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Using Pinterest Analytics to Curate Your Content Marketing - Business 2 Community

Using Pinterest Analytics to Curate Your Content Marketing - Business 2 Community | Web Content Marketing | Scoop.it

Via Kelly Lieberman
Kimberly Cohen's insight:

Pinterest has provided insight as to how to use PinLeague's Pinterest Analytics suite so businesses can determine how best to utilize their social media channel for marketing efforts.

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A listing of articles relevant to small businesses on how best to use social media in their content marketing strategies.
Curated by Kimberly Cohen
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How to Integrate Social Media and Email Marketing - Jeffbullas's Blog

How to Integrate Social Media and Email Marketing - Jeffbullas's Blog | Web Content Marketing | Scoop.it
The problem with social media is that you don't own it. But you do control your email list.
Kimberly Cohen's insight:

Excellent insight as to when to use social media vs. email and what best practices to follow to reach your business goals.

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Free: The Metropolitan Museum of Art and the Guggenheim Offer 474 Free Art Catalogues Online

Free: The Metropolitan Museum of Art and the Guggenheim Offer 474 Free Art Catalogues Online | Web Content Marketing | Scoop.it
If you like reading about visual art but don't like spending the considerable sums required to build your own library of vintage exhibition catalogues, feel free to borrow from another collector.

Via Dr. Susan Bainbridge
Kimberly Cohen's insight:

It's fantastic that this type of access to works of art is available. 

 

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Guaranteeing Facebook Marketing Success | Social Media Today

Guaranteeing Facebook Marketing Success | Social Media Today | Web Content Marketing | Scoop.it
In marketing you can never keep doing the same thing over and over again. You have to constantly switch things up and test your strategies and Facebook is no different.
Kimberly Cohen's insight:

It's true....Facebook isn't going away anytime soon so it's important to figure out how best to use it in order to help meet your company's goals. 

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The Most Important Social Media Tactic: Surprise & Delight - Community Manager Recharge

The Most Important Social Media Tactic: Surprise & Delight - Community Manager Recharge | Web Content Marketing | Scoop.it
The best example of surprise and delight EVER on social media: http://t.co/SCZdHy2Mh7
Kimberly Cohen's insight:

It's refreshing to find an individual who still believes in "surprising & delighting" his customers. What do you think?

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Future Of Content: The Power Of Video - Forbes

Future Of Content: The Power Of Video - Forbes | Web Content Marketing | Scoop.it
Future Of Content: The Power Of Video
Forbes
Big Frame and Fullscreen grow audiences for content creators and connect brand advertisers with targeted, highly engaged audiences.
Kimberly Cohen's insight:

It's incredible how powerful YouTube has become in a relatively short period of time. Here are some insights on what to expect as marketers figure out how best to harness it.

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8 Ideas for Using Social Media Content in Emails - Business 2 Community

8 Ideas for Using Social Media Content in Emails - Business 2 Community | Web Content Marketing | Scoop.it
The Guardian 8 Ideas for Using Social Media Content in Emails Business 2 Community Have you ever marveled at a brand that engages its Facebook fans, Twitter followers, and YouTube subscribers in friendly conversation while delivering remarkable,...
Kimberly Cohen's insight:

Here are some helpful ideas on how to prompt your targeted audiences to open your company's marketing emails.

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15 Brilliant Bloggers Talk About Writing Persuasive Content

15 Brilliant Bloggers Talk About Writing Persuasive Content | Web Content Marketing | Scoop.it
Blog post at New Media Expo Blog : Brilliant Bloggers is a bi-weekly series here at NMX where we look at the best posts from around the web all surrounding a specific topic.
Kimberly Cohen's insight:

This is an excellent resource for those of us interested in ensuring that our blogs are worth the effort of creating them.

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Manage Your Social Media Content with These Top Tools

Manage Your Social Media Content with These Top Tools | Web Content Marketing | Scoop.it
Whether you're a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new ...
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Twitter Video – Do You Have One? | ClearEdge Marketing

Twitter Video – Do You Have One? | ClearEdge Marketing | Web Content Marketing | Scoop.it
Video is all the rage these days. According to Brainshark, each day over 100 million Americans watch online videos, an increase of 43% since 2010.
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Social Shake-Up Interviews: Maggie Fox Founder of Social Media Group [VIDEO] | Social Media Today

Social Shake-Up Interviews: Maggie Fox Founder of Social Media Group [VIDEO] | Social Media Today | Web Content Marketing | Scoop.it
Maggie Fox and Paul Dunay discuss the Social Shake-Up. They also touch upon a host of topics including SMT webinars and women in the social media industry. (#socialmedia Social Shake-Up Interviews: Maggie Fox, Founder of Social Media Group...
Kimberly Cohen's insight:

This is an interview about the upcoming Social Shake-up Conference scheduled in September in Atlanta, GA. 

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Using Pinterest Analytics to Curate Your Content Marketing - Business 2 Community

Using Pinterest Analytics to Curate Your Content Marketing - Business 2 Community | Web Content Marketing | Scoop.it

Via Kelly Lieberman
Kimberly Cohen's insight:

Pinterest has provided insight as to how to use PinLeague's Pinterest Analytics suite so businesses can determine how best to utilize their social media channel for marketing efforts.

