Web development and web design news
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Web development and web design news
The best web design and development resources, written in plain English to help businesses get the most from their digital presence. Curated by Rita Auta @ActivateMedia
Curated by ActivateMedia
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What a golf game taught us about user testing

What a golf game taught us about user testing | Web development and web design news | Scoop.it

Product testing in real life environments bring more meaningful insights than “lab” testing ever could

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Some observations on product testing in real life environments. 

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‘A Dish is a Plate’: Successfully written interfaces should read like a children’s book

‘A Dish is a Plate’: Successfully written interfaces should read like a children’s book | Web development and web design news | Scoop.it
Drew Myler is Interaction Designer at Signal, a Chicago-based provider of mobile marketing technology. This article was originally published on Drew’s Medium blog.

Via Thomas Faltin
ActivateMedia's insight:

We rarely (if ever) begin with the simplest and clearest approach. So we iterate towards clarity. Do you agree?

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Four Questions All Technology Users Need to Ask

Four Questions All Technology Users Need to Ask | Web development and web design news | Scoop.it
Does your neck hurt from looking down at your mobile device hours everyday? Do your hands tingle and cramp from using it or your computer? Are your eyes tired? Do emails, texts, and calls disrupt your workouts, your meals, personal time, and sleep?

Via TechinBiz
ActivateMedia's insight:

Working in digital this article might be the antithesis of what we do, but it's also important as it reminds us why should control tech rather than let it control us. Easier said than done, we know but for a better work-life balance? It's probably worth it.

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Eyetracking And The Neuroscience Of Good Web Design

Eyetracking And The Neuroscience Of Good Web Design | Web development and web design news | Scoop.it
Companies like Google eBay and Barnes amp Noble are all integrating neuroscience discoveries into their web design. Here's how. (Can neuroscience and eyetracking help you design a website that attracts more customers?
ActivateMedia's insight:

Interesting read from Fast Company about what you can learn from analysing website user's eye tracking data. Eye tracking poses some challenges and opportunities for bricks and mortar retail businesses too.

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