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gdecugis
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In a recent post for The Atlantic, Derek Thompson investigates what drives people to read content online. As a writer for a popular news site, it’s of interest to Thompson to find out what people are clicking on and why when navigating through the endless amount of web content available. Though it sounds like a boring study of analytics at first, his findings and references are actually super interesting.
While the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brands that solve the problem are exceedingly high.
Via J-P De Clerck
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gdecugis
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In an earlier post for paidContent, I looked at the broad similarities between the automotive-manufacturing industry and the media business — specifically newspapers — and how disruption has affected both in some fairly similar ways.
Curating and sharing stories should be understood as part of a knowledge economy. If stories are tribal currency, then curators are money handlers.
Via Robin Good
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A few months ago, my introduction to content curation, which I had shared on this blog and Internet Billboards, got noticed by Robin Good. He promoted my slides on his Scoop.it page and website, wi...
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gdecugis
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Curate Content Like You Mean It!: A Guide to Engaging Content Curation
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According to Hubspot.com, companies who create, optimize and promote their blogs get 55% more traffic and 70% more leads than those who don’t.
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month.
Via Grant Barger
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Here in the US, the Dow recently tumbled almost 150 points in a “flash crash” caused by widespread digital panic. What was the cause of this panic? Twitter.
The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in.
Via Robin Good
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Nick Cicero
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Most journalists now understand they need to engage with audiences, whether online or in person.
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gdecugis
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"By killing Reader, Google is likely to harm a lot of publishers, large and small, by eliminating a larger source of traffic."
The recent improvements in news distribution are astonishing. You don’t need to go to a specialty shop to find out-of-town newspapers or foreign magazines. Just open a browser. You can check on Israeli news sites when a new government is formed or during an American presidential visit and ignore them the rest of the year. The Internet also brings the enormous back catalog of journalism to life. That five-year-old Anderson essay on Cyprus is still relevant today. Recalling that he wrote a book on the island, I looked up an old Christopher Hitchens column on Cyprus yesterday evening.
Via Ally Greer
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With speculation that Facebook might be launching an RSS reader at its press event next week, it’s important to think about why users loved the Google Reader experience. Hint: it wasn’t because Google Reader was social.
I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone.
Via Peg Corwin
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gdecugis
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Every reporter works for Twitter now.
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gdecugis
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Being a content curator is all about displaying information. We don't create the content, we display it. We share it - and people read it. But, first you have to display it. There are several skills involved in displaying content.
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gdecugis
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We are used to thinking of a “mass media” market made up of large newspapers and TV networks as the normal state of affairs in media, but what if that was just a historical anomaly?
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The challenge [for social networks] is to create something of permanent value for the community, to offer more than a temporary spotlight.
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Google Trend graph for "rss" - bad news. I recently wrote a blog post about moving all my RSS readers to email subscriptions, and I immediately got 30+ negative comments on it. Obviously it struck ...
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gdecugis
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This infographic shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.
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Curation is an irreplaceable part of the new content consumption and knowledge-sharing cycle just as passive readers are becoming an irreplaceable part of the curation cycle. This union is the ideal environment for smart, immensely valuable, and educational content on the web to proliferate and spread like wildfire, which ultimately what we want. A smarter world is a better world.
Though tablets and ebook readers are now mainstream, the revolution in the way they display content – and how that content will be generated dynamically – is yet to come.
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From a "Adapting Journalism to the Web," a conversation between Jay Rosen and Ethan Zuckerman held April 5, 2012. Full video at http://techtv.mit.edu/collect...
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