Curation & The Future of Publishing
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Content curation means Quality through the essential human touch

Content curation means Quality through the essential human touch | Curation & The Future of Publishing | Scoop.it
Quality has been predicted a big trend (or an objective?) in Social Media for 2011. And I see more and more views that this need to be achieved through human interaction, rather than pure algorithm.

"Content curation equates with Quality in the commercial sphere. And the only way to add quality to content currently is through human intervention." says Tim Greenhalgh in this blog post.

He even puts it in equation: OCC = Q + H (see what it means in the post if you like maths!).

Overall, we're moving to a situation where algorithms are going to be serving humans for the better. What @axelletess called "Humanrithm" here: http://t.co/SNQM0uU - a word that I like a lot as it doesn't oppose both approaches but reconciles them.
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4 Soft Skills For Content Curation

4 Soft Skills For Content Curation | Curation & The Future of Publishing | Scoop.it
"Content curation is more than tools and engaging with members of the target audience." says Ian Smith from Intelegia in this interesting post.

I agree!

He lists 4 skills (listening, be inquisitive, manage time and be proactive) but I'll add one more:

Give your opinion!

If you're just going to be a filter, then a robot will eventually do it. Giving your opinion to enrich or nuance a post is what makes curation interesting to readers, isn't it?

And this is what makes the Web human...
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3 ways social media is changing journalism

"A Pulitzer prize for investigative tweeting may not be that far-fetched, said Southern Methodist University journalism professor Jake Batsell, at the 2011 Society of American Business Editors and Writers conference in Dallas."

Interesting report by Sam Taute showing social media curation's value is on the rise. Not just in volume, but by quality standards as well.
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Facebook won't rule the world after all

Facebook won't rule the world after all | Curation & The Future of Publishing | Scoop.it
Some are concerned about Facebook World domination plan. However, if Facebook owns the social graph, the interest graph is a different matter.

(This is a guest post I wrote for Business Insider).
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The 5 Models Of Content Curation

The 5 Models Of Content Curation | Curation & The Future of Publishing | Scoop.it
In this interesting post, Rohit Bhargava who gave a great definition of digital curation back in 2009, identifies several forms of curation and explains how they bring value to the reader. A Must-read for curators.
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Are Content Curators the power behind social media influence?

Are Content Curators the power behind social media influence? | Curation & The Future of Publishing | Scoop.it
Interesting Guest Post by Neicole Crepeau who compares the role of curators with Google's in the way content gets accessed.

As a consequence, the end of the posts concludes that :

"If the Curator is the new Google, we can expect businesses to optimize for the Curator just as they optimized for Search on the web. In this new world, Curators become a commodity and they have value that will be sought after. Marketers will seek curators in specific topic areas and with specific traits. Marketers will want to know:

The topics this person curates. Curators specialize.
The networks and communities he/she curates to. Curators who are plugged into niche communities and forums may be even more valuable.
The number of connections on those networks. The volume or following always counts.
The types of connections the curator has. What’s the quantity of different types of social users following this curator: gamers, social butterflies, shoppers, deal seekers?
Reshare value. How many of this curator’s followers reshare the content, and how wide a net do they cast?
The click-through-rate for this curator’s content. How often do people open the items this curator shares?
The conversion rate resulting from this curator’s content. How often does a recommendation from this person generate sales? How often does a click through on a piece of content from this curator result in a sale?"

So curators... what's you conversion rate ?
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Brands matter to content. But so do ads.

Interesting study on the perceived quality of content and the impact of the media brand and ads.

Key take-aways:

'"Good" consumer brands confer a quality halo on editorial content.' Yes, it means good brands can bring a value to content close to the one brought by media brands. Surprising... or not?

"The obvious conclusion to draw from that finding is that owners of "good" brands may be able to cut out the publisher altogether and produce their own content" concludes Chrystia Freeland.

Something media brands can obviously be concerned about but an opportunity for brands to create a positive perception by associating curated content with their brands.
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‘Curation Nation’ & ‘Mediactive’: A new era in media

‘Curation Nation’ & ‘Mediactive’: A new era in media | Curation & The Future of Publishing | Scoop.it
JD Lesica reviews these two great books that describe a new era of participation on the Web.

Interesting excerpt (quoting Bill Gates) from Steve Rosenbaum's curation nation:

"Bill Gates uttered one of the smartest things he has ever said: “The future of search is verbs.” To me, the meaning was clear: when people search, they aren’t just looking for nouns or information; they are looking for action. They want to book a flight, reserve a table, buy a product, cure a hangover, take a class, fix a leak, resolve an argument, or occasionally find a person, for which Facebook is very handy. They mostly want to find something in order to do something. A lot of the social web is or will be directed towards helping people select stuff for other people, because the automated things get the topic, but not the meaning."
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Is every company now a media company?

