Curation & The Future of Publishing
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The Business Case for Content Curation

The Business Case for Content Curation | Curation & The Future of Publishing | Scoop.it

Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content curation.


Via Therese Torris
Ally Greer's insight:

Not only is content curation a time-saving, value-adding step to becoming a thought leader, it also has great business returns.


Some takeaways from a recent study conducted by Livefyre include:


82% of respondents saw an increase in user engagement by curating content on their websites, and 42% said that curation led to higher amounts of time spent on their sites.


54% of respondents said curation helped them foster a direct connection with their audience.


Check out this summary and the study for more stats!

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Bob Finch's curator insight, September 1, 2013 4:05 PM

I think that it's important to go beyond mere "connection" and engage others with the intent of establishing relationships. It's the difference between meeting someone at an event, getting their card and never contacting them again and setting up a meeting immediately with long-term intention.  Not all will "stick." But surely more will...

Jeff Domansky's curator insight, October 3, 2013 4:18 PM

if you've ever had to make the case for social media, and content curation specifically, this is a must read.

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Is content curation ethical? A data-driven answer

Is content curation ethical? A data-driven answer | Curation & The Future of Publishing | Scoop.it
Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?
A quick look at history clearly shows that artists and scientists never created in a vacuum but have always leveraged pre-existing work to develop their own. And that’s for the greater good. Closer to us, there is a multitude of online media sites which embraced content curation as an alternative or a complement to the content they produce: the Huffington Post is a famous example but Upworthy and BuzzFeed are others and even the respected New York times started doing it.
Of course, such an answer won’t satisfy your legal department or your own need to have a more pragmatic answer. So as we’ve now been arounds for several years and, more importantly, have seen millions of users publish more than 100 million pieces of content, we feel we can not only give you a recap of the facts that make content curation ethical but also back that out with data. Continue reading →
Guillaume Decugis's insight:

This is not just a recap of the facts that make good content curation perfectly ethical and mutually beneficial: I also wanted to give some data to back up these facts since we've now seen content curation become a mainstream practice with more than 2 million professionals using Scoop.it and embracing it as a key part of their social media and online publishing experience.


We've not only seen how we could help them make content curation impacting for their online presence and professional brands but we've seen how positive it was for content creators and how they reacted to it. 

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Wes Thomas's curator insight, August 2, 2015 12:17 AM

This is not just a recap of the facts that make good content curation perfectly ethical and mutually beneficial: I also wanted to give some data to back up these facts since we've now seen content curation become a mainstream practice with more than 2 million professionals using Scoop.it and embracing it as a key part of their social media and online publishing experience.

 

We've not only seen how we could help them make content curation impacting for their online presence and professional brands but we've seen how positive it was for content creators and how they reacted to it. 

Lionel Reichardt / le Pharmageek's curator insight, August 2, 2015 2:48 AM

This is not just a recap of the facts that make good content curation perfectly ethical and mutually beneficial: I also wanted to give some data to back up these facts since we've now seen content curation become a mainstream practice with more than 2 million professionals using Scoop.it and embracing it as a key part of their social media and online publishing experience.


We've not only seen how we could help them make content curation impacting for their online presence and professional brands but we've seen how positive it was for content creators and how they reacted to it. 

Sonia Santoveña's curator insight, November 10, 2015 3:20 AM

añada su visión ...

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3 ways to make your curated content impacting

3 ways to make your curated content impacting | Curation & The Future of Publishing | Scoop.it

Here are three tactics to ensure that your content curation efforts are noticed, appreciated, and rewarded

Guillaume Decugis's insight:

 

Content curation is a lot more than simply sharing links. Sure, sharing other people's content is nice... But, as explained by Ross Hudgens in ths post, there's a much bigger opportunity around content curation: on top of finding the right content to share, great curators also supplement it with their own insights, bringing value to both their readers (through added context) and original content creators (by extending the lifetime of their content and continuing the conversation). And by bringing value, they build relationship with their target audience and influencers authors in their fields. 

