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Curation & The Future of Publishing
How content curation is making the Web smarter.
Curated by Scoop.it

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Why plagiarize when you can curate?

Why plagiarize when you can curate? | Curation & The Future of Publishing | Scoop.it
It seems that Shia LaBeouf isn't the only one getting in trouble for 'being inspired' by the works of the others - French viral video site Minutebuzz is in hot water for selling plagiarized love story to Coca Cola
Guillaume Decugis's insight:
It looks like the race to content just did another victim which is none the less an Coca Cola. Brands and marketers still thinking originality = creation, be warned: in a web drowning in content, duplicating existing content doesn't add value. Curating it does.
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Muriel Hug's curator insight, January 27, 4:50 AM

Unethical lack of inspiration there.. 

GwynethJones's curator insight, February 6, 10:10 PM

Take that Shia! Attribution RULES!

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4 ways to leverage the Interest Graph through impacting Content Curation

4 ways to leverage the Interest Graph through impacting Content Curation | Curation & The Future of Publishing | Scoop.it

As the volume of content published on the Internet continues to grow, consumers can help shield themselves from the noise that doesn't matter to them by curating only the content that matters on interest graph platforms

Guillaume Decugis's insight:

Content curation and the Interest Graph are two different things but are deeply connected. While some content curators like Maria Popova are great at being eclectic, a lot of value to readers come from being able to discover and read from publishers who address the specific niches they're interested in. 


Chad Politt from Digital Relevance clearly establishes that connexion in this contribution to the Huff Post and I would draw the following conclusions for content strategists and content curators:


1. Leverage the interest-graph on platforms where you can easily be discovered by people who can then share your curated or created content: Scoop.it is of course one of them but Quora is another and Reddit also adds value there (I would actually challenge the notion that Twitter is really interest-based: when you're on a niche and you're not Justin Bieber, it's actually hard to be discovered just by being on Twitter).


2. Don't expect readers or machines to do all the work: add context and value to connect the dots as content curators should to make the highest impact to readers. Tell them what's in it for them so that they memorize you - not the machine or the Twitter algorithm - as the essential resource that brought them that knowledge. 


3. Be clear on your topic(s): you can have several target segments in your audience but defining topics where you'll be consistently able to publish your own content or relevant third-party content will help you raise above the noise. All the more than as Chad points out, social networks and search engine will be better and better at surfacing content specifically on readers' interests. As an example of that, we've now seen the share of traffic from Google Search to Scoop.it topic pages raise to 40%+ through the various algorithm changes they went through. 


4. Be your own content platform: if you're just sharing content on social networks, you're missing out. Bringing readers to your own content hub will help readers idenitfy your expertise on a specific topic and remember your brand. It will also create higher engagement: visitors to Scoop.it pages read on average ~3 pieces of content which is much higher than what you'd get from a simple click on a Facebook post. 


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73% of Marketers: "Curation is a valuable part of my marketing mix."

73% of Marketers: "Curation is a valuable part of my marketing mix." | Curation & The Future of Publishing | Scoop.it

Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies do not share as much content as they should.


Via Ally Greer
Guillaume Decugis's insight:

Content curation is becoming an essential part of the content marketing mix as the need to publish more quality, targeted content is becoming clear. While the easy way out of this constraint was to easily produce cheap content in the past (hence the temporary success of content farm), Google's algorithm changes and the rise of social media completely changed this game forcing all of us to publish only quality content consistently if we wanted to raise above the noise. This makes it impossible to rely solely on your own content production, hence the rising need to include content curation in the mix - something a vast majority of marketers realize.

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Ennio Martignago's curator insight, January 8, 3:26 AM

"Il 73% degli attori di mercato afferma che la curation è una parte considerevole del loro mix di attività e quasi la metà  risponde che le loro aziende non trasmettono contenuti per quanto sarebbe necessario non riuscendo a conseguire gli obiettivi di curation che si sono preposti

Beth Kanter's curator insight, January 8, 9:40 PM

 recent survey  by Trapit asked 131 US marketers questions about content curation and how it relates to their content marketing strategies. The findings were super interesting, and here are some of the key takeaways (presented via Marketingprofs):


- 74% of marketers say that content curation is an important part of their content strategy.


