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Scoop.it Enterprise version can help you effortlessly find and publish relevant content to your blog, website and social channels. Get in touch for an online demo.
 
Rescooped by Guillaume Decugis from Social Media Content Curation
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Don't be a robot!

This presentation by Corinne Weisgerber touches in a very clear format on what separates aggregation than curation. And which, in my opinion, can be summarized by the human touch. While aggregation can be automated, curation is essentially the expression act of a human being.

It completes nicely what Robin Good also expressed previously on this topic on his blog to specify what good curators did. And which I published here under the "Curating the Curators" title.

For us at Scoop.it, we take the democratization of curation as an opportunity: can anybody be a curator? We say yes. Provided a good platform is here to help and make these guidelines for good curation not only easy but obvious.


Via Giuseppe Mauriello
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Beth Kanter's comment, November 17, 2011 3:04 AM
I like her steps too, although I tend to present them in a more simplified way for my audience. Great find.
janlgordon's comment, November 17, 2011 11:51 AM
Hi Beth - Good point, the simpler the better, I agree with you:-)
Curation & The Future of Publishing
How content curation is making the Web smarter.
Curated by Scoop.it

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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 

Guillaume Decugis's insight:

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View. 


Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out. 


My talk was thus on how to relieve that stress by using content curation - which in itself is not easy but can become much easier with the appropriate tools or combination of tools. 


The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well. 

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Julia Christian's curator insight, August 8, 12:58 AM

I need to learn more about content curation.  I can add this to a gooru on it

Barbara Vermaas's curator insight, September 19, 4:47 AM

Content curation voor non-profit organisaties; slides van een presentatie van Guillaume Decugis van Scoop.it.

Lena Leirdal's curator insight, September 21, 1:53 PM

Some advice from the co-founder of Scoop.it. Clarifies relevant terminology, presents examples and encourages everyone to give it a try! Perhaps I can use this slideshare when introducing Scoop.it to my students?

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Brands becoming media: Mozilla launches its online magazine mixing original and curated content

Brands becoming media: Mozilla launches its online magazine mixing original and curated content | Curation & The Future of Publishing | Scoop.it
As so many brands have done, Mozilla — the non-profit foundation behind the Firefox browser — has become a media entity, by launching an online magazine that it says will focus on reporting about open technologies
Guillaume Decugis's insight:

The trend isn't new (I actually gave a talk last year at LeWeb about this) but while it's now more and more obvious that brands should become media, it's interesting to see how they're doing it. 


As Mathew Ingram explains, Mozilla invested: they set up an editorial team and recruited a former editor at AOL and CNN. They also give a prominent place to curated content through a right column widget called "From around the Web" which is not unlike the New York Times' recent "watching" section. Following the success of the new media rockstars such as the Huffington Post, BuzzFeed, Business Insider or Upworthy, it's good to see innovative brands embrace the idea of becoming media - in the 21st century meaning of the word which is leveraging a mix of creation and curation.

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Content Curation: Goals, Usage and Tools - Survey

The results of the content curation survey 2014 by MyNews.is

Guillaume Decugis's insight:

News App MyNews.is recently published its survey on the goals and use cases of content curation in 2014. Also covering what tools are being used and why they are found useful. 

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Barbara Vermaas's curator insight, October 7, 3:22 AM

Nieuwsartikel over content curation in 2014

Nevermore Sithole's curator insight, October 7, 4:00 AM
Content Curation: Goals, Usage and Tools - Survey
Linda Kaiser, PhD's curator insight, October 10, 3:20 PM

This presentation gives some interesting insights to current content curators including their preferred curation tool of choice and other demographics.

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Keep It Real: 3 Things To Remember About Content Curation

Keep It Real: 3 Things To Remember About Content Curation | Curation & The Future of Publishing | Scoop.it

There is an awful lot of content circulating around about content curation and why it is essential to well…everything, apparently. While I agree that knowledge sharing is a powerful business tool I have some doubts regarding the hows and whys of modern content curation and distribution. 

