Google in particular has made incredible strides in the last few years. Recently, there was a huge Phantom update that caused huge shifts in rankings. This update was the result of Google changing its core algorithm once again. It’s only going to keep improving from here.
I know that some of you are frustrated and angry because of those changes. It sucks if your traffic declines because your pages now rank lower.
I understand that, but in all honesty, does your content deserve to be #1?It probably doesn’t. Maybe it did before, and maybe it got surpassed. Regardless of why, the good news is that you can get your rankings back.
How? Create the best damn content out there. There are no secrets at this point.
Considering organic search still makes up about 64% of referral traffic, it’s worth it....
Via Jeff Domansky