Curation & The Future of Publishing
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6 Eye-opening Reasons Why You Shouldn’t Take Content Curation For Granted

6 Eye-opening Reasons Why You Shouldn’t Take Content Curation For Granted | Curation & The Future of Publishing | Scoop.it
More than anything else, content curation helps you achieve a more engaging level of relationship with your audience.
Guillaume Decugis's insight:

Beyond the 6 very good reasons Anna Rodriguez gives in this blog posts, her title highlights a very important point: content curation can easily be dismissed as something tactical among the variety of publishing strategies that exist today. 

 

As an example, I frequently hear people telling me they're curating content when what they really mean is merely tweeting links they have more or less read. But as I've said before, if you're simply sharing links, you're missing out.

 

  • Missing out on the opportunity to add contexte and value to your audience.
  • Missing out on the opportunity to add to your content hub and derive traffic through SEO or reshares.
  • Missing out on the ability to convert your audience by driving them away from you and not to you.
  • Missing out on the ability to generate rfesh content by building on top of existing one.
  • Missing out on the credibility that third-party validation brings to your message.
  • Missing out on relationships you can build with influencers you curate content from. 

 

By integrating content curation within a borader scope, you can make it the backbone of your publishing strategy. 

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Sonia Santoveña's curator insight, November 10, 2015 3:21 AM

añada su visión ...

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Everything You Always Wanted to Know About Content Curation (but were afraid to ask)

Everything You Always Wanted to Know About Content Curation (but were afraid to ask) | Curation & The Future of Publishing | Scoop.it

"What can content curation do for you? Who is it for? What are interesting case studies? How does content curation help SEO? What's the ROI of content marketing in general and how does content curation help improve it? What features does Scoop.it have? How do they work?"

These are just some of the questions you'll find answers for in our newly revamped resource center as well as in our brand new product tour page.

Guillaume Decugis's insight:

Our curation of the best answers we could find to all these questions.


Enjoy! 

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Your Guide to Content Curation for SEO

Your Guide to Content Curation for SEO | Curation & The Future of Publishing | Scoop.it
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on
Guillaume Decugis's insight:

Great recap by Jason DeMers of what it takes to make your content curation visible in search engines. 


A lot of people still confuse content curation with duplicated content so it's interesting to see the results of the SEO experience he describes in this article. While duplicated content (copy/pasting that also raises copyright and ethical concerns) will results in bad SEO rankings, they found, curated content made with an excerpt and an insight - exactly the type Scoop.it is designed for - highly ranked in Google Search. 

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Jim Green's curator insight, February 5, 2014 11:49 PM

It's not too hard to guess what kind of content Google values most highly, but this article validates it empirically.

Janice Mobsby's curator insight, February 6, 2014 8:28 PM

Content curation can be good for your business..This is a good Article!

Hugo Reyes's curator insight, February 27, 2014 7:24 PM

La curaduría de contenido funciona siempre y cuando está acompañado de suficiente contenido original

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Why email newsletters still work -- and how you can make yours better

Why email newsletters still work -- and how you can make yours better | Curation & The Future of Publishing | Scoop.it

"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.

Guillaume Decugis's insight:

If you've ruled out newsletters as part of your content strategy in favor of social media or SEO, think again: as this informative post details, there are several ways to make them work in the age of Web 2.0 without overinvesting on the channel (and yes, Scoop.it is one of them). Keyword to make that work? Curation.

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Sigrid de Kaste's curator insight, October 16, 2013 6:20 PM

Make email newsletters part of your marketing routine...have a plan!

sophiedesc's curator insight, October 19, 2013 1:06 PM

Build a successfull newsletter just with these 4 basics: 

 

Entertain and inform

Be brief

Stick to one topic

Leverage non-email channels for delivery


Lily Sanders's curator insight, October 21, 2013 2:29 PM

This article will be helpful because many entry level jobs in PR requires you to write newsletters, news releases, media advisorys, etc.

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Google's Matt Cutts on Content Curation and SEO

Google's Matt Cutts on Content Curation and SEO | Curation & The Future of Publishing | Scoop.it

Is it useful to have a section of my site that re-posts from other sites?

Guillaume Decugis's insight:

This video dates back to mid-2012 but it explains a lot of what is still puzzling a lot of people including someone I was just discussing the subject at lunch today: in a world post-Panda/Penguin world, is content curation seen as good or bad by Google from an SEO point of view?