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Social Media Marketing: Back to Basics - Business 2 Community

Social Media Marketing: Back to Basics - Business 2 Community | Web Content Marketing | Scoop.it
Social Media Marketing: Back to Basics - Business 2 Community http://t.co/k1as8FWzme via @newspin
Kimberly Cohen's insight:

Many small business owners can't bring themselves to engaging in social media. Here are some good reasons why that might not be the best course of action.

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The 7 Rules of Engagement for Business Success

The 7 Rules of Engagement for Business Success | Web Content Marketing | Scoop.it
Do you ever wonder how to use social media for your business success? Look no further. In this article you’ll learn the 7 rules of relationship marketing to boost your business.     &nbsp...
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Social Media Use Has More Than Tripled Among Internet Users 65 and Older, Study Finds - SocialTimes

Social Media Use Has More Than Tripled Among Internet Users 65 and Older, Study Finds - SocialTimes | Web Content Marketing | Scoop.it
While millennials may still dominate social media, a new study by the Pew Research Center's Internet & American Life Project shows that other generations are adopting the technology as well.
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Crushing the “1% rule”: How to convert content consumers into ...

Crushing the “1% rule”: How to convert content consumers into ... | Web Content Marketing | Scoop.it
The line between content creators and consumers doesn't exist on the internet anymore. If you want to boost user participation, the key is better design.
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Brands are publishers - PRWeek

Brands are publishers - PRWeek | Web Content Marketing | Scoop.it
PRWeek
Brands are publishers
PRWeek
At its heart, content strategy is aligning business goals with audience needs in the proper context.
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The insider's guide to keeping up with marketing trends - iMediaConnection.com

The insider's guide to keeping up with marketing trends - iMediaConnection.com | Web Content Marketing | Scoop.it

There's no single right way to stay informed. I can share my own process, but what works best for me might not work well for you. Later in this article, I detail my method. Hopefully it will provide a roadmap to build out your own process if you don't have one. But first, let's take a look at the common reasons people give for not staying on top of our industry's trends.


Via Bonnie Hohhof
Kimberly Cohen's insight:

As requested by the author, I'm passing this article on to colleagues who are constantly striving to keep up with what is relevant within their industries and who have a finite amount of time to do so. I think you'll find this beneficial. See if you don't agree.

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Facebook Frees Content To Be Embedded Across The Web - Forbes

Facebook Frees Content To Be Embedded Across The Web - Forbes | Web Content Marketing | Scoop.it
Fast Company Facebook Frees Content To Be Embedded Across The Web Forbes The new embedded posts on other websites will have existing Facebook features such as Liking or sharing a post or clicking a hashtag or comments to view the relevant content...
Kimberly Cohen's insight:

Acquiring and keeping market share is an ongoing battle between the various social media channels. Here's yet another way Facebook is working to enhance their piece of the pie.

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Limited Edition Link Building Strategy - Search Engine Watch

Limited Edition Link Building Strategy - Search Engine Watch | Web Content Marketing | Scoop.it
Limited Edition Link Building Strategy
Search Engine Watch
A great link building strategy I often use is best described as the "Limited Edition strategy".
Kimberly Cohen's insight:

This is one of the most comprehensive overviews of Search Engine Optimization (SEO) I've ever read. It provides great insights and "how to" information to help you reach your goals for your website's search results.

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How Retweets Are An Important Strategy To Grow Your Traffic | Susan Gilbert

How Retweets Are An Important Strategy To Grow Your Traffic | Susan Gilbert | Web Content Marketing | Scoop.it
Retweets are probably the most over-used and least understood feature of Twitter.
Kimberly Cohen's insight:

This is a great post on how to effectively set up a tweet so that it encourages others to retweet thus promoting engagement and sharing.

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SOCIAL MEDIA AND NETWORK ICON PACK

This is a social media and network free icon pack. You will be able to use the listed icons: Twitter Icon Facebook Icon Youtube Icon Machinima Icon Yeousch I...
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Social Media: IT’S NOT ABOUT YOU; IT’S ABOUT US.

Social Media: IT’S NOT ABOUT YOU; IT’S ABOUT US. | Web Content Marketing | Scoop.it
We become what we behold. We shape our tools and then our tools shape us. – Marshall McLuhan Social media. Oh, how you torture me so. I can honestly say tha (@staticmade You'll dig.
Kimberly Cohen's insight:

Reflections about social media and how to integrate it into our lives in a way that is meaningful. 

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[FREE PDF] How to Preserve Brand Health in Social Media - SocialMeep

[FREE PDF] How to Preserve Brand Health in Social Media - SocialMeep | Web Content Marketing | Scoop.it
Many companies tap into social media to foster engagement with their audience and to stay abreast of customer needs, market trends....
Kimberly Cohen's insight:

It's easy for businesses to overlook the need to monitor for brand protection related issues, such as brand impersonation, account spoofing or even counterfeit goods. Here's a good reminder of what we all need to be aware of and the steps to take to protect our brand.

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Social Media is an Ecosystem

Social Media is an Ecosystem | Web Content Marketing | Scoop.it
Social Media is an Ecosystem http://t.co/cEld8xMvCE via @SteamFeedcom
Kimberly Cohen's insight:

Interesting perspective. 

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Brand Presence: How To Choose The Right Social Media Platform For Your Brand - Business Insider

Brand Presence: How To Choose The Right Social Media Platform For Your Brand - Business Insider | Web Content Marketing | Scoop.it
Brand Presence: How To Choose The Right Social Media Platform For Your Brand
Business Insider
Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize.
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