Brand newsrooms are a hot new trend in marketing. To believe the hype, every brand should be staffing up with journalists and going 24/7. In reality, the model’s not right for the majority of brands.
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Curation is a hot trend, some say it can change the Web
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gdecugis
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gdecugis's insight:
Brian Solis wrote "every brand should become a media to earn relevance". And the trend for companies to partially become media companies is strong. This interesting article looks at whether this means they should have their own newsroom because they can (as Virgin's Mobile head of global marketing Ron Faris puts it "We created our newsroom for a fraction of what it costs to create a 30-second spot"), whether they should rely on an agency or whether they should simply pass. While I would tend to agree with Saya Weissman's conclusions that going all the way to a newsroom isn't appropriate for all brands, I see a larger in-between opportunity around content curation for brands. Producing unbiased, relevant and engaging content on a regular basis is not only tough: it might be impractical. Building on external sources and 3rd-party content has always been an interesting way to enlarge any discussion. Delete the scoop?
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"My 2013 prediction warned of the continued fall in the value of online content which would lead to the production of ever more content as media companies tried to maintain ad revenues. You can think of it as a towering tsunami of content, or as a massive bubble of content inflation. Just as inflation devalues currencies, content inflation is devaluing content."
gdecugis's insight:
Tom Foremski makes a very interesting point on content inflation. Content creation has never been easier: web services like YouTube, Blog platforms but also devices like smartphones and Go Pro's all made it possible to create content and make it available online. This is why CPM's go down and why we hear things like "10 million uniques is the new 1 million uniques". Foremski doesn't mention any solutions in this article and highlights the risks for Corporate Media. But one obvious consequence is a shift of value from content creation to curation which in my view is also the answer for companies to become media. In a world of content abundance, it's hard to command high value nor attention for creation but it actually increases the value of curation: those who give us a smart selection of valuable content with great insights have never been more demanded. 
gdecugis's comment,
February 19, 7:00 PM
I think I do but I'm not sure of the connexion you make with content inflation/dilution?
Tagmotion's comment,
March 3, 10:59 PM
If we look at content inflation through the lens of making money, it's clear that in terms of monetization through advertising, the internet is the first medium in history where ad inventory grows exponentially every year. Broadcasters are only making real money from iconic TV programs that attract big audiences on the web, for which advertisers will pay a premium to reach. Curating iconic programs - so that relevant segments show up as search results - turns content inflation on its head. Now you have content that's tagged, curated & discoverable at a granular level. And that specificity translates to more highly-targeted advertising which, of course, commands a premium.
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The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
gdecugis's insight:
Earlier today, I posted this great piece by Jay Rosen summarizing the status of journalism in today's digital age. In the meantime, we had our own Clair write her own opinion on why it's actually not so much the Web which is killing newspapers than our own habits and expectations with regards to knowledge and information gathering. The good news? New social media & content curation tools that can make people part of the solution again. 
Fred Zimny's curator insight,
February 4, 11:48 PM
Newspapers and books and text books and weekly and monthly. And it happes because attitudes and preferences are changing. 
Eric Moran's curator insight,
February 5, 1:42 PM
Having lived through this era at one of the papers on this list. I can attest to much that is stated in this article. People simply digest content the way they want to now, not the way that publishers want it delivered. People now have the power to seek out the content that they want.They can now deliver, create and share content with the many tools avialable. The shift of content power will continue.
Newspapers are doing the best they can to deliver and create content to readers. The problem is, they typically resort to old methods or try to recreate something that user does not want.
Eric Moran's curator insight,
February 5, 1:44 PM
Having lived through this era at one of the papers on this list. I can attest to much that is stated in this article. People simply digest content the way they want to now, not the way that publishers want it delivered. People now have the power to seek out the content that they want.They can now deliver, create and share content with the many tools avialable. The shift of content power will continue.
Newspapers are doing the best they can to deliver and create content to readers. The problem is, they typically resort to old methods or try to recreate something that user does not want. Delete the scoop?
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While the personalised web has potential, it will only really work if we have an actual, human element behind it, surfacing the best content or influencing an ad algorithm based on expertise and experience.
gdecugis's insight:
Niall Harbison, the co-founder of digital agency Simply Zesty, comes back on a lot of the risks Eli Pariser describes as the Filter Bubble. I also like his conclusion about mixing algorithms with a human based curation, a concept we've been describing as Humanrithm. 