Some people mistakenly took the Google updates as detrimental to content curators which is at odds with the reality we observe on the Scoop.it platform alone where the share of search traffic to the whole platform has progressively risen to above 35%.


As Matt Cutts explains, content curation has nothing to do with automated aggregation like the one offered by shoot-and-forget type of services that you set up once and for all and that build content automatically for you.


Content Curation can not be fully automated and still add value as Matt Cutts explains very well giving example of great curation done by the New-York times or John Gruber's Daring Fireball who carefully selects and publish links by adding insights to them.


So key take-aways for curators:


1. Have a clear editorial line (aka a topic).


2. Don't be a robot. Select content that's relevant to your editorial line.


3. Add your own insights.


In two words: add value.

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Thorsten Strauss's curator insight, September 3, 2013 4:37 AM

Big question and straight answer : How is content curation affected by Google's Panda and Penguin updates. 

Jeff Domansky's curator insight, October 3, 2013 4:35 PM

Guillaume Decugis offers a valuable perspective on curation, the impact of Google algorithm changes on SEO and side references of course to Matt Cutts. In a phrase:  "Add value!"

Steve Hartkopf's curator insight, October 7, 2013 3:18 PM

Anytime Matt speaks about SEO we should listen. In this video he specifically discusses SEO and content creation. He recommends a separate website page for old blog posts. I assume Google can identify the old content as separate and, therefore, acceptable rather than someone trying to game the system by throwing up a bunch of old or curated content in hopes of improve search engine results on the back of other people's content.

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Will the SEO-ification of Twitter help Content Curators?

Will the SEO-ification of Twitter help Content Curators? | Curation & The Future of Publishing | Scoop.it

The most interesting Twitter moments happen in real time – when Tweets are rattled off, rapid fire. Or when personalities butt heads. Will it cause pause for some people to know that their tweets can easily resurface years later?

Guillaume Decugis's insight:

Richard Nieva describes one of the tensions that Twitter new search capabilities will create for users. Though not the only one, it shows how difficult the exercize could be for Twitter to try to be the real-time pulse of the Web AND an archive for content at the same time.


Content curators often need to slow down the pace of the real-time Web. To make some sense of it, give it meaning and context or simply make sure great content can resurface as it takes just one blink to miss it in news feeds.


Do you think the new Twitter Search will help your curation work?

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Sigrid de Kaste's curator insight, February 10, 2013 2:38 AM

Interesting way of looking at this....have a read and let me know what you think..

Eduardo Area Sacristan's curator insight, February 11, 2013 12:45 PM

¿El SEO-ficación de Twitter ayuda a los curadores de contenido?

Therese Torris's curator insight, February 12, 2013 8:41 AM

Twitter is very well indexed, indeed

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How Google Author Rank could change content marketing… and journalism

How Google Author Rank could change content marketing… and journalism | Curation & The Future of Publishing | Scoop.it
Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big way, and brands and media organizations alike have yet to wake up to the...
Guillaume Decugis's insight:

Erin Griffith analyzes how the use of authorships combined with Google+ is now impacting Google search results.


This change is not new but, as she puts it, it is significant: "Google was always about the algorithm, not curation, certainly not curation through something as, well, human as a social network. The emphasis before was about what was on the page not who wrote it."


While she focuses on the new importance of authorship given by Google, what's happening is actually a mix of a couple of things which are in my opinion equally good: 


  1. Authorship
  2. Social results


#1 means that an identified, reputable author will prevail; #2 is part of the social signal that Google uses more and more to rank results and that builds on curators' activity.


Bottom line is that - as I predicted a while ago - the age of low-quality content cheaply produced by random anonymous writers in content farms for pure SEO purposes is over. By combining a measure of the author's influence as well as taking into account curators' appetite for a piece of content, Google is bringing quality back in the game. Which is good for authors, curators and... readers.

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Laura Brown's comment, January 28, 2013 1:49 AM
I fixed up the Author Rank last week on all my sites. I think it is far more reliable than the old Page Rank plan.
Laura Brown's comment, January 28, 2013 1:49 AM
At least for another six months when some scammer will figoure out how to work around it.
Andre van Wyk's curator insight, February 26, 2013 4:49 AM

I think people will now have to sit up and take notice, especially the naysayers ....

