Web Content Strategy
Follow
Find
1.7K views | +0 today
Web Content Strategy
How do you know if your web content reflects your intentions and needs best?
Curated by Jeff Beddow
Your new post is loading...
Your new post is loading...
Scooped by Jeff Beddow
Scoop.it!

7 Kinds of Content You Should Be Using in Your Marketing Strategy

7 Kinds of Content You Should Be Using in Your Marketing Strategy | Web Content Strategy | Scoop.it
Struggling to think of content for your marketing strategy? Here are 7 kinds of content you should be using (and probably aren't) to breathe new life into your marketing campaign.
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Social Media - 19 Content Strategy Ideas from a TV Network | The Brainzooming Group

Social Media - 19 Content Strategy Ideas from a TV Network | The Brainzooming Group | Web Content Strategy | Scoop.it
content strategy where people auto tweet links to already published blog posts on social networking sites.
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Freshness factor not relevant for every content marketing strategy

Freshness factor not relevant for every content marketing strategy | Web Content Strategy | Scoop.it
In a Webmaster Help video, Google's Matt Cutts said the freshness factor is not something all content marketing strategies must focus on heavily.
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Report: Gap Widens Between Strategy and Successful Execution

What happens between great strategy and less-than-great implementation? A report from project management training company ESI International attempts to find out. 
Read full story...
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Convince Your Overworked Organization that Content Strategy is a Priority

Proposal for ConFab London 2013.youtube.com...
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Why a Content Calendar will be Critical in 2013 - Vertical Measures (blog)

Why a Content Calendar will be Critical in 2013 - Vertical Measures (blog) | Web Content Strategy | Scoop.it

Vertical Measures (blog)Why a Content Calendar will be Critical in 2013-- I'm sure you've heard that 2013 will be the year of content. If you haven't, it's time to jump on the bandwagon!

more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Overcoming buy-in obstacles key to content marketing success [Interview] - Brafton

 Overcoming buy-in obstacles key to content marketing success [Interview]-- According to Dorothy Davis, content director for Penn Energy, clearly defined strategies and goals across her company are among the main reasons its content...

more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Content Strategy for Web Editors | Web Editors

Content Strategy for Web Editors | Web Editors | Web Content Strategy | Scoop.it
By Jennifer Ford I believe content strategy is something web editors should understand and incorporate into daily practice. But I am no content strategy expert, so I invited a friend and long-time content strategist to answer a ...
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy | Web Content Strategy | Scoop.it
What's the secret to growing your traffic to impressive levels? We ask Fraser Cain, owner of Universe Today, who has worked hard to build great, remarkable content, and in the process now is attracting 100,000 unique visitors a day.
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Top 10 Content Strategy Pitfalls | Content Strategy + Content Marketing

Top 10 Content Strategy Pitfalls | Content Strategy + Content Marketing | Web Content Strategy | Scoop.it
Melissa Rach, vice president of content strategy at Brain Traffic and coauthor of Content Strategy for the Web, Second Edition, sees far too many organizations making similar mistakes in their outreach attempts.
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

The Optimists Die First: Why Hope is Not a Content Strategy |

The Optimists Die First: Why Hope is Not a Content Strategy | | Web Content Strategy | Scoop.it
Crossing your fingers and hoping for the best does not a content strategy make. Plus, it makes it harder to type.
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Developing user-friendly tools to create Semantic Web content

Developing user-friendly tools to create Semantic Web content | Web Content Strategy | Scoop.it
Amsterdam-based startup Silk is part of a larger trend to make semantic technologies easier for non-technical users (Developing user-friendly tools to create Semantic Web content http://t.co/FCdKpSSB...)...
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

The Guide to Developing a Content Strategy for "Boring" Industries - SEOmoz (blog)

The Guide to Developing a Content Strategy for "Boring" Industries - SEOmoz (blog) | Web Content Strategy | Scoop.it
SEOmoz (blog)The Guide to Developing a Content Strategy for "Boring" IndustriesSEOmoz (blog)There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external...
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Forget the Buzzwords, Focus on the Work

Forget the Buzzwords, Focus on the Work | Web Content Strategy | Scoop.it
When you think about how highly we value things like enterprise content sharing and digital asset management, it’s really a wonder our parents were ever able to function in business at all.
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

The What, Why and How of Content Marketing - Business 2 Community

The What, Why and How of Content Marketing - Business 2 Community | Web Content Strategy | Scoop.it
The What, Why and How of Content MarketingBusiness 2 CommunityWe have spent a lot of time lately talking to our customers and prospects about content marketing or content strategies.
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Modern Intranets Need Social Baked In, Not Sprinkled on Top

Around a year ago, several reports came out that highlighted the lack of employee desire for social features in workplace intranets. What a difference a year makes. 
Read full story...
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

10 Steps to Launch a Content Marketing Strategy from Scratch

Ardath Albee presents the keynote: 10 Steps to Launch a Content Marketing Strategy from Scratch at the B2B Content 2 Conversion conference in NYC, hosted by Dem (10 Steps to Launch a Content Marketing Strategy from Scratch
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Cloud Computing is Confusing to Americans

Cloud Computing is Confusing to Americans | Web Content Strategy | Scoop.it
A national survey shows Americans are confused about the idea of cloud computing with 95 percent of those who said they don’t use the cloud acutally being shown to do so.
Read full story...
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Content Marketing 2.0: Combining Content & Merchandising Strategies to Drive Results

Content marketing can influence SEO, increase social engagement and position a brand as an industry thought leader.
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Content Marketing: Know WHY You're Headed in That Direction

Content Marketing: Know WHY You're Headed in That Direction | Web Content Strategy | Scoop.it
One of the best books I’ve ever read is Simon Sinek’s "Start with Why." The premise of Sinek’s book is that before we do anything, we need to understand our motives. He calls it our “why.” 
Read full story...
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

How NBC's Content Strategy is Failing at the Olympics - Adelie Studios

How NBC's Content Strategy is Failing at the Olympics - Adelie Studios | Web Content Strategy | Scoop.it
NBC has really taken a beating during these 2012 London Olympics. Most of it was avoidable. The backlash started when they decided not to...

 

Good analysis.  This is bothering a lot of people.  Can NBC pull us all back to 1998 by sheer force of will?

more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

Convincing small business owners to believe in content strategy ...

Convincing small business owners to believe in content strategy ... | Web Content Strategy | Scoop.it
For me, it's our web content and its strategy, among customer service, marketing and making excellent coffee. Of course, we all know that working on content strategy alone, in a silo, is a big mistake.
more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

5 Essentials for a Content Marketing Strategy

5 Essentials for a Content Marketing Strategy | Web Content Strategy | Scoop.it
SDCM: 5 Essentials for a Content Marketing Strategy | The People Behind ...
more...
Liz Wilson's comment, June 25, 2012 12:07 PM
Thanks for the scoop!
Scooped by Jeff Beddow
Scoop.it!

Content strategy – when you don't know where to start | Foothold ...

Content strategy – when you don't know where to start | Foothold ... | Web Content Strategy | Scoop.it
Getting from here to there (figure out where you are and where to jump in)…hint: it's going to be different for everyone. Content strategy has jettisoned into the 'thing you must do right now' as the latest marketing trend.

 

Good advice.  Don't start with inventories.  Yawn.  But good advice.

more...
No comment yet.
Scooped by Jeff Beddow
Scoop.it!

This Week: Social Business Means Uncertainty + 5 Costly Web CMS Mistakes

It’s easy to say you want to be a social business, it’s harder to make it happen.
more...
No comment yet.