-60% of marketers say it's difficult to find original content to curate.


- 58% said that their companies need effective content curation in order to say afloat in their industries.


- 57% of marketers said that finding the right kind of content to curate is difficult.

Lori Wilk's curator insight, January 9, 10:32 AM

It seems like those who will be the most successful will find a balance between content curation and content creation. With so much information bombarding us every day, the best of the best curators will be those who share curated content that adds the most value for their readers.  Time is such a precious commodity that people want a return on their time so curate and share valuable content. Understand what is valuable for your readers.

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Can Facebook People-Centric Model Really Scale?

Can Facebook People-Centric Model Really Scale? | Curation & The Future of Publishing | Scoop.it

In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook. "I would expect that next year, people will share twice as much information as they share this year, and [the] next year, they will be sharing twice as much as they did the year before," he said. 

Guillaume Decugis's insight:

This article reminded me of my own post on Business Insider predicting that the Facebook people-centric model will see its limits. Two years and one IPO down the road, we're exactly there: with 1,500 potential stories to show to an average user news feed every time they visit, Facebook has a tough time determining what's really important.


Perhaps more importantly, Facebook lost its raison d'etre - connecting friends - as it mingled personal stuff with advertising and content from pages and brands. More often than not, the latter gets in the way of the former.


For now, Facebook tries to tackle the problem with smarter algorithms but what we really need is a topic-centric approach to social media: the interest graph. While content published by my social graph has value, it has no implied connections with my interests. And as Facebook educated and encouraged users to share more and more - beyond personal stuff, it became the place where we receive content on other people's interests. Sometimes they overlap, very often they don't.


So the only way to scale publishing in a world where everybody can publish is to connect people and content around interests and therefore organize content streams by topic.

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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Curation & The Future of Publishing | Scoop.it
Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting.
Guillaume Decugis's insight:

Ever since we started Scoop.it, we've always cared a lot about content creators' best interests: by providing a framework, content curation platforms like ours have helped defined ethical content curation over the past few years by making it easy and automatic to link back, attribute, quote sources, extract quotes, etc... 


While some creators have had legitimate questions, it's a real satisfaction for us to see a growing number of bloggers, writers and media companies tell us they're seeing strong positive traffic, credibility or distribution benefits from seeing their work curated by our community. 

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Giovanni Sonego's curator insight, December 15, 2013 12:17 PM

Una volta c'erano le raccolte di link, come dmoz, yahoo e altre ancora. Essere presenti in una di queste raccolte era un punto d'onore per qualunque webmaster (o per qualunque autore). 

 

Poi si è attraversata la fase della copia pedissequa. C'era ch prendeva contenuti altrui e li riproponeva senza alcun intervento se non quelli SEO per conquistare un proprio posizionamento. Essere citati in questo modo faceva un po' arrabbiare gli autori che percepivano uno sfruttamento del proprio lavoro.

 

Adesso siamo nella fase della "content curation", cosa molto diversa dalla semplice copia o dalla creazione di un link . Il lavoro di curatore prevede selezione, valutazione e riproposizione di contenuti altrui. E' simile al lavoro dei critici che scelgono e commentano e aiutano i comuni mortali a districarsi tra milioni di informazioni e ci aiutano a scoprire contenuti sempre più pertinenti: libri, ristoranti, film...

Perciò, sostiene l'articolo, se un autore si accorge che un suo contenuto è stato curato non deve prendersela, anzi! Una corretta opera di curation è il massimo complimento che gli si possa rivolgere.

Giovanni Sonego's curator insight, December 15, 2013 1:36 PM

Una volta c'erano le raccolte di link, come dmoz, yahoo e altre ancora. Essere presenti in una di queste raccolte era un punto d'onore per qualunque webmaster (o per qualunque autore). 

 

Poi si è attraversata la fase della copia pedissequa. C'era ch prendeva contenuti altrui e li riproponeva senza alcun intervento se non quelli SEO per conquistare un proprio posizionamento. Essere citati in questo modo faceva un po' arrabbiare gli autori che percepivano uno sfruttamento del proprio lavoro.

