Web Content Tips from a Web Content Provider
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Law Firm Content and Lead Capture Strategy

Law Firm Content and Lead Capture Strategy | Web Content Tips from a Web Content Provider | Scoop.it
Does Your Law Firm Website have a Content and Lead Capture Strategy?
I have seen dozens and dozens of attorney websites since entering the legal marketing field seven years ago. With the ascension
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Presentation: Three Mistakes Law Firms Make with Content Marketing

Presentation: Three Mistakes Law Firms Make with Content Marketing | Web Content Tips from a Web Content Provider | Scoop.it
Law Firm Content Marketing
This presentation has to be one of my favorite presentations Yvette created for a group of lawyers here in South Florida on legal marketing Mistakes. It was a great recept
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Clean Up Your Thin and Duplicate Website Content

Clean Up Your Thin and Duplicate Website Content | Web Content Tips from a Web Content Provider | Scoop.it
 

Just a few days ago, we commented on a recent “Whiteboard Friday” on the Moz Blog that discussed on-page SEO. Today, we again find ourselves cheering on Rand Fishkin’s latest “Whiteb
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We Do Web Content's curator insight, September 9, 2015 10:53 AM

How do you clean up your content? Are you ready for panda?

 

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Clean Up Your Thin and Duplicate Website Content

Clean Up Your Thin and Duplicate Website Content | Web Content Tips from a Web Content Provider | Scoop.it
 

Just a few days ago, we commented on a recent “Whiteboard Friday” on the Moz Blog that discussed on-page SEO. Today, we again find ourselves cheering on Rand Fishkin’s latest “Whiteb
We Do Web Content's insight:

How do you clean up your content? Are you ready for panda?

 

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Ad Buying Secrets

Ad Buying Secrets | Web Content Tips from a Web Content Provider | Scoop.it
In this episode of our monthly educational webinars I interview Mischelle Davis from the Davis Law Group and Leslie Boyd Freelance Ad buying expert on the explicit horror stories with working with Leg
We Do Web Content's insight:

Watch this in-depth eye-opening webinar about Legal Advertisers. 

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Google Releases Gentler Panda 4.0 Update - We Do Web Content

Google Releases Gentler Panda 4.0 Update - We Do Web Content | Web Content Tips from a Web Content Provider | Scoop.it
Google's Panda algorithm is back but this time, it's a kinder, gentler Panda. While Google is giving minimal details regarding the true nature of the update, as they often do, many sites previously pe
We Do Web Content's insight:

How did Panda affect your business or Legal website?

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How marketers and PR professionals can contribute to Wikipedia - Daily News & Analysis (blog)

How marketers and PR professionals can contribute to Wikipedia - Daily News & Analysis (blog) | Web Content Tips from a Web Content Provider | Scoop.it
How marketers and PR professionals can contribute to Wikipedia
Daily News & Analysis (blog)
Let's make this the Universal of Rule of Marketing.
We Do Web Content's insight:

Editing and enhancing Wikipedia articles can be a great way to showcase your knowledge on a topic and contribute to your industry. Your own articles, research, and eBooks may become sources for citations in future Wikipedia articles pertaining to your business!

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How to Use Google's Customer Match for Creating Targeted Ads

How to Use Google's Customer Match for Creating Targeted Ads | Web Content Tips from a Web Content Provider | Scoop.it
Google Will Now Let You Use Your Email List in AdWords for Better Ad Targeting
Google is now allowing first-party data into AdWords. What's this mean for your law firm?

This means Google, like Fac
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Why It Takes So Long to Achieve Social Media Success

Why It Takes So Long to Achieve Social Media Success | Web Content Tips from a Web Content Provider | Scoop.it

If you’re impatient, social media is probably the wrong marketing channel for you. Here’s a chart that illustrates why. This is data from the recent research released by Social Media Examiner.


Via Neil Ferree
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Neil Ferree's curator insight, September 8, 2015 6:12 PM

Social Media Marketing is a Marathon, NOT a Sprint.


It takes time to build credibility and trust with your digital audience, but when ZMOT (zero moment of truth) arrives, all that effort will pay off in spades if you've done it right!


Get in touch with me if you're interested in learning my tactics on how to become a content marketing ninja.

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Your Must-Read Marketing Tech Digest for Wednesday, 9/9/15 #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 

 

MKTG 102: Foundations of Marketing Analytics - GartnerB-to-B CMOs: It's Time to Own the Customer Experience - AdAgeReport: Role of CMO should focus on buyer journey - B2B News NetworkDo Your Vendors Play Well Together? 4 Keys For Harmonizing Your Marketing Applications - MarketingLandThe 10 Most Popular CRM Products - ProfsSix Hard and Six Soft Skills to Look for When Hiring Your Next Marketing Employee - Profs5 Essential Hybrid Digital Marketing Skills to Develop Now - Search Engine WatchSales accelerator InsideSales opens up its crown jewels to become a business prediction platform - Venture BeatKey Email Marketing Stats - Smart Insights Digital Marketing

 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report


Via marketingIO
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Ann Windham's curator insight, September 9, 2015 9:58 AM

Must see articles 

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(Webinar) The New SEO: Semantic Searchwith Yvette Valencia & David Amerland - We Do Web Content

(Webinar) The New SEO: Semantic Searchwith Yvette Valencia & David Amerland - We Do Web Content | Web Content Tips from a Web Content Provider | Scoop.it
In this webinar Yvette interviews SEO consultant and Author Gooogle Semantic Search David Amerland. What you will learn: How to create a Content Marketing plan How to grow your business with social media How to use content for branding what to know about Google’s algorithms How to  write for the user, and more Like what you see? Please share it with your friends. Let WDWC know how we can help you with your business and what new topics you’d like to see.     More from my siteThe Spotlight is on You: How to Showcase Your Experience through VideoPassion Equals Quality Web ContentYour Legal Content Questions Answered!WDWC’s Yvette Valencia Speaking at Great Legal Marketing ConferenceWebinar: Mobilegeddon webinar: What Happened After the Two Week Google Update?Affordable SEO Copy Writing Sample: Wedding Planning to Include Fido
We Do Web Content's insight:

This is one of my favorite webinars. We did this webinar with David and learned so much from his book his research. I highly recommend the book and watching the whole webinar. 

 

#contentmarketing #semanticsearch

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Google Will Hammer 92% of Law Firms in April

Google Will Hammer 92% of Law Firms in April | Web Content Tips from a Web Content Provider | Scoop.it
Today I tried 14 random attorney websites before I found one using responsive web design. When I finally found one, I actually jerked in surprise, as Google’s Mobile friendly test responded: “Awes
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Writing Web Content for Lawyers: How to Win Over Clients and Influence Readers with Your Legal Blog

Writing Web Content for Lawyers: How to Win Over Clients and Influence Readers with Your Legal Blog | Web Content Tips from a Web Content Provider | Scoop.it
When it comes to writing web content for lawyers - do it right or don't do it at all!
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The Eurostar ePad Femme is a tablet made for women with preloaded yoga and ... - ABC News

The Eurostar ePad Femme is a tablet made for women with preloaded yoga and ... - ABC News | Web Content Tips from a Web Content Provider | Scoop.it
ABC News
The Eurostar ePad Femme is a tablet made for women with preloaded yoga and ...
ABC News
"We are easing out the hurdles of browsing or downloading applications with Android," Mani Nair, head of marketing for Eurostar, told ABC News.
We Do Web Content's insight:

While we believe that targeted content is great, there will always be those who feel that content and marketing strategies like this one are being too stereotypical. Balance is the important thing to achieve in targeted content marketing - you want to be specific, but not insultingly so.

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