Dennis T OConnor's curator insight,
May 4, 1:07 PM
If we consciously mix our information filters will the resulting bubbles surface new content or get in the way of serendipitous discovery? 
Jenn Alevy's comment,
May 7, 10:51 PM
Great question, I miss having things pop up that I had never seen before. That is the joy and wonder of the internet.
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How many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I’m guessing. But how many of those pundits and the practitioners that read them stop to consider, What IS great content? What makes it great? How do you define that?
gdecugis's insight:
This post is about content creation and it's one of several which strikes me on how important the role of curators have become. As Lee Odden points out, social sharing and curation now play such a key role in content distribution (through direct traffic and SEO as summarized in the above chart) that it's no influencing content creators in a good way: pushing them to write great content. Content Curation FTW! 
Steve Schildwachter's comment,
January 28, 10:05 AM
Content = anything that's informative, entertaining or useful.
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A Facebook page post gets half its reach within just 30 minutes of being published. Here's how you can make the most of this short window.
gdecugis's insight:
The tips listed here are interested but the fundamental message is the same as for Twitter (see a great bitl.ly analysis here): your social content won't live long. Unless you curate it somewhere resilient where it can be indexed for future consumption, it will melt like wet snow. 
Monica S Mcfeeters's curator insight,
January 27, 8:48 AM
No matter what your purpose is for sharing information whether personal parties and pics, knowledge, news or sales this is good information to consider if your goal is to share with as many as possible. 
Renee Baribeau's curator insight,
January 28, 12:13 PM
FB can not be your sole source of business network. Try getting out and shaking hands. Delete the scoop?
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My name is Ally Greer. I’m a marketer with expertise in content marketing and curation. You’ve probably never heard of me. With over 500 million users on Twitter, 175 million on LinkedIn, and over a billion on Facebook, you probably haven’t heard of most people on the Internet. The bad news is that this also means most of those people probably haven’t heard of you either. Via Ally Greer
gdecugis's insight:
A great guest post by our own Ally Greer on why we we've never had better opportunities to be discovered online thanks to the rise of the interest graph - a major trend for social media 2013 - combined with content curation. 
timethief's curator insight,
January 27, 10:29 PM
Listen up! " The benefit that topic-centric curation provides to you is that your name is now attached to all of the most relevant content on your topic of expertise... " Curation can help you get found.
Renee Baribeau's curator insight,
January 28, 11:53 AM
Keys to the internet castle, curation of content that unlock peoples desire to share. Delete the scoop?
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Robin Good: If you are looking for ways to expand your horizon of content sources that you can use to find valuable content for your curated news channel, Pawan Deshpande, founder and CEO of Curata, has done an excellent job of listing and describing the many alternatives available to you. While many beginner curators rely on their set of RSS feeds and on simple web searches to find new and interesting stuff on their topic of interest, there are a dozen more content source types that can be tapped to find relevant stuff. This article helps you start learning where to look to find them. Useful. Resourceful. 8/10 Full article: http://contentmarketinginstitute.com/2012/12/sources-content-curation-inspiration/ Via Robin Good
gdecugis's insight:
Interesting recap by Pawan Deshpande of the variety of sources you can use for curation. To complete the list or to make it easier for your workflow with all these sources, don't forget to check your advanced sources of your topic in Scoop.it. 
ben bernard's comment,
January 9, 11:40 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Dennis T OConnor's curator insight,
February 3, 2:08 PM
Learn to curate, then tech curation to your students. This process embodies information fluency skills and critical reading. This is the sweetspot for hitting the Common Core Standards and doing what you love: research! Delete the scoop?
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A new study finds that the use of computers and Facebook are more associated with information overload than the use of television and iPhones.
gdecugis's insight:
Interesting study that shows that the perception of having information overload might be impacted by what device you use to read content - the computer being very different than new mobile devices which by design offer more of a curated experience.
ben bernard's comment,
January 9, 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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There is a new profession of trail blazers, those who find delight in the task of establishing useful trails through the enormous mass of the common record.