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How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months.

How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months. | Curation & The Future of Publishing | Scoop.it

This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site's traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising.


What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc...


It also gives an idea of the volume of content that was required to achieve that, which - compared to what we see users typically achieve on Scoop.it - is very similar and reasonable. 


It also supports some other best practices we've mentioned already such as:


- being multi-channel: traffic doesn't come from one source but combining several channels (linkedin, twitter, ...) is key; it's what we call the hub model.


- frequent publishing: it's not about reaching our massive volumes so much than it is about publishing every week.


- use of topic site customization or web site integration to facilitate lead conversions (typically what Scoop.it Business allows to do very simply)


- giving context is important: for readers but also for SEO reasons.

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ben bernard's comment, January 9, 2013 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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How to catch the curator's eye

Is great content enough? Here are 7 ways to help your work get noticed by the curators of the Web. Presented at WebVisions Portland, 2012.


Very interesting deck by the SlideShare team (who just got started on Scoop.it as we announced our new integration with them). 


Curators, the message we should see here is that we're being acknowledged as a driving force for content distribution by content creators and platforms designed to host and facilitate their distribution. SlideShare's presentation includes a great series of tips that show that the name of the game is not only SEO anymore but more and more to be discovered and curated by fellow humans.


Via SlideShare
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Content Curation Can Inform, Engage Customers

Content Curation Can Inform, Engage Customers | Curation & The Future of Publishing | Scoop.it

Interesting data on how marketers see curation as a way to drive thought leadership, develop brand visibility and boost SEO.


The Study also touches upon what marketers see as challenges blocking them from doing more Content Marketing. Time is clearly an issue high on the list together with the ability to create original content.


Interesting results (also measuring progress between 2011 and 2012).

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Ginny Dillon's comment, June 5, 2012 8:05 PM
Need more hours in the day :) Thnx!
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Is Social the new SEO? Or when "Curation comes up when Search stops working"

Is Social the new SEO? Or when "Curation comes up when Search stops working" | Curation & The Future of Publishing | Scoop.it

"With new changes that offer personalized search results -- most of which are being taken from its own Google+ social network -- Google has just made social connections and links the new search-engine optimization strategy"


Interesting analysis by Mathew Ingram on what Google just did by tweaking search results to include Google + results in there. And in particular what this means for the Media industry.


If you're not familiar with the change, the article describes it well and there's another piece you can check that will probably freak out some.


To elaborate on Mathew's point, I would put it more concretely: the time where Media could simply use Twitter or G+ accounts like RSS feeds is over. User engagement is required and it means getting readers to like, comment, +1 and... curate your content.


Clay Shirky once defined curation's role this way: "Curation comes up when search stops working".


Well, now if you want your content to be searched, you better start by making it curated.

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Guillaume Decugis's comment, January 12, 2012 3:44 PM
No worries: I know it can be. We're working on making the rescoops more obvious as even though we changed the system, it's still not clear enough to me. More to come on this. Thanks Jan!
Neil Ferree's curator insight, April 18, 2013 12:25 PM

Social Shares is the Future of SEOYou are the Brand so you need to make sure your http://bit.ly/RichSnippet is set-up Properly

Guillaume Decugis's curator insight, October 29, 2013 8:40 PM

The correlation between social signals and SEO rankings have been stronger and stronger through the recent Google algorithm changes. Here's what it means for the media which is actually an interesting read for any content creator.

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The demise of quality content on the web

The demise of quality content on the web | Curation & The Future of Publishing | Scoop.it

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it.


"I used to believe that if you write with passion and clarity about a topic you know well (or want to know more about), you will find and build an audience. I believed that maybe, if you’re smart about it, you could find a way for some part of that audience to pay you money to sustain whatever obsession drove you to self-publishing"


The Scoop.it team can't agree more with this vision...

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Karen Dietz's comment, December 4, 2011 12:23 PM
Great post and comments Jan! Looking forward to 2012.
janlgordon's comment, December 4, 2011 2:59 PM
@Karen Dietz

Thanks Karen! 2012 is going to be an amazing year for all of us!!
Gust MEES's curator insight, February 14, 2013 7:39 AM

Quality Matters!

A MUST read!!!

