS, philanthropy is part of their mission: for every pair of eyeglasses they sell, they donate a pair to someone in need.

What really sets them apart is that you just get them right away. Their LinkedIn page banner simulaneously communicates style, creativity, and European-style class, while their description explains in one sentence what they're all about: Warby Parker is a transformative lifestyle brand with a lofty goal: to offer designer eyewear at a revolutionary price while leading the way for socially-conscious businesses. 

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Take Advantage of Twitter’s New Layout | Social Media Today

Take Advantage of Twitter’s New Layout | Social Media Today | Web Design | Scoop.it
Tweets that are shared often now get more page real estate and appear larger on a Twitter account’s timeline. Brands looking to attract more retweets and keep users on their pages need to optimize their tweets for maximum tweetability. But how? Pay attention to what your followers are tweeting about, and use those key words.
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Get your Business Visible on Facebook

Get your Business Visible on  Facebook | Web Design | Scoop.it
What at one time was considered to be free, has blossomed into something more closely resembling traditional paid advertising,
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Video Production on a Budget | Operation Cost Cut

Video is an extremely popular & effective way to promote your business's product or service - we look at 3 companies who offer cheap video production
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A Profitable Niche Blog In 7 Days | Social Media Today

A Profitable Niche Blog In 7 Days | Social Media Today | Web Design | Scoop.it
These are 7 steps to create a profitable niche blog in 7 days. If you are struggling to make money with your blog, these steps are worth following. You don’t need to complete these steps in exactly 7 days, but they can really guide you to achieve your goal in your blogging business.
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Your Local Business on Google | Social Media Today

Your Local Business on Google | Social Media Today | Web Design | Scoop.it
Not everything in the world of Digital Marketing and SEO costs a fortune. Google offers a lot of help to local business owners for Free – just look at tools like Google Analytics, Google Webmaster Tools and all the advice they give to webmasters via channels like Matt Cutts and Webmaster Tools Videos.
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Great Small Business Logo Design | Social Media Today

Great Small Business Logo Design | Social Media Today | Web Design | Scoop.it
There are a number of different routes to take when it comes to actually putting proverbial pen to paper. If you have it in the budget, working with a professional designer can definitely be worthwhile. Even finding someone finishing up a design degree at your local college is a great option.
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Social Media to Site Traffic | Social Media Today

Social Media to Site Traffic | Social Media Today | Web Design | Scoop.it
Without thinking about it, many people automatically link their social media sites to their website's home page. If your home page, like many others, is cluttered and overwhelming, this strategy will set you up for failure. David Risley of Blog Marketing Academy suggests driving traffic to a more valuable page that will immediately engage visitors.
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The Worst Mistake Ever for Businesses

The Worst Mistake Ever for Businesses | Web Design | Scoop.it
A lot of businesses try -- and fail -- at launching content marketing campaigns and suffer the consequences. Don't make these mistakes if you want to succeed.
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Double Your Website Traffic | Social Media Today

Double Your Website Traffic | Social Media Today | Web Design | Scoop.it
One huge question: Why should I start a blog? There are so many reasons to start a blog that it’s hard to know where to begin. I can’t cover all of the reasons in one article so I’m starting with one really important one: Blogging will dramatically increase your website traffic. Not only this, but it ensures that you’re driving the right traffic.
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Is the Customer Always Right, Even If They're Wrong?

Is the Customer Always Right, Even If They're Wrong? | Web Design | Scoop.it
These days everything and anything ends up in the public forum, from dinner receipts to parking availability. If an aspect of your business or company can be reviewed, it will be. And whether it’s good or bad, everyone will know about it. What should you do when the customer is actually in the wrong and yet everyone online sees only one side of the story?
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5 Easy Editing Tips to Pump up Your Website’s SEO Power!

5 Easy Editing Tips to Pump up Your Website’s SEO Power! | Web Design | Scoop.it
Make these tips part of your website and business marketing activities and begin building a better business website with real search power right away.
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8 Quick Ways You Can Become a Social Media Rock Star

8 Quick Ways You Can Become a Social Media Rock Star | Web Design | Scoop.it
Gaining a following doesn’t happen overnight. Similarly, neither does creating kick-ass content. It takes creativity, diligence, and time. The more you practice, the better you will get. And as long as you keep practicing the right techniques, you will be on your way to becoming a true social media rock star.
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Four Brands Using Instagram Really Well | Social Media Today

Four Brands Using Instagram Really Well | Social Media Today | Web Design | Scoop.it
() Today’s guest post is by Yvette Pistorio.I love Instagram.I can take the world’s worst picture and boom!Instagram to the rescue!
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Online Advertising Mistakes to Avoid | Social Media Today

Online Advertising Mistakes to Avoid | Social Media Today | Web Design | Scoop.it
Five common online advertising mistakes and how to avoid them in your new campaign.
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Events and Social Media Promotion

Events and Social Media Promotion | Web Design | Scoop.it
You might be asking yourself: Why be social at events in the first place? Don’t I already have enough to do? Social media can play an important role at any type of event – whether it’s tradeshows or even webinars – and can help you achieve a variety of different goals.
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