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Congratulations? Not in Italian. The importance of website localisation

Congratulations? Not in Italian. The importance of website localisation | Web Content Enjoyneering | Scoop.it
Cultural factors may influence translation and website localisation more than you think.
Maria Pia Montoro's insight:

If you wanted to explore the cultural reasons behind this, anthropologists differentiate between high-context and low-context cultures. These definitions may seem a little daunting, but they simply mean that for high-context cultures (American), information and politeness have to be made explicit, while low-context cultures (Italian) rely much more on context and are more straight-forward.

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Tools we love: strumenti di User Tracking - User Experience Boutique | Usabilità e UX Siti Web e App

Tools we love: strumenti di User Tracking - User Experience Boutique | Usabilità e UX Siti Web e App | Web Content Enjoyneering | Scoop.it
Sarà che è il tempo dell'amore, ma vogliamo condividere con voi gli strumenti di User Tracking che amiamo di più per una ux incredibile!
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The Importance of App Localization—Not Everyone Speaks English! - Chupamobile

The Importance of App Localization—Not Everyone Speaks English! - Chupamobile | Web Content Enjoyneering | Scoop.it
To avoid any confusion, let’s start by taking a look at two words you’ll hear often—localization and internationalization. The two terms are often used interchangeably when it comes to applications, but they are different. Internationalization is the entire process of getting an application ready for a new country, so that it can be used in …
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Amazon.de experiences multilangual interface

Amazon.de experiences multilangual interface | Web Content Enjoyneering | Scoop.it
Amazon.de can be used in Polish, Turkish, English, and Dutch. What are the advantages for Amazon to choose these languages for the German market?
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AnswerThePublic.com: that free visual keyword research & content ideas tool

AnswerThePublic.com: that free visual keyword research & content ideas tool | Web Content Enjoyneering | Scoop.it
the task of capturing all the answers became a challenge. We needed to automate the gathering of questions and create something that could be easily shared. This is search insight that should and could be used by any marketing team. Creative, PR, Content, SEO.
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Weaving Linked Data into Texts with WordLift | Teodora Petkova

Weaving Linked Data into Texts with WordLift | Teodora Petkova | Web Content Enjoyneering | Scoop.it
What is WordLift and how it helps me weave my texts into the Semantic Web.
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Come scegliere le parole chiave per i tuoi articoli

Come scegliere le parole chiave per i tuoi articoli | Web Content Enjoyneering | Scoop.it
Ecco il problema: come scegliere le parole chiave per gli articoli del tuo blog? Ti lascio le mie soluzioni, le mie attività quotidiane.
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16 Ecommerce A/B Test Ideas Backed by UX Research

16 Ecommerce A/B Test Ideas Backed by UX Research | Web Content Enjoyneering | Scoop.it
Nothing works all the time on all sites. That's why we test in the first place; to let the data tell us what is actually working. That said, we have done q
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Play Copy. Impara a usare al meglio le parole per il tuo brand

Play Copy. Impara a usare al meglio le parole per il tuo brand | Web Content Enjoyneering | Scoop.it
Roma, 4 febbraio 2017. Arriva la 1a edizione di Play Copy by Pennamontata. Una giornata intera dedicata al copywriting, con esercitazioni e sorprese.
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How to Use Twitter for SEO: Link Building - Get More Twitter Followers Boost your Twitter Marketing

How to Use Twitter for SEO: Link Building - Get More Twitter Followers Boost your Twitter Marketing | Web Content Enjoyneering | Scoop.it
Despite what everyone may want to think about SEO, links are still dominating as a ranking factor. In fact, Moz’s most recent search engine ranking factors revealed that th
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Scrivere sulle foto: 7 programmi per inserire testo sulle immagini

Scrivere sulle foto: 7 programmi per inserire testo sulle immagini | Web Content Enjoyneering | Scoop.it
Vuoi scrivere sulle foto e inserire testo sulle immagini migliori? Perfetto, questo è il post che devi leggere assolutamente.
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Why translators make good UX designers – The Open Mic

Why translators make good UX designers – The Open Mic | Web Content Enjoyneering | Scoop.it
In the UX field, almost everyone has a background in some other discipline. Most people I have met have a background in engineering, psychology or graphic design. But so far, I have never met another…
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How Multilingual Customer Support Can Transform a Business?

