Curation & The Future of Publishing
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Scooped by Guillaume Decugis
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Why Calling Yourself a Curator Is the New Power Move: Critical Eye

Why Calling Yourself a Curator Is the New Power Move: Critical Eye | Curation & The Future of Publishing | Scoop.it
As he sifts through mountains of cultural data, this new type of tastemaker is gilding his personal brand (and making some serious dough) in the process.
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Blogging History: from 3,500 BC to our days

Blogging History: from 3,500 BC to our days | Curation & The Future of Publishing | Scoop.it
Disclaimer: this is a post by my co-founder Marc, Scoop.it's President.

I felt it belonged here as it describes the perspective that drove us when building Scoop.it.

Curation is not just the social Web's next step. It is the natural evolution of writing expression.
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Can Mashable Follow succeed where Yahoo seems to fail ?

Can Mashable Follow succeed where Yahoo seems to fail ? | Curation & The Future of Publishing | Scoop.it
Mashable announces a follow feature to help with content curation: Mashable readers can now decide which topics they want to follow, and which they don't.

Turning a one-size-fit-all portal into a personalized experience is key to overcome information overload and provide curation.

Yahoo tried it and didn't seem to succeed yet.

Can Mashable crack it up?
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Why Facebook "Fan Pages" are not curation pages

Why Facebook "Fan Pages" are not curation pages | Curation & The Future of Publishing | Scoop.it
There is a form of curation that occurs on Facebook when friends publish to me content they liked.

This curation have a positive bias for readers: we all like it! But it doesn't mix well with our areas of interest.

More importantly, Facebook pages don't offer curators enough control compared to dedicated curation tools.

Here's why.
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Suggested by axelletess
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The Changing Role of Content Strategist

The Changing Role of Content Strategist | Curation & The Future of Publishing | Scoop.it
Interesting analysis of what makes a good read on Social Media:

"The content adds knowledge (adds value) or entertains me;
The content is supplied by trusted source;
The content is accessible to me."

And the underlying implications for curators.

By Giedrius Ivanauskas in socialmediatoday.com
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Scooped by Guillaume Decugis
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Content farms v. curating farmers (By Jeff Jarvis)

"algorithm-aided human writing will meet human-aided algorithmic curation; quality will rise."

An old post but still very enlighting to understand the dialectic between the Human Web and the algorithmic one.
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Suggested by Steve Law
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Content Curation Tools: How to pick the right venue?

Content Curation Tools: How to pick the right venue? | Curation & The Future of Publishing | Scoop.it
This posts summarizes well the different locations you can choose your curated content stream to be displayed on.


Embedded Widget? Microsite? Personal page? Twitter? Feeds? A good review of the pro's and con's.


NB: unlike what's written in this - otherwise great - post, Scoop.it actually offers all these modes (except the embedded widget for now but stay tuned!). Your topic page is by default a microsite but it can be feeding your twitter timeline, exported as RSS, etc...
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Can good curation make consumers pay again for content? Ongo says yes

Can good curation make consumers pay again for content? Ongo says yes | Curation & The Future of Publishing | Scoop.it
A number of major news organizations have teamed up to launch Ongo, a new online news service that aims to bring the best of the day's news to all your devices for $7 per month.
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Digital Publishing: Curation vs Collection vs Experience

Digital Publishing: Curation vs Collection vs Experience | Curation & The Future of Publishing | Scoop.it
Curation and editing is about considering the primary goals of your audience and customers. It is about stripping away all the "nice to haves" to end up with only the "need to haves."
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So you found something cool on the Internet ?

So you found something cool on the Internet ? | Curation & The Future of Publishing | Scoop.it
Follow the chart...

If too complex, use Scoop.it instead? ;-)
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Content Curation versus Content Creation (by @tomjohnson from I'd Rather Be Writing)

Content Curation versus Content Creation (by @tomjohnson from I'd Rather Be Writing) | Curation & The Future of Publishing | Scoop.it
Very clear analysis of the respective advantages of Content creation vs curation:

"Content curation is much easier than content creation, because you don’t have to strain for original thought. Just note something interesting, maybe make a few remarks, and voila, you’re satisfying your hungry audience’s need for information." or "You don’t have the blank page fear, faced with the raw need to create."

But also on creation: "Content creation, not content curation, is also more rewarding. A good post changes how you think. It converts you to a new perspective. When I closely examine an experience, perhaps research it, and analyze it into the shape of a post, by the time I click Publish, something has changed inside of me."
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Content Farm's screwed-up business models, the Human Web and the end of the SEO domination ?

Content Farm's screwed-up business models, the Human Web and the end of the SEO domination ? | Curation & The Future of Publishing | Scoop.it
The critics faced by Demand Media on its business model with regards to its coming IPO enlighten the ongoing battle between the Web of algorithms and the Human Web, which ultimate weapon could be Social Curation.
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Suggested by Nicolas Kleiber
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Per Steve Rosenbaum: Scoop.it among 4 Promising Curation Tools That Help Make Sense of the Web on Mashable

Per Steve Rosenbaum: Scoop.it among 4 Promising Curation Tools That Help Make Sense of the Web on Mashable | Curation & The Future of Publishing | Scoop.it
Together with Storify, Curated.by and Pearltrees.

