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The age of curation: From abundance to discovery

The age of curation: From abundance to discovery | Curation & The Future of Publishing | Scoop.it

As power shifts to consumers—who can program their own content using powerful technology and simple interfaces—curation moves out of the hands of professionals and into communities, platforms and algorithms. 

Guillaume Decugis's insight:

Bain & Company shares interesting data and perspectives on how the abundance of content reshapes the relationship between consumers and media producers.


With the abundance of content, value shifts from creation to content curation and brings more bargaining powers to consumers while at the same time creating fascinating opportunities for those who will be able to leverage curation.

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mark ivey 's curator insight, March 9, 2014 12:31 PM

Excellent piece filled with stats and studies illustrating how content creation, distribution and curation are shifting...more consumer driven, from multiple platforms and players, and more automation. Companies will be challenged to stay on top of these trends, and continue creating high quality, consumer focused content that "surprises" its readers (vs churning out predictable content). Creativity and innovation will be even more critical as we move ahead...

David Enríquez's curator insight, March 18, 2014 5:31 AM
Los resultados de la encuesta destacan tres tendencias clave en 2013: 1. El aumento del consumo individual y social impulsado por smartphones y tablets.2. El fin de la escasez de contenidos, la distribución digital logra la ubicuidad.3. Un alejamiento de la propiedad habilitada por redes "always-on".
Carolyn Black's curator insight, March 20, 2014 7:11 AM

Fascinating data-driven information about online curation.

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Marc Andreessen Thinks the News Business Is About to Grow 1,000 Percent

Marc Andreessen Thinks the News Business Is About to Grow 1,000 Percent | Curation & The Future of Publishing | Scoop.it
The news business is about to undergo a long boom driven by a tenfold increase in demand, says Silicon Valley wunderkind Marc Andreessen. Here's what that will mean to news consumers.
Guillaume Decugis's insight:
If you've only considered traditional media, this article will come as a shock. But from another perspective, the interest graph, niche curation, the explosion of mobile and several other factors are boosting the opportunity for content.
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garassini's curator insight, March 3, 2014 6:01 AM

L'opinione di Marc Andreessen sul futuro del giornalismo online. Secondo l'inventore del primo browser grafico della storia, Mosaic, il fatto che molti pezzi grossi della Rete abbiamo investito nell'editoria (Jeff Bezos di Amazon, Marissa Mayer di Yahoo, Pierre Omidyar di eBay, fra gli altri) è il segno che le news sono tutt'latro che marginali nel nuovo ecosistema della rete. E questo avrà ricadute anche dal punto di vista economico. C'è da ben sperare. 

Paula Silva's comment, March 4, 2014 12:25 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
heidi groshelle's curator insight, March 20, 2014 7:12 PM

great insights, from Guillaume Decugis  


If you've only considered traditional media, this article will come as a shock. But from another perspective, the interest graph, niche curation, the explosion of mobile and several other factors are boosting the opportunity for content.
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Thoughts on the Future of Publishing at #smwnyc

Thoughts on the Future of Publishing at #smwnyc | Curation & The Future of Publishing | Scoop.it

“This is Social Media Week here in New York City, and yesterday, I spent one hour listening to four speakers in a panel about The Future of Publishing. The panel was hosted by Salon Media Group and led by Salon.com Editor in Chief, Dave Daley.”

Guillaume Decugis's insight:

These lessons from prominent writers and publishers are also spot on for content curators. If you're going to become a media, don't try to do it 20th century style. In a post web2.0 world, the way to be successful media has changed.

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How Content Curation helps reach Millennials

How Content Curation helps reach Millennials | Curation & The Future of Publishing | Scoop.it

We recently spoke with Thomas Listerman, director of e-communications at University of San Francisco, about the private university’s #USFCA – a user-generated project to reach Millennials.

Guillaume Decugis's insight:

According to a lot of studies and opinions, Millenials are hard to reach: they're supposed to have short attention spans, be constantly multi-tasking and have low tolerance for messages that don't relate to them. 