Is every company now a media company? | Curation & The Future of Publishing | Scoop.it
Interesting interview of Tom Forenski on how every company now has to become a media:

"That's when it hit me that every company is a media company, every company has to publish to its customers, to its staff, to its communities.

Even if you make diapers you still need the skills of a media company. And in today's fragmented media world you need those skills even more than before because there is an important phenomena in media: if you establish a pole position it is very difficult for others to dislodge you.

For example, Zappos blogging in online shoe buying, have you heard of anyone else in that space? The same happens in other media sectors. People complain about the quality of Techcrunch coverage but it's in a pole position in startup coverage and so you have to live with it whether you like it or not. For companies, if they can't establish a pole position in their media space their competitors will grab it. If you are not seen online you are invisible."
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Creation, Curation, and the Ethics of Content Strategy

One of the best talks I've attended at SxSWi. By Margot Bloomstein. Very aligned with our own vision at Scoop.it.

My key take-aways:
- Curation can not be automated. Algorithm filters fail. Margot gave brilliant examples.
- Not only do they fail but they can not create a story which is what curation is about. Curation = expression
- Topic selection is the first act of curation (now you know why we start by that on scoop.it ;-))
- Curation is subjective: otherwise it doesn't add value.

Could have been a spec for Scoop.it...
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Guillaume Decugis's comment, March 18, 2011 11:38 AM
Thanks! :-)
Otir's comment, March 23, 2011 7:03 PM
Great presentation, indeed, lots of valuable insights for me too.

(On another note, it's Bloomstein, not Margot Bloomfield, if you want to edit her name in your blurb, I'm sure she would appreciate :-) )
Guillaume Decugis's comment, March 23, 2011 8:28 PM
Ooops! Thanks for correcting Otir ;-) My bad. Just another proof (if needed) that the collective "watch is accurate" ;-)
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Curation Nation: How to Win in a World Where Consumers are Creators.

Curation Nation: How to Win in a World Where Consumers are Creators. | Curation & The Future of Publishing | Scoop.it
Creating content is easy; finding what matters is hard. Fortunately, there is a new magic that makes the Web work. It’s called curation, and it enables people to sort through the digital excess and find what’s relevant. In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future …
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Why Curation Is Important to the Future of Journalism

Why Curation Is Important to the Future of Journalism | Curation & The Future of Publishing | Scoop.it
"Journalism is thriving thanks in no small part to the role and importance of the online media curator."

A great article that describes well the subtleties of the curators' role.

Also interesting is the description of the different ways curators see their activity.
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The Age Of Relevance

The Age Of Relevance | Curation & The Future of Publishing | Scoop.it
Interesting Guest Post on TechCrunch by Mahendra Palsule.

And close to our hearts at Scoop.it that we view as the topic-centric social media with relevance increase as a clear objective.

"What’s the Next Big Thing after social networking?

This has been a favorite topic of much speculation among tech enthusiasts for many years. I think we are already witnessing a paradigm shift – a move away from simple social sharing towards personalized, relevant content.

The key element of the next big thing is the increasing significance of the Interest Graph to complement the Social Graph. While Facebook, Twitter, and Google are already working on delivering relevant content, a slew of startups are focusing exclusively on it."
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How NPR’s Andy Carvin became the Curator of the Revolution

How NPR’s Andy Carvin became the Curator of the Revolution | Curation & The Future of Publishing | Scoop.it
This post by Georgy Cohen has a few weeks but I think it's still very interesting as it analyzes how events now get reported from a distance through the use of social media.

As for the Ossame Bin Laden death a few days ago, Social Media give us a variety of sources producing content that you can curate from, checking and recouping facts without being on the ground.

I also like this analysis as it points out that - unlike what some critics of curation think - good curation is not about low-value-added selection of content. See how "Carvin even used his network to help debunk rumors being reported by major media organizations".

Context, context, context...
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Social curation for Fashion. Makes a lot of sense.

Social curation for Fashion. Makes a lot of sense. | Curation & The Future of Publishing | Scoop.it
This is an interesting move. I've unsurprisingly been a great advocate of using curation for discovery. Discovery unlike search remains a very tricky problem in spite of the great web tools we have now. As this article points out, the web's history been caught between two major trends : more and more content (content explosion), more and more tools to help us manage this explosion.

Now, if there are industries where discovery does really matter and where it's a very tricky subject involving your social circle, Fashion is one of them.

