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Ecco una lista di risorse utili per creare infografiche!

Ecco una lista di risorse utili per creare infografiche! | Web Content Enjoyneering | Scoop.it
Ecco le migliori risorse, template e tutorial per creare un’infografica per i tuoi progetti (blog, siti, pagina facebook) l’articolo è in costante aggiornamento ed è graditissima una se...

Via Stefano Principato, Paola Paris
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Rescooped by Maria Pia Montoro from Content Creation, Curation, Management
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A Beginner’s Guide to Google Webmaster Tools - TechWyse

A Beginner’s Guide to Google Webmaster Tools - TechWyse | Web Content Enjoyneering | Scoop.it
Google Webmaster Tools is essential for strengthening your business’ SEO. It’s a free tool that provides insights about the errors on your site, links that point to your website, your most popular keywords, and data or issues to see your website’s performance on Google.

TechWyse has created a guide to help you get started on using the Google Webmaster Tools. Check out how you can use this powerful tool to create new opportunities for improving your SEO performance by downloading our free eBook!

 

Dark marketing clouds ahead? Let us help you see clearly. Contact us.


Via iNeoMarketing, massimo facchinetti
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iNeoMarketing's curator insight, April 21, 5:24 PM

Behind a quick form. For the non-techies, this is perfect. And as a marketer, you need to know some of the basics so that you can successfully interact with your MarkOps folks.

Marco Favero's curator insight, April 22, 5:43 AM

aggiungi la tua intuizione ...

Business's curator insight, April 24, 2:45 AM

A Beginner’s Guide to Google Webmaster Tools

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Why Google's Mobilegeddon Isn't The End Of The World For Most Websites

Why Google's Mobilegeddon Isn't The End Of The World For Most Websites | Web Content Enjoyneering | Scoop.it
Despite the hype about "mobilegeddon," Google's change to its search results algorithm on smartphones isn't that big a deal for most websites and marketers.
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Usabilità del sito web, questa sconosciuta

Usabilità del sito web, questa sconosciuta | Web Content Enjoyneering | Scoop.it
L'usabilità del sito web è una di quelle cose invisibili ma fondamentali, come l'acqua. Qui alcune dritte per capire se il tuo sito è usabile o meno
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More Chrome apps and extensions for writers

More Chrome apps and extensions for writers | Web Content Enjoyneering | Scoop.it
I like to think that over the last three or so years I've proven that a Chromebook is a viable tool for the professional writer. And while I'm not a tool fetishist, I occasionally too around the [C...
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Rescooped by Maria Pia Montoro from Translation Tips & How-Tos
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How To Save Time Writing For Your Blog

How To Save Time Writing For Your Blog | Web Content Enjoyneering | Scoop.it
You can't create more time, but you can save time writing for your blog. We'll show you how to get more done with less time.

Via Haralabos Papatheodorou
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Rescooped by Maria Pia Montoro from Mastering Facebook, Google+, Twitter
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6 Ways to Use Social Media to Learn From Your Competitors

6 Ways to Use Social Media to Learn From Your Competitors | Web Content Enjoyneering | Scoop.it

Ecco alcuni semplici modi, uso efficiente delle risorse che è possibile utilizzare i social media per imparare dai vostri concorrenti.


Via Kamal Bennani, Marco Favero, massimo facchinetti
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Marco Favero's curator insight, March 29, 5:30 PM

aggiungi la tua intuizione ...

Renaud Munier's curator insight, March 30, 4:03 AM

Enjoy.

Rescooped by Maria Pia Montoro from language technology and business internationalization
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SEO Strategies And The Art Of Writing Long Tail Search Keyword Phrases For Natural Language Processing [Part 2] | AutoTraffic

SEO Strategies And The Art Of Writing Long Tail Search Keyword Phrases For Natural Language Processing [Part.. http://t.co/65EnTxiEQ5

Via Andoni Sagarna Izagirre
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Rescooped by Maria Pia Montoro from Content Strategy |Brand Development |Organic SEO
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29 Experts Reveal The 3 Critical Link Building & SEO Tools They Rely On!

29 Experts Reveal The 3 Critical Link Building & SEO Tools They Rely On! | Web Content Enjoyneering | Scoop.it
Discover the exact link building & SEO tools 29 SEO experts use every single day. You will also learn exactly how they use them to drive rankings & traffic.

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Level343's curator insight, March 26, 3:07 PM

One thing that’s apparent, if you’re paying attention to the changes occurring in SEO: it’s more than analytics, technical and content strategies – it’s about human behavior, too.