Whether or less these are clichés, what the University of San Francisco did is remarkable for several reasons:


1. They're doing with limited resources what some major brands have failed to achieve.


2. They're building on existing behaviors of their community instead of trying to impose new ones. 


3. They measure their success by looking both at overall impact (views, people reached) and contributions - showing clearly that the amplification role of their community is key in their communication strategy.


Impressive use case of content curation for brand development through a community.

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Guillaume Decugis's curator insight, February 10, 2014 7:18 PM

"In nine months, we have been able to generate 130,000 views and garner over 960 unique contributors" which - Listerman adds - is not bad considering that the University of San Francisco has about 10,000 students. 


A great example of building a community by leveraging existing engagement on social networks and content curation: by curating the best content shared from its community, a brand can gain a lot of credibility, brand awareness and message consistency. 

aanve's curator insight, February 10, 2014 10:28 PM

www.aanve.com

 

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Your Guide to Content Curation for SEO

Your Guide to Content Curation for SEO | Curation & The Future of Publishing | Scoop.it
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on
Guillaume Decugis's insight:

Great recap by Jason DeMers of what it takes to make your content curation visible in search engines. 


A lot of people still confuse content curation with duplicated content so it's interesting to see the results of the SEO experience he describes in this article. While duplicated content (copy/pasting that also raises copyright and ethical concerns) will results in bad SEO rankings, they found, curated content made with an excerpt and an insight - exactly the type Scoop.it is designed for - highly ranked in Google Search. 

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Jim Green's curator insight, February 5, 2014 11:49 PM

It's not too hard to guess what kind of content Google values most highly, but this article validates it empirically.

Janice Mobsby's curator insight, February 6, 2014 8:28 PM

Content curation can be good for your business..This is a good Article!

Hugo Reyes's curator insight, February 27, 2014 7:24 PM

La curaduría de contenido funciona siempre y cuando está acompañado de suficiente contenido original

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Content Super Bowl I: Creation takes on Curation

Content Super Bowl I: Creation takes on Curation | Curation & The Future of Publishing | Scoop.it

Creating vs. curating. If you work in marketing, or maybe even if you don't, I'm sure you've been a witness to this content debate at one point or another. There are numerous arguments for each side, and ultimately, both are included in any successful content strategy.

The ideal mix between content curation and original content creation is a debate that I often find myself having with my colleagues and industry peers. So, in the spirit of Super Bowl XLVIII this weekend, I decided to ask the experts what they thought in a matchup that I've officially dubbed Content Super Bowl I.

Guillaume Decugis's insight:

Curation / Creation: what's the ideal mix? 


To find this out, @Ally Greer went out after top content strategists and asked them how they scored one vs the other.


Beyond the stats - and not unlike in football - the interesting conclusion is that everyone's looking at a mix as the healthy thing to do: leave one out and you have a very boring game.

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Interest-based Content Curation Publishing: the cure for Content Shock?

Interest-based Content Curation Publishing: the cure for Content Shock? | Curation & The Future of Publishing | Scoop.it

In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock. With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.

Guillaume Decugis's insight:

Interest-based content curation to the rescue: why I feel the content shock will change content marketing but not destroy it. 


What are your thoughts?

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Guillaume Decugis's curator insight, January 23, 2014 1:09 PM

In a recent debate, some have predicted the end of content marketing as we know it because of the exponential growth of content. 


I disagree and I explained why in this post on the Scoop.it blog.


Where some see a problem, you can always count on others to see an opportunity.


Which side will you be on?

Therese Torris's curator insight, January 26, 2014 4:09 PM

As I argued in http://fr.slideshare.net/ttorris/facing-contentinflationslideshow 2 years ago, I don't believe that curation reduces the content overload, but rather that it feeds it as curators multiply.