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rwaddilove's curator insight, April 26, 2:13 PM
Good article with lots of ideas
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Best Practices for Content Curation in 2016

Best Practices for Content Curation in 2016 | Curation & The Future of Publishing | Scoop.it
Did you miss this week's #ContentWritingChat? Check out our recap featuring guest host, Guillaume Decugis, for tips on content curation in 2016!
Guillaume Decugis's insight:

This is the write-up by ExpressWriters of the tweet chat they invited me to join as a guest host last Tuesday. 

 

ExpressWriters is a great platform of writers, ie content creators and it was refreshing for me to see how much the debate around content creation vs curation has changed. 

 

5 years ago when we were starting with Scoop.it, a lot of content creators were concerned about content curation: some felt it was theft, others noise. A French blogger even wrote that content curation was "de la merde" (shit in English, if you'll excuse his French). 

 

Every innovation brings fear and concerns: just look at the many fights between taxi drivers and Uber. Most of the time for a lack of understanding as well as a resistance to change: some bloggers who had built an audience through great effort didn't want to change their habits or acknowledge that there were other ways to add value than creating 100% original content (who create 100% original content anyway? We all build on top of other people's idea and have always done so...). 

 

Since then, many have demonstrated that you could build a large audience by adding value to other people's content. And content curation has become an accepted practice. So it was great to see such a great community of writers embrace content curation during this vibrant tweetchat!

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Priscila Renck's curator insight, March 20, 5:31 PM

This is the write-up by ExpressWriters of the tweet chat they invited Guillaume DeCugis to join as a guest host last Tuesday. 

Stan Smith's curator insight, March 26, 2:16 AM

This is the write-up by ExpressWriters of the tweet chat they invited me to join as a guest host last Tuesday. 

 

ExpressWriters is a great platform of writers, ie content creators and it was refreshing for me to see how much the debate around content creation vs curation has changed. 

 

5 years ago when we were starting with Scoop.it, a lot of content creators were concerned about content curation: some felt it was theft, others noise. A French blogger even wrote that content curation was "de la merde" (shit in English, if you'll excuse his French). 

 

Every innovation brings fear and concerns: just look at the many fights between taxi drivers and Uber. Most of the time for a lack of understanding as well as a resistance to change: some bloggers who had built an audience through great effort didn't want to change their habits or acknowledge that there were other ways to add value than creating 100% original content (who create 100% original content anyway? We all build on top of other people's idea and have always done so...). 

 

Since then, many have demonstrated that you could build a large audience by adding value to other people's content. And content curation has become an accepted practice. So it was great to see such a great community of writers embrace content curation during this vibrant tweetchat!

panga sandu teodor's curator insight, April 2, 10:57 AM

This is the write-up by ExpressWriters of the tweet chat they invited me to join as a guest host last Tuesday. 

 

ExpressWriters is a great platform of writers, ie content creators and it was refreshing for me to see how much the debate around content creation vs curation has changed. 

 

5 years ago when we were starting with Scoop.it, a lot of content creators were concerned about content curation: some felt it was theft, others noise. A French blogger even wrote that content curation was "de la merde" (shit in English, if you'll excuse his French). 

 

Every innovation brings fear and concerns: just look at the many fights between taxi drivers and Uber. Most of the time for a lack of understanding as well as a resistance to change: some bloggers who had built an audience through great effort didn't want to change their habits or acknowledge that there were other ways to add value than creating 100% original content (who create 100% original content anyway? We all build on top of other people's idea and have always done so...). 

 

Since then, many have demonstrated that you could build a large audience by adding value to other people's content. And content curation has become an accepted practice. So it was great to see such a great community of writers embrace content curation during this vibrant tweetchat!

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How good content curation constitutes fair use

How good content curation constitutes fair use | Curation & The Future of Publishing | Scoop.it

“Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic.

Guillaume Decugis's insight:

Finally a (great) opinion from a lawyer on fair use and content curation! 

