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Is Your Content Curation Noise or News?

Is Your Content Curation Noise or News? | Curation & The Future of Publishing | Scoop.it
I expect I’ll take some lashings for this opinionated piece, but I have to get this off my chest. You see, I want to help you be a successful practitioner of content marketing. Anyone who knows the keyboard shortcuts for cutting and pasting can serve you content—content they didn’t create. Are you cutting it with curation?
Guillaume Decugis's insight:

Following a rant against some forms of noisy automated publishing that he calls content curation (and that I wouldn't even call that), Barry Feldman provides a great guide to value-adding content curation.


The truth is that content curation has been associated by some to automation. And yes there are tools that will automatically build some content feeds for you. From early on, I've always thought that curation was fundamentally human and that while technology could empower people, replacing them is going a step too far in many domains as this post brilliantly explains. When it comes to content publishing, algorithms are useful to discover content, but deciding on what to publish, how to publish and how to editorialize it are not things a robot could do well. 


Which is why on Scoop.it, we automate content discovery and facilitate distribution but let our users in full control of the publishing stage.


So don't be a robot and to make the most of your content curation, read the great tips Barry that he develops in this article: focus on a topic, add value (“Be meaningful. Add your insight or opinion when sharing the content."), target, condense, etc... And of course here's also our own top 10 best practices on SlideShare to understand how to concretely do that on Scoop.it in a very visual way.

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Rosy Feros's curator insight, June 12, 7:27 PM

Parece-me aquela velha história de humanos versus máquinas.  Ou, em outras palavras, a diferença entre informações e conhecimento.

 

Agregação de conteúdo pura e simples pode ser feita tanto por humanos quanto por máquinas. Mas edição de conteúdo é gerenciamento autoral de conhecimentos, e esta tarefa talvez seja melhor realizada por humanos. Isto porque editar conteúdos e contextualizá-los, direcionando-os para um público-alvo específico, requer habilidades que dependem essencialmente do background sociocultural do seu curador.

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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 

Guillaume Decugis's insight:

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View. 


Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out. 


My talk was thus on how to relieve that stress by using content curation - which in itself is not easy but can become much easier with the appropriate tools or combination of tools. 


The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well. 

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Lena Leirdal's curator insight, September 21, 1:53 PM

Some advice from the co-founder of Scoop.it. Clarifies relevant terminology, presents examples and encourages everyone to give it a try! Perhaps I can use this slideshare when introducing Scoop.it to my students?

Barbara Vermaas's curator insight, October 31, 5:46 AM

Slides van Guillaume Decugis van een presentatie over de voordelen van een goede content strategie, hoe content curation een zinvol onderdeel is van je content strategie. Bevat ook: best practices, tools en case studies.

Lori Wilk's curator insight, November 11, 8:55 PM

This slide share #presentation demonstrates what #contentcuration is and how to integrate it into an effective #marketing plan for your #business. I liked the mention of tools including #scoopit, Prismatic, Newsle, Feedle, HootSuite, and Buffer to name a few. Finding relevant #content to share with your audience and having an organized way to connect this content to your audience are all important. It has to flow from finding the content to smoothly sharing and improving your #influence by expanding your #visibility and #reach. I love to say you must magnify and multiply your online efforts for #success.

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Why Facebook is bigger for content than you think: dark social traffic on mobile

Why Facebook is bigger for content than you think: dark social traffic on mobile | Curation & The Future of Publishing | Scoop.it
New data show that Facebook is even more powerful.
Guillaume Decugis's insight:
Analytics systems are just starting to capture a fraction of the mobile Facebook traffic they're receiving. Why? Because it's technically not counted as referral traffic since it's not happening in the same browser but from an App - Facebook - to the browser. So the real referral traffic of Facebook is (1) the referral traffic of Facebook + (2) a part of the traffic counted as direct or bookmarked. And because Facebook is so much used on mobile and tablets, it is significant and shows how much control Facebook has on media distribution. The consequence for content publishers? Make sure you curate and publish good content others will want to reshare.
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The 3 C's of a Winning Content Strategy

The 3 C's of a Winning Content Strategy | Curation & The Future of Publishing | Scoop.it

"Rather than adding to the noise, brands can surface the best of what their audiences need and want." - Avi Savar, Founder & CSO of the Big Fuel agency.

Guillaume Decugis's insight:

It's great to see creative agency people embrace the fact that creation is not the only way to be great at publishing content.  