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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Curation & The Future of Publishing | Scoop.it
Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.
Via Ally Greer
Guillaume Decugis's insight:
While the initial instinct of content marketers was to create all he content they needed, it's great to see more and more posts like this one including content curation as an essential part of the mix.
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Oree_Lee's curator insight, January 9, 2014 2:59 PM

Les 3 C : clés de succès du contenu marketing : creation, curation, circulation (partage)

 

A chaque C se rattachent des spécificités.

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How Content Curation is reshaping learning organizations

How Content Curation is reshaping learning organizations | Curation & The Future of Publishing | Scoop.it
A framework for using Curation in a learning organisation
Guillaume Decugis's insight:

This excellent and very comprehensive article looks stall the aspects in which content curation is transforming organizations - from individual professional development to collective collaborative learning and communication. 


"Increasingly we are being challenged to deliver ‘more with less’ in the learning department.  Curation potentially holds an interesting answer to some of the constraints we’re facing in time and cost. Why build new content, when you can curate?"


Bill Gates once stated that in the future the way we would control information in business would determine whether we win or lose. Here's an interesting framework to be among the winners. 

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ORG's curator insight, January 24, 2014 3:13 AM

A new way of looking at the learning cycle next to the one from David Kolb.

Nevermore Sithole's curator insight, March 10, 2014 11:51 AM

How Content Curation is reshaping learning organizations

Nevermore Sithole's curator insight, March 12, 2014 3:45 AM

How Content Curation is reshaping learning organizations

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Brand content is not enough. Here's why and how brands can become media.

Guillaume Decugis's insight:

This is a talk that I gave at LeWeb 2013 and at the Cristal Festival in December.


While we’ve now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn’t solve the question of how to engage an audience on a daily basis. To do so, brands have to become media.

But how?


Very few companies can successfully become integrated media companies like RedBull for instance. Interestingly the media model itself changed over the last few years as we’ve seen with the success of the Huffington Post, BuzzFeed and Upworthy which all have in common that they don’t produce all the content they publish. Content curation is the common keyword to these post Web 2.0 new media rockstars. In preparing this talk, I considered the alternative curation creates for brands and highlighted a few case studies of successful implementations that leverage content curation as a way for brands to become media.


And for those who's rather watch, here's the LeWeb video.

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Nick Hester's curator insight, December 20, 2013 9:43 AM

You can curate content from all over the world and you do not have to  stick to the modern era to make your points... 

John Thomas's curator insight, February 1, 2014 12:37 PM

Brand content is not enough. Here's why and how brands can become media.

Nevermore Sithole's curator insight, March 10, 2014 11:52 AM

Brand content is not enough. Here's why and how brands can become media.

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14 ways to add value when curating content

14 ways to add value when curating content | Curation & The Future of Publishing | Scoop.it
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.

Via Robin Good
Guillaume Decugis's insight:

Filtering is just the first step - and a very important one - but there are many other great ways to add value as a content curator. 


Inspiring recap by Harold Jache quoting Maria Popova, Robin Good and James Magan.

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Nevermore Sithole's curator insight, March 10, 2014 11:53 AM

14 ways to add value when curating content

SyReach's curator insight, July 7, 2014 4:53 AM

SyReach Notes now offers a full coverage of personal KM needs: Seek with integrated watch module and search engines, Sense with note and article edition, linking and knowledge building. Share by email or publish to Scoop.it selected resources linked to your articles!

Joe Matthews's curator insight, September 29, 2014 3:01 PM

Really thought provoking

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6 Reasons Why Sharing Other People's Content Makes You an Irresistible Job Candidate

6 Reasons Why Sharing Other People's Content Makes You an Irresistible Job Candidate | Curation & The Future of Publishing | Scoop.it

Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit list.

Guillaume Decugis's insight:

Content curation is starting to become a must-do activity for professionals. In a job market where more and more of us are knowledge workers, showing skills and expertise is becoming critical. 


Alexis Grant lists 5 reasons to engage in content curation for professional reasons. And if you're not convinced yet, I'll add a 6th one: it's good for business too!


