Semantic technology has been around for years and was supposed to save us from information overload. So far, it failed. The Semantic Web or Web 3.0 is still Tim Berners-Lee's dream, and good old Web 2.0 keeps drowning us in oceans of content. But while social media is certainly the cause of this deluge of information, it can also be the solution: first, as it provides us with a huge amount of data that we can use to qualify this information through big data technology; second, because it educated and created a need for millions to become human curators. By combining algorithms and humans, we reinvent media while bringing the meaning back to the Web.