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The power of content curation for inbound marketing

Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content.

Guillaume Decugis's insight:

Content curation has played an important role in content marketing for some time now. But we wanted to look specifically at what it brought to inbound marketing specifically and that's what @Marc Rougier's been doing in that great presentation from a talk he gave recently. 


Content curation doesn't just help marketers do more and better by being more targeted. It also helps build trust as this study demonstrated: customers have become more sophisticated and stopped to fully trust vendor-created content because they know it's been designed with an agenda. Curating and publishing 3rd-party content is not 100% objective either but it brings an independent perspective that helps with regards to building that trust. 

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Guillaume Decugis's curator insight, November 5, 1:48 PM

These slides are from a talk [url=/u/2007 x-already-notified=1]Marc Rougier[/url] recently gave on how content curation helps to solve inbound marketing #1 pain point: scaling the content you publish to feed your landing pages and conversion loops. 


Content Marketing and inbound marketing are on a conversion path, specifically for B2B marketers who are looking for ROI.


These slides contain explanations on how content curation helps inbound marketers, what ROI they can expect vs created content* as well as case studies from both SMBs and larger enterprises.  


*with data from our latest white paper and study which found out that 1 dollar invested in content curation was 50% more efficient than the same dollar invested in created content - plus a lot of other great findings.

Rachael Johnston's curator insight, November 19, 4:11 PM

Check out this slideshow for a brief overview of inbound marketing and content curation

Outbound Marketing: interruptive, shouting, propoganda, paid VS.

Inbound Marketing: invitation,, converse, value, earned

* Inbound marketing is becoming used more and more frequently. It draws the customers and clients in instead of pushing their product/service/business right at them. 

 

Inbound marketing is all about content. It has to be available through as many devices as possible, it must build a community, it needs to useful content to engage readers, and it must be frequently distributed/shared. 

* It is crucial that the content has value and that the readers are really interested. Content must be created and shared regularly in order to keep the readers coming back for more. As Chris Bailey said during his presentation, if your content doesn't bring value to your reader, they won't read it! You/Your page won't grow. 

This is why it is important to add some of your own insight when curating in order to enrich the content and bring extra "expertise" value to your readers.

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Everything You Always Wanted to Know About Content Curation (but were afraid to ask)

Everything You Always Wanted to Know About Content Curation (but were afraid to ask) | Curation & The Future of Publishing | Scoop.it

"What can content curation do for you? Who is it for? What are interesting case studies? How does content curation help SEO? What's the ROI of content marketing in general and how does content curation help improve it? What features does Scoop.it have? How do they work?"

These are just some of the questions you'll find answers for in our newly revamped resource center as well as in our brand new product tour page.

Guillaume Decugis's insight:

Our curation of the best answers we could find to all these questions.


Enjoy! 

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The ultimate recognition for content curation? The New York Times' front-page bet on "watching"

The ultimate recognition for content curation? The New York Times' front-page bet on "watching" | Curation & The Future of Publishing | Scoop.it
A new homepage feature called "Watching" offers readers a feed of headlines, tweets, and multimedia from around the web.
Guillaume Decugis's insight:

All the new media rock stars that were launched post Web 2.0 have one thing in common: they don't produce all of the content they publish.


From the Huffington Post to BuzzFeed to Upworthy or Business Insider, they all use a mix of creation, aggregation and curation. As this practice was initially heavily criticized by the old media gurus, the fact that the respectable New York Times now embraces it possibly could be the best recognition that the remix culture in general and content curation in particular have won. 

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5 Tips on Content Curation from Top Social Media Experts

5 Tips on Content Curation from Top Social Media Experts | Curation & The Future of Publishing | Scoop.it

Read 5 insightful tips from the social media experts Mari Smith, Joe Pulizzi, Mark Schaefer, Kristi Hines and Jeff Bullas on how to be successful with content curation. 

Guillaume Decugis's insight:

Common points between these experts? Be strategic. 


Yes, some see content curation as a tactic - among many others. But if you take a strategic view at the opportunity, you'll find it can really help achieve your business goals. 


Here's why and how. 

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How Curated Content Performance Beats Original Content

How Curated Content Performance Beats Original Content | Curation & The Future of Publishing | Scoop.it

"Should I create original content or curate content from others?

Many content marketers don’t EVEN consider this question.

Why?

They worry that curated content is NOT as effective as original content"

Marc Rougier's insight:

Insightful analysis by Heidi Cohen. 


