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Blogging for Dummies (and the time constrained)

Blogging for Dummies (and the time constrained) | Curation & The Future of Publishing | Scoop.it
When you hear the word blogger, what image comes to mind?  A sacred group of people anointed by the All Mighty with special powers who unleash their acerbic editorial tongue lashing from 40-story skyscrapers in major cities around the world?
Guillaume Decugis's insight:

When we launched the private beta of Scoop.it, TheNextWeb's Martin Bryant called it "blogging without blogging". I liked the term and made included it in my Twitter bio.


Of course blogging and curating content are different things and I won't go into a debate of whether one is better than the other. However, Andrew makes a good point on our blog explaining why the time constrained who have expertise might find it easier to curate content than blogging. This was our starting point for creating Scoop.it: we had things to say but not the time to write them. We also saw a lot of bad blogging that was just paraphrasing existing content under a false pretence of creation. And we saw good curators getting traction too and bringing a lot of value. 

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Andrew Federici's curator insight, November 15, 2013 12:37 AM

Curation is the new creation...and it works.

Tom Evans's curator insight, November 15, 2013 4:31 PM

Curation though should be done with creation in mind - joining dots & spotting patterns is the name of the game

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5 Ways to Rethink Corporate Knowledge Sharing

5 Ways to Rethink Corporate Knowledge Sharing | Curation & The Future of Publishing | Scoop.it
The quest to effectively share knowledge within a company is one that still appears elusive.  How do you keep on top of your competitors' developments?  How to do you monitor articles that mention your brand?
Guillaume Decugis's insight:

While up until recently enterprise social networks have been all the rage in the corporate world when it came to inventing new solutions for knowledge sharing and intelligence, more and more people seem to believe they're not enough.


Information overload for some, lack of engagement for others: this looks a lot like the problems the consumer social media space seems to have so it's no wonder content curation is getting traction in that space as well as @Andrew Federici observes in this post. 

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Marty Koenig's curator insight, November 7, 2013 11:06 AM


There is so much more corporations can do to share knowledge. Sharing conversations using IM and private social media like Yammer is just the tip of the iceberg. I believe curation will be one catalyst that solves the firehose issue and lets people engage in the topics they are interested in for their career aspirations and adding more value to their employer. Scoop.it will be the leader in this next quest.

Jordi Carrió Jamilà's curator insight, November 12, 2013 4:08 AM

Interesante artículo de cómo enfocar la curación en las empresas

Stepanov Sergey Mikhailovich's curator insight, March 20, 2014 5:19 PM

Music " Reflection " for Independence of Ukraine.
http://soundcloud.com/stepanov-sergei/reflection-1
       FIND...
Find your dream , find your way , find your star ,
find your love, find your friend,
find your beat in your heart .
       FIND
Find your dream, find your way , find your star ,
find your love, find your friend,
find your love to Ukraine .
                                                         by  Stepanov      Ukraine

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How much is twitter worth (to small businesses)?

How much is twitter worth (to small businesses)? | Curation & The Future of Publishing | Scoop.it

Today the third major social network is becoming a public company. As with all major IPO’s, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued.


To add a data point to the debate, the Scoop.it team decided to study the value of social networks to small and mid-size businesses.

Guillaume Decugis's insight:

According to small and mid-size businesses engaged in content curation: a lot!

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Guillaume Decugis's curator insight, November 7, 2013 2:47 PM

With Twitter poised to have financial stability through its successful IPO, the landscape of online marketing is considerably changed for the long term. From a Google Search dominated world where keywords were the only way to be found, businesses of all size have now a lot more options - forcing even Google to change their search algorithms. 

The Fish Firm's curator insight, November 7, 2013 5:14 PM

Great job on this infographic Scoop.it!

