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Scooped by Guillaume Decugis
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How B2B PR Will Succeed in 2011 (Fast Company)

How B2B PR Will Succeed in 2011 (Fast Company) | Curation & The Future of Publishing | Scoop.it
Through content curation and one to one marketing. Both are not new terms, but technology is now making them a reality. And both make content marketers more effective.
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Curation is the New Search is the New Curation

Curation is the New Search is the New Curation | Curation & The Future of Publishing | Scoop.it
Interesting read describing the constant fight and balance between the Web of Algorithms and the Human Web. A fascinating and never-ending story?

Also published in Business Insider under the title "Google's Search Algorithm Has Been Ruined, Time To Move Back To Curation", this article describes how Google Search Algorithm lost its "alpha", ie its capacity to be discriminative, because of gaming mechanism such as SEO. Hence the need for Human or Social curation.

Note the link displayed on Delicious showing how bad Google Search results are rated by some (picture).
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Suggested by Robin Good
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Real-time News Curation: a new skill for a new age

Real-time News Curation: a new skill for a new age | Curation & The Future of Publishing | Scoop.it
Robin Good's excellent 7-part complete guide to content curation
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Robin Good's comment, January 11, 2011 10:17 AM
Merci a vous, Adrien!

:-)
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Real-Time News Curation: Business Applications And Trends

Real-Time News Curation: Business Applications And Trends | Curation & The Future of Publishing | Scoop.it
Part 7 of an exhaustive analysis on real-time curation. Focus on business models for curation. By @robingood

What are the business opportunities for real-time news and content curation? Are there key business drivers that companies can leverage to build new added-value content services? What are the major trends that will be driving the
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Suggested by axelletess
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Evan Williams: The Challenges of a Web of Infinite Info

Evan Williams: The Challenges of a Web of Infinite Info | Curation & The Future of Publishing | Scoop.it
Interesting thoughts of Twitter Co-Founder about how things change when you need to consider a world with infinite content.
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Brands Have a Role to Play in Helping People Find the Good Stuff - Steve Rubel

Brands Have a Role to Play in Helping People Find the Good Stuff - Steve Rubel | Curation & The Future of Publishing | Scoop.it
Couldn't agree more with this article that also gives great inspiring examples for companies looking to leverage curation as an opportunity to smartly engage their audience.

"Digital Curation Is a Key Service in Attention-Strapped Economy"

"It's clear to me, a least, that digital curation -- both automated and human-powered -- will be the next big thing to shake the web. There's an evergreen need for those who can separate art from junk online. However, in this era, journalists won't be the only ones to fulfill it. Brands, as the examples above illustrate, can play here too."
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Suggested by Cédric Giorgi
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Signal, Curation, Discovery - by John Battelle

Signal, Curation, Discovery - by John Battelle | Curation & The Future of Publishing | Scoop.it
Great article on the seemingly never-ending dialectic between discovery and curation.

"The folks at Google used to always say "search is a problem that is only five-percent solved." I think now they might really mean "discovery is a problem that will always need to be solved." Keep trying, folks. It gets more interesting by the day."
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Internal comms at IBM shift from creation to curation

Internal comms at IBM shift from creation to curation | Curation & The Future of Publishing | Scoop.it
Great example on the shift from content creation to curation in the Enterprise world

Tapping into its vast employee population for content-generation, it leaves editorial discernment in the hands of its communications team. (When employees write your content, what does Comms do? Curate. Internal comms at IBM shift from creation to curation http://bit.ly/eSKiBF)
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Suggested by axelletess
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Why we all live in Curation Nation

Why we all live in Curation Nation | Curation & The Future of Publishing | Scoop.it
We all know about the proverbial million monkeys at a million typewriters eventually reproducing the complete works of Shakespeare. Well, those monkeys are hard at work -- only there are billions of them -- and they are as a group exponentially more ingenious and productive than even the most elite of the Old Guard. Every second they produce brilliance which you could never hope to find. In the Curation Nation, the genius will surface. And we'll all forget why we watched NBC in the first place.
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The Algorithm + the Crowd are Not Enough - Rand's Blog

The Algorithm + the Crowd are Not Enough - Rand's Blog | Curation & The Future of Publishing | Scoop.it
"It’s my belief that the algorithm and the crowd can be made even stronger with the addition of a third leg – the opinionated, benevolent editor(s)."