So whether you like your current role or would like to hear about new opportunities, it's really the same: opportunities are a few pieces of curated content away.

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Elizabeth Hutchinson's comment, December 3, 2013 4:10 PM
Glad to read that what I am doing could be useful!
Elizabeth Hutchinson's curator insight, December 3, 2013 4:12 PM

Content curation is good for you and others. Glad to hear that I might be doing something right :)

Halina Ostańkowicz-Bazan's curator insight, December 4, 2013 4:07 AM

Becoming a go-to curator can also earn you a spot ...

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Why Content Curation Is Disruptive

Why Content Curation Is Disruptive | Curation & The Future of Publishing | Scoop.it

The power of curation’s feedback loops is why to curate more than you create AND why the best ratio may be as high as 90% curation to 10% creation.


by @Martin (Marty) Smith on @ janlgordon's curatti.com

Guillaume Decugis's insight:

@Martin (Marty) Smith shares many great insights in this post but among which a very fundamental truth: content is becoming the new strategy for marketing and as such it will naturally (1) raise the bar for achieving quality or originality for everyone (2) bring a lot of crap to the Web (no, I haven't lost my good education: click the link to get what I mean).


He naturally comes to the conclusion that marketers should increase the amount of content curation in their creatio vs curation mix. 


I believe however this is not just true for marketers but for all kinds of content publishing activities which should all include more and more content curation. Whatever your purpose, be it thought leadership, professional development, education, non-profits or - as in Marty's case - marketing, the odds that somebody already created that piece of content you need to share at this very minute are increasing every day. Of course, you can still decide to create it but aren't you better off adding value to existing content? And isn't the best evidence that you should create content the fact that occasionally (but occasionally only) you won't be able to find any previous work on it?

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A/Prof Jon Willis's curator insight, November 20, 2013 6:23 PM

This is really interesting stuff, particularly because of the potential it offers to measure impact of Scoops. I would be interested to read what a philosopher or education theorist would make of his idea of disruption, in terms of either Deleuzian theory, or Flow theory.

Bonnie McEwan's curator insight, November 22, 2013 12:47 PM

Another point in favor of curation over origination is that is it generally less time consuming. You can be a real player in the curation area and still have enough time to spend on client work and other tasks.

Lori Wilk's curator insight, November 22, 2013 1:44 PM

This is so true. I often get immediate support and responses to content I have curated #curation#socialmedia

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3 Time-Saving Strategies for Curating Outstanding Content to Your Audience

3 Time-Saving Strategies for Curating Outstanding Content to Your Audience | Curation & The Future of Publishing | Scoop.it

Content curation” is a content marketing strategy that involves gathering content that you think your audience will find interesting from outside sources and then sharing it with them. 

Guillaume Decugis's insight:

Find sources, organize them and focus on a precise topic: interesting to read as these are the 3 pillars at the core of any successful content curation workflows.


One piece is missing though: making sure your curated content is part of your content hub where visitors can not only interact with your personal or business brand but also discover the context related to it.

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Comunicologos.com's curator insight, March 7, 2014 6:53 AM

Estrategias para ahorrar tiempo en la Curación de Contenidos

Gary Harwell's curator insight, March 20, 2014 12:29 AM

Getting stuff is one thing but getting the right stuff is another.

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Why The Future Of Technology Is All Too Human

Why The Future Of Technology Is All Too Human | Curation & The Future of Publishing | Scoop.it

While the past favored those who could retain and process information efficiently, the future belongs to those who can imagine a better world and work with others to make it happen.

Guillaume Decugis's insight:

Very inspiring piece which reminds me of the Humanrithm concept we developed at Scoop.it: as technology develops, humans have to adapt.


As great content curators show, when filtering is a process that can be automated, two things happen:

- success comes by using a combination of automation and human judgement (like the amateur chess players who beat the supercomputer in the article)

- there is a shift of value towards building meaningful connexions around content with a human touch.


