Web Content Enjoyneering
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Web Content Enjoyneering
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3 qualità del titolo di un post

3 qualità del titolo di un post | Web Content Enjoyneering | Scoop.it

Il titolo del post dovrebbe essere scritto con la voce dei lettori e non con quella del blogger. Le uniche modifiche che può apportare il blogger sono sulla correttezza grammaticale e sulla discorsività.
Quando scriviamo un titolo, dobbiamo immedesimarci nel lettore, capire quali sono i suoi bisogni, che saranno poi soddisfatti nellʼarticolo. Ecco perché dobbiamo evitare titoli troppo fantasiosi, che non comunicano nulla se non a chi li ha scritti.
Un titolo deve sempre comunicare unʼesigenza? No, se dobbiamo parlare di una nostra esperienza, allora è diverso. Ma anche in quel caso la nostra esperienza può coincidere con una necessità del lettore.


Via STL di Sabrina Tursi
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How to use search like a pro: 10 tips and tricks for Google and beyond

How to use search like a pro: 10 tips and tricks for Google and beyond | Web Content Enjoyneering | Scoop.it
Searching with regular sentences will only get you so far – if you need to find something a bit tricky turn to these advanced yet simple methods
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Transcreation and Linguistic Copywriting for Multilingual Digital Marketing - welocalize

Transcreation and Linguistic Copywriting for Multilingual Digital Marketing - welocalize | Web Content Enjoyneering | Scoop.it
Welocalize shares how to achieve successful, measurable global marketing, integrating the localization and creative marketing processes. Global digital marketing creative teams needs to work with linguistic experts to create the best local brand experience. The teams that should work together include translation, localization, digital, design, copywriting, web development, agency account managers and more.
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Revue - Your weekly digest. Automated.

Revue - Your weekly digest. Automated. | Web Content Enjoyneering | Scoop.it

Revue is the easiest tool to create a weekly email newsletter. You focus on curation, we’ll make sure it looks good.

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Il calendario editoriale in pratica

Il calendario editoriale in pratica | Web Content Enjoyneering | Scoop.it
Scegli la frequenza di pubblicazione più giusta per te

Adesso è venuto il momento di capire quale sarà la tua frequenza di pubblicazione, ovvero ogni quanto allieterai le persone con i tuoi bellissimi post.

“Va bene pubblicare una volta al mese?”

“Ho letto che se riesci a pubblicare qualcosina tutti i giorni Google ti fa uscire per primo sui risultati di ricerca.”

“Oh, io pubblico quando c’ho voglia, mi piace fare a modo mio.”

Qui non esiste una regola fissa: tutto dipende da quanto riesci a dedicare alla stesura, pubblicazione e diffusione degli articoli. Se dal tuo lavoro riesci a ritagliarti il tempo sufficiente per scrivere due post al mese, quella è la tua frequenza.

Evita di fare come molti che partono in quarta, promettono ai lettori di dare contenuti nuovi con una certa regolarità e poi tutto finisce in una bolla di sapone. Meglio postare di meno, ma farlo bene e con cura.

Via STL di Sabrina Tursi
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"Seven Years Into The Mobile Revolution: Content is King… Again"

"Seven Years Into The Mobile Revolution: Content is King… Again" | Web Content Enjoyneering | Scoop.it

"(...) mobile and its apps have cemented their position as the top media channel and grabbed more time spent from the average American consumer. (...)"

 

More: http://flurrymobile.tumblr.com/post/127638842745/seven-years-into-the-mobile-revolution-content-is?

 


Via Frank Delmelle, massimo facchinetti
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Marco Favero's curator insight, January 11, 2016 3:36 PM

aggiungere la vostra comprensione ...

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L'empatia - Strumenti UX #3

L'empatia - Strumenti UX #3 | Web Content Enjoyneering | Scoop.it
L’empatia è un sentimento molto potente che i mercati stanno scoprendo, perché, oltre ad essere un veicolo di conoscenza, è uno strumento fondamentale capire il cambiamento dei consumi attraverso l'esperienza utente e  per creare valore economico.
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Terminologia etc. » » I fratelli Grimm e la navigazione nei siti Web

Terminologia etc. » » I fratelli Grimm e la navigazione nei siti Web | Web Content Enjoyneering | Scoop.it

In contesto Web il termine breadcrumb navigation indica il percorso che porta alla pagina corrente.


 

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Microcopy: 10 refusi comunissimi nelle interfacce

Microcopy: 10 refusi comunissimi nelle interfacce | Web Content Enjoyneering | Scoop.it
Il mio blog di lavoro. Parlo di grafica, web, tecnologie, piccoli tutorial del mio CMS preferito e tutto quello che mi passa per latesta
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How Content Will Change SEO in 2016

How Content Will Change SEO in 2016 | Web Content Enjoyneering | Scoop.it

As the world welcomes 2016, it is important for any content marketer to know what’s in and what’s out when it comes to content online. Now’s the best time to examine the trends and the content shifts in content business to keep you on top of your game. As a content manager, it is important that you understand the content design and the content trends that will control the type of content marketing that you will come up with. - See more at: http://www.socialmediatoday.com/marketing/how-content-will-change-seo-2016#sthash.Kt0ANnXq.dpuf


Via donhornsby, steve batchelder, massimo facchinetti
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donhornsby's curator insight, January 7, 2016 7:15 PM

Content that’s not being read might as well be content that is not produced at all. 


Content has and will always be a huge part of the success of what SEO is all about. All that one must know  the type of content to produce to make sure it is timely, consistent and is worth to read. 

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Millennials as Digital Natives: Myths & Realities

Young adults: high expectations about user interfaces, confident in their skills, yet error prone and their tendency to multitask reduces their efficiency.