 

Adesso siamo nella fase della "content curation", cosa molto diversa dalla semplice copia o dalla creazione di un link . Il lavoro di curatore prevede selezione, valutazione e riproposizione di contenuti altrui. E' simile al lavoro dei critici che scelgono e commentano e aiutano i comuni mortali a districarsi tra milioni di informazioni e ci aiutano a scoprire contenuti sempre più pertinenti: libri, ristoranti, film... 

Perciò, sostiene l'articolo, se un autore si accorge che un suo contenuto è stato curato non deve prendersela, anzi! Una corretta opera di curation è il massimo complimento che gli si possa rivolgere.

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5 Ways to Share Content and Become a Thought Leader

5 Ways to Share Content and Become a Thought Leader | Curation & The Future of Publishing | Scoop.it
You can be primarily a content curator and gain a significant following. Here's how to position yourself as a thought leader in social.
Guillaume Decugis's insight:

Can't beat that logic: “in order to be seen as a thought leader, you have to share your thoughts.” But how?

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Ryan Hines's curator insight, December 4, 2013 11:37 AM

Curating content is a good warm-up for social media.

Constance Jones Collier's curator insight, December 4, 2013 11:42 AM

Content is King

marco's curator insight, December 6, 2013 9:02 AM

top

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Is Content Curation Biased?

Is Content Curation Biased? | Curation & The Future of Publishing | Scoop.it

Our knowledge sharing institutions of today are beginning to “humanize,” to focus more of their resources on creating readable, shareable media than on reporting cold, hard facts, simply to stay relevant and on top of peoples’ online radars. To make facts more palatable, many medias will interpret ideas with respect to their own unique brand Point-of-View, one only has to consider CNN versus FOX news here in the USA. But, do institutions who stand and a major knowledge source for world readers have a responsibility to keep bias out of their findings?

Guillaume Decugis's insight:

As social media is quickly becoming the most important distribution channel for information, @theclairbyrd observes that editors and writers are adapting by making their content more viral and engaging but also less objective.


I wanted to elaborate on her post to reflect on whether content curators were also adding to that trend.


Is Content Curation biased?


At first look it seems that yes. As content curators, we're humans and we all have an agenda - consciously or not. And the very nature of curation implies editing, enriching and spinning content in a different light for our own audience. When we edit a title, when we add an insight, we bring value and meaning but this is not neutral.


But on the other hand, while we can't escape our human conditions and the biases that come with it, we content curators can also play an important role to turn information into objective knowledge. By linking to sources, by publishing several pieces of content on the same topic, by giving voice to various opinions, we can give a more complete picture than a single point of view. And because we don't create the content we curate, we don't have the bias of ownership but can show other conflicting sources to let our readers make up their minds from a plurality of opinions.


Have you tried that with your own curated content? Do you use content curation as a way to show multiple points of views on the topic you curate?

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Blogging for Dummies (and the time constrained)

Blogging for Dummies (and the time constrained) | Curation & The Future of Publishing | Scoop.it
When you hear the word blogger, what image comes to mind?  A sacred group of people anointed by the All Mighty with special powers who unleash their acerbic editorial tongue lashing from 40-story skyscrapers in major cities around the world?
Guillaume Decugis's insight:

When we launched the private beta of Scoop.it, TheNextWeb's Martin Bryant called it "blogging without blogging". I liked the term and made included it in my Twitter bio.


Of course blogging and curating content are different things and I won't go into a debate of whether one is better than the other. However, Andrew makes a good point on our blog explaining why the time constrained who have expertise might find it easier to curate content than blogging. This was our starting point for creating Scoop.it: we had things to say but not the time to write them. We also saw a lot of bad blogging that was just paraphrasing existing content under a false pretence of creation. And we saw good curators getting traction too and bringing a lot of value. 

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Andrew Federici's curator insight, November 15, 2013 12:37 AM

Curation is the new creation...and it works.