(via @axelletess)
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Suggested by Marc Rougier
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The Myth Of Serendipity

The Myth Of Serendipity | Curation & The Future of Publishing | Scoop.it
One of the most interesting concepts to emerge in media and tech lately is that of “serendipity”—showing people what they want even if they didn't ask for it.Despite its seemingly ubiquitous invocation, however, the concept of serendipity remains ill-defined and put forth as some vague panacea for a slew of emerging innovations hoping to attract new users in droves.  What is needed is a closer look at what we actually mean when we talk about serendipity.
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Suggested by Cédric Giorgi
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Curate content to build value

Curate content to build value | Curation & The Future of Publishing | Scoop.it
Curation = Finding, tagging, rating, commenting, updating, contextualising content
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Suggested by Cédric Giorgi
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Content Curation: Bringing Order to Information Overload

Content Curation: Bringing Order to Information Overload | Curation & The Future of Publishing | Scoop.it
Content curation, or sharing relevant, thought-provoking online content, can establish individuals and companies as authorities, thought leaders.
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Content Farm's screwed-up business models, the Human Web and the end of the SEO domination ?

Content Farm's screwed-up business models, the Human Web and the end of the SEO domination ? | Curation & The Future of Publishing | Scoop.it
The critics faced by Demand Media on its business model with regards to its coming IPO enlighten the ongoing battle between the Web of algorithms and the Human Web, which ultimate weapon could be Social Curation.
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Suggested by Nicolas Kleiber
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Per Steve Rosenbaum: Scoop.it among 4 Promising Curation Tools That Help Make Sense of the Web on Mashable

Per Steve Rosenbaum: Scoop.it among 4 Promising Curation Tools That Help Make Sense of the Web on Mashable | Curation & The Future of Publishing | Scoop.it
Together with Storify, Curated.by and Pearltrees.

"With so much content on the web, there's no way to arrange and value it all without a little help. These 4 tools are definitely worth your exploration." says Steve.

"Storify, Curated.by, Scoop.it and Pearltrees are all arriving at a moment where the web is hungry for curation and the tools to power curation. There are others of course — and there will be more — but these four offerings merit your exploration as early and thoughtful attempts to solve the data overload problem." he concludes.
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Suggested by Marc Rougier
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Curation part of the 15 Marketing & Social Media Trends for 2011 (per Rohit Bhargava)

A compilation of the 15 biggest marketing trends to watch in 2011 by award winning Influential Marketing blogger and author Rohit Bhargava.
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Per GigaOm, curation is what media should focus on. Not just iPad Apps.

Per GigaOm, curation is what media should focus on. Not just iPad Apps. | Curation & The Future of Publishing | Scoop.it
The enthusiasm iPad users had for magazine apps seems to be waning, according to some recent numbers that show sales of many apps slipping. Hopefully some publishers are starting to realize that simply having an iPad app doesn't qualify as a digital content strategy.