For most businesses, the first step into deploying a Content strategy was not to measure the value of content, but rather to realize the mere need to have a Content strategy: we need to fight the content shock. "I pusblish, therefore I am". The same went for Social Media marketing: initially, nobody knew what it was worth; nevertheless, businesses at various speeds understood they just had to be here. They could not afford to pass, although they could not measure the ROI then.


So naturally the next step was ROI. We've reached this step. We've witnessed this maturing process at Scoop.it: when we launched (3 years ago) users and clients would initially join because "Content is King" - but did not quite know how much the King was worth. Now they join because good content curation has a positive ROI.


So the questions of how to source content, and what are the respective values, performances and ROI of each source are utterly important ones.


Comprehensive comparison between created and curated content for marketing in this paper; with an objective demonstration of the efficiency of curated content for businesses.


Teasing: stay tuned, more coming on this subject from Ally Greer.

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Naomi Assaraf's comment, October 1, 12:24 PM
It think it's a healthy balance of about 80% curated vs 20% created content. Clearly, curated content makes up for much larger real estate on your social assets; but once you've attracted your audience, they need to know there's an engaging brain behind all that content curation. And that's precisely where the 20% of created content space plays an important role: letting your audience get to know your voice so that you can give them a chance to love you enough to keep them coming back for more.
Guillaume Decugis's comment, October 1, 9:37 PM
Great point @Naomi Assaraf - "Cover what you do best and link to the rest" said Jeff Jarvis.
eddy woj's comment, October 2, 4:56 AM
Partager le contenu des autres est le meilleur moyen de diffuser la connaissance et le savoir. Apporter son point de vue avec un contenu personnalisé c'est communiquer sur sa propre expertise.
Mon conseil est de communiquer vos idées en vidéo car vous pourrez rassembler une véritable communauté. Notre cerveau préfère le visuel au texte, et pour attirer l'attention il n'y a rien de mieux que l'image, le son de votre voix, votre sourire.
Pensez à stimuler l'émotion dans l'inconscient de vos lecteurs... N'oublions pas que nous sommes des Humains, nous cherchons toujours l'échange avec des Humains qui nous ressemblent, et qui partagent nos idées !
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If you still think curation doesn't add value, watch this music video

This guy created a remix of 23 music videos from YouTube to create awesomeness.

Guillaume Decugis's insight:

Ever since we started working on content curation, we've had this question: is content curation adding value? Is it stealing? Is it repeating like a parrot?


And ever since we started, we've seen more and more examples of how the remix culture is becoming a massive trend. 


Just like good DJ's, good content curators are creating something new out of the existing by not only aggregating but giving new meaning to content. 


This video made me speechless. Isn't it amazing?

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Andrew Federici's curator insight, September 18, 8:30 PM

Great example of how content curation is changing the world.

Barbara Vermaas's curator insight, September 19, 4:45 AM

Een creatieve manier van content curation!

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The 3 Content Curation Superpowers

The 3 Content Curation Superpowers | Curation & The Future of Publishing | Scoop.it
Want to achieve your business goals? Leverage the 3 content curation superpowers to help your target audience navigate the flood of informatino
Guillaume Decugis's insight:

Steve Rosenbaum was the first to call curators super heroes of the Web and I love the expression as it clearly conveys the value they bring to their audience as well as the goodwill and benefit they receive in return. 

Heidi Cohen articulates that in greater details in this post in a very clear way and also gives actionable tips. 

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Nevermore Sithole's curator insight, October 7, 4:17 AM
The 3 Content Curation Superpowers
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Must Read Report: The Internet’s Latest Disruption – Knowledge.

Must Read Report: The Internet’s Latest Disruption – Knowledge. | Curation & The Future of Publishing | Scoop.it

Know or die: risk and opportunity of Knowledge 2.0

Guillaume Decugis's insight:

Content curation is about sharing knowledge. By carefully selecting the right content and placing it in the right context, content curators transform information into knowledge. 


@Marc Rougier's post comes back on the results of our extensive survey on the status of knowledge sharing in the enterprise which measured how knowledge became a strategic asset for the enterprise - yet one that is largely underserved in terms of tools or platforms to manage its dissemination properly. 


"While there is consensus on the importance of sharing knowledge within organizations, current systems have not adapted to third-party content."


Here's how you can prepare your company to Knowledge 2.0.