Tom Evans's curator insight, November 15, 2013 4:31 PM

Curation though should be done with creation in mind - joining dots & spotting patterns is the name of the game

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5 Ways to Rethink Corporate Knowledge Sharing

5 Ways to Rethink Corporate Knowledge Sharing | Curation & The Future of Publishing | Scoop.it
The quest to effectively share knowledge within a company is one that still appears elusive.  How do you keep on top of your competitors' developments?  How to do you monitor articles that mention your brand?
Guillaume Decugis's insight:

While up until recently enterprise social networks have been all the rage in the corporate world when it came to inventing new solutions for knowledge sharing and intelligence, more and more people seem to believe they're not enough.


Information overload for some, lack of engagement for others: this looks a lot like the problems the consumer social media space seems to have so it's no wonder content curation is getting traction in that space as well as @Andrew Federici observes in this post. 

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Marty Koenig's curator insight, November 7, 2013 11:06 AM


There is so much more corporations can do to share knowledge. Sharing conversations using IM and private social media like Yammer is just the tip of the iceberg. I believe curation will be one catalyst that solves the firehose issue and lets people engage in the topics they are interested in for their career aspirations and adding more value to their employer. Scoop.it will be the leader in this next quest.

Jordi Carrió Jamilà's curator insight, November 12, 2013 4:08 AM

Interesante artículo de cómo enfocar la curación en las empresas

Stepanov Sergey Mikhailovich's curator insight, March 20, 5:19 PM

Music " Reflection " for Independence of Ukraine.
http://soundcloud.com/stepanov-sergei/reflection-1
       FIND...
Find your dream , find your way , find your star ,
find your love, find your friend,
find your beat in your heart .
       FIND
Find your dream, find your way , find your star ,
find your love, find your friend,
find your love to Ukraine .
                                                         by  Stepanov      Ukraine

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How much is twitter worth (to small businesses)?

How much is twitter worth (to small businesses)? | Curation & The Future of Publishing | Scoop.it

Today the third major social network is becoming a public company. As with all major IPO’s, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued.


To add a data point to the debate, the Scoop.it team decided to study the value of social networks to small and mid-size businesses.

Guillaume Decugis's insight:

According to small and mid-size businesses engaged in content curation: a lot!

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Guillaume Decugis's curator insight, November 7, 2013 2:47 PM

With Twitter poised to have financial stability through its successful IPO, the landscape of online marketing is considerably changed for the long term. From a Google Search dominated world where keywords were the only way to be found, businesses of all size have now a lot more options - forcing even Google to change their search algorithms. 

The Fish Firm's curator insight, November 7, 2013 5:14 PM

Great job on this infographic Scoop.it!

Paul Squirrell's curator insight, November 8, 2013 3:56 AM

Twitter's IPO has caused much debate, but for advertisers and their agencies the company's future direction is important.  Despite it's healthly IPO share price, Twitter is yet to make a profit.  Like Facebook  the media all talk about the revenue potential which is likely to come from advertising, but unlike Facebook, I feel this is a platform less suited to commercial communications given that Twitter's virtual environment is far less rich and that it is more about the words (micro-blogs), than images.  

 

Of course, the wonderful thing about advertising is that, it normally finds a way through... so lets see.

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Why Bashing Content Curation Is Not The Answer

Why Bashing Content Curation Is Not The Answer | Curation & The Future of Publishing | Scoop.it
Here are four reasons your content marketing strategy cannot rely on content curation.
Guillaume Decugis's insight:

Eric Wittlake uses a provocative title to list four reasons why content curation is not a silver bullet in b2b content marketing. While I agree with him there are no silver bullets in marketing, he makes some points which I disagree with.


First, he interestingly makes a distinction between curation and creation which seems flawed to me by stating that content curation's value is in the "selection of the content, not in the additional perspective you add" and that content creation "may build on content from others". I would object to that by saying good content curation actually adds to the content from others. On Scoop.it we created the insight feature especially for that. This topic and this particular post are just two of the many examples. 


Second, if the fact we have hundreds of sources available today was an argument against becoming one (his point #1), then you should simply stop both creating and curating content as writing a blog for instance is yet being another source. 