Via Jesús Hernández
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The State of UX in 2016 — User Experience Design (UX)

The State of UX in 2016 - User Experience Design (UX) - Medium
Here’s our take on looking at the past, understanding the present, and anticipating what the future holds for UX in 2016…
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Web Design for Translators and Interpreters: Websites

Web Design for Translators and Interpreters: Websites | Web Content Enjoyneering | Scoop.it
"Web Design, SEO and PPC for Translators and Interpreters 1: Websites" by Paul Urwin, languages entrepreneur, conference speaker, coach & digital author
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What Do User Interfaces Want? : The Next 500 Years of Interaction Design: The Next 500 Years of Interaction Design | UX Magazine

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Localizzazione di guide in linea: Windows Help, HTML Help e file Readme

Localizzazione di guide in linea: Windows Help, HTML Help e file Readme | Web Content Enjoyneering | Scoop.it
Avrete notato che qualsiasi software sul vostro computer include la cosiddetta “guida in linea”, spesso una delle componenti più voluminose nel processo di localizzazione, poiché ha ormai sostituito interi manuali. La scelta di questo tipo di strumento ha infatti molti vantaggi rispetto all’uso di materiale stampato: accesso istantaneo; navigazione rapida; presenza di elementi multimediali come…
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Want More Effective Content Promotion? Choose From These 15 Tools

Want More Effective Content Promotion? Choose From These 15 Tools | Web Content Enjoyneering | Scoop.it

Content promotion takes a lot of time.

In many cases, it takes longer than it does to create the content itself.

This means efficiency is key.

And to achieve efficiency, as well as consistent results from your promotion efforts, you need tools.

Tools help automate boring, repetitive tasks and give you insight into the relevant data by helping you analyze it.

Tools are what this post is all about.

I’ve put together a list of 15 tools that can help you promote content more effectively....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, January 13, 2016 11:43 PM

Excellent list of blogging promotion tools from Neil Patel including Nimble, Yesware, Banana Tag and much more. highly recommended for bloggers, marketers and content marketing pros. 9.5/10

Jeff Domansky's curator insight, January 14, 2016 1:35 AM

Excellent list of blogging promotion tools from Neil Patel including Nimble, Yesware, Banana Tag and much more. highly recommended for bloggers, marketers and content marketing pros. 9.5/10

Philippe Trebaul's curator insight, March 20, 2016 4:33 PM

Excellent list of blogging promotion tools from Neil Patel including Nimble, Yesware, Banana Tag and much more. highly recommended for bloggers, marketers and content marketing pros. 9.5/10

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Top eight signs it’s time to move to XML - Scriptorium Publishing

Top eight signs it’s time to move to XML - Scriptorium Publishing | Web Content Enjoyneering | Scoop.it
How do you know it’s time to move to XML? Consult our handy list of indicators. This list is in rough order from problems to opportunities. That is, the first few items describe situations where the status quo is problematic. … Continue reading →
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Seth's Blog: The crowd, your work, and a choice

Seth's Blog: The crowd, your work, and a choice | Web Content Enjoyneering | Scoop.it
The crowd prefers sweets. The crowd gets on its feet when your band plays the big hit, and sits down for the new songs. The crowd will pay far more for a steak dinner than a vegetable one, regardless of...
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WAVE Web Accessibility Tool

WAVE Web Accessibility Tool | Web Content Enjoyneering | Scoop.it

WAVE is developed and made available as a free community service by WebAIM. Originally launched in 2001, WAVE has been used to evaluate the accessibility of millions of web pages.

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10 Interface Typos You Don't Even Know You're Making

10 Interface Typos You Don't Even Know You're Making | Web Content Enjoyneering | Scoop.it
Is it login or log in? Ebook or eBook? Who even knows any more? In this article, I’ll highlight the 10 most common user interface typos I see (as in all the time) and help you avoid them. When I say they’re typos you don’t even know you’re making, I’m not kidding. Some of these …
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Making SEO A Priority During Website Launch Planning

Making SEO A Priority During Website Launch Planning | Web Content Enjoyneering | Scoop.it
Launching a new website is a large undertaking and an extremely huge challenge. Just like building a tall skyscraper, building a website requires a strong foundation. This involves extensive planning…

Via malek, massimo facchinetti
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malek's curator insight, January 8, 2016 9:12 AM

Don't forget to Update all social profiles to include the new URLs

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Selfies, Narcissism and Social Media #Infographic

Selfies, Narcissism and Social Media #Infographic | Web Content Enjoyneering | Scoop.it
Which was more deadly in 2015: shark attacks, or selfies? The answer might surprise you.

Rawhide, a nonprofit organization that assists at-risk youth in Wisconsin, examined social media users’ obsession with selfies and narcissistic tendencies, and its findings included:

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Christine Donalies's curator insight, January 8, 2016 2:37 PM

Of course the answer is selfies. Shark attacks are rare. Maybe use another stat to compare but article is very interesting.

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How to use the power of Instagram to market your brand

How to use the power of Instagram to market your brand | Web Content Enjoyneering | Scoop.it

In this article, Jacqueline Bourke outlines how to use Instagram to its full potential for maximum brand engagement. It has been reported that articles with images get 94% more total views, so it comes as no surprise that Instagram was among the fastest growing social networks of the last two years. Australian brands fighting for attention on the Internet must first be seen in order to be heard. To ensure this is achieved, and to make use of the power of visuals, a strong visual strategy needs to be created - this means populating websites and social channels with images that represent the core values of a brand in order to engage and inspire the target audience. The article highlights Tourism Australia and Spotify Australia as two companies which have been able to use imagery to show their brand's key message in a way that resonates with their target audience. Find out more.


Via Tourism Australia , Soraia Ferreira, Ph.D., massimo facchinetti
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