Why design content-first? Because content is UX. If the primary purpose of websites is to deliver valuable content to an audience, we should be designing content-first for the best possible UX. But we frequently miss the opportunity to validate and iterate our UX designs with content insights, instead waiting until the final stages to unite
Keywords, phrases and topics are at the heart of search engine marketing. In a sense, words are the backbone of the Internet because without them, websites wouldn’t likely exist. Every website is built on “keywords” and topics.
Hence, the need for keyword tools for research.
Picking key phrases and topics for your website and even social media profiles is therefore of utmost importance. However, you have to understand how this is all changing with the advent of semantic and conversational search.
Before the Internet, we relied heavily on libraries, books, newspapers, TV news, and the Yellow Pages for information about companies. The search engines changed all of that by indexing a large portion of human knowledge and they are getting smarter at understanding the meaning of what users are searching for.
Let’s look back at the various keyword tools that were developed to help us select the right words and topics for our websites, in order to make our content stand out amongst the vast online ocean.
The First Popular Keyword Research Tool I spoke with some of the most successful marketers online, who have been utilizing various keyword tools way before they were cool.
John McDougall, who was a former client and founder of authoritymarketing.com and McDougall Interactive, who has been doing search engine marketing since the 1990s, walked me through some of the early keyword research tools:
The first popular keyword tool that I can remember is Wordtracker. Back in the day, we gave it a real workout and put it to daily use. Then we switched to Keyword Discovery and my first employee John Maher loved it because he could save folders for each client when doing keyword research.
Eventually clients started to complain that they felt the numbers were inaccurate and we looked into the way they were compiling data. It turned out that Wordtracker relied on metacrawler.com and dogpile.com to get their data and then did some math to estimate search volumes. It wasn’t until we started doing Yahoo! paid search and later picking keywords with the Google keyword tool that we realized we preferred data directly from the search engines. I do still have a soft spot in my heart for Wordtracker for being a pioneer. Wordtracker Website Snippet, Circa 2000
The first keyword tools weren’t all that accurate during the early days, but they gave marketers a way to select keywords that people were actually searching on, rather than just using any miscellaneous words about their company, products, and services.
I then asked John to illustrate some of the additional keyword tools that have been developed over the years and here’s what he provided:
It’s always interesting to see what Google provides themselves beyond the Adwords Keyword Tool. Google Trends can tell you whether a keyword is gaining in popularity or falling out of favor over time. The Google Contextual Targeting Tool inside AdWords, via the drop down menu on the Reporting and Tools tab, finds related terms and groups them into ad groups. This helps eliminate irrelevant terms. And anyone with a Google Webmaster Tools verified site can view how often their site has shown up for a limited amount of keywords.
Bing has their own keyword tool as well. But if you want to find related terms which help with semantic search, try tools that play on Google Autocomplete keywords. UberSuggest uses Google Autocomplete keywords to generate ideas and KeywordTool.io is a recent favorite that uses Google’s autocomplete to show over 750 long-tail keywords for any query.
Google Input Tools is a very good Chrome extension that allows you to type using any language you want.This is especially helpful for multilingual people who would like to navigate the web using languages not supported by their keyboards.With one simple click, Google Input Tools enables you to switch to typing in a different language and switch back just as easily.
What is a listicle? It is a post arranged in a list format, and each point is supported with a relevant (and quirky) image or GIF to keep readers engaged. So if you find a post titled something like ‘15 Things Every Woman Should Do Before She Turns 25’, you are looking at a listicle.
Just like America’s fascination with twerking, many people had predicted that the booming popularity of listicles was just a passing fad. Contrary to the prophecy, use of listicles have expanded so much so that they are now being touted as the “new face of content marketing”.
Regular readers will know that we spend significant time explaining the different types of translation. We also champion a consultative approach to translation services that begins with deep market research and solid transcreation. (For more on transcreation, see “The #1 Mistake Made by Most Translation Teams (and Four Examples of Why It Matters”).
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.