TURNS OUT, SOMETHING AS SIMPLE AS TWEAKING THE COLOR OF A BUTTON CHANGES USER BEHAVIOR OR ENDEARS PEOPLE TO YOUR PRODUCT. BUFFER'S LEO WIDRICH EXPLAINS THE IMPORTANCE OF COLOR IN WEBSITE AND BRAND DESIGN.
Rain photographs get a lot of eyeballs. People trying not to become wet, the black clouds, cloud formation, rainbows, lightning, people trying to control their umbrellas in the wind, the water drops, etc.
Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage. This fun infographic lays out the emotions and qualities that well known brands like to be known for. The color psychology is only one part of the puzzle but I think you will agree it is a very important part of it.
Are your Web ads looking a little off-color? SUMMARY: There are certain color combinations that brands should make sure never appear in their Web ads, writes Tara Hornor. Bright green, yellow or purple backgrounds, for example are eye-catching for all the wrong reasons, Hornor explains. "[T]hese colors may initially grab attention but ultimately damage the brand and the credibility of the offer," she writes.