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Come produrre contenuti nell’era post-PC

Come produrre contenuti nell’era post-PC | Web Content Enjoyneering | Scoop.it
Fatevene una ragione, se non ci avete già riflettuto: stiamo vivendo un'era di transizione nella fruizione di Internet, con sempre più utenti…
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Gearing up for Web Localization? Five Must-See Presentations

Gearing up for Web Localization? Five Must-See Presentations | Web Content Enjoyneering | Scoop.it
Introduction For English speakers, it’s easy to pretend as if the internet is just a giant English-language playground, ruled by American companies like Apple, Google, and Microsoft. But that sense of dominance can be misleading. Only 28.6% of internet users are native English speakers. Major new markets—and major new internet companies—are growing around the world. There’s a huge demand for products that bridge language markets. The lesson here should be fairly obvious: every business with an online presence should at Read more
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A recipe for shareable content

A recipe for shareable content | Web Content Enjoyneering | Scoop.it
As a digital marketer, you’re doing all the right things for your brand, including investing in content marketing, right? Of course you are.
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Il successo di un post è scritto nel titolo

Il successo di un post è scritto nel titolo | Web Content Enjoyneering | Scoop.it
Dal titolo azzeccato deriva una buona parte di utenti sui vostri contenuti, chiunque abbia un blog da almeno un mese ha capito questo principio. Per aiutare a destare l’attenzione verso il post possiamo avvalerci di una foto coinvolgente, certo, ma rimane ...
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Multilingual websites with and without translation proxy

Multilingual websites with and without translation proxy | Web Content Enjoyneering | Scoop.it
Multilingual websites can be complicated, especially when you need translation. Learn what translation proxy is and whether it suits your site objectives.
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Utilizzare Twitter per l’Ufficio Stampa [Formazione]

Utilizzare Twitter per l’Ufficio Stampa [Formazione] | Web Content Enjoyneering | Scoop.it
Twitter per le notizie è considerato un canale preferenziale, date le sue caratteristiche di dinamicità e di capacità di diffusione. Allora perchè non imparare ad usarlo bene anche per l'attività d...
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5 lessons from Taylor Swift's Instagram campaign

5 lessons from Taylor Swift's Instagram campaign | Web Content Enjoyneering | Scoop.it
Before releasing her newest album, the singer built buzz and publicity through an Instagram campaign that blended storytelling and visuals. Marketers, pay attention.
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Rescooped by Maria Pia Montoro from Metaglossia: The Translation World
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MindReader for the Spanish-speaking market

MindReader is a productivity tool aimed at a wide variety of content creators: technical communicators, medical text authors, writers of financial reports, documentation experts in notary and registry offices, etc.

The system “recalls” already written content and serves as a “memory aid” for the content creator. It is therefore also referred to as an authoring memory. As the author writes, MindReader searches in the authoring memory for equivalent matches, suggesting phrases and whole paragraphs that can be inserted into the text. This “text recycling” significantly increases the productivity of the writing.

Avoid errors and write more consistently



More consistent texts reduce translation costs
 

Terminology support

MindReader is integrated in TermStar, STAR’s terminology management system. This allows terminology dictionaries to be used during the writing process, in order to consult terminology or to introduce new terms whilst writing.


Via Charles Tiayon
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Representing language on the web

Representing language on the web | Web Content Enjoyneering | Scoop.it
Languages are not flags, and flags are not languages. So, what is the best to approach representing language on the web? Gabrielle ponders.
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What Is Hashtag Engine Optimization?

What Is Hashtag Engine Optimization? | Web Content Enjoyneering | Scoop.it
What is a Hashtag? The Oxford English Dictionary has recently added ‘hashtag’ and defines it as “a phrase or word preceded by a hash symbol, that identifies content related to a particular topi…
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Become A Kick-Ass Blogger In Just 60 Minutes

Become A Kick-Ass Blogger In Just 60 Minutes | Web Content Enjoyneering | Scoop.it
In just 1 hour, turn yourself from puny writer to pumped-up blogger! We have the tools – all you need is the time!
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5 Headline Writing Tips To Make Your Headlines More Effective

5 Headline Writing Tips To Make Your Headlines More Effective | Web Content Enjoyneering | Scoop.it
Great copywriting is persuasive writing and you need to be smooth and hard-sell free. The best way forward - hook ‘em with great headlines!
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Rescooped by Maria Pia Montoro from Time to Learn
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Tagboard pour rechercher un mot-clef dans plusieurs réseaux sociaux en même temps (outil gratuit)

Tagboard pour rechercher un mot-clef dans plusieurs réseaux sociaux en même temps (outil gratuit) | Web Content Enjoyneering | Scoop.it

Rechercher gratuitement et facilement un mot-clef simultanément dans les principaux réseaux sociaux, c'est possible ;)


Via FrancoisMagnan, Freewares&Tutos, Frédéric DEBAILLEUL
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Gilles Le Page's curator insight, October 19, 5:48 AM

bonne idée !