Paul Squirrell's curator insight, November 8, 2013 3:56 AM

Twitter's IPO has caused much debate, but for advertisers and their agencies the company's future direction is important.  Despite it's healthly IPO share price, Twitter is yet to make a profit.  Like Facebook  the media all talk about the revenue potential which is likely to come from advertising, but unlike Facebook, I feel this is a platform less suited to commercial communications given that Twitter's virtual environment is far less rich and that it is more about the words (micro-blogs), than images.  

 

Of course, the wonderful thing about advertising is that, it normally finds a way through... so lets see.

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Why Bashing Content Curation Is Not The Answer

Why Bashing Content Curation Is Not The Answer | Curation & The Future of Publishing | Scoop.it
Here are four reasons your content marketing strategy cannot rely on content curation.
Guillaume Decugis's insight:

Eric Wittlake uses a provocative title to list four reasons why content curation is not a silver bullet in b2b content marketing. While I agree with him there are no silver bullets in marketing, he makes some points which I disagree with.


First, he interestingly makes a distinction between curation and creation which seems flawed to me by stating that content curation's value is in the "selection of the content, not in the additional perspective you add" and that content creation "may build on content from others". I would object to that by saying good content curation actually adds to the content from others. On Scoop.it we created the insight feature especially for that. This topic and this particular post are just two of the many examples. 


Second, if the fact we have hundreds of sources available today was an argument against becoming one (his point #1), then you should simply stop both creating and curating content as writing a blog for instance is yet being another source. 


Third, he says that authority purely comes from creating great content - not by recognizing great content. While there's no denying that awesome content creators will always be recognized, even geniuses have always built on the work of others. How about teachers then? Do they have no authority because they teach the work of others? Wouldn't you trust the man who was the publisher of both Hemingway, Wolfe and Fitzgerald as someone who's an authority about litterature? Has Marc Andreesen lost his authority on the tech scene because he's not an entrepreneur anymore but a VC (ie a curator of startups)? 


Fourth, he says your perspective gets lost. But as mentioned above, good content curators always find ways to add their voices to the content they curate. By adding their perspective to the content or merely by editing a title or remixing the orignal content with other pieces, by connecting the dots. DJ's and Musuem curators are a great example of how you can add perspective in a very subtle way. Online and back to b2b content marketing, you can easily add your own insight to the content you curate when you deal with a topic you have expertise on. Commenting on other blogs might get your voice lost but when you do on your own platform, your own content hub, you perspective gets heard.


Again, I don't think any content curation advocate believes it is the ultimate answer to life the universe and everything... But if you're engaged in a content marketing strategy, you will find that creating only valuable content is extremely hard and that you can effectively complement your content creation with curated content to build trust, authority and an engaged audience. A lot of you on Scoop.it are evidence of that.

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What Pew’s Creators and Curators Study Means for Content Marketers

What Pew’s Creators and Curators Study Means for Content Marketers | Curation & The Future of Publishing | Scoop.it

Pew released a study about Creation, Curation, Instagram, and Snapchat yesterday which reviewed the online behavior of 1,000 sampled adults.

Guillaume Decugis's insight:

Interesting to see the role of content curators starts to be measured in studies like this.


I like the conclusion this article highlights about adapting content to the platform but I'll go further : adapt it to curators and show them what's in it for them. Info graphics and survey results are a great example as they let content curators draw their own conclusions... like this article actually shows. 

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Guillaume Decugis's curator insight, October 29, 2013 11:11 PM
The big lesson here is that content curators is essential for content marketers.
malek's curator insight, October 30, 2013 8:38 AM

Imagine this Venn digram

-54% of the sample are content creators.

-52% are curators

-40% create and curate

The overlap is an explosion in curation role, helped by the eruption in visual content curation

Neil Ferree's curator insight, October 31, 2013 11:22 AM

This helps answer the question: Why is Social Marketing Important?

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Who curates the curators?