"I don’t understand why anyone would ever think that adding a presentation layer on top of web based content would make it something people would want to purchase when they are not willing to purchase the same content directly on the web." (Ventura Capitalist Fred Wilson)
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Edging Toward the Semantic Web: protocols, curation and seeds

Edging Toward the Semantic Web: protocols, curation and seeds | Curation & The Future of Publishing | Scoop.it
The evolution from an interactive Internet (often called Web 2.0) toward a more intelligent, semantic web will not happen as a result of dramatic new inventions or jointly agreed standards, but through a gradual evolution and recombination of existing technologies. To get to a Web 3.0, we will need to first create (and maybe be satisfied with) a Web 2.5, and that will happen through the gradual evolution of effective, user-based interaction protocols (based on user dialogues) and the use of queries as information passing mechanisms.
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The State of the Blogosphere 2010 (@briansolis)

The State of the Blogosphere 2010 (@briansolis) | Curation & The Future of Publishing | Scoop.it
2011 is the year of information curation and the dawn of the curator. Curators introduce a new role into the pyramid of Information Commerce. The traditional definition of curator is someone who is the keeper of a museum or other collection. In social media, a curator is the keeper of the interest graphs that are important to them. By discovering, organizing, and sharing relevant and interesting content from around the Web through their social streams of choice, curators invest in the integrity of their network as well as their relationships. Information becomes currency and the ability to recognize something of interest as well as package it in a compelling, consumable and also sharable format is an art. Curators earn greater social capital for their role in qualifying, filtering, and refining the content introduced to the streams that connect their interest graphs.

Tools, networks and services that cater to the role of the curator will emerge, with several already leading the way. Storify, Curated.by, Pearltrees, Scoop.it, and Paper.li are becoming the coveted services of choice amongst curators as they not only enable the repackaging and dissemination of information, they do so in captivating and engaging formats. Like blog posts, curated content also represent social objects and curation services will spark conversations and reactions, while also breathing new life and extending the reach of existing content – wherever it may reside.
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Suggested by axelletess
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Will the next-generation search engine be based on curation ?

Will the next-generation search engine be based on curation ? | Curation & The Future of Publishing | Scoop.it
Former Google engineer Tom Annau is helping upstart search engine Blekko index the entire Web--a problem that's getting easier, not harder.

(...)

"We try to avoid crawling spam and other bad content," says Annau. "I think other engines have a crawl first ask questions later policy. One efficiency we gain is just to not crawl splogs [spam blogs] and other machine-generated gibberish."

Nearly all of the machine-generated content on the Web is produced precisely to entrap the search engine spiders that crawl it, and to cram their indexes with ad-ladened pages. Avoiding these sites all together--using spam-detecting algorithms and human curation--saves Blekko enormous amounts of resources.
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Scooped by Guillaume Decugis
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Who Do You Want Telling You What to Read?

Who Do You Want Telling You What to Read? | Curation & The Future of Publishing | Scoop.it
Friends, algorithms, or flesh and blood editors?

Discussing the future of curation, some of the leaders in the field debate the value of friends, editors and algorithms

(Jared Keller, Business Insider article on how curation is more important now than content.)
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Why this could be the moment for the curators

Why this could be the moment for the curators | Curation & The Future of Publishing | Scoop.it
This is a guest post by Guillaume Decugis, CEO, also the company behind Scoop.it.

Over the past few months, there’s been an interesting number of new developments with regards to Web Curation, following several predictions that this would become a hot topic or even a billion dollar opportunity.
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The Rise Of The Corporate Content Miner

The Rise Of The Corporate Content Miner | Curation & The Future of Publishing | Scoop.it
There are close to 2x more companies with twitter accounts than blogs. Why? Because it's easier. What's next? Curation?
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Suggested by Cédric Giorgi
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Content Curation: The Missing Link of B2B Content Marketing

Content Curation: The Missing Link of B2B Content Marketing | Curation & The Future of Publishing | Scoop.it
How brands and marketeers can and need to embrace curation.
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Suggested by Cédric Giorgi
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Social Media Content Curators Are Not “Just Filters” | Jamie Beckland

Social Media Content Curators Are Not “Just Filters” | Jamie Beckland | Curation & The Future of Publishing | Scoop.it
Curators editorialize, give context, express themselves, share, connect.

"Curators take all of the information available as of “right now,” and create a whole that is greater than the sum of its parts."
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