Third, he says that authority purely comes from creating great content - not by recognizing great content. While there's no denying that awesome content creators will always be recognized, even geniuses have always built on the work of others. How about teachers then? Do they have no authority because they teach the work of others? Wouldn't you trust the man who was the publisher of both Hemingway, Wolfe and Fitzgerald as someone who's an authority about litterature? Has Marc Andreesen lost his authority on the tech scene because he's not an entrepreneur anymore but a VC (ie a curator of startups)? 


Fourth, he says your perspective gets lost. But as mentioned above, good content curators always find ways to add their voices to the content they curate. By adding their perspective to the content or merely by editing a title or remixing the orignal content with other pieces, by connecting the dots. DJ's and Musuem curators are a great example of how you can add perspective in a very subtle way. Online and back to b2b content marketing, you can easily add your own insight to the content you curate when you deal with a topic you have expertise on. Commenting on other blogs might get your voice lost but when you do on your own platform, your own content hub, you perspective gets heard.


Again, I don't think any content curation advocate believes it is the ultimate answer to life the universe and everything... But if you're engaged in a content marketing strategy, you will find that creating only valuable content is extremely hard and that you can effectively complement your content creation with curated content to build trust, authority and an engaged audience. A lot of you on Scoop.it are evidence of that.

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What Pew’s Creators and Curators Study Means for Content Marketers

What Pew’s Creators and Curators Study Means for Content Marketers | Curation & The Future of Publishing | Scoop.it

Pew released a study about Creation, Curation, Instagram, and Snapchat yesterday which reviewed the online behavior of 1,000 sampled adults.

Guillaume Decugis's insight:

Interesting to see the role of content curators starts to be measured in studies like this.


I like the conclusion this article highlights about adapting content to the platform but I'll go further : adapt it to curators and show them what's in it for them. Info graphics and survey results are a great example as they let content curators draw their own conclusions... like this article actually shows. 

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Guillaume Decugis's curator insight, October 29, 2013 11:11 PM
The big lesson here is that content curators is essential for content marketers.
malek's curator insight, October 30, 2013 8:38 AM

Imagine this Venn digram

-54% of the sample are content creators.

-52% are curators

-40% create and curate

The overlap is an explosion in curation role, helped by the eruption in visual content curation

Neil Ferree's curator insight, October 31, 2013 11:22 AM

This helps answer the question: Why is Social Marketing Important?

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Who curates the curators?

Who curates the curators? | Curation & The Future of Publishing | Scoop.it

Let's face it: the deluge of content that gets created online is not going to stop. The above answer is not an attempt to come back to the old world where you only had a finite number of media to consume from (I grew up in France and when I was a kid, we only had 3 TV channels: I don't miss that...). But it's a way to make it possible for anyone to discover great content on their interests from great human curators who've been recommended by their peers. 

Guillaume Decugis's insight:

Following our launch earlier this month, we can finally attempt to provide an answer this long-lasting question on Quora...


#curatethecurators


(Bonus gift included in the answer: best @Ally Greer video ever).

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Brian Yanish - MarketingHits.com's curator insight, October 23, 2013 10:26 PM

Best video ever!!! @allygreer

malek's curator insight, October 24, 2013 7:37 AM

#curatethecurator: striking back at the past with vengeance, and feeling the agony of choice in the future. Thanks for sharing.

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Interest-based Content Curation Publishing: the cure for Content Shock?

Interest-based Content Curation Publishing: the cure for Content Shock? | Curation & The Future of Publishing | Scoop.it

In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock. With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.

Guillaume Decugis's insight:

Interest-based content curation to the rescue: why I feel the content shock will change content marketing but not destroy it. 


What are your thoughts?

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Guillaume Decugis's curator insight, January 23, 1:09 PM

In a recent debate, some have predicted the end of content marketing as we know it because of the exponential growth of content. 


I disagree and I explained why in this post on the Scoop.it blog.


Where some see a problem, you can always count on others to see an opportunity.


Which side will you be on?

