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What text should be used for an insertion button? "Create", "New" or "Add"?

What text should be used for an insertion button? "Create", "New" or "Add"? | Web Content Enjoyneering | Scoop.it
Whenever I have been designing interfaces, I always wonder if I should name the button Create, New or Add. I have never decided and stuck with one and would like to get an explanation on what use c...
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Progettare interfacce mobile tenendo conto di come gli utenti usano i loro dispositivi - Airbag Studio

Progettare interfacce mobile tenendo conto di come gli utenti usano i loro dispositivi - Airbag Studio | Web Content Enjoyneering | Scoop.it
In quale modo le persone utilizzano i dispositivi mobili? Il lavoro che facciamo qui in Airbag Studio è totalmente rivolto al mobile. Di conseguenza, come tutti i professionisti del settore, cerchiamo di porre la massima attenzione alla User Experience (UX) e alle esigenze degli utenti. Quando si disegna e si progetta per i dispositivi mobili, bisogna essere consapevoli che ci sono moltissimi problemi  da considerare come fossero …
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17 Tools to Schedule, Analyze Social Media Content

17 Tools to Schedule, Analyze Social Media Content | Web Content Enjoyneering | Scoop.it

Ecco una lista di strumenti per pianificare e gestire i contenuti dei social media. Ci sono strumenti per trovare i periodi migliori per postare, automatizzare i contenuti, analizzare i tuoi seguaci, e individuare i vostri sostenitori del brand. Alcuni degli strumenti target specifico le reti sociali, mentre altri sono soluzioni cross-platform. Quasi tutti questi strumenti hanno piani liberi.


Via Kamal Bennani, Marco Favero, massimo facchinetti
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Marco Favero's curator insight, May 14, 2:59 AM

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Alicja Andersen's curator insight, May 14, 3:52 AM

17 great tools

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To Be On Brand, Your Content Has to Be Consistent - Acrolinx

To Be On Brand, Your Content Has to Be Consistent - Acrolinx | Web Content Enjoyneering | Scoop.it
Here at Acrolinx we know how important it is for companies to create consistent content for their customers no matter where in the organization it’s coming from.
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Twitter for Business - Webinar presentations - ProZ.com translator training

Twitter for Business - Webinar presentations - ProZ.com translator training | Web Content Enjoyneering | Scoop.it
Do you want to make the most of Twitter? In this course we will explore the latest Twitter strategies, tools, tactics and best practices in order to master the business side of of it.
Follow the hashtag #Twitter4Biz to get to know the other participants!
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Riddle, crea stupendi contenuti social in meno di un minuto

Riddle, crea stupendi contenuti social in meno di un minuto | Web Content Enjoyneering | Scoop.it
Riddle, ingaggia la tua audience con sondaggi, liste, quiz e molto di più
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17 Homepage Mistakes to Avoid (and How to Fix Them)

17 Homepage Mistakes to Avoid (and How to Fix Them) | Web Content Enjoyneering | Scoop.it
We all make mistakes, the question is do we fix them or not. Learn 17 common homepage mistakes and how to fix them!
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Live Tweeting con Hootsuite, come farlo bene: guida rapida

Live Tweeting con Hootsuite, come farlo bene: guida rapida | Web Content Enjoyneering | Scoop.it
Come e perché fare Live Tweeting di un evento: scopri i vantaggi e come impostare Hootsuite per alzarne l'efficacia. Una guida per punti.
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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Web Content Enjoyneering | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


Via Lauren Moss, massimo facchinetti
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Marco Favero's curator insight, April 22, 5:40 AM

aggiungi la tua intuizione ...

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Attract More Subscribers with These Four Blogging Tools

Attract More Subscribers with These Four Blogging Tools | Web Content Enjoyneering | Scoop.it
Four Blogging resources to help you improve your reach and interactions. Growing your subscribers online can be a challenge, especially for new blog owners.
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Guidelines | Usability.gov

Guidelines | Usability.gov | Web Content Enjoyneering | Scoop.it
Find evidence-based wed design and usability guidelines and get involved in creating the 2013 version.
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Designing Content First for a Better UX - GatherContent: A blog about content strategy and development

Designing Content First for a Better UX - GatherContent: A blog about content strategy and development | Web Content Enjoyneering | Scoop.it
Why design content-first? Because content is UX. If the primary purpose of websites is to deliver valuable content to an audience, we should be designing content-first for the best possible UX. But we frequently miss the opportunity to validate and iterate our UX designs with content insights, instead waiting until the final stages to unite
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The Evolution of Keyword Research Tools [Infographic] | SEJ

The Evolution of Keyword Research Tools [Infographic] | SEJ | Web Content Enjoyneering | Scoop.it
Keywords, phrases and topics are at the heart of search engine marketing. In a sense, words are the backbone of the Internet because without them, websites wouldn’t likely exist. Every website is built on “keywords” and topics.