Marc's insight:
Vannevar Bush brilliantly predicts, in his essay "As we may think", the crucial role of those who filter, organize and pass information. And this was back in 1945, when the "enormous mass of common record" was equivalent to what is created nowadays in... a day? A very interesting post by Maria Popova. 
teoportal's curator insight,
December 19, 2012 11:49 AM
Tu vivienda esta aquí (pisos, apartamentos, chalets, villas, casas, adosados, locales, estudios, etc .....o promoción de obra nueva) nunca fue tan fácil en comprar tu vivienda, nosotros les ofrecemos una gestión personalizada en compra de tu vivienda, pide mas información sin compromiso. 
Lisa Labon's curator insight,
January 28, 9:52 AM
Mind boggling to think what that the overload of content he speaks of is now created in a single day, every day. 
garassini's curator insight,
March 11, 6:51 AM
Applicare il metodo delle associazioni mentali all'archiviazione e alla ricerca delle informazioni. La visione profetica di Vannevar Bush. Delete the scoop?
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"I listened to a podcast interview between Evan Williams and Jeffrey Zeldman yesterday. It had a few bits about Medium, which is his new startup. I am interested in know what his thinking is on this -- as we've been exploring the same territory for a number of years, and his ideas are always worth a listen."
gdecugis's insight:
Interesting take on Medium by Dave Winer. Though I wouldn't agree with everything he says (he still finds blogging easy but hey, isn't he a natural-born blogger?). Delete the scoop?
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"If there's a universal truth in the digital age it's that there's too much content and not enough time to consume it. Naturally, a challenge this large and far reaching is creating opportunities for innovators." writes Steve Rubel of Edelman on the new LinkedIn Tought Leaders section. He goes on to explain how Scott Beale of Laughing Squid is a great example of using curation to become a media that serves the purpose of developing a company's brand in the age of online media. "The lesson here is that any company can potentially benefit by thinking and acting like a media company (...) However,you don't necessarily need to create original content." Great case study. 
Murray McKercher's comment,
December 12, 2012 6:21 AM
As a brand development tool..becoming a publisher is a great idea..however...there are good publishers and bad publishers..in the early days of the internet when eveyone thought building a web site was agreat idea..we saw a lot of "bad" website design...from both an aesthetic view and a information view...I fear history may repeat itself with these new curated content sites...that said I am also experimenting with the concept and suggest everyone look for advice when launching their "site"...
Murray McKercher's comment,
December 12, 2012 6:21 AM
As a brand development tool..becoming a publisher is a great idea..however...there are good publishers and bad publishers..in the early days of the internet when eveyone thought building a web site was agreat idea..we saw a lot of "bad" website design...from both an aesthetic view and a information view...I fear history may repeat itself with these new curated content sites...that said I am also experimenting with the concept and suggest everyone look for advice when launching their "site"...
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What Reid Hoffman writes in this post might be obvious to some but it's a fundamental point I see others overlook more often than not. Context is really important both in real life and on social media.
If you extend that train of thought, you realize that the topic you're addressing also changes the context. Which is why bringing curation with the right context under a topic-centric model is so important. 
Beth Kanter's comment,
November 16, 2012 1:15 PM
context is everything on the Internet - been saying that for 20 years ...
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By Reid Hoffman, founder of LinkedIn: "In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs."
gdecugis's insight:
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 20, 11:06 PM
The Startup Is You 
Sergey Yatsenko's curator insight,
May 23, 1:00 PM
HD movie give new opportunity for Start - Up with Nanotechnology /New IP of Nano/ for Medicine . Delete the scoop?
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The most interesting Twitter moments happen in real time – when Tweets are rattled off, rapid fire. Or when personalities butt heads. Will it cause pause for some people to know that their tweets can easily resurface years later?
gdecugis's insight:
Richard Nieva describes one of the tensions that Twitter new search capabilities will create for users. Though not the only one, it shows how difficult the exercize could be for Twitter to try to be the real-time pulse of the Web AND an archive for content at the same time. Content curators often need to slow down the pace of the real-time Web. To make some sense of it, give it meaning and context or simply make sure great content can resurface as it takes just one blink to miss it in news feeds. Do you think the new Twitter Search will help your curation work? 