Therese Torris's curator insight, January 26, 4:09 PM

As I argued in http://fr.slideshare.net/ttorris/facing-contentinflationslideshow 2 years ago, I don't believe that curation reduces the content overload, but rather that it feeds it as curators multiply.

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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Curation & The Future of Publishing | Scoop.it
Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.
Via Ally Greer
Guillaume Decugis's insight:
While the initial instinct of content marketers was to create all he content they needed, it's great to see more and more posts like this one including content curation as an essential part of the mix.
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Oree_Lee's curator insight, January 9, 2:59 PM

Les 3 C : clés de succès du contenu marketing : creation, curation, circulation (partage)

 

A chaque C se rattachent des spécificités.

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How Content Curation is reshaping learning organizations

How Content Curation is reshaping learning organizations | Curation & The Future of Publishing | Scoop.it
A framework for using Curation in a learning organisation
Guillaume Decugis's insight:

This excellent and very comprehensive article looks stall the aspects in which content curation is transforming organizations - from individual professional development to collective collaborative learning and communication. 


"Increasingly we are being challenged to deliver ‘more with less’ in the learning department.  Curation potentially holds an interesting answer to some of the constraints we’re facing in time and cost. Why build new content, when you can curate?"


Bill Gates once stated that in the future the way we would control information in business would determine whether we win or lose. Here's an interesting framework to be among the winners. 

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ORG's curator insight, January 24, 3:13 AM

A new way of looking at the learning cycle next to the one from David Kolb.

Nevermore Sithole's curator insight, March 10, 11:51 AM

How Content Curation is reshaping learning organizations

Nevermore Sithole's curator insight, March 12, 3:45 AM

How Content Curation is reshaping learning organizations

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Brand content is not enough. Here's why and how brands can become media.

Guillaume Decugis's insight:

This is a talk that I gave at LeWeb 2013 and at the Cristal Festival in December.


While we’ve now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn’t solve the question of how to engage an audience on a daily basis. To do so, brands have to become media.

But how?


Very few companies can successfully become integrated media companies like RedBull for instance. Interestingly the media model itself changed over the last few years as we’ve seen with the success of the Huffington Post, BuzzFeed and Upworthy which all have in common that they don’t produce all the content they publish. Content curation is the common keyword to these post Web 2.0 new media rockstars. In preparing this talk, I considered the alternative curation creates for brands and highlighted a few case studies of successful implementations that leverage content curation as a way for brands to become media.


And for those who's rather watch, here's the LeWeb video.

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Nick Hester's curator insight, December 20, 2013 9:43 AM

You can curate content from all over the world and you do not have to  stick to the modern era to make your points... 

John Thomas's curator insight, February 1, 12:37 PM

Brand content is not enough. Here's why and how brands can become media.

Nevermore Sithole's curator insight, March 10, 11:52 AM

Brand content is not enough. Here's why and how brands can become media.

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14 ways to add value when curating content

14 ways to add value when curating content | Curation & The Future of Publishing | Scoop.it
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.

Via Robin Good
Guillaume Decugis's insight:

Filtering is just the first step - and a very important one - but there are many other great ways to add value as a content curator. 


Inspiring recap by Harold Jache quoting Maria Popova, Robin Good and James Magan.

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Nevermore Sithole's curator insight, March 10, 11:53 AM

14 ways to add value when curating content

SyReach's curator insight, July 7, 4:53 AM

SyReach Notes now offers a full coverage of personal KM needs: Seek with integrated watch module and search engines, Sense with note and article edition, linking and knowledge building. Share by email or publish to Scoop.it selected resources linked to your articles!

Joe Matthews's curator insight, September 29, 3:01 PM

Really thought provoking

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6 Reasons Why Sharing Other People's Content Makes You an Irresistible Job Candidate

6 Reasons Why Sharing Other People's Content Makes You an Irresistible Job Candidate | Curation & The Future of Publishing | Scoop.it

Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit list.

Guillaume Decugis's insight:

Content curation is starting to become a must-do activity for professionals. In a job market where more and more of us are knowledge workers, showing skills and expertise is becoming critical. 


