Web Content Enjoyneering
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Web Content Enjoyneering
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Learning to learn to code

Learning to learn to code | Web Content Enjoyneering | Scoop.it
I am a self taught developer. When I began learning to code, the biggest confusion was which course or courses to follow online. The internet offers multiple online courses and all promise to make…
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Your Global Mansplaining Dictionary In 34 Languages

Your Global Mansplaining Dictionary In 34 Languages | Web Content Enjoyneering | Scoop.it
“Mansplaining” is, at this point, entrenched in our cultural consciousness — but in fact, this oft-used word only dates back to 2008. Its first known use was among LiveJournal blog commenters…
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6 snippet che aumenteranno le visite del tuo blog

6 snippet che aumenteranno le visite del tuo blog | Web Content Enjoyneering | Scoop.it
Basta poco per aumentare le visite del tuo blog, sai? Ad esempio puoi iniziare dai risultati del motore di ricerca: ecco qualche consiglio in più.
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Cosa è il Funnel, e perché è così importante

Cosa è il Funnel, e perché è così importante | Web Content Enjoyneering | Scoop.it
Nell'ambito del marketing, troverai la parola funnel associata ad un sacco di termini: purchase funnel, sales funnel e conversion funnel, solo per citare i più noti. In parole povere, stiamo parlando di un imbuto dove dall'alto arrivano le visite degli utenti, e da sotto escono - o almeno dovrebbero uscire - vendite e conversioni. In linea teorica, il modello del funnel è applicabile alla quasi totalità dei siti web, ma è soprattutto valido per gli ecommerce, le landing page, le squeeze page o comunque i siti e le pagine che cercano di trasformare un semplice visitatore in un cliente. Nello specifico, quando si parla di funnel applicato all'Inbound Marketing o al Content Marketing, si citano solitamente questi 3 termini: TOFU (Top of the Funnel) MOFU (Middle of the Funnel) BOFU (Bottom of the Funnel) In pratica, in cima all'imbuto stanno i contenuti che portano traffico al sito web (articoli, post, comunicati stampa), senza alcuna barriera all'ingresso. Una volta ottenuto il
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This smart ring lets you buy stuff with your finger, no phone required

This smart ring lets you buy stuff with your finger, no phone required | Web Content Enjoyneering | Scoop.it
The Kerv smart ring is the first wearable that offers ring-based payments without a connection to a paired smartphone.

Via Social Media MED
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6 Steps (And One Tool) to Clean Up Content Messes

6 Steps (And One Tool) to Clean Up Content Messes | Web Content Enjoyneering | Scoop.it
If once useful, usable, consistently created content has turned into a mess, create a content template to rescue you from the mess – Content Marketing Institute
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14 Ways To Romance Your Audience With Content Marketing - Heidi Cohen

14 Ways To Romance Your Audience With Content Marketing - Heidi Cohen | Web Content Enjoyneering | Scoop.it
Want to win over your prospects and customers? Follow these 14 tips to romance your audience with content marketing. Includes examples.
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How and Where to Repost Blog Content Safely

How and Where to Repost Blog Content Safely | Web Content Enjoyneering | Scoop.it

Researching, developing, and writing blog posts is only the first half of content marketer’s jobs. The other half of the day consists of making sure that all of your hard work creating the post doesn’t go to waste. Promoting your blog posts on the right platforms and through the right channels is vital if you want your content to be read.

But promotion is a tricky subject. And most of the time, it includes paid social advertising campaigns that are poorly managed and don’t see strong results. With this as the norm, it’s no surprise that some content marketers have started re-posting their blog content on other domains to maximize its visibility.

 

While this may seem like a good idea and an easy way to broaden your visibility, you can run into some serious trouble with Google here. Whenever you are thinking of re-posting a blog post on another site, remember this bit of expert advice: Google hates twins.

 

So how can you broaden the visibility of your content to make sure it engages well? How can we all milk each piece of content for every drop of value it has to offer?...