Who curates the curators? | Curation & The Future of Publishing | Scoop.it

Let's face it: the deluge of content that gets created online is not going to stop. The above answer is not an attempt to come back to the old world where you only had a finite number of media to consume from (I grew up in France and when I was a kid, we only had 3 TV channels: I don't miss that...). But it's a way to make it possible for anyone to discover great content on their interests from great human curators who've been recommended by their peers. 

Guillaume Decugis's insight:

Following our launch earlier this month, we can finally attempt to provide an answer this long-lasting question on Quora...


#curatethecurators


(Bonus gift included in the answer: best @Ally Greer video ever).

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Brian Yanish - MarketingHits.com's curator insight, October 23, 2013 10:26 PM

Best video ever!!! @allygreer

malek's curator insight, October 24, 2013 7:37 AM

#curatethecurator: striking back at the past with vengeance, and feeling the agony of choice in the future. Thanks for sharing.

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A Guide to Content Curation: How Social Media Changed the Game

Content curation is a critical aspect of an organization's social media and content marketing strategies. Used correctly, it has the power to inspire, influence
Guillaume Decugis's insight:

Nice presentation by Marketo's Ashely Jane Brookes on content curation for large organizations. She makes a very good point in particular on slide 26: by involving employees in a company's content curation efforts, social media teams can reach a lot more people and make their whole content strategy much more impacting - while at the same time reenforcing their employees credibility and personal brands.


By curating content on their domain of expertise, employees can reinforce their personal brands and online reputation while providing a funnel of content and distribution channels to the larger corporate content strategy.

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jaynalocke's comment, October 18, 2013 10:06 AM
Guillaume, I got more benefit from your comments on this SlideShare presentation than from the presentation itself. Marketo has done a nice job of pulling together content that is eminently shareable, but without a voice over or detailed presentation notes, it's kind of like driving through a beautiful city in the back of a car, and never being able to get out and experience its true personality. IMHO. I'm sure the Virtual Event was far more enlightening.
Guillaume Decugis's comment, October 18, 2013 11:18 AM
Thanks @jaynalocke ! This is a good testimonial on the value add of human curation and the value of insights. Content without context doesn't work as well.
Gav Morris's curator insight, October 19, 2013 5:17 AM

SEO is so important here. 

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Curate or be curated: 5 laws for the Content Curation Economy

Curate or be curated: 5 laws for the Content Curation Economy | Curation & The Future of Publishing | Scoop.it

Curate or be curated — that’s the new face of digital content in the always-on world.


Via Robin Good
Guillaume Decugis's insight:

Steve Rosenbaum comes back on why we have information overload but perhaps more interestingly explains why we'll solve it and what are the new laws that will govern this new content economy. 


The 4th law in particular is interesting as very close to our own humanrithm vision: "Curation requires technology and tools to find, filter, and validate content at the speed of the real-time web. Curation can’t simply be a human with a web browser — the mix of man and machine is essential here."


He also describes the profile of these new digital curations and their motivations: "Curators need to be paid to be part of the emerging ecosystem" - not necessarily with cash but through ego, personal development or marketing outcomes.


In a word, content curation can be and will be rewarding.

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wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 2014 12:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
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Capitalizing on the Convergence of Social Media and Content Curation

Capitalizing on the Convergence of Social Media and Content Curation | Curation & The Future of Publishing | Scoop.it

If you can combine your social media networking abilities with quality content, the opportunity to grow your audience is greater than ever. Here, Samir Arora, CEO of Glam Media, a lifestyle company, and keynote speaker at FOLIO:’s MediaNext event, October 28 to 30 in New York, talks all about the changing content aggregation platform, custom advertising models and how to stay competitive.

Guillaume Decugis's insight:

I love this quote from Arora: "We view all content as a two-way conversation between the author, editor or curator and the consumer."


Glam is another large scale example on how content curation is increasingly important in the content mix, even for major media companies. 

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Building a successful media on content curation? Ooops! Someone did it again. Well done Upworthy!