Alexis Grant lists 5 reasons to engage in content curation for professional reasons. And if you're not convinced yet, I'll add a 6th one: it's good for business too!


So whether you like your current role or would like to hear about new opportunities, it's really the same: opportunities are a few pieces of curated content away.

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Elizabeth Hutchinson's comment, December 3, 2013 4:10 PM
Glad to read that what I am doing could be useful!
Elizabeth Hutchinson's curator insight, December 3, 2013 4:12 PM

Content curation is good for you and others. Glad to hear that I might be doing something right :)

Halina Ostańkowicz-Bazan's curator insight, December 4, 2013 4:07 AM

Becoming a go-to curator can also earn you a spot ...

Rescooped by Guillaume Decugis from Content Marketing, Curation, Social Media & SEO
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Why Content Curation Is Disruptive

Why Content Curation Is Disruptive | Curation & The Future of Publishing | Scoop.it

The power of curation’s feedback loops is why to curate more than you create AND why the best ratio may be as high as 90% curation to 10% creation.


by @Martin (Marty) Smith on @ janlgordon's curatti.com

Guillaume Decugis's insight:

@Martin (Marty) Smith shares many great insights in this post but among which a very fundamental truth: content is becoming the new strategy for marketing and as such it will naturally (1) raise the bar for achieving quality or originality for everyone (2) bring a lot of crap to the Web (no, I haven't lost my good education: click the link to get what I mean).


He naturally comes to the conclusion that marketers should increase the amount of content curation in their creatio vs curation mix. 


I believe however this is not just true for marketers but for all kinds of content publishing activities which should all include more and more content curation. Whatever your purpose, be it thought leadership, professional development, education, non-profits or - as in Marty's case - marketing, the odds that somebody already created that piece of content you need to share at this very minute are increasing every day. Of course, you can still decide to create it but aren't you better off adding value to existing content? And isn't the best evidence that you should create content the fact that occasionally (but occasionally only) you won't be able to find any previous work on it?

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A/Prof Jon Willis's curator insight, November 20, 2013 6:23 PM

This is really interesting stuff, particularly because of the potential it offers to measure impact of Scoops. I would be interested to read what a philosopher or education theorist would make of his idea of disruption, in terms of either Deleuzian theory, or Flow theory.

Bonnie McEwan's curator insight, November 22, 2013 12:47 PM

Another point in favor of curation over origination is that is it generally less time consuming. You can be a real player in the curation area and still have enough time to spend on client work and other tasks.

Lori Wilk's curator insight, November 22, 2013 1:44 PM

This is so true. I often get immediate support and responses to content I have curated #curation#socialmedia

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Are Custom Timelines The Future of Twitter Events?

Are Custom Timelines The Future of Twitter Events? | Curation & The Future of Publishing | Scoop.it
The microblogging service rolls out a much-needed feature for surfacing relevant, timely tweets on certain topics.


On Tuesday, Twitter announced a new “Custom Timelines” product for developers and third-party sites, effectively giving organizations the power to curate their own Twitter streams to surface the best material related to an event.

Guillaume Decugis's insight:

Very interesting move by Twitter to bring a way for users to curate tweets and display them as custom timelines.


As author Mike Isaac noted, I also wonder what this means for Livefyre-acquired Storify which was instrumental in helping curate the good tweets to come out with great stories - a platform we've used ourselves at Scoop.it. But this validates a need a lot of organizations have - particularly around real-time events. 

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10 ways brands can use social curation for marketing


Via Ally Greer
Guillaume Decugis's insight:

Creative list of ideas on how brands can use content curation. While established brands may not have the "how do I raise above the noise" question that b2b companies or SMB's have, they still have much to do to engage their audience. It's one thing to have 100,000 likes on Facebook; it's another to have them react and amplify a brand's content. This list comes useful for CMO's looking for answers to that engagement question.

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Witmer Group's curator insight, November 8, 2013 12:59 PM

Great slides!  I like the clean design and meaningful content of each slide. 