This problem is often faced by many of us while shopping on a global ecommerce website, where adding items to the cart is a great difficulty. Just at the moment when we want to pull the trigger, a question pops up in our mind.


Via Yaroslav Muradian
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4 aziende che hanno aumentato la Brand Awareness con sticker e packaging

4 aziende che hanno aumentato la Brand Awareness con sticker e packaging | Web Content Enjoyneering | Scoop.it
La storia di 4 aziende ci mostra come i brand possono emergere grazie a tecniche di marketing non convenzionale, come l'invio di sticker gratuiti.
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Seriously? The 7 "Worst Practices" in Social Selling

Seriously? The 7 "Worst Practices" in Social Selling | Web Content Enjoyneering | Scoop.it
We work with thousands of salespeople and sales leaders. That means we
see a lot of online engagement – as well as a lot of online
disengagement. Below, you’ll find a list of the most common, and
egregious, mistakes we’ve seen salespeople make when trying to leverage
interactive media platforms like LinkedIn and Twitter on behalf of their
businesses. Read the list. Study it closely. Make sure you don’t repeat
these seven mistakes!
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Language Translation Services for eCommerce | SDL

Language Translation Services for eCommerce | SDL | Web Content Enjoyneering | Scoop.it
Deliver exceptional customer experiences across every step of the online buying journey with the SDL eCommerce Language platform. Learn more.
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35+ Keyword Research Methods To Unlock Hidden Gems

This list of keyword research methods will help you find high-performing, low competition search terms and start rapidly ranking your content.
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Corso di scrittura SEO - lezione 4: Come scrivere un Post

Corso di scrittura SEO - lezione 4: Come scrivere un Post | Web Content Enjoyneering | Scoop.it
Come scrivere il miglior post in termini di ricerche e farti trovare per più parole su Google? Ragioniamo sull’alberatura di un sito e le
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Un SEO Tester, sempre con te | Seogarden.net

Un SEO Tester, sempre con te | Seogarden.net | Web Content Enjoyneering | Scoop.it
Seo Tester è il tool gratuito che ho provato negli ultimi tempi. Creato da Giancarlo Sciuto e Vittorio Urzì realizza analisi SEO e aiuta nella key research.
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HTML5 e CSS3: La guida completa per lo sviluppatore WEB

HTML5 e CSS3: La guida completa per lo sviluppatore WEB | Web Content Enjoyneering | Scoop.it
HTML e CSS per strutturare il tuo sito web da solo, in modo semantico e ottimizzato per i motori di ricerca.
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When to Use “Your” or “My” on Menu Items - UX Movement

When to Use “Your” or “My” on Menu Items - UX Movement | Web Content Enjoyneering | Scoop.it
Is the user interface an extension of the user, or is it a separate entity that speaks to the user? This is a question that designers have trouble answering
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SDL Partner Spotlight: Acrolinx

SDL Partner Spotlight: Acrolinx | Web Content Enjoyneering | Scoop.it
The Acrolinx software platform actually 'reads' content and guides writers to make it better.
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Corso Full Immersion In "Blogging e SEO Copywriting" con Socialmediacoso

Corso Full Immersion In "Blogging e SEO Copywriting" con Socialmediacoso | Web Content Enjoyneering | Scoop.it
Corso di Formazione in Blogging e SEO Copywriting, in modalità Full Immersion. Una giornata dedicata al magico mondo del blogging e del web writing.
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7 modi in cui il content marketing può migliorare la SEO

7 modi in cui il content marketing può migliorare la SEO | Web Content Enjoyneering | Scoop.it
La ricetta per una grande storia d'amore fra i tuoi contenuti e Google: il content marketing da punto di vista del posizionamento.
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How To Write for SEO Now

How To Write for SEO Now | Web Content Enjoyneering | Scoop.it
Google Search Has Changed Focus
Google has removed content keywords on Search Console. Now it’s up to you to write real.

 

November 29, 2016, Google Webmaster Central said goodbye to Content Keywords on Search Console and it’s time for content
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