So this is why seeing social curation startups address the fashion business makes a lot of sense to me. Socially curated fashion catalogs might just be what we need to decide what to wear, as author Vikram Alexei Kansara concludes.
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Can Venture Capitalize on Curation?

Can Venture Capitalize on Curation? | Curation & The Future of Publishing | Scoop.it
"Curation has come of age. The sheer volume of Web content, and the increasing demand of both content consumers and Web advertisers makes it clear that content without curation is simply noise."

So where's the value for VC's?

While Yuri Milner, the well-known Russian VC who made impressive bets on Facebook, Zynga and Groupon, sees Curation as the next big thing, Steve Rosenbaum explores that in this post.
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Why Google's +1 is not the social web

Why Google's +1 is not the social web | Curation & The Future of Publishing | Scoop.it
Great post by @axelletess on what she started to call Humanrithms at the last SxSW.

Ok, Axelle works for Scoop.it so I'm not totally objective but still, I like the word Humanrithm as it describes well the hybrid combination we need to build to create proper curation and filtering.

And Google is at the heart of it: built on algorithms, the company needs to embrace social media differently and I also fear - like Axelle - that +1 is not enough to bring signal back in the noise.
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The Economics of Blogging and The Huffington Post

The Economics of Blogging and The Huffington Post | Curation & The Future of Publishing | Scoop.it
Although The Huffington Post does not pay those who volunteer to write blogs for it, this content represents only a small share of its traffic. And, to put it bluntly, many of those blog posts aren't worth very much.
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Nothing is more addictive than being heard

Nothing is more addictive than being heard | Curation & The Future of Publishing | Scoop.it
This is a guest post I wrote for TheStartUp.eu describing how social media noise doesn't just prevent us from getting signal but also from being heard.

And how we started Scoop.it to solve that.
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What is curation? | One Day at a Time

What is curation? | One Day at a Time | Curation & The Future of Publishing | Scoop.it
I love the way Otir (a Scoop.it user: yeah!) describes curation with simple-yet-very-accurate sentences in that concise but meaningful post. In particular:

"Thanks to curation, it has become possible to find those who are passionate about a topic, and trust them to bring us very interesting finds, because their watch is accurate and it has become less time consuming to publish and share the results of what we see and appreciate."
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Curation Can Create A Snapshot Of Our Digital Lives

How will you tell your kids or grand kids stories of what you did back then in the early days of social media? For Tom Foremski, the answer is simple: curation.

"In the future, kids might ask "What did grandpa do at SXSW in 2011?" They could search the Internet and come up with a mess of tweets, photos and posts. But without much context, and without editing, that would be a poor answer to that question."
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Why Curation Is Just as Important as Creation

Why Curation Is Just as Important as Creation | Curation & The Future of Publishing | Scoop.it
"The role of the information curator has been a contentious one, and not everyone has been on board with the concept."

A great summary of the curators' role by Steve Rosenbaum and why it's hrad for content creators to admit its importance in the new digital economy where attention is more valuable than information.
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Cut through the Noise with Meaningful Content Curation

Cut through the Noise with Meaningful Content Curation | Curation & The Future of Publishing | Scoop.it
Several take-aways from this impromptu panel at the Samsung lounge:

- Information overload creates an opportunity for curation, including businesses: “Curation is a scalable model for a company,” said Owyang
- Curation is also creation: "[A curator] takes content a step further than an editor does. A curator starts with something he is passionate about"
- Curation can't be automated; “In order for it to be interesting, that layer of context and creation is key”
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The Amount of Information in the World (The Technium)

The Amount of Information in the World (The Technium) | Curation & The Future of Publishing | Scoop.it
"Broadcasting has grown at about the same speed as world’s GDP; but our information storage capacity has grown 4 times faster and telecommunication capacity has grown roughly 5 times faster than the world’s economic power."
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Blogging Is Dead. Long live curation ?

Blogging Is Dead. Long live curation ? | Curation & The Future of Publishing | Scoop.it
I found this article about the end of blogging by Scoot Monty very interesting. It also refers to the NY Times article here : http://nyti.ms/eLNTOh and goes back to the fundamental trends which affect blogging.

I think they're 2-fold:

- the social aspect of blogging (interacting with people) is challenged by Facebook. it's the “I don’t use my blog anymore. All the people I’m trying to reach are on Facebook.” argument.

- the content creation aspect of blogging face a new distribution system which relies on curation. Through Twitter, Facebook or new curation platforms like Scoop.it, readers click on what curators have shared rather than simply follow blogs via RSS or any other forms of direct subscription.

Ironically, this latter is a challenge that blogs share with traditional media.
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