Guillaume Decugis's insight:

Great points on keeping content curation real but Rachel is defining it as merely sharing content on social media. To me, the best way to define it is to add context to your content by adding an insight to it: react to the content, add meaning to it, expand on it, disagree with it, etc... For that, you need to have some form of content hub where you can do that (such as the kind we're providing through topic pages on Scoop.it but this could also be your blog).


To her point, it's also a great way to start a conversation as you've indicated: by adding your own point of view in a particular context, you invite your audience to react.

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Sean Hutchinson's curator insight, October 4, 11:24 AM

Great take Rachel and I have to ask, what if paragraphs two & three (the one's skipped over), take a violent left turn in opinion? A nice big thumbs up or retweet could make for an unpleasant day in the principal’s office.

 

The alternate scenario…..it’s their loss for missing that one sentence that spawns a new successful idea and/or strategy.

eddy woj's curator insight, October 5, 4:35 AM

Une analyse très intéressante de la manière de partager les contenus sur les réseaux sociaux. La curation c'est bien, mais exprimer son opinion c'est mieux pour son Personal Branding !

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Content Curation: Nine Things To Keep in Mind

Content Curation: Nine Things To Keep in Mind | Curation & The Future of Publishing | Scoop.it
If you want to market yourself using social media, content curation is a key part of the process. Here are nine tips to keep in mind while curating content.
Marc Rougier's insight:

An actionable and pertinent list of 9 ideas to follow for an effective content curation, by Tommy Landry from ReturnOnNow.


Whether for Content Marketing, Audience engagement or Thought Leadership, content curation must first follow the basic rule of Marketing: Know your target audience.


Tommy also reminds some curation-specific rules:


- Stay on theme. It's easy to lose focus when you curate because existing content is... infinite; define and respect your editorial line; curate consistently with your message and values)/


- Add value. Again, with content curation, mere sharing is possible but not enough: your personal insight, your unique perspective is required. Help, educate, inspire. And be subjective!


1. Know Your Target Audience

2. Be consistent

3. Use Content Curation Tools for Efficiency

4. Stay On Theme

5. Be Selective

6. Promote A Wide Variety of Sites

7. Don't Just Share Big Media Content

8. Spark Discussions

9. Add Value


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Nevermore Sithole's curator insight, September 23, 3:50 AM

Content Curation: Nine Things To Keep in Mind

Terri Rice's curator insight, September 26, 12:48 PM

Marc has given us a great checklist to refer to as we curate. It truly is too easy to become lost in all of the available information. Staying on target is the 1st priority, but saying something worthwhile is 2nd. It's too easy to ramble or puppet authors. I find myself doing this too often. Thank you, Marc for this terrific reminder about quality over quantity.

Actor's Workshop - Detroit's curator insight, October 11, 12:51 AM

It's a whole new world now.  Communication is so visual and specific, isn't it?

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Curation whips stagnation - tips and tools to get it done

Curation whips stagnation - tips and tools to get it done | Curation & The Future of Publishing | Scoop.it
For the enterprise professional, curation isn't a luxury. It's about establishing topic authority, while bringing fresh ideas and content to our employers. Here's some tools and tips to get it done.
Guillaume Decugis's insight:

Jon Reed makes a great point by highlighting that professionals already do the basic - and more time consuming - part of content curation. 


So, as he says "why not establish processes" that can help you benefit from the incoming content you already filter (and read) and that matches your professional interests?


The time consumption of any new strategy is indeed critical for time-constrained professionals. Strategies which leverage existing activities are you low-hanging fruits so if you're already reading and sharing content, the right tool and processes can let you curate it for (almost) the same amount of time. But for much greater impact. 

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5 Ways To Prove To Your Boss You Need Content Curation

5 Ways To Prove To Your Boss You Need Content Curation | Curation & The Future of Publishing | Scoop.it
Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.
Guillaume Decugis's insight:

This is a solid summary by Heidi Cohen on why content curation is besoming essential to businesses. Its role to content strategy mix has evolved from being anecdotical a few years ago to becoming central as it not only helps fill the gap but provides meaningful synergies for your created content. 


