I expect I’ll take some lashings for this opinionated piece, but I have to get this off my chest. You see, I want to help you be a successful practitioner of content marketing. Anyone who knows the keyboard shortcuts for cutting and pasting can serve you content—content they didn’t create. Are you cutting it with curation?
Following a rant against some forms of noisy automated publishing that he calls content curation (and that I wouldn't even call that), Barry Feldman provides a great guide to value-adding content curation.
The truth is that content curation has been associated by some to automation. And yes there are tools that will automatically build some content feeds for you. From early on, I've always thought that curation was fundamentally human and that while technology could empower people, replacing them is going a step too far in many domains as this post brilliantly explains. When it comes to content publishing, algorithms are useful to discover content, but deciding on what to publish, how to publish and how to editorialize it are not things a robot could do well.
Which is why on Scoop.it, we automate content discovery and facilitate distribution but let our users in full control of the publishing stage.
So don't be a robot and to make the most of your content curation, read the great tips Barry that he develops in this article: focus on a topic, add value (“Be meaningful. Add your insight or opinion when sharing the content."), target, condense, etc... And of course here's also our own top 10 best practices on SlideShare to understand how to concretely do that on Scoop.it in a very visual way.