Sigrid de Kaste's curator insight,
February 10, 2:38 AM
Interesting way of looking at this....have a read and let me know what you think.. 
Eduardo Area Sacristan's curator insight,
February 11, 12:45 PM
¿El SEO-ficación de Twitter ayuda a los curadores de contenido? Delete the scoop?
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"A post that arises from a certain image I have of disaffected newsroom “traditionalists,” who look upon changes in journalism since the rise of the web with fear and loathing. It is not addressed to particular people but to a climate of mind I’ve encountered a lot in blogging about all this since 2003."
Pedro Barbosa's curator insight,
February 4, 9:17 AM
Very good article about journalists new rules.
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com Delete the scoop?
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If the future of search is likely to be social, the future of social is likely to involve more search.
gdecugis's insight:
This is a post I wrote for Fast Company on the conflicting tension I immediately saw following the launch of Graph Search by Facebook. Facebook's new search tool will either have to remain private, resulting in limited, biased content, or make private data accessible to search. Here's why.
Pedro Barbosa's curator insight,
January 26, 4:28 AM
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com 
A. Brian Dengler's comment,
February 2, 9:25 AM
Excellent, excellent article. I have been dealing with privacy issues since 1997, as a former officer of CompuServe and AOL. Now we're onto mobile and social media.
's comment, April 29, 5:04 PM
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The purpose of content used in business is to get the right content in front of the right people, at the right time.
gdecugis's insight:
I couldn't agree more with this post on Boston Content which outlines the different components which are essential in a Content strategy such as seeing your social channels as outposts that need to be fed from a Content Hub. As I commented on the blog, I'd add Search and email as two other key components to consider when making Content Distribution plans. 
Nuava Solutions's curator insight,
January 18, 4:42 PM
For more information on Online Solutions, please visit our website or contact us.
Monica S Mcfeeters's curator insight,
January 27, 8:43 AM
This is a worth your time to read if you are interested in building a larger marketing reach or working in the field of producing and distributing content. Very Helpful whether you are with for-profit or non-profit organization. 
Joe Winpisinger's curator insight,
January 27, 11:27 PM
Create content and share it. See what works and then do it again.... Delete the scoop?
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Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big way, and brands and media organizations alike have yet to wake up to the...
gdecugis's insight:
Erin Griffith analyzes how the use of authorships combined with Google+ is now impacting Google search results. This change is not new but, as she puts it, it is significant: "Google was always about the algorithm, not curation, certainly not curation through something as, well, human as a social network. The emphasis before was about what was on the page not who wrote it." While she focuses on the new importance of authorship given by Google, what's happening is actually a mix of a couple of things which are in my opinion equally good:
#1 means that an identified, reputable author will prevail; #2 is part of the social signal that Google uses more and more to rank results and that builds on curators' activity. Bottom line is that - as I predicted a while ago - the age of low-quality content cheaply produced by random anonymous writers in content farms for pure SEO purposes is over. By combining a measure of the author's influence as well as taking into account curators' appetite for a piece of content, Google is bringing quality back in the game. Which is good for authors, curators and... readers. 
Laura Brown's comment,
January 28, 1:49 AM
I fixed up the Author Rank last week on all my sites. I think it is far more reliable than the old Page Rank plan.
Laura Brown's comment,
January 28, 1:49 AM
At least for another six months when some scammer will figoure out how to work around it.
Andre van Wyk's curator insight,
February 26, 4:49 AM
I think people will now have to sit up and take notice, especially the naysayers .... Delete the scoop?
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While there are a ton of essential skills that today's students need in order to succeed in tomorrow's world, learning to efficiently manage -- and to evaluate the reliability of -- the information that they stumble across online HAS to land somewhere near the top of the "Muy Importante" list.
gdecugis's insight:
Interesting example of using Content Curation to teach digital native students how to cope with the vast amount of information they get exposed to. Teacher Bill Ferriter had them go through a very concrete topic: the recent decision of New York City "to ban the sale of sugary drinks in containers larger than 16 ounces". Good decision? Bad decision? Biased information? I found this experiment really interesting and the result looks pretty impressive. 