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Jordi Carrió Jamilà's curator insight, July 20, 2:34 AM

Conocer o morir: riesgos y oportunidades del Conocimiento 2.0

Margaret Driscoll, Learning Organization Librarian's curator insight, July 22, 11:08 AM
Guillaume Decugis's insight:

"Content curation is about sharing knowledge. By carefully selecting the right content and placing it in the right context, content curators transform information into knowledge. 

 

@Marc Rougier's post comes back on the results of our extensive survey on the status of knowledge sharing in the enterprise which measured how knowledge became a strategic asset for the enterprise - yet one that is largely underserved in terms of tools or platforms to manage its dissemination properly. 


"While there is consensus on the importance of sharing knowledge within organizations, current systems have not adapted to third-party content."


Here's how you can prepare your company to Knowledge 2.0."

Nevermore Sithole's curator insight, October 7, 4:17 AM
Must Read Report: The Internet’s Latest Disruption – Knowledge.
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What the Mary Meeker's Internet Trends Report means for the future of Content

What the Mary Meeker's Internet Trends Report means for the future of Content | Curation & The Future of Publishing | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.
Guillaume Decugis's insight:

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer not only digested it but curated from it the top metrics and trends that will impact content curators, educators and marketers.

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Justin Hipps, MBA's curator insight, June 12, 8:12 AM

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer TYSM for curating!

Miguel A. de Jesus's curator insight, August 1, 1:06 AM

If Mary Meeker says it, "pay attention".

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End of School Roundup: Using Creation & Curation in Education

End of School Roundup: Using Creation & Curation in Education | Curation & The Future of Publishing | Scoop.it

According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.

Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We've pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently.

Guillaume Decugis's insight:

Combining content creation and content curation is a great way to optimize your content strategy. But in addition to showing that, these 4 awesome examples show how leveraging contributions through a collaborative model can take that even further as in the case of the University of San Francisco

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Marta Torán's curator insight, May 22, 8:24 AM

Una combinación perfecta en Educación

Nevermore Sithole's curator insight, October 7, 4:18 AM
End of School Roundup: Using Creation & Curation in Education
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12 Myths About Content Curation (Busted)

12 Myths About Content Curation (Busted) | Curation & The Future of Publishing | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers. 


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Dênia Falcão's curator insight, December 12, 7:32 PM

adicionar a sua visão ...

Alfredo Corell's curator insight, December 13, 7:29 AM

Myth #1: Content Curation Is One Size Fits All.

Myth #2: Content Curation Is Quick.

Myth #3: Content Curation Is All Automated.

Myth #4: Your Influencers Know What’s Best.

Myth #5: Content Curation Is The Same Thing As Copy/Paste.

Myth #6: Curated Content Upstages Your Original Content.

Myth #7: You Aren’t a Thought Leader If You Use Third Party Content.

Myth #8: Content Curation is Predictable.

Myth #9: Always Share The Same Sources.

Myth #10: Sharing a Link is Good Enough.

Myth #11: Only Share Content That’s Popular.

Myth #12: Throw Content At The Wall And See What Sticks.


Read more at http://www.business2community.com/content-marketing/12-biggest-content-curation-myths-busted-01089590#H7PGIuJWAJiCLrE8.99
Willem Kuypers's curator insight, December 16, 10:44 AM

Commentaire intéresssant à propos de la curation.

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Content curation on Wordpress: how to do it right.

Content curation on Wordpress: how to do it right. | Curation & The Future of Publishing | Scoop.it
One of the main ways to to leverage content curation for business is to add curated content to your website or blog. Here's how to do it right on Wordpress.
Guillaume Decugis's insight:

A comparative analysis of the various ways you can integrate curated content to a Wordpress site or blog.

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Rachael Johnston's curator insight, November 19, 3:50 PM

This article simply describes the benefits of content curation, the key integration options for curating, and gives insightful tips on how to optimize your curated content.

 

The key benefits of content curation for businesses are:

- Audience engagement - popular and engaging content catches the readers (potential clients) interest and encourages and creates conversation

- SEO - simply put, helps stretch out the spider legs and spread the webpage/blogs URL

- Social Traffic - increase of readers, followers, commenters, etc. as the curated content can redirect the readers to your homepage

- Conversions - readers who look at the curated content on your webpage can lead to sales. The curation pages can include call-to-action buttons, Newsletter requests, Free demo options. 