Now as Heidi puts it, content curation is not free: while it's - as she puts it - "a low cost way to fill your content marketing pipeline", low doesn't mean zero. I still regularly have debates with people who think that automated aggregation can replace content curation: it doesn't. There's no way to set it up once and forget about it. You'll need to invest as little as 15 minutes a day to achieve results but these 15' need to be spent. 

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Emmanuel 'Manny' Gigante's curator insight, July 31, 10:25 PM

NUFF SAID!

J-Philippe Déranlot's curator insight, August 1, 4:36 AM

Voici un billet utile pour qui veut comprendre la curation ... malgré l'inutilité de ce commentaire publié dans un de mes topics Scoop.it ;-)

Barbara Alevras, PMP's curator insight, August 1, 9:43 AM

Some great tips to help you promote the benefits of content curation as a key marketing activity.  Would any of these resonate with your boss?

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Blogging as a Content Curation Hub

Blogging as a Content Curation Hub | Curation & The Future of Publishing | Scoop.it

I want to take a look at curation through the lens of blogging. How can educators and students use their blogs to become their own information curators and content curators for others in their learning community.


Via Gust MEES
Guillaume Decugis's insight:

While some consider social networks to be an interesting place to start some light curation work, the curation process involves more than just sharing links. Which is why to make the content you filtered, selected and shared more impacting, you need a content curation hub


This is an interesting review of how your blog could have a second life being either dedicated to or enriched with great curated content.

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Mónica Silakowicz's curator insight, June 24, 9:39 AM

Curar contenido es más que simplemente buscar y seleccionar información.

María Dolores Díaz Noguera's curator insight, July 26, 7:45 AM

Blogging as a Curation Platform

John Poole's curator insight, July 28, 6:03 AM

Founder of scoopIT

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Are You a News Aggregator or a Content Curator?

Are You a News Aggregator or a Content Curator? | Curation & The Future of Publishing | Scoop.it

A few weeks ago I read an interesting article by Barry Feldman about whether content curation is news or noise. He made some good points. As he notes, “In the end, the acid test is to ascertain whether or not people like what you’re doing.” 

Guillaume Decugis's insight:

As Sue Duris notes in that article there's nothing wrong with being an aggregator - and she quotes many successful organizations doing just that. But she also notes that for a lot of people and SME's trying to keep their communities happy by engaging them, Content Curation is the way to go as it "is all about providing news that our audience wants to see but also putting it in context of why it is important and relevant."


What she captures in that sentence is the human nature of content curation which makes your curated content read in a specific way: from one human being to another.

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Chuck Devers's curator insight, June 4, 7:07 AM

The one thing common to every human on the earth is this - TIME.  No matter how rich, powerful, beautiful, or intelligent every single human has the same 24 hours in a day- no more, no less.

 

Content curation can be a blessing to time-challenged people, who have many eyes sifting for content relevant to their own as well as their fellow professionals - so curation can benefit many by, in effect, giving us all "more time" to see those salient and important topics that help us grow.

 

You can be a part of this process, as well, through content curation.

 

See how it works!

Rosy Feros's curator insight, June 12, 7:15 PM

Agregadores de notícias versus curadores de conteúdo. Não seria uma questão de ADIÇÃO versus EDIÇÃO de idéias?

J-Philippe Déranlot's curator insight, August 1, 4:35 AM

applicable aussi pour Twitter : êtes vous news ou content twittos ?

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7 Tactics For Content Curation Success

7 Tactics For Content Curation Success | Curation & The Future of Publishing | Scoop.it
Want to excel at content curation? Here are 7 tactics for content curation success to help you increase your curated information's effectiveness
Guillaume Decugis's insight:

I love seeing lists like this one by Heidi Cohen or this other one by Barry Feldman: it's a strong sign that content curation is being embraced by more and more people, including a lot of content professionals.