Messages for all of us humans?


Don't try to be a robot but focus on what makes us humans: relationships. Let's build our communities of interest!

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internetdoctor's curator insight, March 4, 2014 8:53 AM

While I understand some people wish everything was a computer.  The vast majority of humans need a physical and emotional connection...something "artificial intelligence" cannot give you.

Francisco Restivo's curator insight, March 7, 2014 7:07 AM

I believe that we have to recenter the human machine relationship, and this must be done from school, letting young kids learn that they control the machine, and not the other way round.

Computational thinking and critical thinking are for humans.

Nevermore Sithole's curator insight, March 10, 2014 11:50 AM

Why The Future Of Technology Is All Too Human

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5 Ways to Increase the Visibility of Your Curated Content

5 Ways to Increase the Visibility of Your Curated Content | Curation & The Future of Publishing | Scoop.it

I was recently asked by @Bill Gassett: “how does one go about being in the recommended feed in the side panel for a specific topic?” As this is a question we frequently have, I thought I would turn my answer to him into a blog post so we can not only help other Scoopiteers benefit from it but also enrich it with your comments, ideas and suggestions. 

Guillaume Decugis's insight:

Content curation is about getting visibility to content we care about (after all curator comes from the latin word for 'taking care of'). At Scoop.it, we've taken that as our mission and want to help each and everyone of our users make the most of their content curation activity whatever the niche they have.


So here are 5 tips to do that and leverage some of the features of the platform we've built in that spirit.


And we'd also love to hear about your own tips! 

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Bill Gassett's curator insight, February 17, 2014 9:52 PM

I recently asked @Guillaume Decugis to explain to me how you can get featured in the side panel. He was kind enough to write an awesome blog post to do just that. If you want to gain further visibility at Scoop.it read the post.


You will find that the answers given are fairly simple. Provide great content that others find share worthy. This leads to good things such as recommendations which further increase your chances of being discovered.


Tim Blankenship's curator insight, February 18, 2014 11:14 AM

Thanks for this article.  I am new to scoop.it and trying to get on board with the best practices.  These 5 tips will help me to do that.

Two Pens's curator insight, February 18, 2014 1:42 PM

I'm a fan of Scoop It, more so than Paper.li. This article is a good demo of how its curatorial features make the content you choose more visible and helpful to your followers.

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Content Strategy of disruptors: how Open Garden's leverages content curation to build momentum

Changing the world not only takes a great idea but also takes building momentum around it.


The team at Open Garden, a San Francisco based startup - who could be to mobile data what Skype was to telephone calls - understood from the beginning how important it was to build a community around its disruptive idea.

Guillaume Decugis's insight:

For more and more startups and companies, this means publishing great engaging content to build their community - a strategy where content curation greatly helps as Open Garden Co-Founder & CEO Micha Benoliel explains in this video.

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Guillaume Decugis's curator insight, February 6, 2014 8:14 PM

With the convergence of Search and Social Media, building a community really means building a community of interests around what your company is all about.


For Open Garden's founders, this is about showing how hot the space they have pioneered is. They explain how and why they're doing it in that video.

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10 tips to curate like a rockstar

Content curation is a great way to shine on the Web. But how do we make this easy and practical? At Scoop.it we're constantly amazed by the great work our awesome curators do with their content. 

Guillaume Decugis's insight:

So here's a summary by @Ally Greer of the best tips to join them in the Content Curation Hall of Fame. 


Rock on! 

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Fast Moving Targets's comment, February 11, 2014 12:10 PM
To be honest, all those people that want to be rock stars. From startups to content curators. Forget it! You're not!
Karen du Toit's curator insight, February 12, 2014 8:15 AM

Great tips!

Hugo Callens's curator insight, April 25, 2014 3:56 AM

Content curation is het systematisch verzamelen, selecteren en commentariëren van allerlei content die je op het web vindt met betrekking tot een topic die voor jou,  je organisatie en je publiek relevant is.