 

*These four benefits are all inter-related it seems.  Audience engagement and social traffic go hand in hand, as the more traffic you get the more likely you are to also see an increase in comments, likes, retweets, etc. Additionally, The curated content brings viewers to  the main webpage, where there conversions can now be seen. When audience engagement increases social traffic also increase to the homepage, leading to more conversions. All of these factors, the audience engagement, and increases in social traffic and conversions all leads to SEO improvements.

 

Key Integration Options:

- Embed a sidebar widget - RSS feed of your curated content or ScoopIt widget

* This option does not contain a description or content

* RSS feed is not visually appealing

- Embed curated content pages - embed a ScoopIt it page but cutting and pasting the embed code 

* When a reader clicks on the curated page they will be redirected to the original source. This is not optimal. We want the reader to be redirected back to our homepage or blog where a call-to-action button  is present.

- Embed a CSM integration with WordPress to turn your curated content into WordPress posts - The issue here is differentiating between the curated and created content. You want to make sure it is clear that it is curated. This can be done by putting all curated content into its own category. If tree are several topics, divide by tops (ex: industry news, Marketing Trends, etc.)

* I think this is a good way to add curated content to your webpage without looking like you are stealing the credit for anybody's work or from the original.

I am currently working as an intern at Local Trades Search for Nigel Kay, the first guest speaker this semester. I hope to try to add curated content to the WordPress account i am currently working on. 

Adding curated content can drive SEO, increase engagement, and help position yourself as a leader with expertise

 

 

 

 

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The Desert Island: why the future of the Web is curated for Steve Rosenbaum's in Curate This!

The Desert Island: why the future of the Web is curated for Steve Rosenbaum's in Curate This! | Curation & The Future of Publishing | Scoop.it
Why the future could be a curated Web where relevance is the #1 currency and where you should “curate or die” according to Steve Rosenbaum in Curate this!
Guillaume Decugis's insight:

Curate or die. 


Steve Rosenbaum has a way of presenting things in a manner that is all together inspiring, clear-cut and practical. I just read Curate this!, and it's a must-read.


Here's why.

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How Content Curation Informs Content Creation

How Content Curation Informs Content Creation | Curation & The Future of Publishing | Scoop.it

If you are actively curating content as a business strategy, you are sitting on a great source of guidance to help you pick good topics. Of course you’ll monitor success of your own content over time. But there’s more. You should keep tabs on a wider range of content to expand your purview.

Guillaume Decugis's insight:

Content curation is not just a placeholder for the lack of inspiration or time to create great content. While it certainly can help publish relevant good content in the lack of a brilliant original content idea, it's also a great way to generate some


As this post highlights in the context of a content marketing strategy, you will understand what type of content you need to create if you consistently watch what's going on in your industry through regular content curation. By publishing the content you've curated, you will also generate and measure reactions from your target audience. Think of it as real life market study for content strategists.


So as I've often commented, this is the reason why content curation often is the easiest strategy to start as part of a content plan: not only because it comes naturally by building on what you already do (read content on your topics of expertise) but also because it makes the original content creation part easier and better. 

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M. Philip Oliver's curator insight, October 30, 9:43 PM

Thanks Guillaume Decugis

Barbara Vermaas's curator insight, October 31, 5:43 AM

Content curation is de 1e stap; dit geeft inzicht in wat er al beschikbaar is, en vooral, in wat er nog nodig is. En dus: geeft inzicht op welk gebied je content creation zou kunnen/moeten inzetten.

Dawn Matheson's curator insight, October 31, 10:50 AM

We hear the term a lot - content curation. What is it, and how does it differ from social sharing in general.

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Brands becoming media: Mozilla launches its online magazine mixing original and curated content

Brands becoming media: Mozilla launches its online magazine mixing original and curated content | Curation & The Future of Publishing | Scoop.it
As so many brands have done, Mozilla — the non-profit foundation behind the Firefox browser — has become a media entity, by launching an online magazine that it says will focus on reporting about open technologies
Guillaume Decugis's insight:

The trend isn't new (I actually gave a talk last year at LeWeb about this) but while it's now more and more obvious that brands should become media, it's interesting to see how they're doing it. 


As Mathew Ingram explains, Mozilla invested: they set up an editorial team and recruited a former editor at AOL and CNN. They also give a prominent place to curated content through a right column widget called "From around the Web" which is not unlike the New York Times' recent "watching" section. Following the success of the new media rockstars such as the Huffington Post, BuzzFeed, Business Insider or Upworthy, it's good to see innovative brands embrace the idea of becoming media - in the 21st century meaning of the word which is leveraging a mix of creation and curation.

