When we’re implementing our content marketing strategies, this question always pops up. How can I write content that ranks higher in search engines and is appealing to people at the same time? You probably know that there are different writing techniques depending on what we want to achieve with our piece of content. Sometime we want to sell a product, sometimes we want to attract people to sign up to our newsletter, etc. But when it comes to SEO-targeted content, some people out there forget that apart from Google, real people are going to read their content and, at the end of the day, it’s up to them to do what you want them to. Although some experts keep telling us that content must be optimised for search engines, I personally think (and I’m sure that some of you won’t agree with me) that it’s even more important that our content is focused on our readers. They are the pillars of our content and thanks to them we’ll achieve (or not) our objectives. And then, we’ll have the time to adapt it to the search engines. Do you want to know how I write content for people and search engines? Then, stay with me!
Any icon in your interface should serve a purpose, whether you’re designing a website or an app. Sure, icons are there to save space on the screen. But more importantly, they’re there to aid your users. When done correctly, icons … Read More
Last week, I came across this excellent, semi-hilarious informal study by Tobias Hermann, aka Dobiasd, which digs into 20+ programming languages and reviews the conversations, comments and sentiments from their respective subreddit feeds (WARNING: this may be NSFW due to profanity recorded by users). Regardless, I loved what I saw, and wanted to reach out to Tobias to ask him if he’d like a little coverage on the Typesafe blog, and why he ran this fascinating experiment. Responding humbly and with a good degree of perceivable curiosity, Tobias wrote me back...
El viejo icono de la hamburguesa está al borde de desaparecer. Noticias de Tecnología. El icono con forma de hamburguesa se ha puesto de moda. Lo usamos para ocultar y develar el menú en webs y aplicaciones, pero multitud de expertos en diseño hablan ya de desterrarlo
Not long ago, I wrote an article on crafting your perfect 404 page. Now I am here with some tips on creating a perfect contact page. [mainimage] Generally, a user visits the contact page for getting the location, email, and contact number.
Starting as an alternative to the then-popular skeuomorphic style, flat design originated as a wholly simplistic and minimalist style that lived up to it’s name. Throughout the last few years, however, it’s been evolving to satisfy the shifting tastes of users and to implement the advancements of technology.Flat design in its current state (what Ryan Allen calls “Flat 2.0”) is a style different than, but similar to, what it was in the past.
L'analisi del sito di microblogging è un metodo efficace (e poco costoso) per anticipare le oscillazioni dei mercati. Lo afferma un'analisi dell'istituto europeo. Che però avverte: vale solo nel brevissimo periodo e non ovunque
Signals assembled some of the big thinkers in big data. The discussion centered on the challenges faced by innovation teams at leading corporates, the potential (and hurdle) of “big data”, and fresh ideas on how to bridge that gap and tapping big data for innovation work.
The semantic web, or web 3.0, is often quoted as the next phase of the Internet. Led by the World Wide Web Consortium(W3C), the objective is to convert the current web of unstructured and semi-structured data into a “web of data”. According to W3C, with the semantic web it will be possible to easily share and re-use data across application, community and enterprise boundaries.
Welocalize details important aspects of software testing and QA for global technology companies. Localization of software must consider the user experience, platforms, devices and support content. Partnering with an experienced software localization provider with secure labs and qualified testers is critical. Language experience and references of top-tier global technology clients heightens the ability to create a center of excellence and share best practices. Welocalize is that provider.
Landing pages are stand-along web pages that are designed to motivate users to take a specific action; they are especially useful for generating leads. You can drive traffic to landing pages by hosting giveaways, offering free trials, webinars, contest entries or discount coupons. The key to success is to focus on gathering quality traffic and not on just getting thousands of views.So what’s the best way to attract high-quality traffic and gain the highest advantage from lead generation?The answer can be founded in three stages: awareness, intent and action.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.