Check also:

http://www.scoop.it/webwizard

http://www.scoop.it/t/the-scoop-it-spotlight

http://blog.scoop.it/en/2011/11/30/lord-of-curation-series-gust-mees/

 

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Why Curated Online Magazines Are the SEO Future

Why Curated Online Magazines Are the SEO Future | Curation & The Future of Publishing | Scoop.it

Interesting article which echoes what we've seen in our own analytics at Scoop.it, with more and more trafic coming from Search as Google indexes Scoop.it pages.

 

As Cath Pope's write in this post: "Google loves contextual links – SEO starts with good content".

 

Picking up social signal from algorithmic noise seems to have been the focus of Google's Panda update.

 

All for the better in my opinion.


Via Robin Good
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Curate or Die: Why You Must Curate Content in 2015

Curate or Die: Why You Must Curate Content in 2015 | Curation & The Future of Publishing | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.
Guillaume Decugis's insight:

It's interesting to see that content curation is evolving from an opportunity to a necessity as communication shifts from traditional methods (PR, advertising, old-style SEO...) to new ones (content marketing, inbound marketing, social media...). In this new world of communication many things have changed and professionals or companies who want to get heard need to consider this question:


Do people listen to you because they have to or because they want to?


As my friend Steve Rosenbaum, author of Curation Nation, puts it in his latest book, Curate This, we can't rely anymore on captive audiences. Consumers filter out spammy messages which is why, to be heard, we have to curate or die.

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Marta Torán's curator insight, January 26, 2015 3:46 PM

La curación de contenidos, casi un imperativo si queremos sobrevivir a la información. Muy bueno.

Dean Ryan G. Martin's curator insight, January 28, 2015 12:08 AM

It says "Content curation requires hard work." I disagree. Content curation is my hobby. I love curating contents even I'm not paid.

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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.

Guillaume Decugis's insight:

As search engines have become smarter and smarter at fighting web spam over the last few years, the impact of good content curation has kept increasing. 

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Patricia Alvarez's curator insight, January 16, 2015 12:36 AM

You have explained Content Curation well. Thank you. :)

Lori Wilk's curator insight, February 13, 2015 12:37 PM

If you understand the power of #content #curation you will do more of it. The statistics show how Curating Content can play a big part in Search Engine Optimization. The right level of participation brings more exposure.com 

Gust MEES's curator insight, February 19, 2015 1:17 AM

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


A MUST READ for any person who uses curation!


Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=SEO




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Any good reason NOT to leverage curation?

Any good reason NOT to leverage curation? | Curation & The Future of Publishing | Scoop.it

"Not too long ago I was shown a tool at a marketing conference that automatically curated/syndicated content for businesses within their industry, allowing them to post (on their website) “valuable” pieces of information that that prospects and customers could learn from."

Marc Rougier's insight:

I totally agree with two of important points of this post:


- automated syndication does not add value


- value add is required (from an SEO, from an ethical and, very pragmatically, from a business perspective)


But the conclusion is erroneous: Indeed, Curation is not only about sharing someone’s else content; it's also about enriching it (organization, perspective, context…) (note: that's why we invite curators to add their insight in Scoop.it).


Your business audience actually cares about what you curate: while original creations is essential, it's wrong to believe that your business audience is exclusively interested by what you create: it's interested by whatever relates to their values and concerns; by whatever makes their life better! You do earn reputation by being a reference point for such content; as long, of course, as it also matches your values and relates to your space: curation is not mere random collection, but meaningfull organization, with an editorial line and an intent.


Thought leadership is not demonstrated only by what and how you write, but also by what you know and by how open minded you are about sharing it – especially if you add your value to it.


And Google likes it too, as long as it’s not replicated content, but enriched content, content organized in an original and coherent way (more than a third of our traffic comes from search).


Obviously, curation does not replace creation; obviously, automated curation is not a good strategy. But (and this is fact-based), business audience as well as SEO robots like it when you select, enrich, organize and share ideas that matters – even those written by someone else. It’s a valid, proven and pragmatic element to a content strategy.

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Content Curation Guide for SEO

Content Curation Guide for SEO | Curation & The Future of Publishing | Scoop.it
Marc Rougier's insight:

The benefits of Content Curation for SEO in a neat infographics.


