This posts summarizes well the different locations you can choose your curated content stream to be displayed on.
Embedded Widget? Microsite? Personal page? Twitter? Feeds? A good review of the pro's and con's.
NB: unlike what's written in this - otherwise great - post, Scoop.it actually offers all these modes (except the embedded widget for now but stay tuned!). Your topic page is by default a microsite but it can be feeding your twitter timeline, exported as RSS, etc...
Very clear analysis of the respective advantages of Content creation vs curation:
"Content curation is much easier than content creation, because you don’t have to strain for original thought. Just note something interesting, maybe make a few remarks, and voila, you’re satisfying your hungry audience’s need for information." or "You don’t have the blank page fear, faced with the raw need to create."
But also on creation: "Content creation, not content curation, is also more rewarding. A good post changes how you think. It converts you to a new perspective. When I closely examine an experience, perhaps research it, and analyze it into the shape of a post, by the time I click Publish, something has changed inside of me."
The critics faced by Demand Media on its business model with regards to its coming IPO enlighten the ongoing battle between the Web of algorithms and the Human Web, which ultimate weapon could be Social Curation.
"With so much content on the web, there's no way to arrange and value it all without a little help. These 4 tools are definitely worth your exploration." says Steve.
"Storify, Curated.by, Scoop.it and Pearltrees are all arriving at a moment where the web is hungry for curation and the tools to power curation. There are others of course — and there will be more — but these four offerings merit your exploration as early and thoughtful attempts to solve the data overload problem." he concludes.
While some continue to think it doesn't make sense, it's overpriced or whatever, I like Jeff Jarvis analysis of the deal.
M&A is about acquiring something you can not create... and paying a premium for that.
What AOL got is a deep understanding of the new media models that work. "What HuffPo and Arianna bring is a new cultural understanding of media that is built around the value of curation, the power of peers, the link economy, passion as an asset, and celebrity as a currency." The curation route and by the way not on the SEO-route of "making content for search" which more and more seems to me like a dead-end for media companies.
A lot of traditional media are still struggling to get beyond the "outmoded" model where "content must be something that is created only by content companies that pay content people to create it". As Jarvis puts it, "Content is no longer scarce, people. It is abundant. Google understands that. Twitter understands that. Huffington Post understands that. Sadly, old content people from old content companies still do not. Therein lies a lesson in this acquisition."
It's widely accepted that creating compelling and relevant content and publishing it on a consistent basis can lead to a bevy of benefits for the digital marketer. Namely, increased traffic, links, SEO authority, leads, thought leadership status and sales growth.
"Content is King," we hear. And creating content is at the center of any inbound marketing plan. SEO you might say begins and ends with content; without it we'd have no reason to search. Blogs and podcasts tell us 2011 is the year of content marketing.
Interesting read showing SEO and Content Curation can mix well.
The take away is that you need content to do well in SEO. Curating content makes it easy for you to publish sufficient content. If you ensure that your content is relevant and useful to your audience, you will be perceived as a thought leader allowing you to do well with your overall SEO objectives.
To master the flow of the social media conversation, social media content curationhas emerged to host and facilitate the content and increase its relevancy based on context. Before you jump to the conclusion that curating and editing content are the same function, here’s a comparison chart across seven attributes.
Interesting read describing the constant fight and balance between the Web of Algorithms and the Human Web. A fascinating and never-ending story?
Also published in Business Insider under the title "Google's Search Algorithm Has Been Ruined, Time To Move Back To Curation", this article describes how Google Search Algorithm lost its "alpha", ie its capacity to be discriminative, because of gaming mechanism such as SEO. Hence the need for Human or Social curation.
Note the link displayed on Delicious showing how bad Google Search results are rated by some (picture).
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.