 

Kerry O'Shea Gorgone is not just a great content writer: she's also a lawyer. So far from being cryptic or overcautious, her post on Mark Schaefer's blog is not just well argumented: it gives concrete examples highlighting how and when content curation constitutes fair use. 

 

If you're still in doubt about what to do, this is a must-read.

 

And to understand how you can stay safe in your daily publishing work, you can read our own addition to the debate on our blog.

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How Is Content Curation Relevant To Digital Marketing?

How Is Content Curation Relevant To Digital Marketing? | Curation & The Future of Publishing | Scoop.it
Content curation is an ideal way to attract targeted traffic to websites.Content curation can be an excellent piece of content marketing services campaign.
Guillaume Decugis's insight:

As this article testifies, content curation is becoming a mainstream practice for digital marketers. Not just because it's saving them time enriching their content output across all channels, but also because it adds credibility and third-party validation to their brands. 

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Content Curation: We Can Do Better

Content Curation: We Can Do Better | Curation & The Future of Publishing | Scoop.it

Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favorited the tweet without reading the article. That’s OK, because I didn’t read it either....

Guillaume Decugis's insight:

The above scenario is one we've seen many times. And few of us can actually say they've never been guilty of the "share-without-reading" crime.


In this post on CMS Wire (to which he asked me tro contribute), Dennis Shiao gives a refreshing analysis on what the value of sharing content actually is and how genuine content curation enhances it to deliver much more value. 


Let's admit it: social media puts pressure on us to try to be everywhere and fill all the newsfeeds we can. With a bit of organization and the right tools, it can be done and we can alleviate that pressure. But if we apply rules mechanically, we run the risk of losing sight of the big picture. The more content is created and shared, the more we have an opportunity to be selective, apply judgement and add value.


That opportunity is called content curation.

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Roberto Martínez's curator insight, November 10, 2015 5:56 PM

añada su visión ...

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Does the Filter Bubble prevent you from seeing opposing viewpoints on Facebook? Yes says Facebook study.

Does the Filter Bubble prevent you from seeing opposing viewpoints on Facebook? Yes says Facebook study. | Curation & The Future of Publishing | Scoop.it
Bad, but not as bad as people thought.
Guillaume Decugis's insight:
Beyond the argument on the flaws of the study, it's interesting to see Facebook acknowledge the filter bubble problem, a term coined by Eli Pariser referring to the fact that algorithms are bad at content curation as they tend to serve you more of the content you already like leaving you unaware of uneducated about challenging views. Human judgement is still highly needed in content curation.
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The 7 attributes of highly effective curated posts

The 7 attributes of highly effective curated posts | Curation & The Future of Publishing | Scoop.it

If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts.

Guillaume Decugis's insight:

Content curation is about adding value to content. So how can you efficiently add value to content?


- not on social media as space is too limited and it's hard to connect the dots on news feeds which you don't control;


- not by aggregating a few links here and there on your website without annotating it with your own context.


To really add value, you need to turn your curated content into curated posts. Here's an infographic that details what we've observed as efficient strategies to do that.

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Neil Ferree's curator insight, March 25, 2015 11:59 AM

7 Content Curation Tips from those in the Know. What they call annotating the piece, Scoop.it calls adding your "Insight" to the shared piece of content. I like to address the WiiFM factor, so the reader knows what's in it for them by opting to open and read the piece.

Andrea Walker's curator insight, June 30, 2015 7:21 PM

7 great tips on how to improve 3rd party content for curation. How to create worthwhile posts that engage and encourage subscribers.

Odeyemi Adedayo's curator insight, July 23, 2015 12:44 PM

DRIVE TRAFFIC TO VIDEO AND BUSINESS CONTENT


Click here:
https://goo.gl/SxL3o1

#VIDEOMARKETING #SITETRAFFIC #VIRALVIDEO

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The 5 Habits Of Highly Impacting Curators

The 5 Habits Of Highly Impacting Curators | Curation & The Future of Publishing | Scoop.it
I believe one of the single greatest skills any of us can learn is how to become better curators of ideas – and I think there are five essential habits to learn in order to do it.
Guillaume Decugis's insight:

Where some initially saw plagiarism and an easy way out, @Rohit Bhargava - Speaker | Author | Blogger | Professor was one of the first to see in content curation a noble, necessary and value-creating activity. In this post, he describes 5 traits of highly effective curators. 


