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Curation & The Future of Publishing
How content curation is making the Web smarter.
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Scooped by Guillaume Decugis
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Curation Can Create A Snapshot Of Our Digital Lives

How will you tell your kids or grand kids stories of what you did back then in the early days of social media? For Tom Foremski, the answer is simple: curation.

"In the future, kids might ask "What did grandpa do at SXSW in 2011?" They could search the Internet and come up with a mess of tweets, photos and posts. But without much context, and without editing, that would be a poor answer to that question."
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Suggested by axelletess
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Why Curation Is Just as Important as Creation

Why Curation Is Just as Important as Creation | Curation & The Future of Publishing | Scoop.it
"The role of the information curator has been a contentious one, and not everyone has been on board with the concept."

A great summary of the curators' role by Steve Rosenbaum and why it's hrad for content creators to admit its importance in the new digital economy where attention is more valuable than information.
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Scooped by Guillaume Decugis
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Cut through the Noise with Meaningful Content Curation

Cut through the Noise with Meaningful Content Curation | Curation & The Future of Publishing | Scoop.it
Several take-aways from this impromptu panel at the Samsung lounge:

- Information overload creates an opportunity for curation, including businesses: “Curation is a scalable model for a company,” said Owyang
- Curation is also creation: "[A curator] takes content a step further than an editor does. A curator starts with something he is passionate about"
- Curation can't be automated; “In order for it to be interesting, that layer of context and creation is key”
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Scooped by Guillaume Decugis
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The Amount of Information in the World (The Technium)

The Amount of Information in the World (The Technium) | Curation & The Future of Publishing | Scoop.it
"Broadcasting has grown at about the same speed as world’s GDP; but our information storage capacity has grown 4 times faster and telecommunication capacity has grown roughly 5 times faster than the world’s economic power."
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Scooped by Guillaume Decugis
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Blogging Is Dead. Long live curation ?

Blogging Is Dead. Long live curation ? | Curation & The Future of Publishing | Scoop.it
I found this article about the end of blogging by Scoot Monty very interesting. It also refers to the NY Times article here : http://nyti.ms/eLNTOh and goes back to the fundamental trends which affect blogging.

I think they're 2-fold:

- the social aspect of blogging (interacting with people) is challenged by Facebook. it's the “I don’t use my blog anymore. All the people I’m trying to reach are on Facebook.” argument.

- the content creation aspect of blogging face a new distribution system which relies on curation. Through Twitter, Facebook or new curation platforms like Scoop.it, readers click on what curators have shared rather than simply follow blogs via RSS or any other forms of direct subscription.

Ironically, this latter is a challenge that blogs share with traditional media.
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Suggested by axelletess
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It's Not Information Overload. It's Filter Failure. (by Clay Shirky)

Axelle suggested to me that talk by Clay Shirky from the 2008 Web 2.0 Expo NY.

It's quite old but I felt it was still spot on: let's not try to think we can fix this by regulating the amount of information upstream. It's the filtering downstream that needs to evolve.

All the current attempts at building efficient Curation mechanism are following this approach.

As Clay puts it: "We've had information overload in some form or another since the 1500's (he dates it to Gutenberg and print). What's changing is that the filters we've been using for most of the past 500 years stopped to work".

Time to innovate !
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Scooped by Guillaume Decugis
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Is Curation the new black?

Is Curation the new black? | Curation & The Future of Publishing | Scoop.it
Everything you need to know about web curating in 5 minutes

A great summary of what's at stake with curation by the Free Radicals
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Scooped by Guillaume Decugis
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Content Curation for Brands

Content Curation for Brands | Curation & The Future of Publishing | Scoop.it
Understanding and utilizing content curation is important for brands. How do you improve your chances of getting seen, and of engaging with your fans?
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Scooped by Guillaume Decugis
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Why AOL's HuffPo acquisition is a smart move - not an overpriced blunder

While some continue to think it doesn't make sense, it's overpriced or whatever, I like Jeff Jarvis analysis of the deal.

M&A is about acquiring something you can not create... and paying a premium for that.