But as these lists tend to be overwhelming, it's also a very interesting reminder of the importance of tools to facilitate the content curation workflow. When Heidi recommends acting as a "trustworthy filter" for instance, this is easier said than done if you don't have a way to easily find relevant content in the first place. 

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5 Reliable Ways to Use Content as a Referral Tool

5 Reliable Ways to Use Content as a Referral Tool | Curation & The Future of Publishing | Scoop.it
John Jantsch provides us with five ways you can use content to forge strong referral relationships ...
Guillaume Decugis's insight:

Content can create great relationships: we meet - at least virtually - a lot of people through the content they write, curate or publish. But content can also be the best way to build on existing relationships in valuable ways that are described in this post. 


One of the 5 ways John Jantsch describes here is content curation and I wanted to elaborate on this.


A model for involving existing relationships and partners in your content strategy is to offer them to join in your content curation efforts. By curating content as a group of partners, you not only spread the workload but also bring additional visibility and networks to your content, therefore  amplifying your impact. This model for collaborative content curation has already been used by some on Scoop.it leveraging the suggestions of the free version or the team feature of the Business and Enterprise versions which offer group content curation. 


Of course the first application of this is within companies where many companies curate as a team. But moving forward, collaborative content curation is an important concept that will spread beyond the boundaries of an organization to become even more powerful as a way to involve all kinds of advocates and partners. 

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M. Philip Oliver's curator insight, May 14, 6:50 PM

Malek brings us Content!

donhornsby's curator insight, May 15, 1:08 PM

Great list!

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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.

Guillaume Decugis's insight:

As search engines have become smarter and smarter at fighting web spam over the last few years, the impact of good content curation has kept increasing. 

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Chris Agro's curator insight, August 22, 9:56 AM

Content curation is a  great way to reinforce your interests, beliefs and knowledge. -Chris Agro (@agrotising)

wanderingsalsero's curator insight, August 22, 10:27 AM

I always sorta thought it was but it's nice to see somebody else thinks so too.  

Ken Dickens's curator insight, August 29, 3:46 PM

Yet more proof that you should Curate content in addition to creating it.  Third party curated content also has the advantage of adding credibility. -Ken

 

www.2080nonprofits.org

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Content Curation in the classroom: Scoop.it interview at the Ohio University

A class from Ohio University's social media certificate program called Content Curation skyped with the CEO & Co-Founder of Scoop.it, a social curation site. Students live-tweeted to capture the advice and inspiration from Scoop.it CEO & Co-Founder, uillaume Decugis.

Via Scoop.it
Guillaume Decugis's insight:

I was interviewed last week by the Social Media Content Curation class at the Ohio University: a vibrant group with lots of great questions and observations on the role content plays in communication.

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gwynethjones's curator insight, July 31, 12:50 PM

Scoopit is my #1 Content Curation destination!

Mirta Liliana Filgueira's curator insight, July 31, 11:48 PM

Curaduría de contenidos en el aula.

Morgane Chevalier, PMP's curator insight, August 1, 12:19 AM

Je l'enseigne en formation continue de mon côté :-)

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Everything You Always Wanted to Know About Content Curation (but were afraid to ask)

Everything You Always Wanted to Know About Content Curation (but were afraid to ask) | Curation & The Future of Publishing | Scoop.it

"What can content curation do for you? Who is it for? What are interesting case studies? How does content curation help SEO? What's the ROI of content marketing in general and how does content curation help improve it? What features does Scoop.it have? How do they work?"

These are just some of the questions you'll find answers for in our newly revamped resource center as well as in our brand new product tour page.

Guillaume Decugis's insight:

Our curation of the best answers we could find to all these questions.


Enjoy! 

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The ultimate recognition for content curation? The New York Times' front-page bet on "watching"

The ultimate recognition for content curation? The New York Times' front-page bet on "watching" | Curation & The Future of Publishing | Scoop.it
A new homepage feature called "Watching" offers readers a feed of headlines, tweets, and multimedia from around the web.
Guillaume Decugis's insight:

All the new media rock stars that were launched post Web 2.0 have one thing in common: they don't produce all of the content they publish.