"With so much content on the web, there's no way to arrange and value it all without a little help. These 4 tools are definitely worth your exploration." says Steve.

"Storify, Curated.by, Scoop.it and Pearltrees are all arriving at a moment where the web is hungry for curation and the tools to power curation. There are others of course — and there will be more — but these four offerings merit your exploration as early and thoughtful attempts to solve the data overload problem." he concludes.
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Is Curation the new black?

Is Curation the new black? | Curation & The Future of Publishing | Scoop.it
Everything you need to know about web curating in 5 minutes

A great summary of what's at stake with curation by the Free Radicals
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Content Curation for Brands

Content Curation for Brands | Curation & The Future of Publishing | Scoop.it
Understanding and utilizing content curation is important for brands. How do you improve your chances of getting seen, and of engaging with your fans?
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Why AOL's HuffPo acquisition is a smart move - not an overpriced blunder

While some continue to think it doesn't make sense, it's overpriced or whatever, I like Jeff Jarvis analysis of the deal.

M&A is about acquiring something you can not create... and paying a premium for that.

What AOL got is a deep understanding of the new media models that work. "What HuffPo and Arianna bring is a new cultural understanding of media that is built around the value of curation, the power of peers, the link economy, passion as an asset, and celebrity as a currency." The curation route and by the way not on the SEO-route of "making content for search" which more and more seems to me like a dead-end for media companies.

A lot of traditional media are still struggling to get beyond the "outmoded" model where "content must be something that is created only by content companies that pay content people to create it". As Jarvis puts it, "Content is no longer scarce, people. It is abundant. Google understands that. Twitter understands that. Huffington Post understands that. Sadly, old content people from old content companies still do not. Therein lies a lesson in this acquisition."
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Suggested by Marc Rougier
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Why Content Curation Could be the Best Marketing Idea in 2011

Why Content Curation Could be the Best Marketing Idea in 2011 | Curation & The Future of Publishing | Scoop.it
It's widely accepted that creating compelling and relevant content and publishing it on a consistent basis can lead to a bevy of benefits for the digital marketer. Namely, increased traffic, links, SEO authority, leads, thought leadership status and sales growth.

"Content is King," we hear. And creating content is at the center of any inbound marketing plan. SEO you might say begins and ends with content; without it we'd have no reason to search. Blogs and podcasts tell us 2011 is the year of content marketing.
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Scooped by Guillaume Decugis
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Can content curation become mainstream ?

Even though curations still requires the need/desire to express yourself - which not everyone has - I think it can actually go much further than blogging.

My answer as to why, on Quora.
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Content Curation & SEO: Myths and Realities

Interesting read showing SEO and Content Curation can mix well.

The take away is that you need content to do well in SEO. Curating content makes it easy for you to publish sufficient content. If you ensure that your content is relevant and useful to your audience, you will be perceived as a thought leader allowing you to do well with your overall SEO objectives.
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3 Business use cases for content curation

3 Business use cases for content curation | Curation & The Future of Publishing | Scoop.it
This post explains the top reasons why business should consider content curation - topic pages, social media highlighting and web content augmentation
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Suggested by Franziska Krüger
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Content Curation for Twitter: How To Be a "Thought Leader DJ"

Content Curation for Twitter: How To Be a "Thought Leader DJ" | Curation & The Future of Publishing | Scoop.it
"A Content Curator is a DJ."

Couldn't agree more!

And yes, I do mix once in a while...
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Content Marketing: Edit Versus Curate?

Content Marketing: Edit Versus Curate? | Curation & The Future of Publishing | Scoop.it
To master the flow of the social media conversation, social media content curationhas emerged to host and facilitate the content and increase its relevancy based on context. Before you jump to the conclusion that curating and editing content are the same function, here’s a comparison chart across seven attributes.

(by Heidi Cohen)
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Humans vs. automated search: Why people power is cool again - CNN.com

Humans vs. automated search: Why people power is cool again - CNN.com | Curation & The Future of Publishing | Scoop.it
Per Pete Cashmore (Mashable): "Ultimately, and with a few stumbles, we'll find numerous ways to combine human judgment with the efficiency of algorithms."
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How B2B PR Will Succeed in 2011 (Fast Company)

How B2B PR Will Succeed in 2011 (Fast Company) | Curation & The Future of Publishing | Scoop.it
Through content curation and one to one marketing. Both are not new terms, but technology is now making them a reality. And both make content marketers more effective.
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Curation is the New Search is the New Curation

Curation is the New Search is the New Curation | Curation & The Future of Publishing | Scoop.it
Interesting read describing the constant fight and balance between the Web of Algorithms and the Human Web. A fascinating and never-ending story?

Also published in Business Insider under the title "Google's Search Algorithm Has Been Ruined, Time To Move Back To Curation", this article describes how Google Search Algorithm lost its "alpha", ie its capacity to be discriminative, because of gaming mechanism such as SEO. Hence the need for Human or Social curation.

Note the link displayed on Delicious showing how bad Google Search results are rated by some (picture).
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