What AOL got is a deep understanding of the new media models that work. "What HuffPo and Arianna bring is a new cultural understanding of media that is built around the value of curation, the power of peers, the link economy, passion as an asset, and celebrity as a currency." The curation route and by the way not on the SEO-route of "making content for search" which more and more seems to me like a dead-end for media companies.

A lot of traditional media are still struggling to get beyond the "outmoded" model where "content must be something that is created only by content companies that pay content people to create it". As Jarvis puts it, "Content is no longer scarce, people. It is abundant. Google understands that. Twitter understands that. Huffington Post understands that. Sadly, old content people from old content companies still do not. Therein lies a lesson in this acquisition."
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Suggested by Marc Rougier
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Why Content Curation Could be the Best Marketing Idea in 2011

Why Content Curation Could be the Best Marketing Idea in 2011 | Curation & The Future of Publishing | Scoop.it
It's widely accepted that creating compelling and relevant content and publishing it on a consistent basis can lead to a bevy of benefits for the digital marketer. Namely, increased traffic, links, SEO authority, leads, thought leadership status and sales growth.

"Content is King," we hear. And creating content is at the center of any inbound marketing plan. SEO you might say begins and ends with content; without it we'd have no reason to search. Blogs and podcasts tell us 2011 is the year of content marketing.
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Scooped by Guillaume Decugis
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Can content curation become mainstream ?

Even though curations still requires the need/desire to express yourself - which not everyone has - I think it can actually go much further than blogging.

My answer as to why, on Quora.
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Scooped by Guillaume Decugis
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Content Curation & SEO: Myths and Realities

Interesting read showing SEO and Content Curation can mix well.

The take away is that you need content to do well in SEO. Curating content makes it easy for you to publish sufficient content. If you ensure that your content is relevant and useful to your audience, you will be perceived as a thought leader allowing you to do well with your overall SEO objectives.
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Scooped by Guillaume Decugis
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3 Business use cases for content curation

3 Business use cases for content curation | Curation & The Future of Publishing | Scoop.it
This post explains the top reasons why business should consider content curation - topic pages, social media highlighting and web content augmentation
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Scooped by Guillaume Decugis
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Is every company now a media company?

Is every company now a media company? | Curation & The Future of Publishing | Scoop.it
Interesting interview of Tom Forenski on how every company now has to become a media:

"That's when it hit me that every company is a media company, every company has to publish to its customers, to its staff, to its communities.

Even if you make diapers you still need the skills of a media company. And in today's fragmented media world you need those skills even more than before because there is an important phenomena in media: if you establish a pole position it is very difficult for others to dislodge you.

For example, Zappos blogging in online shoe buying, have you heard of anyone else in that space? The same happens in other media sectors. People complain about the quality of Techcrunch coverage but it's in a pole position in startup coverage and so you have to live with it whether you like it or not. For companies, if they can't establish a pole position in their media space their competitors will grab it. If you are not seen online you are invisible."
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Scooped by Guillaume Decugis
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Creation, Curation, and the Ethics of Content Strategy

One of the best talks I've attended at SxSWi. By Margot Bloomstein. Very aligned with our own vision at Scoop.it.

My key take-aways:
- Curation can not be automated. Algorithm filters fail. Margot gave brilliant examples.
- Not only do they fail but they can not create a story which is what curation is about. Curation = expression
- Topic selection is the first act of curation (now you know why we start by that on scoop.it ;-))
- Curation is subjective: otherwise it doesn't add value.

Could have been a spec for Scoop.it...
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Guillaume Decugis's comment, March 18, 2011 8:38 AM
Thanks! :-)
Otir's comment, March 23, 2011 4:03 PM
Great presentation, indeed, lots of valuable insights for me too.

(On another note, it's Bloomstein, not Margot Bloomfield, if you want to edit her name in your blurb, I'm sure she would appreciate :-) )
Guillaume Decugis's comment, March 23, 2011 5:28 PM
Ooops! Thanks for correcting Otir ;-) My bad. Just another proof (if needed) that the collective "watch is accurate" ;-)
Suggested by Yvan Boudillet
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Curation Nation: How to Win in a World Where Consumers are Creators.

