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Contenu éditorial, optimisation, référencement et web 2.0.
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Rescooped by Hélène Guerriat from Référencement - Conseils d'optimisation SEO Pole Position Seo
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Analyse du nouveau rôle de Google dans nos vies et dans nos sociétés par Laurent Alexandre, expert en technologies du futur.

Analyse du nouveau rôle de Google dans nos vies et dans nos sociétés par Laurent Alexandre, expert en technologies du futur. | web copywriting | Scoop.it
INTERVIEW - Laurent Alexandre, expert en technologies du futur, analyse le nouveau rôle de Google dans nos vies et dans nos sociétés.

Via SandrineKhou
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Rescooped by Hélène Guerriat from Internet Marketing Strategy 2.0
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SEO Trends - The Successful Way Forward Is Only One: Produce Good Content

SEO Trends - The Successful Way Forward Is Only One: Produce Good Content | web copywriting | Scoop.it

Via Robin Good
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Robin Good's curator insight, September 18, 2013 7:18 AM



Andrew Gouty analyzes the history of SEO, while highligthing how increasingly important it is to look less at "SEO tactics" and more at producing truly quality content.


The article cum infographic reviews the main five SEO eras, from the 1994-99 Meta era, and through the PageRank years (2000-2003), the Florida era (2004-2009), the Content Era (2010-12) and the Present Day.


A good, fact-supported overview of what really counts when it comes to content visibility on the web.



Useful. Data-rich. 8/10


Full article + infographic: http://www.raidious.com/content-marketing/the-history-of-seo-effectiveness/ 





Alex McCardell's curator insight, September 19, 2013 5:48 AM

Good content is not just a trend. Communicate effectively for your users/customers = optimised SEO

Alexandra Salzedo's curator insight, September 22, 2013 10:17 AM

Without valuable content the brand risks losing valuable interactions with their community

Rescooped by Hélène Guerriat from Référencement - Conseils d'optimisation SEO Pole Position Seo
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Repérer et supprimer les liens de mauvaise qualité en 4 étapes

Repérer et supprimer les liens de mauvaise qualité en 4 étapes | web copywriting | Scoop.it
Toute personne ayant un jour pratiqué le référencement pour son site se retrouve désormais inquiété par les « récentes » mises à jour de google.

Via SandrineKhou
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Rescooped by Hélène Guerriat from Real SEO
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Why Does SEO Take So Long?

Why Does SEO Take So Long? | web copywriting | Scoop.it

Why does SEO take so long? It’s a question many frustrated business owners have asked again and again. It’s a completely valid question–yet one that rarely gets answered to anyone’s satisfaction.

 

See also: http://kercommunications.com/seo/how-long-will-seo-take/


Via Nick
Hélène Guerriat's insight:

To tell the truth, even the best SEO analyst will need to take time to find out where and what that ground actually is.

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Rescooped by Hélène Guerriat from Real SEO
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Does linking my sites together violate Google's guidelines?

Suppose I have a site that covers fishing overall (A) & I make another fishing site that solely focuses on lure fishing (B). Does linking to A from B violate Webmaster Guidelines...


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Rescooped by Hélène Guerriat from Référencement - Conseils d'optimisation SEO Pole Position Seo
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Les facteurs de corrélation du SEO selon Moz

Les facteurs de corrélation du SEO selon Moz | web copywriting | Scoop.it
Quels sont les facteurs de ranking SEO les plus importants ? Moz.com propose une étude où sont mis en évidence les facteurs de corrélation essentiels.

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Rescooped by Hélène Guerriat from Digital Marketing : SEO and Social Media Marketing
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Link Building 101: How to Conduct a Backlink Analysis

Link Building 101: How to Conduct a Backlink Analysis | web copywriting | Scoop.it
Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. What's more, running backlink analyses can help develop your fundamental knowledge of links, link building strategies, and link quality.

Via Naguib Toihiri
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Rescooped by Hélène Guerriat from Référencement - Conseils d'optimisation SEO Pole Position Seo
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Générateur de mots-clés Google : R.I.P. ! - Actualité Abondance

Générateur de mots-clés Google :  R.I.P.  !  - Actualité Abondance | web copywriting | Scoop.it
29 août 2013 - Google avait annoncé que son générateur de mots clés, utilisé pour identifier notamment les requêtes SEO (en plus du SEA bien sûr), allait bientôt par Actualité Abondance

Via SandrineKhou
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SandrineKhou's curator insight, August 30, 2013 7:08 AM

Une grosse perte pour tous les webmasters et spécialistes SEO !

Olivier JADZINSKI 's curator insight, August 30, 2013 8:10 AM

Un outil bien utile disparait ... 

Cecile Verdier's comment, August 30, 2013 8:27 AM
Quelle perte! Dommage...
Rescooped by Hélène Guerriat from Internet Marketing Strategy 2.0
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New SEO Methods Reward Quality Content and Audience Engagement Skills

New SEO Methods Reward Quality Content and Audience Engagement Skills | web copywriting | Scoop.it

 

 


Via Robin Good
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Celebritize You's comment, July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
Sigrid de Kaste's curator insight, July 3, 2013 5:44 AM

In my opinion Marketing Knowledge has always played a large part of SEO

Johnny's curator insight, July 7, 2013 3:05 AM

Check ou the info graphic...