How are people making those connections? The easiest and most time consuming way is earning links. That is important for SEO. Actually it’s two-fold process.

Rescooped by Maria Pia Montoro from TICs para los de LETRAS
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Guía con los mejores secretos para crear el tweet perfecto

Guía con los mejores secretos para crear el tweet perfecto | Web Content Enjoyneering | Scoop.it
Una guía con los mejores secretos, tips y recomendaciones para escribir el tweet perfecto en Twitter. Infografía y fórmula para tweets.

Via Sonia C. Alonso
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Twitter? Morirà se non imita Facebook

Twitter? Morirà se non imita Facebook | Web Content Enjoyneering | Scoop.it
Il fondatore di Vaynermedia al Guardian Change Media Summit: L’unico vero valore oggi è il tempo. Vinceranno le applicazioni che ce lo fanno risparmiare, anziché perderlo”
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Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday

Headline Writing and Title Tag SEO in a Clickbait World - Whiteboard Friday | Web Content Enjoyneering | Scoop.it
Click-worthy titles are often quite different than titles we think are most likely to rank higher in the SERPs.
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Rescooped by Maria Pia Montoro from Content Creation, Curation, Management
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The 10 best new web design TOOLS in March | Web design | Creative Bloq

The 10 best new web design TOOLS in March | Web design | Creative Bloq | Web Content Enjoyneering | Scoop.it
A content delivery network for front-end devs, Sara Soueidan’s tool for creating pie menus, accessible colour palettes and more.

Via association concert urbain, massimo facchinetti
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The Difference the Difference Makes: 22 Examples of the Critical Importance of High-Quality Translation Services | Glyph Web

The Difference the Difference Makes: 22 Examples of the Critical Importance of High-Quality Translation Services | Glyph Web | Web Content Enjoyneering | Scoop.it

Regular readers will know that we spend significant time explaining the different types of translation. We also champion a consultative approach to translation services that begins with deep market research and solid transcreation. (For more on transcreation, see “The #1 Mistake Made by Most Translation Teams (and Four Examples of Why It Matters”).

 
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Rescooped by Maria Pia Montoro from Content Creation, Curation, Management
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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Web Content Enjoyneering | Scoop.it

Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...


Via Lauren Moss, massimo facchinetti
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Marco Favero's curator insight, April 22, 5:40 AM

aggiungi la tua intuizione ...

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Attract More Subscribers with These Four Blogging Tools

Attract More Subscribers with These Four Blogging Tools | Web Content Enjoyneering | Scoop.it
Four Blogging resources to help you improve your reach and interactions. Growing your subscribers online can be a challenge, especially for new blog owners.
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Guidelines | Usability.gov

Guidelines | Usability.gov | Web Content Enjoyneering | Scoop.it
Find evidence-based wed design and usability guidelines and get involved in creating the 2013 version.
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Designing Content First for a Better UX - GatherContent: A blog about content strategy and development

Designing Content First for a Better UX - GatherContent: A blog about content strategy and development | Web Content Enjoyneering | Scoop.it
Why design content-first? Because content is UX. If the primary purpose of websites is to deliver valuable content to an audience, we should be designing content-first for the best possible UX. But we frequently miss the opportunity to validate and iterate our UX designs with content insights, instead waiting until the final stages to unite
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Rescooped by Maria Pia Montoro from Metaglossia: The Translation World
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The Evolution of Keyword Research Tools [Infographic] | SEJ

The Evolution of Keyword Research Tools [Infographic] | SEJ | Web Content Enjoyneering | Scoop.it
Keywords, phrases and topics are at the heart of search engine marketing. In a sense, words are the backbone of the Internet because without them, websites wouldn’t likely exist. Every website is built on “keywords” and topics.

Hence, the need for keyword tools for research.

Picking key phrases and topics for your website and even social media profiles is therefore of utmost importance. However, you have to understand how this is all changing with the advent of semantic and conversational search.

Before the Internet, we relied heavily on libraries, books, newspapers, TV news, and the Yellow Pages for information about companies. The search engines changed all of that by indexing a large portion of human knowledge and they are getting smarter at understanding the meaning of what users are searching for.

Let’s look back at the various keyword tools that were developed to help us select the right words and topics for our websites, in order to make our content stand out amongst the vast online ocean.



The First Popular Keyword Research Tool
I spoke with some of the most successful marketers online, who have been utilizing various keyword tools way before they were cool.