From the Huffington Post to BuzzFeed to Upworthy or Business Insider, they all use a mix of creation, aggregation and curation. As this practice was initially heavily criticized by the old media gurus, the fact that the respectable New York Times now embraces it possibly could be the best recognition that the remix culture in general and content curation in particular have won. 

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5 Tips on Content Curation from Top Social Media Experts

5 Tips on Content Curation from Top Social Media Experts | Curation & The Future of Publishing | Scoop.it

Read 5 insightful tips from the social media experts Mari Smith, Joe Pulizzi, Mark Schaefer, Kristi Hines and Jeff Bullas on how to be successful with content curation. 

Guillaume Decugis's insight:

Common points between these experts? Be strategic. 


Yes, some see content curation as a tactic - among many others. But if you take a strategic view at the opportunity, you'll find it can really help achieve your business goals. 


Here's why and how. 

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How Curated Content Performance Beats Original Content

How Curated Content Performance Beats Original Content | Curation & The Future of Publishing | Scoop.it

"Should I create original content or curate content from others?

Many content marketers don’t EVEN consider this question.

Why?

They worry that curated content is NOT as effective as original content"

Marc Rougier's insight:

Insightful analysis by Heidi Cohen. 


For most businesses, the first step into deploying a Content strategy was not to measure the value of content, but rather to realize the mere need to have a Content strategy: we need to fight the content shock. "I pusblish, therefore I am". The same went for Social Media marketing: initially, nobody knew what it was worth; nevertheless, businesses at various speeds understood they just had to be here. They could not afford to pass, although they could not measure the ROI then.


So naturally the next step was ROI. We've reached this step. We've witnessed this maturing process at Scoop.it: when we launched (3 years ago) users and clients would initially join because "Content is King" - but did not quite know how much the King was worth. Now they join because good content curation has a positive ROI.


So the questions of how to source content, and what are the respective values, performances and ROI of each source are utterly important ones.


Comprehensive comparison between created and curated content for marketing in this paper; with an objective demonstration of the efficiency of curated content for businesses.


Teasing: stay tuned, more coming on this subject from Ally Greer.

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Naomi Assaraf's comment, October 1, 12:24 PM
It think it's a healthy balance of about 80% curated vs 20% created content. Clearly, curated content makes up for much larger real estate on your social assets; but once you've attracted your audience, they need to know there's an engaging brain behind all that content curation. And that's precisely where the 20% of created content space plays an important role: letting your audience get to know your voice so that you can give them a chance to love you enough to keep them coming back for more.
Guillaume Decugis's comment, October 1, 9:37 PM
Great point @Naomi Assaraf - "Cover what you do best and link to the rest" said Jeff Jarvis.
eddy woj's comment, October 2, 4:56 AM
Partager le contenu des autres est le meilleur moyen de diffuser la connaissance et le savoir. Apporter son point de vue avec un contenu personnalisé c'est communiquer sur sa propre expertise.
Mon conseil est de communiquer vos idées en vidéo car vous pourrez rassembler une véritable communauté. Notre cerveau préfère le visuel au texte, et pour attirer l'attention il n'y a rien de mieux que l'image, le son de votre voix, votre sourire.
Pensez à stimuler l'émotion dans l'inconscient de vos lecteurs... N'oublions pas que nous sommes des Humains, nous cherchons toujours l'échange avec des Humains qui nous ressemblent, et qui partagent nos idées !
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If you still think curation doesn't add value, watch this music video

This guy created a remix of 23 music videos from YouTube to create awesomeness.

Guillaume Decugis's insight:

Ever since we started working on content curation, we've had this question: is content curation adding value? Is it stealing? Is it repeating like a parrot?


And ever since we started, we've seen more and more examples of how the remix culture is becoming a massive trend. 