Hence, the need for keyword tools for research.

Picking key phrases and topics for your website and even social media profiles is therefore of utmost importance. However, you have to understand how this is all changing with the advent of semantic and conversational search.

Before the Internet, we relied heavily on libraries, books, newspapers, TV news, and the Yellow Pages for information about companies. The search engines changed all of that by indexing a large portion of human knowledge and they are getting smarter at understanding the meaning of what users are searching for.

Let’s look back at the various keyword tools that were developed to help us select the right words and topics for our websites, in order to make our content stand out amongst the vast online ocean.



The First Popular Keyword Research Tool
I spoke with some of the most successful marketers online, who have been utilizing various keyword tools way before they were cool.

John McDougall, who was a former client and founder of authoritymarketing.com and McDougall Interactive, who has been doing search engine marketing since the 1990s, walked me through some of the early keyword research tools:

The first popular keyword tool that I can remember is Wordtracker. Back in the day, we gave it a real workout and put it to daily use. Then we switched to Keyword Discovery and my first employee John Maher loved it because he could save folders for each client when doing keyword research.

Eventually clients started to complain that they felt the numbers were inaccurate and we looked into the way they were compiling data. It turned out that Wordtracker relied on metacrawler.com and dogpile.com to get their data and then did some math to estimate search volumes. It wasn’t until we started doing Yahoo! paid search and later picking keywords with the Google keyword tool that we realized we preferred data directly from the search engines. I do still have a soft spot in my heart for Wordtracker for being a pioneer.
Wordtracker Website Snippet, Circa 2000


The first keyword tools weren’t all that accurate during the early days, but they gave marketers a way to select keywords that people were actually searching on, rather than just using any miscellaneous words about their company, products, and services.

I then asked John to illustrate some of the additional keyword tools that have been developed over the years and here’s what he provided:

It’s always interesting to see what Google provides themselves beyond the Adwords Keyword Tool. Google Trends can tell you whether a keyword is gaining in popularity or falling out of favor over time. The Google Contextual Targeting Tool inside AdWords, via the drop down menu on the Reporting and Tools tab, finds related terms and groups them into ad groups. This helps eliminate irrelevant terms. And anyone with a Google Webmaster Tools verified site can view how often their site has shown up for a limited amount of keywords.

Bing has their own keyword tool as well. But if you want to find related terms which help with semantic search, try tools that play on Google Autocomplete keywords. UberSuggest uses Google Autocomplete keywords to generate ideas and KeywordTool.io is a recent favorite that uses Google’s autocomplete to show over 750 long-tail keywords for any query.

Via Charles Tiayon
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Freepik - Moteur de recherche de ressources graphiques libres (images, dessins vectoriels et fichiers PSD)

Freepik - Moteur de recherche de ressources graphiques libres (images, dessins vectoriels et fichiers PSD) | Web Content Enjoyneering | Scoop.it
Download thousands of FREE vectors, stock photos, HD photos and PSD

Via Alain MICHEL, Rui Guimarães Lima, massimo facchinetti
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Daniel Morgenstern's curator insight, May 12, 1:52 PM
Alain MICHEL's insight:

Freepik est un moteur de recherche de ressources graphiques en ligne gratuites et librement réutilisables. Vous y trouverez des photos, des illustrations et des images vectorielles pour tous vos travaux.

Au moment de télécharger le contenu qui nous intéresse, on est simplement averti qu'on doit créditer correctement l'auteur pour avoir le droit de réutiliser l'image gratuitement : il suffit de copier/coller le code qui est fourni pour mentionner la source de l'image.

A.CUZIN's curator insight, May 14, 3:53 PM

Moteur de recherche de ressources graphiques gratuites et libres en ligne (images, dessins vectoriels, fichiers PSD).

Willem Kuypers's curator insight, May 20, 1:50 AM

Intéressant comme initiative. Il faut encore voir les ressources que cela couvrent.