John McDougall, who was a former client and founder of authoritymarketing.com and McDougall Interactive, who has been doing search engine marketing since the 1990s, walked me through some of the early keyword research tools:

The first popular keyword tool that I can remember is Wordtracker. Back in the day, we gave it a real workout and put it to daily use. Then we switched to Keyword Discovery and my first employee John Maher loved it because he could save folders for each client when doing keyword research.

Eventually clients started to complain that they felt the numbers were inaccurate and we looked into the way they were compiling data. It turned out that Wordtracker relied on metacrawler.com and dogpile.com to get their data and then did some math to estimate search volumes. It wasn’t until we started doing Yahoo! paid search and later picking keywords with the Google keyword tool that we realized we preferred data directly from the search engines. I do still have a soft spot in my heart for Wordtracker for being a pioneer.
Wordtracker Website Snippet, Circa 2000


The first keyword tools weren’t all that accurate during the early days, but they gave marketers a way to select keywords that people were actually searching on, rather than just using any miscellaneous words about their company, products, and services.

I then asked John to illustrate some of the additional keyword tools that have been developed over the years and here’s what he provided:

It’s always interesting to see what Google provides themselves beyond the Adwords Keyword Tool. Google Trends can tell you whether a keyword is gaining in popularity or falling out of favor over time. The Google Contextual Targeting Tool inside AdWords, via the drop down menu on the Reporting and Tools tab, finds related terms and groups them into ad groups. This helps eliminate irrelevant terms. And anyone with a Google Webmaster Tools verified site can view how often their site has shown up for a limited amount of keywords.

Bing has their own keyword tool as well. But if you want to find related terms which help with semantic search, try tools that play on Google Autocomplete keywords. UberSuggest uses Google Autocomplete keywords to generate ideas and KeywordTool.io is a recent favorite that uses Google’s autocomplete to show over 750 long-tail keywords for any query.

Via Charles Tiayon
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Top 17 SEO tips to keep in mind for any online business.

Top 17 SEO tips to keep in mind for any online business. | Web Content Enjoyneering | Scoop.it
If you have been buying into the hype that SEO is dead and social media is the new search, Wake up! SEO is alive and has…

Via massimo facchinetti
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Marco Favero's curator insight, March 30, 4:27 AM

aggiungi la tua intuizione ...

Rescooped by Maria Pia Montoro from Time to Learn
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Comment récupérer des adresses email directement sur #Twitter

Comment récupérer des adresses email directement sur #Twitter | Web Content Enjoyneering | Scoop.it

Saviez-vous que vous pouvez ajouter des call to action à vos tweets ? Mieux, saviez-vous que vous pouviez récupérer des adresses email directement dans Twitter ?

 


Via Cecile Verdier, Frédéric DEBAILLEUL
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Rescooped by Maria Pia Montoro from Time to Learn
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A Great Google Tool for Multilingual People

A Great Google Tool for Multilingual People | Web Content Enjoyneering | Scoop.it

Google Input Tools is a very good Chrome extension that allows you to type using any language you want.This is especially helpful for multilingual people who would like to navigate the web using languages not supported by their keyboards.With one simple click, Google Input Tools enables you to switch to typing in a different language and switch back just as easily.


Via Frédéric DEBAILLEUL
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The best icon is a text label

The best icon is a text label | Web Content Enjoyneering | Scoop.it
Thomas Byttebier is a freelance web designer creating minimalist and easy to use websites and user interfaces. Thomas lives and works in Gent, Belgium.
Maria Pia Montoro's insight:

My fav topic!

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Non-Linking URLs Seen As Links

First confirmed by John Mueller back in 2013, now non-linking URLs are also showing up in the 'Linked from' section of Google Webmaster Tools.
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Rescooped by Maria Pia Montoro from Content Creation, Curation, Management
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Why Listicles Are The New Face Of Content Marketing?

Why Listicles Are The New Face Of Content Marketing? | Web Content Enjoyneering | Scoop.it

What is a listicle? It is a post arranged in a list format, and each point is supported with a relevant (and quirky) image or GIF to keep readers engaged. So if you find a post titled something like ‘15 Things Every Woman Should Do Before She Turns 25’, you are looking at a listicle.

 

Just like America’s fascination with twerking, many people had predicted that the booming popularity of listicles was just a passing fad. Contrary to the prophecy, use of listicles have expanded so much so that they are now being touted as the “new face of content marketing”.


Via massimo facchinetti
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Pop-ups and Adaptive Help Get A Refresh

Pop-ups and Adaptive Help Get A Refresh | Web Content Enjoyneering | Scoop.it
Presenting adaptive help in a small overlay can answer simple questions faster, but it can obscure the page and fail to predict users’ needs.
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