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Storytelling to Engage & Persuade - Webmag.co | Digital Resources for Net Professionals

Storytelling to Engage & Persuade - Webmag.co | Digital Resources for Net Professionals | Web Content Insider | Scoop.it

Storytelling to Engage & Persuade - Webmag.co | Digital Resources for Net Professionals http://sco.lt/...

Ed Carpenter's insight:

Why holding warm coffee makes people like you better...

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Traditional PR gives way to ‘brand journalism’

Traditional PR gives way to ‘brand journalism’ | Web Content Insider | Scoop.it
Traditional PR may disappear altogether as it gives way to ‘brand journalism’, shifting the focus of a brand’s efforts from bombarding consumers with me-oriented messaging to a pull-style, content marketing approach where the brand acts like a...
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3 SEO Techniques You Probably Haven’t Heard About

3 SEO Techniques You Probably Haven’t Heard About | Web Content Insider | Scoop.it

Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. This post is about deviating from the traditional SEO concept and introducing 3 SEO techniques you (in all probabilities) do not know of yet.


Via Guillaume Decugis
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TeresaSiluar's curator insight, August 26, 2014 2:54 AM

Artículo con algunas técnicas para mejorar el SEO

Donna Bruno's curator insight, August 29, 2014 5:03 PM

Check this out Coldwell Banker agents.

 

Being found on the internet is important to your business. Rules change all the time. Here are some new tips.

ManufacturingStories's curator insight, August 30, 2014 2:06 PM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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How To Write for SEO: don't write for SEO.

How To Write for SEO: don't write for SEO. | Web Content Insider | Scoop.it

Writing search engine optimized content five or ten years ago was a lot harder than it is now. Back then you had to think about what search engines liked. Nowadays you just have to write as you would normally.


Via Guillaume Decugis
Ed Carpenter's insight:

Instead, try writing for people.

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Guillaume Decugis's curator insight, March 5, 2014 6:18 PM

This testimonial by Nick Whitmore who's a published journalist, blogger and Managing Director at ContentWriting.org captures in a few lines how much SEO has changed. 


From being a nerdy, expert-driven pseudo-science, SEO became much more human through the influence of social media. 


For Content Marketers, this means one thing: write and curate to answer the practical questions your audience has. Use their words and keep it... human.

DigitalMumsHQ's curator insight, March 6, 2014 1:13 PM

The moral of this story is to 'keep it real'

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SEO For PR & Content Marketing: Is Semantic Search Enough To Help You ... - Business 2 Community

SEO For PR & Content Marketing: Is Semantic Search Enough To Help You ... - Business 2 Community | Web Content Insider | Scoop.it

SEO For PR & Content Marketing: Is Semantic Search Enough For You ...
Think of it as marketing your marketing.

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SHEF — State Higher Ed Finance | SHEEO

SHEF — State Higher Ed Finance | SHEEO | Web Content Insider | Scoop.it
Ed Carpenter's insight:

Ed funding gained ~5% over 2013 but is still down ~19% from 2008.

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Should Brands Have Newsrooms?

Should Brands Have Newsrooms? | Web Content Insider | Scoop.it
Marketers need to increase their metabolism, but the idea of building a newsroom isn't right for most.
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8 Types of Content and Information Journalists are Expecting to Find on Your Website

8 Types of Content and Information Journalists are Expecting to Find on Your Website | Web Content Insider | Scoop.it
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Ed Carpenter's insight:

Good media is about relationships. Start yours off on the right foot.

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Rescooped by Ed Carpenter from Simply Social Media
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How to Write Awesome Tweets Your Followers Actually Reply To

How to Write Awesome Tweets Your Followers Actually Reply To | Web Content Insider | Scoop.it

2 cups of coffee per day… do you drink more or less?

 

Did that get your attention?

 

If so, you’re going to love this post!Since I started tweeting in 2009, I’ve been asking questions like this to spark conversations with my followers.


Via Jeff Domansky
Ed Carpenter's insight:

Cool tool. Kinda pricey though. Needs capability to do more than Facebook, don't you think?

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Jeff Domansky's curator insight, February 7, 2014 9:24 AM

Aaron Lee shares his tweeting secrets. Good social media advice.

Jeff Domansky's curator insight, February 7, 2014 9:29 AM

Twitter secrets worth noting from Aaron Lee.

Heather Koroll's curator insight, March 7, 2014 8:00 PM

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