Just like good DJ's, good content curators are creating something new out of the existing by not only aggregating but giving new meaning to content. 


This video made me speechless. Isn't it amazing?

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Andrew Federici's curator insight, September 18, 8:30 PM

Great example of how content curation is changing the world.

Barbara Vermaas's curator insight, September 19, 4:45 AM

Een creatieve manier van content curation!

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The 3 Content Curation Superpowers

The 3 Content Curation Superpowers | Curation & The Future of Publishing | Scoop.it
Want to achieve your business goals? Leverage the 3 content curation superpowers to help your target audience navigate the flood of informatino
Guillaume Decugis's insight:

Steve Rosenbaum was the first to call curators super heroes of the Web and I love the expression as it clearly conveys the value they bring to their audience as well as the goodwill and benefit they receive in return. 

Heidi Cohen articulates that in greater details in this post in a very clear way and also gives actionable tips. 

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Nevermore Sithole's curator insight, October 7, 4:17 AM
The 3 Content Curation Superpowers
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Must Read Report: The Internet’s Latest Disruption – Knowledge.

Must Read Report: The Internet’s Latest Disruption – Knowledge. | Curation & The Future of Publishing | Scoop.it

Know or die: risk and opportunity of Knowledge 2.0

Guillaume Decugis's insight:

Content curation is about sharing knowledge. By carefully selecting the right content and placing it in the right context, content curators transform information into knowledge. 


@Marc Rougier's post comes back on the results of our extensive survey on the status of knowledge sharing in the enterprise which measured how knowledge became a strategic asset for the enterprise - yet one that is largely underserved in terms of tools or platforms to manage its dissemination properly. 


"While there is consensus on the importance of sharing knowledge within organizations, current systems have not adapted to third-party content."


Here's how you can prepare your company to Knowledge 2.0.

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Jordi Carrió Jamilà's curator insight, July 20, 2:34 AM

Conocer o morir: riesgos y oportunidades del Conocimiento 2.0

Margaret Driscoll, Learning Organization Librarian's curator insight, July 22, 11:08 AM
Guillaume Decugis's insight:

"Content curation is about sharing knowledge. By carefully selecting the right content and placing it in the right context, content curators transform information into knowledge. 

 

@Marc Rougier's post comes back on the results of our extensive survey on the status of knowledge sharing in the enterprise which measured how knowledge became a strategic asset for the enterprise - yet one that is largely underserved in terms of tools or platforms to manage its dissemination properly. 


"While there is consensus on the importance of sharing knowledge within organizations, current systems have not adapted to third-party content."


Here's how you can prepare your company to Knowledge 2.0."

Nevermore Sithole's curator insight, October 7, 4:17 AM
Must Read Report: The Internet’s Latest Disruption – Knowledge.
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What the Mary Meeker's Internet Trends Report means for the future of Content

What the Mary Meeker's Internet Trends Report means for the future of Content | Curation & The Future of Publishing | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.
Guillaume Decugis's insight:

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer not only digested it but curated from it the top metrics and trends that will impact content curators, educators and marketers.

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Justin Hipps, MBA's curator insight, June 12, 8:12 AM

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer TYSM for curating!

Miguel A. de Jesus's curator insight, August 1, 1:06 AM

If Mary Meeker says it, "pay attention".

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End of School Roundup: Using Creation & Curation in Education

End of School Roundup: Using Creation & Curation in Education | Curation & The Future of Publishing | Scoop.it

According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.

Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We've pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently.

Guillaume Decugis's insight:

Combining content creation and content curation is a great way to optimize your content strategy. But in addition to showing that, these 4 awesome examples show how leveraging contributions through a collaborative model can take that even further as in the case of the University of San Francisco

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Marta Torán's curator insight, May 22, 8:24 AM

Una combinación perfecta en Educación

Nevermore Sithole's curator insight, October 7, 4:18 AM
End of School Roundup: Using Creation & Curation in Education
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Is Your Content Curation Noise or News?