I like the fact that it properly underlines the need of adding a fresh insight and not to simply bookmark. It talks to our values :) Curation is clever publishing; it does take less time than creation. But it's neither magical nor automatic: it does require effort and talent to discover, organize and enhance the selected content.


Via Robin Good.

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Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 2014 6:53 AM

Content Curation Guide for SEO | 

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How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today

How Social Media Impacts SEO [INFOGRAPHIC] | Social Media Today | Curation & The Future of Publishing | Scoop.it
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.

Via Grant Barger
Guillaume Decugis's insight:

There has been a number of high level stories on how Social Media helped SEO, a number of which I've published here.


A common myth is that because social media platforms use no-follow links, they don't have SEO impact. This inforgrpahic is interesting as it describes concretely debunks it by explaining what exactly happens from an SEO standpoint when you share a link on a social network or on a social media platform like Scoop.it.

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Adam Donkus's curator insight, October 31, 2013 1:35 PM

a cool info graphic about the affects of Social Media on
SEo

2DiFore Marketing Solutions's curator insight, October 31, 2013 1:44 PM

This is super great graphic to help clients understand the "reach" social media has for their businesses!

2DiFore Marketing Solutions's curator insight, November 12, 2013 5:26 PM

Love this piece!

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What Does “Great Content” Mean, Anyway?

What Does “Great Content” Mean, Anyway? | Curation & The Future of Publishing | Scoop.it

How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing.  But how many of those pundits and the practitioners that read them stop to consider, What IS great content? What makes it great? How do you define that?

Guillaume Decugis's insight:

This post is about content creation and it's one of several which strikes me on how important the role of curators have become. As Lee Odden points out, social sharing and curation now play such a key role in content distribution (through direct traffic and SEO as summarized in the above chart) that it's no influencing content creators in a good way: pushing them to write great content.


Content Curation FTW!

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Guillaume Decugis's comment, January 28, 2013 11:47 AM
Good definition too Steve!
Steve Schildwachter's comment, January 28, 2013 4:35 PM
Merci!
Guillaume Decugis's curator insight, October 29, 2013 10:07 PM

Tip for content marketers: don't view your content strategy as a silo but as a cycle in which you need to involve your community says Lee Odden. 

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The New SEO Rules in a Content Marketing World

The New SEO Rules in a Content Marketing World | Curation & The Future of Publishing | Scoop.it
Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.
Guillaume Decugis's insight:

Shane Snow makes a good summary on Mashable of the trends impacting SEO these days. We moved from a machiavellian approach to game Google to influence-based content marketing because social media changed the game as others have observed before.


The success of Social Content Curation is a good example of that trend: human sharing and curating content beat the system and become such an important trend that Google had not only to change their algorithms but also start a social network just because of that.

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Guillaume Decugis's curator insight, October 29, 2013 9:58 PM

This one slide alone summarizes the major trend of these past few years.


In other words, Social Media is becoming the new SEO. 


This has at least 2 consequences for Content Marketers:


1. Content Marketing is becoming more and more important: companies can't use old fashion backlinking techniques anymore.


2. Content needs to be shareable and target humans - not robots. In particular content curators who will amplify their content impact by adding the right context to the right audience.

Alison D. Gilbert's curator insight, October 30, 2013 7:33 PM

This is a good visual to explain the importance of good content.

Neil Ferree's comment, October 31, 2013 11:19 AM
Social Shares is the New SEO. Sure, links let the bots know there are other sites (authors) who find your content useful but when someone publically "shares" your content with their social connections, this social signals evokes trust in the author's content and authority.
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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Curation & The Future of Publishing | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.


Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.


Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).


The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.

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Jeff Domansky's curator insight, September 6, 2013 2:25 PM

Content producers take heart!

Aramis's curator insight, September 25, 2013 2:02 AM
nice
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How Content Curation Can Improve Your Search Rankings

How Content Curation Can Improve Your Search Rankings | Curation & The Future of Publishing | Scoop.it

It's not the first article that points out how Curation and SEO are connected but it's an interesting recap.

 

To build up on that story and put things in perspective, you can filter that topic on the "SEO" keyword or click here.

 

Over the past 18 months, we've seen Google progressively change its algorithms through Panda and Penguin to augment the importance of the social signal. Curation also helps significantly in any Content Marketing strategy, which - as top blogger Neil Patel reminds us - is often the starting point to improve your Search Rankings.