Tom Hood's curator insight,
January 28, 7:39 PM
I see this helping to create a PLN Personal Learning Network 
bookwarrior's curator insight,
February 7, 2:32 PM
This educator describes how Scoop.it can be the tool by which you teach students to gather, manage, and evaluate information. I 100% agree with his caveat at the bottom that Scoop.it doesn't do the teaching but because it is so simple and seamless and allows for so much interaction and feedback between student curator and instructor, it is the perfect medium for it. 
Pauline Farrell's curator insight,
March 6, 7:18 AM
Need a new subjects or all higher education students - digital content curation - we provide less pre-preapred resources - students need to learn what is worth citing Delete the scoop?
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Five years ago, SEO was all the buzz. Today, it has shifted to "content marketing," which aims to create stories humans want to read and engage with. - The above chart is a good summary of this trend.
gdecugis's insight:
Shane Snow makes a good summary on Mashable of the trends impacting SEO these days. We moved from a machiavellian approach to game Google to influence-based content marketing because social media changed the game as others have observed before. The success of Social Content Curation is a good example of that trend: human sharing and curating content beat the system and become such an important trend that Google had not only to change their algorithms but also start a social network just because of that.
ben bernard's comment,
January 9, 11:40 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Not long ago, a few members of the Scoop.it team began discussing the answer to the all too popular question: how do I do content marketing if I’m a startup or professional without a big budget?
Ally Greer's insight:
This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy. At the time of its creation, Buffer App didn’t have any users and its two young founders tried relentlessly to get any tech blogs to cover them. When this didn’t work, the co-founders asked themselves, “if no one else will write about us, why can’t we just write about ourselves?” Since Leo was the “marketing guy,” he was charged with putting out as much content as he could to spread the word about Buffer App. Two years and a highly successful social media app later, Leo has learned some of the most important lessons in content marketing: 1. Pick Quantity over Quality 2. The Hidden Power of Images 3. Copy and Steal 4. Help 1 other person with each piece of content. 5. Show your passion and culture 
Eelco Kraefft's curator insight,
December 15, 2012 6:16 AM
De 5 'lessen' die Leo Widrich leerde over content marketing voor ZZP en MKB zijn wat mij betreft goede regels om in gedachten te houden als je werkt aan content als onderdeel van je marketing.
ben bernard's comment,
January 9, 11:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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"In a room full of media heavyweights, CEOs, and high-tech entrepreneurs, the debate is hardly philosophical. "Will Robots overtake Humans?" and in some cases should they?
Via Giuseppe Mauriello
gdecugis's insight:
Interesting write-up by Steve Rosenbaum on how algorithms and humans compete to solve some of the biggest technological challenges today. Particularly in the content curation space, which reminds me of my own talk at Data Week earlier this year.
Eelco Kraefft's curator insight,
December 15, 2012 7:55 AM
Kurzweil, author of The Singularity is Near', and mentioned in this article was just hired by Google. Does this mean Google News will soon grow into a more perfect content (80%+) curator than Rosenbaum now sees, compared to humans? Delete the scoop?
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I gave this talk at TechWeek L.A. (where else on such a topic?) last week as I felt the new social media evolutions, particularly the rise of the interest graph, are making things move quickly on that subject. Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web changing that now? A look at the fame creation process tells us it is indissociable from the media creation process, which has been deeply impacted by new information technology. The Andy Warhol prediction is probably no longer valid and we need to rethink fame in the context of a distributed Internet network which more and more becomes topic-centric and no longer people-centric. 
Marco Fabiani's comment,
December 11, 2012 2:26 PM
I have to find out how to use the curation for myself
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"Less is more" is a principle that made the success of some great products. Take the iPhone in its early days for instance: much less features than competing smartphones at that time but a beautiful interface that brought an ease-of-use never seen before.
Medium seems to be going down that path by focusing on delivering true wysiwyg editing on an online service while removing a lot of the bells and whistles that Wordpress and other platforms have. While this is certainly interesting and exciting, I wonder whether it won't make this too impressive for the casual blogger or writer. With Medium, it seems like you won't be able to rely on anything else than the simple power of words. But then again, it might be the intention: getting the best storytellers excited about the platform rather than an attempt to democratize publishing? Delete the scoop?
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Should the "newsroom" be a part of the proffessional services marketing strategy?