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Content Curation: Goals, Usage and Tools - Survey

The results of the content curation survey 2014 by MyNews.is

Guillaume Decugis's insight:

News App MyNews.is recently published its survey on the goals and use cases of content curation in 2014. Also covering what tools are being used and why they are found useful. 

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Barbara Vermaas's curator insight, October 7, 3:22 AM

Nieuwsartikel over content curation in 2014

Nevermore Sithole's curator insight, October 7, 4:00 AM
Content Curation: Goals, Usage and Tools - Survey
Linda Kaiser, PhD's curator insight, October 10, 3:20 PM

This presentation gives some interesting insights to current content curators including their preferred curation tool of choice and other demographics.

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Keep It Real: 3 Things To Remember About Content Curation

Keep It Real: 3 Things To Remember About Content Curation | Curation & The Future of Publishing | Scoop.it

There is an awful lot of content circulating around about content curation and why it is essential to well…everything, apparently. While I agree that knowledge sharing is a powerful business tool I have some doubts regarding the hows and whys of modern content curation and distribution. 

Guillaume Decugis's insight:

Great points on keeping content curation real but Rachel is defining it as merely sharing content on social media. To me, the best way to define it is to add context to your content by adding an insight to it: react to the content, add meaning to it, expand on it, disagree with it, etc... For that, you need to have some form of content hub where you can do that (such as the kind we're providing through topic pages on Scoop.it but this could also be your blog).


To her point, it's also a great way to start a conversation as you've indicated: by adding your own point of view in a particular context, you invite your audience to react.

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Sean Hutchinson's curator insight, October 4, 11:24 AM

Great take Rachel and I have to ask, what if paragraphs two & three (the one's skipped over), take a violent left turn in opinion? A nice big thumbs up or retweet could make for an unpleasant day in the principal’s office.

 

The alternate scenario…..it’s their loss for missing that one sentence that spawns a new successful idea and/or strategy.

eddy woj's curator insight, October 5, 4:35 AM

Une analyse très intéressante de la manière de partager les contenus sur les réseaux sociaux. La curation c'est bien, mais exprimer son opinion c'est mieux pour son Personal Branding !

Scooped by Marc Rougier
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Content Curation: Nine Things To Keep in Mind

Content Curation: Nine Things To Keep in Mind | Curation & The Future of Publishing | Scoop.it
If you want to market yourself using social media, content curation is a key part of the process. Here are nine tips to keep in mind while curating content.
Marc Rougier's insight:

An actionable and pertinent list of 9 ideas to follow for an effective content curation, by Tommy Landry from ReturnOnNow.


Whether for Content Marketing, Audience engagement or Thought Leadership, content curation must first follow the basic rule of Marketing: Know your target audience.


Tommy also reminds some curation-specific rules:


- Stay on theme. It's easy to lose focus when you curate because existing content is... infinite; define and respect your editorial line; curate consistently with your message and values)/


- Add value. Again, with content curation, mere sharing is possible but not enough: your personal insight, your unique perspective is required. Help, educate, inspire. And be subjective!


1. Know Your Target Audience

2. Be consistent

3. Use Content Curation Tools for Efficiency

4. Stay On Theme

5. Be Selective

6. Promote A Wide Variety of Sites

7. Don't Just Share Big Media Content

8. Spark Discussions

9. Add Value


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Nevermore Sithole's curator insight, September 23, 3:50 AM

Content Curation: Nine Things To Keep in Mind

Terri Rice's curator insight, September 26, 12:48 PM

Marc has given us a great checklist to refer to as we curate. It truly is too easy to become lost in all of the available information. Staying on target is the 1st priority, but saying something worthwhile is 2nd. It's too easy to ramble or puppet authors. I find myself doing this too often. Thank you, Marc for this terrific reminder about quality over quantity.

Actor's Workshop - Detroit's curator insight, October 11, 12:51 AM

It's a whole new world now.  Communication is so visual and specific, isn't it?

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Curation whips stagnation - tips and tools to get it done

Curation whips stagnation - tips and tools to get it done | Curation & The Future of Publishing | Scoop.it
For the enterprise professional, curation isn't a luxury. It's about establishing topic authority, while bringing fresh ideas and content to our employers. Here's some tools and tips to get it done.
Guillaume Decugis's insight:

Jon Reed makes a great point by highlighting that professionals already do the basic - and more time consuming - part of content curation. 


