Nell'ambito del marketing, troverai la parola funnel associata ad un sacco di termini: purchase funnel, sales funnel e conversion funnel, solo per citare i più noti. In parole povere, stiamo parlando di un imbuto dove dall'alto arrivano le visite degli utenti, e da sotto escono - o almeno dovrebbero uscire - vendite e conversioni. In linea teorica, il modello del funnel è applicabile alla quasi totalità dei siti web, ma è soprattutto valido per gli ecommerce, le landing page, le squeeze page o comunque i siti e le pagine che cercano di trasformare un semplice visitatore in un cliente. Nello specifico, quando si parla di funnel applicato all'Inbound Marketing o al Content Marketing, si citano solitamente questi 3 termini: TOFU (Top of the Funnel) MOFU (Middle of the Funnel) BOFU (Bottom of the Funnel) In pratica, in cima all'imbuto stanno i contenuti che portano traffico al sito web (articoli, post, comunicati stampa), senza alcuna barriera all'ingresso. Una volta ottenuto il
Researching, developing, and writing blog posts is only the first half of content marketer’s jobs. The other half of the day consists of making sure that all of your hard work creating the post doesn’t go to waste. Promoting your blog posts on the right platforms and through the right channels is vital if you want your content to be read.
But promotion is a tricky subject. And most of the time, it includes paid social advertising campaigns that are poorly managed and don’t see strong results. With this as the norm, it’s no surprise that some content marketers have started re-posting their blog content on other domains to maximize its visibility.
While this may seem like a good idea and an easy way to broaden your visibility, you can run into some serious trouble with Google here. Whenever you are thinking of re-posting a blog post on another site, remember this bit of expert advice: Google hates twins.
So how can you broaden the visibility of your content to make sure it engages well? How can we all milk each piece of content for every drop of value it has to offer?...
We work with thousands of salespeople and sales leaders. That means we see a lot of online engagement – as well as a lot of online disengagement. Below, you’ll find a list of the most common, and egregious, mistakes we’ve seen salespeople make when trying to leverage interactive media platforms like LinkedIn and Twitter on behalf of their businesses. Read the list. Study it closely. Make sure you don’t repeat these seven mistakes!
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages I've developed, which are organized around a "problem/solution" mental model.
To avoid any confusion, let’s start by taking a look at two words you’ll hear often—localization and internationalization. The two terms are often used interchangeably when it comes to applications, but they are different. Internationalization is the entire process of getting an application ready for a new country, so that it can be used in …
the task of capturing all the answers became a challenge. We needed to automate the gathering of questions and create something that could be easily shared. This is search insight that should and could be used by any marketing team. Creative, PR, Content, SEO.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.