Pascal Corbel's curator insight, October 20, 5:00 AM

Un outil intéressant, par exemple pour les entreprises qui souhaiteraient suivre l'activité et les commentaires concernant leurs marques.

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Keyword Tool: 750 Google Keyword Suggestions for Free. Use 192 Google Domains & 83 Languages

Keyword Tool: 750 Google Keyword Suggestions for Free. Use 192 Google Domains & 83 Languages | Web Content Enjoyneering | Scoop.it
KeywordTool.io is the best FREE alternative to Google Keyword Planner and Ubersuggest. It uses Google's autocomplete feature to get over 750 long-tail keywords for any given query. KeywordTool.io supports 83 different languages and 192 Google domains.
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WeMail makes email more like instant messaging

WeMail makes email more like instant messaging | Web Content Enjoyneering | Scoop.it

WeMail hopes to take some of the pain out of email by organizing it better, rather than trying to change user behavior.


Via Frédéric DEBAILLEUL
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Macro/Micro: The how of mobile localization

Macro/Micro: The how of mobile localization | Web Content Enjoyneering | Scoop.it

The Rosetta Foundation’s whole mission is to make use of translation as a way to provide health and educational information to those in impoverished and under-developed areas. If a translator in Africa does not have a laptop, only a smartphone, he or she must therefore translate upon that phone.

 

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It's Not UX vs. UI, It's UX & UI - Designmodo

It's Not UX vs. UI, It's UX & UI - Designmodo | Web Content Enjoyneering | Scoop.it
The web user experience (UX) is the abstract feeling people get from using a website. The user interface (UI) is what people interact with as part of that experience.
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7 regole per un post perfetto

7 regole per un post perfetto | Web Content Enjoyneering | Scoop.it
Io non l'ho mai scritto un post perfetto. Potrei farlo, ma poi non mi
piacerebbe. Kevan Lee sul blog di Buffer ha pubblicato oggi un post
"perfetto". Ecco le regole che ha seguito:


1. Headline: the 6 words that count most
2. Storytelling hook
3. Fewer characters per line at first
4 .Featured image
5. Subheads for scanning
6. Content and the 1,500-word sweet spot
Soundbites for sharing


Personalmente tendo spesso a scrivere di getto e ristrutturare poi. Trovo
però molto utile lavorare con i paragrafi e i sottotitoli, scrivendoli
prima, per rendere più godibili i post. Per quanto riguarda le immagini,
questo blog parla da sè.
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Empathy is at the heart of every great product or service - O'Reilly Radar

Empathy is at the heart of every great product or service - O'Reilly Radar | Web Content Enjoyneering | Scoop.it
In his keynote from Velocity NY 2014, Tim O’Reilly speaks about the link between DevOps and user experience design — empathy is the common thread. Tim notes: “: ‘It’s...
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Original Theme | Products | Confluence Themes & Plugins | RefinedWiki

Original Theme | Products | Confluence Themes & Plugins | RefinedWiki | Web Content Enjoyneering | Scoop.it
RefinedWiki Original Theme is a Confluence theme improving the user experience of Confluence.
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Tips For Live Tweeting An Event

Whether you are hosting an event such as a fund-raiser or a conference, or you are signed up to attend one, Twitter can help you to expand the event’s reach, grow your organization’s audience and connect with potential collaborators or partners.

One effective technique is to take advantage of Twitter’s viral power during an event or conference — your own or someone else’s. Here’s a 12-step guide on how to live-tweet an event.

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Francesca Mattonelli's curator insight, October 30, 4:02 AM

Il live tweet lo diamo per scontato, "funziona per forza", invece no...

Rescooped by Maria Pia Montoro from Content Creation, Curation, Management
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3 Keyword Research Tools Every Digital Marketer Should Use

3 Keyword Research Tools Every Digital Marketer Should Use | Web Content Enjoyneering | Scoop.it
A focused and targeted list of keywords helps you attract an audience of qualified prospects and avoid wasting ad dollars on unproductive clicks from your AdWords campaigns. To help you develop a gro…

Via Stefano Principato, massimo facchinetti
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Marco Favero's curator insight, October 23, 9:18 AM

aggiungi la tua intuizione ...

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Headline Writing Crash Course To Get More Readers

Headline Writing Crash Course To Get More Readers | Web Content Enjoyneering | Scoop.it
Headline writing Crash Course to help you write best catchy headlines. If you are pro bloggers or a business blogger, learning about headlines is a must.
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Scrittura online e semantica

Scrittura online e semantica | Web Content Enjoyneering | Scoop.it
La semantica nella scrittura per il web: come strutturare in modo efficace i testi delle pagine web usando i tag appropriati.
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Programming computers in everyday language

Programming computers in everyday language | Web Content Enjoyneering | Scoop.it
Computers speak a language of their own. They can only be programmed by those, who know the code. Computer scientists are now working on software that directly translates natural language into machine-readable source texts. In this way, users may generate own computer applications in a few sentences. The challenge to be managed is that people do not always describe processes in a strictly chronological order. A new analysis tool serves to automatically order the commands in the way they are to b
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