Les mots clés sont ce qui donne du sens, en termes de SEO, aux sujets du contenu que vous créez, à vos campagnes publicitaires au paiement par clic (PPC) et même aux centres d’intérêt que vous ciblez sur les médias sociaux.
As a marketer, you will be more than aware of the pressing demands of SEO. Indeed, you will no doubt already have an extremely thorough and (what you hope is a) really good strategy for ensuring that your website is always moving in the right direction (up) Google’s search rankings. You’ll be growth hacking and …
A large portion of what we do as SEOs is strategize to attract more traffic to a website, whether it be through paid channels (Google Adwords, Social Advertising) or organic (linkbuilding, on-page optimization, outreach, etc.) Attracting new traffic is no easy task since it involves high costs for things like content development and content promotion, and high time investment fro
The best user experience is the one the user doesn’t notice. It appears smooth and simple on the surface, but hundreds of crucial design decisions have been made to guide, entertain and prevent trouble. If the user experience design does what it’s supposed to do, the user won’t notice any of the work that went into it. The less users have to think about the interface or design, the more they can focus on accomplishing their goal on your website. Your job as a designer is to give them a straight path to their goal by clearing out the obstacles beforehand.
Are you looking for ways to improve the SEO of your website? Would you like to know what a perfectly optimised web page should include? Whilst the perfectly optimised web page isn’t the be all and end all of SEO (you need lots of backlinks and social shares too), without some optimisation your site simply…
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of usability and SEO. This article will show examples of how this desire to be different can prove to be detrimental in the online space and discuss+ Read More
Maria Pia Montoro's insight:
Best article ever that shows how terminology is the crucial factor between SEO and UX
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