Michael Gravette's curator insight, November 8, 2013 2:01 PM
10 ways brands can use social curation for marketing
Bornstein & Bornstein + Bay Property Group's curator insight, November 21, 2013 4:45 PM

We can always use more marketing tips, enjoy. 

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Any good reason NOT to leverage curation?

Any good reason NOT to leverage curation? | Curation & The Future of Publishing | Scoop.it

"Not too long ago I was shown a tool at a marketing conference that automatically curated/syndicated content for businesses within their industry, allowing them to post (on their website) “valuable” pieces of information that that prospects and customers could learn from."

Marc Rougier's insight:

I totally agree with two of important points of this post:


- automated syndication does not add value


- value add is required (from an SEO, from an ethical and, very pragmatically, from a business perspective)


But the conclusion is erroneous: Indeed, Curation is not only about sharing someone’s else content; it's also about enriching it (organization, perspective, context…) (note: that's why we invite curators to add their insight in Scoop.it).


Your business audience actually cares about what you curate: while original creations is essential, it's wrong to believe that your business audience is exclusively interested by what you create: it's interested by whatever relates to their values and concerns; by whatever makes their life better! You do earn reputation by being a reference point for such content; as long, of course, as it also matches your values and relates to your space: curation is not mere random collection, but meaningfull organization, with an editorial line and an intent.


Thought leadership is not demonstrated only by what and how you write, but also by what you know and by how open minded you are about sharing it – especially if you add your value to it.


And Google likes it too, as long as it’s not replicated content, but enriched content, content organized in an original and coherent way (more than a third of our traffic comes from search).


Obviously, curation does not replace creation; obviously, automated curation is not a good strategy. But (and this is fact-based), business audience as well as SEO robots like it when you select, enrich, organize and share ideas that matters – even those written by someone else. It’s a valid, proven and pragmatic element to a content strategy.

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You're All Media Companies

You're All Media Companies | Curation & The Future of Publishing | Scoop.it
The internet has disrupted publishing – you read books on Kindle and iPad.The internet has disrupted music – we download it instead of buying CDs.The internet has disrupted commerce – you're going to...
Guillaume Decugis's insight:

Or rather we should. 


Gary Vaynerchuk adds his voice to the various people such as Brian Solis who said the future is to become a media. But while a lot of observers and influencers said that for brands and businesses, he tells us that as individuals or professionals, we also should embrace online content publishing.


So how do we do that when companies already struggle with that transition? 


Vaynerchuk doesn't offer any help or advice in this post but we do here at Scoop.it so read our blog, follow our topics or even come share your own experience by contributing to our#leancontent community.

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Marc Rougier's comment, October 30, 2013 9:38 PM
Thanks @Guillaume Decugis
Jon Koob's curator insight, October 31, 2013 3:58 PM

Realllllly interesting concept here. We're ALL media companies...just give this a read.

ExploreCurate's curator insight, October 31, 2013 7:57 PM

And thats why everyone need media consultants :-)

Suggested by Peg Corwin
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Eric Schmidt: The Future of Magazines Is on Tablets

Eric Schmidt: The Future of Magazines Is on Tablets | Curation & The Future of Publishing | Scoop.it

Eric Schmidt has seen the future of magazines, and it's on the tablet. Schmidt may envision a future for magazines, but he doesn't see much of one for long-form content. He believes attention spans are getting shorter and shorter. "I don't think we'll go back to books," he said. "There's a tremendous amount of reading, but more ADD type of reading."

Guillaume Decugis's insight:

Google's Chairman is not the first one to make the connexion between the future of publishing and tablets but he also adds an insightful point for content curators and editors : the long form is gone and we're not going back to it, he believes.


This trend is therefore not just a change of technology platform but also a change of format and reading habits where the ability to quickly add context in a short form will be key.

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Guillaume Decugis's curator insight, October 29, 2013 12:25 PM

Google's Chairman is not the first one to make the connexion between the future of publishing and tablets and we can wonder where we are on this trend.


While the media have been quick to see the tablets save them, it was were not even mentioned as a posible usage in Steve Jobs' iPad keynote launch. And today, we keep seeing reports of disappointment on this category.


Long time to cross the chasm?