Building a successful media on content curation? Ooops! Someone did it again. Well done Upworthy! | Curation & The Future of Publishing | Scoop.it

What if BuzzFeed had a political agenda? Upworthy does, and it's doing well.

Guillaume Decugis's insight:

While Peter Kafka's use of the word clickbait in his original title might sound derogatory, his article explains quite well how valuable Upworthy's use of great content curation has become attracting more than 22 million monthly visitors.


After the Huffington Post, after Business Insider, oops! Someone did it again then, relying primarily on curation rather than creation to create a successful media.


What's worth noting this time is that unlike BI or the HuffPost, Upworthy has no plan to create some of its content. A bold strategy that fits well with the line of the site.

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Therese Torris's curator insight, September 19, 2013 3:04 AM

Although catering to a different audience and need (self realization vs entertainement), I find Upworthy very similar to Buzzfeed in the way it uses social media and social content curation

Alejandro Tortolini's curator insight, September 28, 2013 11:51 AM

Ejemplo de curaduría aplicada a los medios.

Jeff Domansky's curator insight, October 3, 2013 4:16 PM

Some think aggregation is aggravation and dying. Upworthy is showing otherwise.

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Content Curation Guide for SEO

Content Curation Guide for SEO | Curation & The Future of Publishing | Scoop.it
Marc Rougier's insight:

The benefits of Content Curation for SEO in a neat infographics.


I like the fact that it properly underlines the need of adding a fresh insight and not to simply bookmark. It talks to our values :) Curation is clever publishing; it does take less time than creation. But it's neither magical nor automatic: it does require effort and talent to discover, organize and enhance the selected content.


Via Robin Good.

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Bev Dantz's curator insight, October 8, 2013 8:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 21, 2013 12:58 AM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 2014 6:53 AM

Content Curation Guide for SEO | 

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7 (Simple - or not?) Rules for Amazing Content Marketing

7 (Simple - or not?) Rules for Amazing Content Marketing | Curation & The Future of Publishing | Scoop.it

These seven simple rules will help you create and distribute amazing content marketing across social media, to build better relationships with your customers, prospects and employees, and to grow your business - the right way.

Guillaume Decugis's insight:

Great recap of content marketing golden rules by Likeable CEO Dave Kerpen.


However, these rules are simple to state and understand but they're actually pretty hard to follow even for some big companies. I don't know about you but I always get frustrated when I read posts like these which basically say "this is simple so why don't you get your act together and just do it?" when it's actually NOT that simple.


The truth is that for most people and businesses, blogging daily as Likeable does is hard; creating intense emotional videos like the example Kerpen included from a rice company is beyond reach.


This is the very frustration that made us want to add content curation to the mix: to provide a concrete answer to all of us who understood the potential of good content marketing but were frustrated by the difficulty to execute.


In a word, to make it simpler.

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Angela Heath's curator insight, September 12, 2013 2:14 PM

Great post.  I would only add -- use a good editor.  Nothing spoils great content like mixspeled words :-)

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To Get the Most Out of Tablets, Use Smart Curation

To Get the Most Out of Tablets, Use Smart Curation | Curation & The Future of Publishing | Scoop.it

How might efforts to curate benefit from the portability and ubiquity of mobile devices?

Guillaume Decugis's insight:

This is a hands-on series on the future of tablets in education which second part focuses on content curation and gives nice examples.

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Are Custom Timelines The Future of Twitter Events?

Are Custom Timelines The Future of Twitter Events? | Curation & The Future of Publishing | Scoop.it
The microblogging service rolls out a much-needed feature for surfacing relevant, timely tweets on certain topics.


On Tuesday, Twitter announced a new “Custom Timelines” product for developers and third-party sites, effectively giving organizations the power to curate their own Twitter streams to surface the best material related to an event.

Guillaume Decugis's insight:

Very interesting move by Twitter to bring a way for users to curate tweets and display them as custom timelines.