Curation Nation: How to Win in a World Where Consumers are Creators. | Curation & The Future of Publishing | Scoop.it
Creating content is easy; finding what matters is hard. Fortunately, there is a new magic that makes the Web work. It’s called curation, and it enables people to sort through the digital excess and find what’s relevant. In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future …
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Suggested by Sam
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Why Curation Is Important to the Future of Journalism

Why Curation Is Important to the Future of Journalism | Curation & The Future of Publishing | Scoop.it
"Journalism is thriving thanks in no small part to the role and importance of the online media curator."

A great article that describes well the subtleties of the curators' role.

Also interesting is the description of the different ways curators see their activity.
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Scooped by Guillaume Decugis
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The Age Of Relevance

The Age Of Relevance | Curation & The Future of Publishing | Scoop.it
Interesting Guest Post on TechCrunch by Mahendra Palsule.

And close to our hearts at Scoop.it that we view as the topic-centric social media with relevance increase as a clear objective.

"What’s the Next Big Thing after social networking?

This has been a favorite topic of much speculation among tech enthusiasts for many years. I think we are already witnessing a paradigm shift – a move away from simple social sharing towards personalized, relevant content.

The key element of the next big thing is the increasing significance of the Interest Graph to complement the Social Graph. While Facebook, Twitter, and Google are already working on delivering relevant content, a slew of startups are focusing exclusively on it."
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Scooped by Guillaume Decugis
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Why Calling Yourself a Curator Is the New Power Move: Critical Eye

Why Calling Yourself a Curator Is the New Power Move: Critical Eye | Curation & The Future of Publishing | Scoop.it
As he sifts through mountains of cultural data, this new type of tastemaker is gilding his personal brand (and making some serious dough) in the process.
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Scooped by Guillaume Decugis
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Blogging History: from 3,500 BC to our days

Blogging History: from 3,500 BC to our days | Curation & The Future of Publishing | Scoop.it
Disclaimer: this is a post by my co-founder Marc, Scoop.it's President.

I felt it belonged here as it describes the perspective that drove us when building Scoop.it.

Curation is not just the social Web's next step. It is the natural evolution of writing expression.
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Scooped by Guillaume Decugis
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Can Mashable Follow succeed where Yahoo seems to fail ?

Can Mashable Follow succeed where Yahoo seems to fail ? | Curation & The Future of Publishing | Scoop.it
Mashable announces a follow feature to help with content curation: Mashable readers can now decide which topics they want to follow, and which they don't.

Turning a one-size-fit-all portal into a personalized experience is key to overcome information overload and provide curation.

Yahoo tried it and didn't seem to succeed yet.

Can Mashable crack it up?
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Scooped by Guillaume Decugis
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Why Facebook "Fan Pages" are not curation pages

Why Facebook "Fan Pages" are not curation pages | Curation & The Future of Publishing | Scoop.it
There is a form of curation that occurs on Facebook when friends publish to me content they liked.

This curation have a positive bias for readers: we all like it! But it doesn't mix well with our areas of interest.

More importantly, Facebook pages don't offer curators enough control compared to dedicated curation tools.

Here's why.
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Suggested by axelletess
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The Changing Role of Content Strategist

The Changing Role of Content Strategist | Curation & The Future of Publishing | Scoop.it
Interesting analysis of what makes a good read on Social Media:

"The content adds knowledge (adds value) or entertains me;
The content is supplied by trusted source;
The content is accessible to me."

And the underlying implications for curators.

By Giedrius Ivanauskas in socialmediatoday.com
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Scooped by Guillaume Decugis
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Content farms v. curating farmers (By Jeff Jarvis)

"algorithm-aided human writing will meet human-aided algorithmic curation; quality will rise."

An old post but still very enlighting to understand the dialectic between the Human Web and the algorithmic one.
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Suggested by Steve Law
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Content Curation Tools: How to pick the right venue?

Content Curation Tools: How to pick the right venue? | Curation & The Future of Publishing | Scoop.it
This posts summarizes well the different locations you can choose your curated content stream to be displayed on.


Embedded Widget? Microsite? Personal page? Twitter? Feeds? A good review of the pro's and con's.


NB: unlike what's written in this - otherwise great - post, Scoop.it actually offers all these modes (except the embedded widget for now but stay tuned!). Your topic page is by default a microsite but it can be feeding your twitter timeline, exported as RSS, etc...
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