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E-Mail Isn’t Dead, It Just Needs to Be Personality Data-Smart

Crystal (US) is trying to show you the best and worst ways to converse with people, in messages and in person, by scrutinizing publicly available data from LinkedIn, Twitter, blogs, and other online sources. The startup lets users look up people’s personality profiles on its website for free; for $19 per month, you can access a Gmail plug-in for the Chrome Web browser that offers specific real-time suggestions about word choice and punctuation, depending on whom you’re writing to. A mobile app is also in the works.


Via EMF - the Forum of e-Excellence
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Relax, the rumored Facebook-NYT deal is probably good for readers and journalism

Some journalists are worried about a deal to put New York Times content on Facebook. They shouldn't be.

Via Lelio Simi
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Come scrivere un titolo che si fa cliccare

Come scrivere un titolo che si fa cliccare | Web Content Enjoyneering | Scoop.it
Sai quante persone leggono il titolo di un articolo? Otto su dieci, ma solo due su dieci leggeranno l'intero testo. Ecco come scrivere il titolo di quel 20%
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The Formula For The Perfect Instagram Profile

The Formula For The Perfect Instagram Profile | Web Content Enjoyneering | Scoop.it
Instagram is a great place to visually share a brand’s style and your own personal lifestyle through beautiful square photos. What makes an Instagram profile really appealing depends on four qualit…

Via Stefano Principato, massimo facchinetti
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Marco Favero's curator insight, May 11, 5:10 AM

aggiungi la tua intuizione ...

Scrap Vendor's curator insight, May 11, 8:29 AM

Scrap Vendor in Mumbai www.scrapvendor.com

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The Difference between Keywords Translation and Keywords Localization

The Difference between Keywords Translation and Keywords Localization | Web Content Enjoyneering | Scoop.it
Targeting users in different languages and countries is always challenging for web content strategistsand web content authors whenever they create multilingual content for global campaigns.
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UX Courses from the Interaction Design Foundation

UX Courses from the Interaction Design Foundation | Web Content Enjoyneering | Scoop.it
UX Courses from the Interaction Design Foundation...
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A Beginner’s Guide to Google Webmaster Tools - TechWyse

A Beginner’s Guide to Google Webmaster Tools - TechWyse | Web Content Enjoyneering | Scoop.it
Google Webmaster Tools is essential for strengthening your business’ SEO. It’s a free tool that provides insights about the errors on your site, links that point to your website, your most popular keywords, and data or issues to see your website’s performance on Google.

TechWyse has created a guide to help you get started on using the Google Webmaster Tools. Check out how you can use this powerful tool to create new opportunities for improving your SEO performance by downloading our free eBook!

 

Dark marketing clouds ahead? Let us help you see clearly. Contact us.


Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, April 21, 5:24 PM

Behind a quick form. For the non-techies, this is perfect. And as a marketer, you need to know some of the basics so that you can successfully interact with your MarkOps folks.

Marco Favero's curator insight, April 22, 5:43 AM

aggiungi la tua intuizione ...

Business's curator insight, April 24, 2:45 AM

A Beginner’s Guide to Google Webmaster Tools

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Why Google's Mobilegeddon Isn't The End Of The World For Most Websites

Why Google's Mobilegeddon Isn't The End Of The World For Most Websites | Web Content Enjoyneering | Scoop.it
Despite the hype about "mobilegeddon," Google's change to its search results algorithm on smartphones isn't that big a deal for most websites and marketers.
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Usabilità del sito web, questa sconosciuta

Usabilità del sito web, questa sconosciuta | Web Content Enjoyneering | Scoop.it
L'usabilità del sito web è una di quelle cose invisibili ma fondamentali, come l'acqua. Qui alcune dritte per capire se il tuo sito è usabile o meno
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More Chrome apps and extensions for writers

More Chrome apps and extensions for writers | Web Content Enjoyneering | Scoop.it
I like to think that over the last three or so years I've proven that a Chromebook is a viable tool for the professional writer. And while I'm not a tool fetishist, I occasionally too around the [C...
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How To Save Time Writing For Your Blog

How To Save Time Writing For Your Blog | Web Content Enjoyneering | Scoop.it
You can't create more time, but you can save time writing for your blog. We'll show you how to get more done with less time.

Via Haralabos Papatheodorou
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