Het is o.a. een manier om je positie als "expert" op een bepaald gebied te versterken, om zelf op de hoogte te blijven van de ontwikkelingen in je vakgebied en om tegelijk  je publiek "op te voeden".

In deze presentatie vind je 10 praktische tips om dat proces vorm te geven.

Lees ook: http://www.socius.be/Content+curation

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Why plagiarize when you can curate?

Why plagiarize when you can curate? | Curation & The Future of Publishing | Scoop.it
It seems that Shia LaBeouf isn't the only one getting in trouble for 'being inspired' by the works of the others - French viral video site Minutebuzz is in hot water for selling plagiarized love story to Coca Cola
Guillaume Decugis's insight:
It looks like the race to content just did another victim which is none the less an Coca Cola. Brands and marketers still thinking originality = creation, be warned: in a web drowning in content, duplicating existing content doesn't add value. Curating it does.
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Muriel Hug's curator insight, January 27, 2014 4:50 AM

Unethical lack of inspiration there.. 

GwynethJones's curator insight, February 6, 2014 10:10 PM

Take that Shia! Attribution RULES!

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4 ways to leverage the Interest Graph through impacting Content Curation

4 ways to leverage the Interest Graph through impacting Content Curation | Curation & The Future of Publishing | Scoop.it

As the volume of content published on the Internet continues to grow, consumers can help shield themselves from the noise that doesn't matter to them by curating only the content that matters on interest graph platforms

Guillaume Decugis's insight:

Content curation and the Interest Graph are two different things but are deeply connected. While some content curators like Maria Popova are great at being eclectic, a lot of value to readers come from being able to discover and read from publishers who address the specific niches they're interested in. 


Chad Politt from Digital Relevance clearly establishes that connexion in this contribution to the Huff Post and I would draw the following conclusions for content strategists and content curators:


1. Leverage the interest-graph on platforms where you can easily be discovered by people who can then share your curated or created content: Scoop.it is of course one of them but Quora is another and Reddit also adds value there (I would actually challenge the notion that Twitter is really interest-based: when you're on a niche and you're not Justin Bieber, it's actually hard to be discovered just by being on Twitter).


2. Don't expect readers or machines to do all the work: add context and value to connect the dots as content curators should to make the highest impact to readers. Tell them what's in it for them so that they memorize you - not the machine or the Twitter algorithm - as the essential resource that brought them that knowledge. 


3. Be clear on your topic(s): you can have several target segments in your audience but defining topics where you'll be consistently able to publish your own content or relevant third-party content will help you raise above the noise. All the more than as Chad points out, social networks and search engine will be better and better at surfacing content specifically on readers' interests. As an example of that, we've now seen the share of traffic from Google Search to Scoop.it topic pages raise to 40%+ through the various algorithm changes they went through. 


4. Be your own content platform: if you're just sharing content on social networks, you're missing out. Bringing readers to your own content hub will help readers idenitfy your expertise on a specific topic and remember your brand. It will also create higher engagement: visitors to Scoop.it pages read on average ~3 pieces of content which is much higher than what you'd get from a simple click on a Facebook post. 


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73% of Marketers: "Curation is a valuable part of my marketing mix."

73% of Marketers: "Curation is a valuable part of my marketing mix." | Curation & The Future of Publishing | Scoop.it

Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies do not share as much content as they should.


Via Ally Greer
Guillaume Decugis's insight:

Content curation is becoming an essential part of the content marketing mix as the need to publish more quality, targeted content is becoming clear. While the easy way out of this constraint was to easily produce cheap content in the past (hence the temporary success of content farm), Google's algorithm changes and the rise of social media completely changed this game forcing all of us to publish only quality content consistently if we wanted to raise above the noise. This makes it impossible to rely solely on your own content production, hence the rising need to include content curation in the mix - something a vast majority of marketers realize.