As author Mike Isaac noted, I also wonder what this means for Livefyre-acquired Storify which was instrumental in helping curate the good tweets to come out with great stories - a platform we've used ourselves at Scoop.it. But this validates a need a lot of organizations have - particularly around real-time events. 

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10 ways brands can use social curation for marketing


Via Ally Greer
Guillaume Decugis's insight:

Creative list of ideas on how brands can use content curation. While established brands may not have the "how do I raise above the noise" question that b2b companies or SMB's have, they still have much to do to engage their audience. It's one thing to have 100,000 likes on Facebook; it's another to have them react and amplify a brand's content. This list comes useful for CMO's looking for answers to that engagement question.

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Witmer Group's curator insight, November 8, 2013 12:59 PM

Great slides!  I like the clean design and meaningful content of each slide. 

Michael Gravette's curator insight, November 8, 2013 2:01 PM
10 ways brands can use social curation for marketing
Bornstein & Bornstein + Bay Property Group's curator insight, November 21, 2013 4:45 PM

We can always use more marketing tips, enjoy. 

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Any good reason NOT to leverage curation?

Any good reason NOT to leverage curation? | Curation & The Future of Publishing | Scoop.it

"Not too long ago I was shown a tool at a marketing conference that automatically curated/syndicated content for businesses within their industry, allowing them to post (on their website) “valuable” pieces of information that that prospects and customers could learn from."

Marc Rougier's insight:

I totally agree with two of important points of this post:


- automated syndication does not add value


- value add is required (from an SEO, from an ethical and, very pragmatically, from a business perspective)


But the conclusion is erroneous: Indeed, Curation is not only about sharing someone’s else content; it's also about enriching it (organization, perspective, context…) (note: that's why we invite curators to add their insight in Scoop.it).


Your business audience actually cares about what you curate: while original creations is essential, it's wrong to believe that your business audience is exclusively interested by what you create: it's interested by whatever relates to their values and concerns; by whatever makes their life better! You do earn reputation by being a reference point for such content; as long, of course, as it also matches your values and relates to your space: curation is not mere random collection, but meaningfull organization, with an editorial line and an intent.


Thought leadership is not demonstrated only by what and how you write, but also by what you know and by how open minded you are about sharing it – especially if you add your value to it.


And Google likes it too, as long as it’s not replicated content, but enriched content, content organized in an original and coherent way (more than a third of our traffic comes from search).


Obviously, curation does not replace creation; obviously, automated curation is not a good strategy. But (and this is fact-based), business audience as well as SEO robots like it when you select, enrich, organize and share ideas that matters – even those written by someone else. It’s a valid, proven and pragmatic element to a content strategy.

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You're All Media Companies

You're All Media Companies | Curation & The Future of Publishing | Scoop.it
The internet has disrupted publishing – you read books on Kindle and iPad.The internet has disrupted music – we download it instead of buying CDs.The internet has disrupted commerce – you're going to...
Guillaume Decugis's insight:

Or rather we should. 


Gary Vaynerchuk adds his voice to the various people such as Brian Solis who said the future is to become a media. But while a lot of observers and influencers said that for brands and businesses, he tells us that as individuals or professionals, we also should embrace online content publishing.


So how do we do that when companies already struggle with that transition? 


Vaynerchuk doesn't offer any help or advice in this post but we do here at Scoop.it so read our blog, follow our topics or even come share your own experience by contributing to our#leancontent community.

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Marc Rougier's comment, October 30, 2013 9:38 PM
Thanks @Guillaume Decugis
Jon Koob's curator insight, October 31, 2013 3:58 PM

Realllllly interesting concept here. We're ALL media companies...just give this a read.

ExploreCurate's curator insight, October 31, 2013 7:57 PM

And thats why everyone need media consultants :-)

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Eric Schmidt: The Future of Magazines Is on Tablets

Eric Schmidt: The Future of Magazines Is on Tablets | Curation & The Future of Publishing | Scoop.it

Eric Schmidt has seen the future of magazines, and it's on the tablet. Schmidt may envision a future for magazines, but he doesn't see much of one for long-form content. He believes attention spans are getting shorter and shorter. "I don't think we'll go back to books," he said. "There's a tremendous amount of reading, but more ADD type of reading."