So, as he says "why not establish processes" that can help you benefit from the incoming content you already filter (and read) and that matches your professional interests?


The time consumption of any new strategy is indeed critical for time-constrained professionals. Strategies which leverage existing activities are you low-hanging fruits so if you're already reading and sharing content, the right tool and processes can let you curate it for (almost) the same amount of time. But for much greater impact. 

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5 Ways To Prove To Your Boss You Need Content Curation

5 Ways To Prove To Your Boss You Need Content Curation | Curation & The Future of Publishing | Scoop.it
Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.
Guillaume Decugis's insight:

This is a solid summary by Heidi Cohen on why content curation is besoming essential to businesses. Its role to content strategy mix has evolved from being anecdotical a few years ago to becoming central as it not only helps fill the gap but provides meaningful synergies for your created content. 


Now as Heidi puts it, content curation is not free: while it's - as she puts it - "a low cost way to fill your content marketing pipeline", low doesn't mean zero. I still regularly have debates with people who think that automated aggregation can replace content curation: it doesn't. There's no way to set it up once and forget about it. You'll need to invest as little as 15 minutes a day to achieve results but these 15' need to be spent. 

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Emmanuel 'Manny' Gigante's curator insight, July 31, 10:25 PM

NUFF SAID!

J-Philippe Déranlot's curator insight, August 1, 4:36 AM

Voici un billet utile pour qui veut comprendre la curation ... malgré l'inutilité de ce commentaire publié dans un de mes topics Scoop.it ;-)

Barbara Alevras, PMP's curator insight, August 1, 9:43 AM

Some great tips to help you promote the benefits of content curation as a key marketing activity.  Would any of these resonate with your boss?

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Blogging as a Content Curation Hub

Blogging as a Content Curation Hub | Curation & The Future of Publishing | Scoop.it

I want to take a look at curation through the lens of blogging. How can educators and students use their blogs to become their own information curators and content curators for others in their learning community.


Via Gust MEES
Guillaume Decugis's insight:

While some consider social networks to be an interesting place to start some light curation work, the curation process involves more than just sharing links. Which is why to make the content you filtered, selected and shared more impacting, you need a content curation hub


This is an interesting review of how your blog could have a second life being either dedicated to or enriched with great curated content.

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Mónica Silakowicz's curator insight, June 24, 9:39 AM

Curar contenido es más que simplemente buscar y seleccionar información.

María Dolores Díaz Noguera's curator insight, July 26, 7:45 AM

Blogging as a Curation Platform

John Poole's curator insight, July 28, 6:03 AM

Founder of scoopIT

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Are You a News Aggregator or a Content Curator?

Are You a News Aggregator or a Content Curator? | Curation & The Future of Publishing | Scoop.it

A few weeks ago I read an interesting article by Barry Feldman about whether content curation is news or noise. He made some good points. As he notes, “In the end, the acid test is to ascertain whether or not people like what you’re doing.” 

Guillaume Decugis's insight:

As Sue Duris notes in that article there's nothing wrong with being an aggregator - and she quotes many successful organizations doing just that. But she also notes that for a lot of people and SME's trying to keep their communities happy by engaging them, Content Curation is the way to go as it "is all about providing news that our audience wants to see but also putting it in context of why it is important and relevant."


What she captures in that sentence is the human nature of content curation which makes your curated content read in a specific way: from one human being to another.

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Chuck Devers's curator insight, June 4, 7:07 AM

The one thing common to every human on the earth is this - TIME.  No matter how rich, powerful, beautiful, or intelligent every single human has the same 24 hours in a day- no more, no less.

 

Content curation can be a blessing to time-challenged people, who have many eyes sifting for content relevant to their own as well as their fellow professionals - so curation can benefit many by, in effect, giving us all "more time" to see those salient and important topics that help us grow.

 

You can be a part of this process, as well, through content curation.

 

See how it works!

Rosy Feros's curator insight, June 12, 7:15 PM

Agregadores de notícias versus curadores de conteúdo. Não seria uma questão de ADIÇÃO versus EDIÇÃO de idéias?

J-Philippe Déranlot's curator insight, August 1, 4:35 AM

applicable aussi pour Twitter : êtes vous news ou content twittos ?