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Ennio Martignago's curator insight, January 8, 2014 3:26 AM

"Il 73% degli attori di mercato afferma che la curation è una parte considerevole del loro mix di attività e quasi la metà  risponde che le loro aziende non trasmettono contenuti per quanto sarebbe necessario non riuscendo a conseguire gli obiettivi di curation che si sono preposti

Beth Kanter's curator insight, January 8, 2014 9:40 PM

 recent survey  by Trapit asked 131 US marketers questions about content curation and how it relates to their content marketing strategies. The findings were super interesting, and here are some of the key takeaways (presented via Marketingprofs):


- 74% of marketers say that content curation is an important part of their content strategy.


-60% of marketers say it's difficult to find original content to curate.


- 58% said that their companies need effective content curation in order to say afloat in their industries.


- 57% of marketers said that finding the right kind of content to curate is difficult.

Lori Wilk's curator insight, January 9, 2014 10:32 AM

It seems like those who will be the most successful will find a balance between content curation and content creation. With so much information bombarding us every day, the best of the best curators will be those who share curated content that adds the most value for their readers.  Time is such a precious commodity that people want a return on their time so curate and share valuable content. Understand what is valuable for your readers.

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Can Facebook People-Centric Model Really Scale?

Can Facebook People-Centric Model Really Scale? | Curation & The Future of Publishing | Scoop.it

In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook. "I would expect that next year, people will share twice as much information as they share this year, and [the] next year, they will be sharing twice as much as they did the year before," he said. 

Guillaume Decugis's insight:

This article reminded me of my own post on Business Insider predicting that the Facebook people-centric model will see its limits. Two years and one IPO down the road, we're exactly there: with 1,500 potential stories to show to an average user news feed every time they visit, Facebook has a tough time determining what's really important.


Perhaps more importantly, Facebook lost its raison d'etre - connecting friends - as it mingled personal stuff with advertising and content from pages and brands. More often than not, the latter gets in the way of the former.


For now, Facebook tries to tackle the problem with smarter algorithms but what we really need is a topic-centric approach to social media: the interest graph. While content published by my social graph has value, it has no implied connections with my interests. And as Facebook educated and encouraged users to share more and more - beyond personal stuff, it became the place where we receive content on other people's interests. Sometimes they overlap, very often they don't.


So the only way to scale publishing in a world where everybody can publish is to connect people and content around interests and therefore organize content streams by topic.

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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Curation & The Future of Publishing | Scoop.it
Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting.
Guillaume Decugis's insight:

Ever since we started Scoop.it, we've always cared a lot about content creators' best interests: by providing a framework, content curation platforms like ours have helped defined ethical content curation over the past few years by making it easy and automatic to link back, attribute, quote sources, extract quotes, etc... 


While some creators have had legitimate questions, it's a real satisfaction for us to see a growing number of bloggers, writers and media companies tell us they're seeing strong positive traffic, credibility or distribution benefits from seeing their work curated by our community. 

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Giovanni Sonego's curator insight, December 15, 2013 12:17 PM

Una volta c'erano le raccolte di link, come dmoz, yahoo e altre ancora. Essere presenti in una di queste raccolte era un punto d'onore per qualunque webmaster (o per qualunque autore). 

 

Poi si è attraversata la fase della copia pedissequa. C'era ch prendeva contenuti altrui e li riproponeva senza alcun intervento se non quelli SEO per conquistare un proprio posizionamento. Essere citati in questo modo faceva un po' arrabbiare gli autori che percepivano uno sfruttamento del proprio lavoro.

 

Adesso siamo nella fase della "content curation", cosa molto diversa dalla semplice copia o dalla creazione di un link . Il lavoro di curatore prevede selezione, valutazione e riproposizione di contenuti altrui. E' simile al lavoro dei critici che scelgono e commentano e aiutano i comuni mortali a districarsi tra milioni di informazioni e ci aiutano a scoprire contenuti sempre più pertinenti: libri, ristoranti, film...