Is Your Content Curation Noise or News? | Curation & The Future of Publishing | Scoop.it
I expect I’ll take some lashings for this opinionated piece, but I have to get this off my chest. You see, I want to help you be a successful practitioner of content marketing. Anyone who knows the keyboard shortcuts for cutting and pasting can serve you content—content they didn’t create. Are you cutting it with curation?
Guillaume Decugis's insight:

Following a rant against some forms of noisy automated publishing that he calls content curation (and that I wouldn't even call that), Barry Feldman provides a great guide to value-adding content curation.


The truth is that content curation has been associated by some to automation. And yes there are tools that will automatically build some content feeds for you. From early on, I've always thought that curation was fundamentally human and that while technology could empower people, replacing them is going a step too far in many domains as this post brilliantly explains. When it comes to content publishing, algorithms are useful to discover content, but deciding on what to publish, how to publish and how to editorialize it are not things a robot could do well. 


Which is why on Scoop.it, we automate content discovery and facilitate distribution but let our users in full control of the publishing stage.


So don't be a robot and to make the most of your content curation, read the great tips Barry that he develops in this article: focus on a topic, add value (“Be meaningful. Add your insight or opinion when sharing the content."), target, condense, etc... And of course here's also our own top 10 best practices on SlideShare to understand how to concretely do that on Scoop.it in a very visual way.

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Rosy Feros's curator insight, June 12, 7:27 PM

Parece-me aquela velha história de humanos versus máquinas.  Ou, em outras palavras, a diferença entre informações e conhecimento.

 

Agregação de conteúdo pura e simples pode ser feita tanto por humanos quanto por máquinas. Mas edição de conteúdo é gerenciamento autoral de conhecimentos, e esta tarefa talvez seja melhor realizada por humanos. Isto porque editar conteúdos e contextualizá-los, direcionando-os para um público-alvo específico, requer habilidades que dependem essencialmente do background sociocultural do seu curador.

Rescooped by Guillaume Decugis from Using Linkedin Wisely
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This 3-step process will dramatically improve the impact of the content you share

This 3-step process will dramatically improve the impact of the content you share | Curation & The Future of Publishing | Scoop.it
 Are you sharing too little, losing opportunities to increase visibility - and recognition ?Are you sharing too much on LinkedIn, annoying people?The addition of Posts (Expanding LinkedIn's

Via Steve Cassady
Guillaume Decugis's insight:

This is post by Daniel Alfon focusing on sharing on LinkedIn but which seems to me valid for any social network and which describes great guidelines for effective content curation. 


The above chart - while seemingly complex - is actually pretty simple: the better the content is, the longer your added insight should be. From adding 2 cents to writing several paragraphs and publishing it on your blog, there is a continuum of solutions that you should not hesitate to use.

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Stephen Zimmett's curator insight, May 11, 10:53 AM

Sharing too much on Linkedin I doubt it

Change Impetus's curator insight, May 16, 10:53 AM

A great framework for developing a content strategy in your LinkedIn community.

Sylvie Ducroux's curator insight, May 17, 2:58 AM

à lire

Scooped by Guillaume Decugis
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New Media models: when BuzzFeed fact checks a Pulitzer-prize winner

New Media models: when BuzzFeed fact checks a Pulitzer-prize winner | Curation & The Future of Publishing | Scoop.it

Just two days ago, the Guardian and the Washington Post were awarded the prestigious Pulitzer prize for their work relaying Edward Snowden’s revelations about the NSA. This is of course well deserved and a lot of us probably feel great that we can still count on independent press to deliver us serious, quality news.


Or can we?

Guillaume Decugis's insight:

My first post on LinkedIn's new publishing platform - which is quite awesome and very straightforward I have to say. 


I found it ironic that in the same week, the same media institution was both awarded the most prestigious prize in journalism and the origin of a misinformed article that went viral.


Not trying to put some blame here but it inspired me a few thoughts on the future of online content and of course content curation.

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