 

A great read that I discovered through Antonino Militello on http://www.scoop.it/t/seo-and-social-media-marketing 


Via Antonino Militello
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Why is Content Good for SEO [Infographic]

Why is Content Good for SEO [Infographic] | Curation & The Future of Publishing | Scoop.it

An informative graph. Read also this blog post on Brafton that explores each part of the infographic. A great read and a great reminder of the importance of qualitative content not only to attract your audience but to be a must resource, easy to find.

 

"The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents."

 

Again, be an amazing curator, push valuable content. The rest will follow naturally.


Via Gerrit Bes
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Guillaume Decugis's curator insight, October 29, 2013 8:42 PM

The case for content marketing - in particular for SEO in a nice infogrpahic. Interesting to note that 44% of B2B Content Marketers found a positive impact of social on SEO.

Jeff Domansky's curator insight, October 29, 2013 10:52 PM

Learn how content builds better SEO.

Kishore Daswani's curator insight, October 31, 2013 12:03 AM

SEO has greatly transformed from traditional link-building to more intelligent content publishing. Semantic search is just the tip of the iceberg.

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Filter bubbles burst, blind spots shrunk, curation over SEO: Rachel Sklar’s predictions for 2012

Filter bubbles burst, blind spots shrunk, curation over SEO: Rachel Sklar’s predictions for 2012 | Curation & The Future of Publishing | Scoop.it

 Rachel Sklar  highlights key trends, and especially the rise of curation and qualitative filters. Brilliant analysis:


"Audiences are done with SEO-baiting and bait-and-switch headlines; we’re going to get more choosy with our clicks. And with our eyeball-access. So you’d better be trustworthy, because I don’t let just anyone curate for me. Because while news will always be the killer app, who it’s delivered by will matter just as much."


Rachel also mentions that finding easily our communities of interests does not mean the end of exploration. Qualitative filters should provide exactly the opposite :


"While we’re opting to follow curators who deliver to us the news we wish to receive, our most trusted sites are automatically giving us what they think we want to see — or, taken dystopically, what they want us to see. Eli Pariser dubbed this “the Filter Bubble.” Things are only getting more customized, tailored, targeted, and algorithm-ized, but in 2012 we will see clear pushback on that."


Making the web more meaningful by connecting community of interests while encouraging discovery of  great content is truly the values Scoop.it encourages. Algorithms are cool. Humanrithm is definitely cooler



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Guillaume Decugis's comment, January 4, 2012 6:30 PM
This is an interesting answer to the claim that only print can save us from the filter bubble - that I disagreed with on http://www.scoop.it/t/web-content-digital-curation/p/918465429/if-you-choose-your-own-news-you-ll-be-less-well-read
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Siri, Quora, And The Future Of Search

Siri, Quora, And The Future Of Search | Curation & The Future of Publishing | Scoop.it

Dan Kaplan of Twilio imagines a future where Siri integrates Quora and sees it as a complete game-changer. 


I won't go into whether Quora has been to much overhyped or whether it's under-rated right now. I have no ways to predict whether it's true or not but what Dan sees in Quora is that they've built a way to extract "high-quality experiential knowledge out of humanity’s collective head and getting it into structured form on the internet" and also use "humanity’s collective wisdom to rank it".


What's interesting is the way this is being done: by combining social activities and human input with algorithms. This reminds me of the humanrithm concept and the quality equation of Tim Greenhalg.


This article looks ahead but it resonnates with a simple reality: I end up searching Quora a lot more than Google for certain types of questions. When I want a human opinion, some added value and background and not just top-SEO'ed commercial links. You should check some good examples here: http://www.scoop.it/t/my-favorite-quora-questions


There seem to be a lot of potential for curated search, all the more if a human voice is actually its user interface. So yes, Google, pay attention!  

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janlgordon's comment, October 17, 2011 2:02 PM
This is a great piece!!
Guillaume Decugis's comment, October 17, 2011 2:05 PM
Thanks Jan. I think so too. Some people have discounted Quora rapidly but the quest to organize collective human intelligence is a great one.
janlgordon's comment, October 17, 2011 2:10 PM
I couldn't agree with you more - knowledge networks are the way of the future. Quora is playing a huge role in this area.

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