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, February 24, 10:58 AM

Caution ahead. Most approaches to recycling content come with penalties that just aren't worth the risk. Sean Martin shows how to repost and repurpose content safely. Recommended reading. 9/10

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Drive Customer Experiences with Translation Innovations

Drive Customer Experiences with Translation Innovations | Web Content Enjoyneering | Scoop.it
Regulatory changes, expanding brands & multilingual content are all increasing the need for new translation technologies
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4 aziende che hanno aumentato la Brand Awareness con sticker e packaging

4 aziende che hanno aumentato la Brand Awareness con sticker e packaging | Web Content Enjoyneering | Scoop.it
La storia di 4 aziende ci mostra come i brand possono emergere grazie a tecniche di marketing non convenzionale, come l'invio di sticker gratuiti.
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Seriously? The 7 "Worst Practices" in Social Selling

Seriously? The 7 "Worst Practices" in Social Selling | Web Content Enjoyneering | Scoop.it
We work with thousands of salespeople and sales leaders. That means we
see a lot of online engagement – as well as a lot of online
disengagement. Below, you’ll find a list of the most common, and
egregious, mistakes we’ve seen salespeople make when trying to leverage
interactive media platforms like LinkedIn and Twitter on behalf of their
businesses. Read the list. Study it closely. Make sure you don’t repeat
these seven mistakes!
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Language Translation Services for eCommerce | SDL

Language Translation Services for eCommerce | SDL | Web Content Enjoyneering | Scoop.it
Deliver exceptional customer experiences across every step of the online buying journey with the SDL eCommerce Language platform. Learn more.
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35+ Keyword Research Methods To Unlock Hidden Gems

This list of keyword research methods will help you find high-performing, low competition search terms and start rapidly ranking your content.
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Il valore della scrittura liquida che usiamo sui social

Il valore della scrittura liquida che usiamo sui social | Web Content Enjoyneering | Scoop.it
La lingua italiana si sta imbarbarendo, sostengono in molti. Ma il modo di scrivere rapido, conversazionale e connesso della rete non è un passo indietro. E anzi andrebbe insegnato a scuola
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How to Sell on Instagram: 21 Ideas, Strategies & Tips

How to Sell on Instagram: 21 Ideas, Strategies & Tips | Web Content Enjoyneering | Scoop.it
As Instagram continues to grow and change, the visual content giant has become one of the prime social platforms to drive sales for your business. Its wealth of features provides a powerful arsenal o…
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How to Use Funnels to Understand Searcher Intent

How to Use Funnels to Understand Searcher Intent | Web Content Enjoyneering | Scoop.it
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves into a total of *ten* funnel stages I've developed, which are organized around a "problem/solution" mental model.
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5 Secret Ways You Can Use Google Tag Manager to Boost Your SEO Strategy

5 Secret Ways You Can Use Google Tag Manager to Boost Your SEO Strategy | Web Content Enjoyneering | Scoop.it
Boost your SEO strategy with these 5 hacks using Google Tag Manager: classify your blog posts, implement structured data, rel canonicals and others.
Via Pedro Da Silva, massimo facchinetti
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SEO & Web Design Trends: An Interview with Martin Woods of Indigoextra | Thoughts from the Shower

SEO & Web Design Trends: An Interview with Martin Woods of Indigoextra | Thoughts from the Shower | Web Content Enjoyneering | Scoop.it
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What is Structured Content? Definition, Benefits and How to Get Started

What is Structured Content? Definition, Benefits and How to Get Started | Web Content Enjoyneering | Scoop.it
An explanation of what structured content is, its benefits, and how to get started.
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Pictaculous - A Color Palette Generator (courtesy of MailChimp)

Generate a color palette from PNG, JPG or GIF image/photo. Receive color suggestions, download Photoshop swatches (.ACO)
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Tools we love: strumenti di User Tracking - User Experience Boutique | Usabilità e UX Siti Web e App

Tools we love: strumenti di User Tracking - User Experience Boutique | Usabilità e UX Siti Web e App | Web Content Enjoyneering | Scoop.it
Sarà che è il tempo dell'amore, ma vogliamo condividere con voi gli strumenti di User Tracking che amiamo di più per una ux incredibile!
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The Importance of App Localization—Not Everyone Speaks English! - Chupamobile

The Importance of App Localization—Not Everyone Speaks English! - Chupamobile | Web Content Enjoyneering | Scoop.it
To avoid any confusion, let’s start by taking a look at two words you’ll hear often—localization and internationalization. The two terms are often used interchangeably when it comes to applications, but they are different. Internationalization is the entire process of getting an application ready for a new country, so that it can be used in …
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Amazon.de experiences multilangual interface

Amazon.de experiences multilangual interface | Web Content Enjoyneering | Scoop.it
Amazon.de can be used in Polish, Turkish, English, and Dutch. What are the advantages for Amazon to choose these languages for the German market?
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AnswerThePublic.com: that free visual keyword research & content ideas tool

AnswerThePublic.com: that free visual keyword research & content ideas tool | Web Content Enjoyneering | Scoop.it
the task of capturing all the answers became a challenge. We needed to automate the gathering of questions and create something that could be easily shared. This is search insight that should and could be used by any marketing team. Creative, PR, Content, SEO.
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