Guillaume Decugis's insight:

Google's Chairman is not the first one to make the connexion between the future of publishing and tablets but he also adds an insightful point for content curators and editors : the long form is gone and we're not going back to it, he believes.


This trend is therefore not just a change of technology platform but also a change of format and reading habits where the ability to quickly add context in a short form will be key.

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Guillaume Decugis's curator insight, October 29, 2013 12:25 PM

Google's Chairman is not the first one to make the connexion between the future of publishing and tablets and we can wonder where we are on this trend.


While the media have been quick to see the tablets save them, it was were not even mentioned as a posible usage in Steve Jobs' iPad keynote launch. And today, we keep seeing reports of disappointment on this category.


Long time to cross the chasm?

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Why content curation is a new form of communication

While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.

Guillaume Decugis's insight:

These are the slides of a talk I gave at the University of San Francisco last month on how content curation is a needed new form of communication in a post Web 2.0 information overloaded Web.

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John Thomas's curator insight, February 9, 2014 8:47 AM

Why content curation is a new form of communication

Mirta Liliana Filgueira's curator insight, May 1, 2014 12:47 PM

Curaduría de contenidos.

Investors Europe Stock Brokers's curator insight, September 1, 2014 2:05 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

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Why email newsletters still work -- and how you can make yours better

Why email newsletters still work -- and how you can make yours better | Curation & The Future of Publishing | Scoop.it

"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.

Guillaume Decugis's insight:

If you've ruled out newsletters as part of your content strategy in favor of social media or SEO, think again: as this informative post details, there are several ways to make them work in the age of Web 2.0 without overinvesting on the channel (and yes, Scoop.it is one of them). Keyword to make that work? Curation.

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Sigrid de Kaste's curator insight, October 16, 2013 6:20 PM

Make email newsletters part of your marketing routine...have a plan!

sophiedesc's curator insight, October 19, 2013 1:06 PM

Build a successfull newsletter just with these 4 basics: 

 

Entertain and inform

Be brief

Stick to one topic

Leverage non-email channels for delivery


Lily Sanders's curator insight, October 21, 2013 2:29 PM

This article will be helpful because many entry level jobs in PR requires you to write newsletters, news releases, media advisorys, etc.

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Inventing the future of publishing through human curated big data

Semantic technology has been around for years and was supposed to save us from information overload. So far, it failed. The Semantic Web or Web 3.0 is still Tim Berners-Lee's dream, and good old Web 2.0 keeps drowning us in oceans of content. But while social media is certainly the cause of this deluge of information, it can also be the solution: first, as it provides us with a huge amount of data that we can use to qualify this information through big data technology; second, because it educated and created a need for millions to become human curators. By combining algorithms and humans, we reinvent media while bringing the meaning back to the Web.

Guillaume Decugis's insight:

These are the slides of the talk I gave yesterday at DataWeek 2013 in San Francisco.


We have 2 scenarios for the way Web cotnent will be organized: by algorithms only or by what we call humanrithm.


What's your preferred scenario?

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Becky Mowat's curator insight, October 6, 2013 8:32 AM

Wow!This is slideshare is a must read for all of us insomniac curators! Find out how our "humanrithms"  help us to curate! You will feel better about spending  wee hours curating with this excellent slideshare about how Big data+Human Curation=Clever Publishing and Sharing!! Thankyou for an excellent and funny slideshare  Guillaume Decugis,  Co-Founder and CEO of Scoop.it!

Beth Kanter's curator insight, April 9, 2014 12:49 PM

related to this conversation? 

https://twitter.com/RobinGood/status/453190878644166656

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12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Curation & The Future of Publishing | Scoop.it

Six steps to easy content curation.


Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.


I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.


Via Jeff Domansky
Guillaume Decugis's insight:

Jeff Domansky just nicely curated tips from curators in this great recap which is full of insightful advice from expert curators such as Robin Good, Ana Cristina Patras, Brian Yanish, Giuseppe Mauriello, Marty Smith, Karen Dietz, Gregg Morris, Beth KanterCendrine Marrouat as well as Ally and me.

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Lee Wise's curator insight, October 7, 2013 10:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 2014 4:51 PM

It seems so simple here!

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Medium and the rise of quality content creation

Medium and the rise of quality content creation | Curation & The Future of Publishing | Scoop.it

Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. 

Guillaume Decugis's insight:

Medium's traction is another great example of the rise of the Smart Web.


Through a very elegant minimalist interface, Medium makes it definitely compelling to write. And while the algorithm-based discovery mechanism doesn't take interests into consideration, it is also creating a great experience for readers.


Techcrunch's Gregory Ferenstien believes this is a bet on whether people will read long form content (something quite challenging according to some studies) but I feel Marco Amrent's argument against Medium is the most important: after angry bloggers felt used by the Huffington Post, how will Medium be different? Bundling quality content together is not new. Even aggregating quality content from various great contributors accross the Web isn't either.


Is Medium becoming an innovative media or will it be part of the available solutions to empower any of us to become media?

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Rescooped by Guillaume Decugis from Internet Marketing Strategy 2.0
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How to market to the iGeneration

How to market to the iGeneration | Curation & The Future of Publishing | Scoop.it

"People tell you who they are, but we ignore it because we want them to be who we want them to be"-Don Draper


Via Robin Good
Guillaume Decugis's insight:

Grat observations by Scott DiMarco on how the iGeneration (also called Z as following X and Y) hadnles information in a completely different way and what it means for marketers. The key premise he derives from Disrupted - a book by Stefan Pollack, a long time PR and Marketing guy - is that "Where previous generations had to earn knowledge via memorization or finding it, this generation simply can access it."


What this means is that traditional methods of information delivery (including traditional advertising) fail to have impact with the iGen. And as DiMarco quoting Pollack states: "Curating content means implied objectivity about who you are and what you are offering. There is no attempt to "sell" when you are collecting valuable information and offering it to people who are looking for it....


In short: tell, don't sell. 


(A rule also given earlier today by Likeable CEO Dave Kerpen for amazing content marketing.)

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Fab GOUX-BAUDIMENT's curator insight, September 24, 2013 11:03 AM

pour le projet du CG79

Jeff Domansky's curator insight, October 3, 2013 4:02 PM

Valuable insight into generation Z. and how they process information.

Amal Rafeeq's comment, October 4, 2013 9:05 AM
Just loved it :) ♥
Scooped by Guillaume Decugis
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Inspiration wants to be free — news for Scoop.it iPad users

Inspiration wants to be free — news for Scoop.it iPad users | Curation & The Future of Publishing | Scoop.it
Guillaume Decugis's insight:

Content curation starts by content discovery and the iPad is quickly becoming the main device for content consumption.


Many of you have told us how much your content discovery has shifted to the iPad and therefore how much you'd like to be able to curate directly from there. 


This post is our recap on how we see the opportunity for content curators on the iPad and what drove our development efforts on that device. 

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Therese Torris's curator insight, September 7, 2013 1:45 AM

Great step. Unfortunately I have an "old" iPad2 and am not sur I can upgrade it to the required iOS 6

Kaye Blum's comment, September 16, 2013 2:40 AM
I'm glad it has finally arrived; however I can't seem to share to LinkedIn which I can do from the iPhone app. Any ideas?
Guillaume Decugis's comment, September 16, 2013 9:36 PM
@Kaye - Thanks for the feedback. This will come but for now we're using the native sharing functions of iOS. Bear with us!

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