Perciò, sostiene l'articolo, se un autore si accorge che un suo contenuto è stato curato non deve prendersela, anzi! Una corretta opera di curation è il massimo complimento che gli si possa rivolgere.

Giovanni Sonego's curator insight, December 15, 2013 1:36 PM

Una volta c'erano le raccolte di link, come dmoz, yahoo e altre ancora. Essere presenti in una di queste raccolte era un punto d'onore per qualunque webmaster (o per qualunque autore). 

 

Poi si è attraversata la fase della copia pedissequa. C'era ch prendeva contenuti altrui e li riproponeva senza alcun intervento se non quelli SEO per conquistare un proprio posizionamento. Essere citati in questo modo faceva un po' arrabbiare gli autori che percepivano uno sfruttamento del proprio lavoro.

 

Adesso siamo nella fase della "content curation", cosa molto diversa dalla semplice copia o dalla creazione di un link . Il lavoro di curatore prevede selezione, valutazione e riproposizione di contenuti altrui. E' simile al lavoro dei critici che scelgono e commentano e aiutano i comuni mortali a districarsi tra milioni di informazioni e ci aiutano a scoprire contenuti sempre più pertinenti: libri, ristoranti, film... 

Perciò, sostiene l'articolo, se un autore si accorge che un suo contenuto è stato curato non deve prendersela, anzi! Una corretta opera di curation è il massimo complimento che gli si possa rivolgere.

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5 Ways to Share Content and Become a Thought Leader

5 Ways to Share Content and Become a Thought Leader | Curation & The Future of Publishing | Scoop.it
You can be primarily a content curator and gain a significant following. Here's how to position yourself as a thought leader in social.
Guillaume Decugis's insight:

Can't beat that logic: “in order to be seen as a thought leader, you have to share your thoughts.” But how?

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Guillaume Decugis's curator insight, December 3, 2013 6:54 PM

Those 5 steps are basic but they make a lot of sense. Though Lori Ruff's starting point to me is confusing, she emphasizes a great simple truth: “in order to be seen as a thought leader, you have to share your thoughts.”  Actively curating content is a great way to do that: by continuously reacting to relevant content on your area of interests or expertise, you can easily make your voice heard and complement your own original creations and ideas.

Ryan Hines's curator insight, December 4, 2013 11:37 AM

Curating content is a good warm-up for social media.

Constance Jones Collier's curator insight, December 4, 2013 11:42 AM

Content is King

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Is Content Curation Biased?

Is Content Curation Biased? | Curation & The Future of Publishing | Scoop.it

Our knowledge sharing institutions of today are beginning to “humanize,” to focus more of their resources on creating readable, shareable media than on reporting cold, hard facts, simply to stay relevant and on top of peoples’ online radars. To make facts more palatable, many medias will interpret ideas with respect to their own unique brand Point-of-View, one only has to consider CNN versus FOX news here in the USA. But, do institutions who stand and a major knowledge source for world readers have a responsibility to keep bias out of their findings?

Guillaume Decugis's insight:

As social media is quickly becoming the most important distribution channel for information, @theclairbyrd observes that editors and writers are adapting by making their content more viral and engaging but also less objective.


I wanted to elaborate on her post to reflect on whether content curators were also adding to that trend.


Is Content Curation biased?


At first look it seems that yes. As content curators, we're humans and we all have an agenda - consciously or not. And the very nature of curation implies editing, enriching and spinning content in a different light for our own audience. When we edit a title, when we add an insight, we bring value and meaning but this is not neutral.


But on the other hand, while we can't escape our human conditions and the biases that come with it, we content curators can also play an important role to turn information into objective knowledge. By linking to sources, by publishing several pieces of content on the same topic, by giving voice to various opinions, we can give a more complete picture than a single point of view. And because we don't create the content we curate, we don't have the bias of ownership but can show other conflicting sources to let our readers make up their minds from a plurality of opinions.


Have you tried that with your own curated content? Do you use content curation as a way to show multiple points of views on the topic you curate?

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