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Create Conversations Not Websites: The Lean Design Movement Why Web Designers Will Design Less and Partner More

Create Conversations Not Websites: The Lean Design Movement Why Web Designers Will Design Less and Partner More | Web Design & Development Today | Scoop.it

I'm involved in a very cool project right now called CureCancerStarter.org (http://www.curecancerstarter.org). This project is forcing the team at Atlantic BT to THINK about the future of web design.

We hinted at the "lean design" movement a few days ago in a Scoop (Designing for What If http://sco.lt/8nYdG5 ). Today we see how we aren't really designing websites anymore.

We are designing conversations.

The design example above embeds CureCancerStarter.org's trending campaigns inside of one of our cancer research partner's websites. Once the number of cancer research campaigns is more than 100 the best way to control and navigate to our content isn't on CureCancerStarter.org and that realization hit like a TRUCK.

We would be better served to NOT SCALE a new website but embed the campaigns back in the already scaled websites of our partners. We design the "crowdfunding cancer reserach" conversation and create the easy to plug in widget our partners can use to speak to their existing customers.

We started thinking the best approach was to create a new scaled commons (the Kickstarter or cancer research), and there can still be a "net the new fish" role for such a website, but the web is more and more about TRUST and trust doesn't come FAST or EASY.

Now we can see, given the current state of Internet marketing, why our jobs as web designers are changing. Instead of designing sites to scale we need to feed off of existing scale. When I started creating websites in 1999 no one had scale so everyone was equal.

1999 was before Google's decision to eliminate spam by elevating trusted sources. The problem is YOU CAN'T GET THERE FROM HERE. You don't have the TIME to work your way slowly up your business vertical's ladder. Instead you should be thinking about creating partnerships and widgets.

Design LESS and collaborate more will be our web design future.

Read more about my big V8 web design SLAP on G+: https://plus.google.com/102639884404823294558/posts/XHXxCn5qgEb


Via Martin (Marty) Smith
Seth Storey's insight:

Design less and collaborate more. Interesting article about creating conversations into your web design.

more...
Vigisys's curator insight, March 28, 2014 11:33 AM

From now on, all websites should be dynamic & collaborative. Constant work-in-progress, the same way we communicate or do things in real life. Static websites, however, are more like graveyards, some of them beautiful, but designed for tombs and dead anyway. With Dazib.com (soon to be released), we are working on an innovative solution for Web publication & "conversation"...

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Rescooped by Seth Storey from Design Revolution
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Create Conversations Not Websites: The Lean Design Movement Why Web Designers Will Design Less and Partner More

Create Conversations Not Websites: The Lean Design Movement Why Web Designers Will Design Less and Partner More | Web Design & Development Today | Scoop.it

I'm involved in a very cool project right now called CureCancerStarter.org (http://www.curecancerstarter.org). This project is forcing the team at Atlantic BT to THINK about the future of web design.

We hinted at the "lean design" movement a few days ago in a Scoop (Designing for What If http://sco.lt/8nYdG5 ). Today we see how we aren't really designing websites anymore.

We are designing conversations.

The design example above embeds CureCancerStarter.org's trending campaigns inside of one of our cancer research partner's websites. Once the number of cancer research campaigns is more than 100 the best way to control and navigate to our content isn't on CureCancerStarter.org and that realization hit like a TRUCK.

We would be better served to NOT SCALE a new website but embed the campaigns back in the already scaled websites of our partners. We design the "crowdfunding cancer reserach" conversation and create the easy to plug in widget our partners can use to speak to their existing customers.

We started thinking the best approach was to create a new scaled commons (the Kickstarter or cancer research), and there can still be a "net the new fish" role for such a website, but the web is more and more about TRUST and trust doesn't come FAST or EASY.

Now we can see, given the current state of Internet marketing, why our jobs as web designers are changing. Instead of designing sites to scale we need to feed off of existing scale. When I started creating websites in 1999 no one had scale so everyone was equal.

1999 was before Google's decision to eliminate spam by elevating trusted sources. The problem is YOU CAN'T GET THERE FROM HERE. You don't have the TIME to work your way slowly up your business vertical's ladder. Instead you should be thinking about creating partnerships and widgets.

Design LESS and collaborate more will be our web design future.

Read more about my big V8 web design SLAP on G+: https://plus.google.com/102639884404823294558/posts/XHXxCn5qgEb


Via Martin (Marty) Smith
Seth Storey's insight:

Design less and collaborate more. Interesting article about creating conversations into your web design.

more...
Vigisys's curator insight, March 28, 2014 11:33 AM

From now on, all websites should be dynamic & collaborative. Constant work-in-progress, the same way we communicate or do things in real life. Static websites, however, are more like graveyards, some of them beautiful, but designed for tombs and dead anyway. With Dazib.com (soon to be released), we are working on an innovative solution for Web publication & "conversation"...

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New Calls To Action In Facebook's Mobile App Ads Can Help ...

New Calls To Action In Facebook's Mobile App Ads Can Help ... | Web Design & Development Today | Scoop.it
The purpose of Facebook's Mobile App Ads seems pretty clear. They're supposed to drive installations, right? Well, in a new blog post, the company s..
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A bold new website design for Fat Face: does it work? - Econsultancy (blog)

A bold new website design for Fat Face: does it work? - Econsultancy (blog) | Web Design & Development Today | Scoop.it
A bold new website design for Fat Face: does it work?
Econsultancy (blog)
Outdoor clothing retailer Fat Face recently relaunched its ecommerce site. Thanks to some interesting ...

Via Thomas Faltin
Seth Storey's insight:

Check out this new eCommerce site from Fat Face. Simplified navigation and shop from the homepage should land them more sales. What do you think?

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Web design tool Macaw finishes Kickstarter campaign at $275000 - The Next Web

Web design tool Macaw finishes Kickstarter campaign at $275000 - The Next Web | Web Design & Development Today | Scoop.it
Web design tool Macaw finishes Kickstarter campaign at $275000
The Next Web
Back in October, we covered the launch of a Kickstarter campaign for the web design tool Macaw.
Seth Storey's insight:

I love new tools!

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7 Ways Responsive Web Design is Evolving - TG Daily

7 Ways Responsive Web Design is Evolving - TG Daily | Web Design & Development Today | Scoop.it
7 Ways Responsive Web Design is Evolving
TG Daily
Responsive Web Design is sweeping the online world and making it easier for users to get access to Internet sites, whether they're using their desktop computers or mobile devices.
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