Inspiring! 

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How Content Curation Drives Traffic

How Content Curation Drives Traffic | Curation & The Future of Publishing | Scoop.it
Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will come of age.
Guillaume Decugis's insight:

A recap of the various ways content curation helps build a targeted audience by CommsAxis' Lilach Bullock. 


As she points out, while content curation is a way to scale the amount of content published while adding value, there is no way to "cheat" through a fully automated process: artificial intelligence and algorithms empower curators but do not replace their human judgement.


Concretely, she breaks down her tips in 5 different practical points on how to build traffic. To build up on this, you can also check on our own analysis on where content curation traffic comes from.

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Javier Guallar's curator insight, January 14, 2015 5:26 PM
Guillaume Decugis's insight:

A recap of the various ways content curation helps build a targeted audience by CommsAxis' Lilach Bullock. 

 

As she points out, while content curation is a way to scale the amount of content published while adding value, there is no way to "cheat" through a fully automated process: artificial intelligence and algorithms empower curators but do not replace their human judgement.

 

Concretely, she breaks down her tips in 5 different practical points on how to build traffic. To build up on this, you can also check on our own analysis on where content curation traffic comes from.

Dean Ryan G. Martin's curator insight, January 16, 2015 9:47 AM

Content curation is fun. It's my new hobby.

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13 Ways Content Curation Can Help You Generate Awesome Content Ideas

13 Ways Content Curation Can Help You Generate Awesome Content Ideas | Curation & The Future of Publishing | Scoop.it

Content development is about education and discovery; both of which can be satisfied through content curating. Finding the best content for your audience comes down to asking the right questions: What is my audience looking for? What kind of content is relevant? How do I attract my audience and engage?

Guillaume Decugis's insight:

If you're blogging or creating any content, curation comes naturally as a way to feed your inspiration as we've commented several times. Research is often the first step in any creative process. In this article, Julia McCoy articulates very clearly how content curation informs content creation and gives guidance on how to efficiently leverage.

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J. Steven Sprenger ✔'s curator insight, January 8, 2015 10:34 AM

One of the best articles I have read on content marketing. 

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Why Facebook is bigger for content than you think: dark social traffic on mobile

Why Facebook is bigger for content than you think: dark social traffic on mobile | Curation & The Future of Publishing | Scoop.it
New data show that Facebook is even more powerful.
Guillaume Decugis's insight:
Analytics systems are just starting to capture a fraction of the mobile Facebook traffic they're receiving. Why? Because it's technically not counted as referral traffic since it's not happening in the same browser but from an App - Facebook - to the browser. So the real referral traffic of Facebook is (1) the referral traffic of Facebook + (2) a part of the traffic counted as direct or bookmarked. And because Facebook is so much used on mobile and tablets, it is significant and shows how much control Facebook has on media distribution. The consequence for content publishers? Make sure you curate and publish good content others will want to reshare.
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The 3 C's of a Winning Content Strategy

The 3 C's of a Winning Content Strategy | Curation & The Future of Publishing | Scoop.it

"Rather than adding to the noise, brands can surface the best of what their audiences need and want." - Avi Savar, Founder & CSO of the Big Fuel agency.

Guillaume Decugis's insight:

It's great to see creative agency people embrace the fact that creation is not the only way to be great at publishing content.  

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Se connecter's comment, February 25, 2015 11:51 AM
Most of the time, Sharing or Branding win vs the "Content quality" !
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How to wow your readers with content curation

How to wow your readers with content curation | Curation & The Future of Publishing | Scoop.it
Content experts share their favorite content curation tips. Improve your content strategy and content marketing to increase budget effectiveness.
Guillaume Decugis's insight:

Heidi Cohen is a master curator herself and practicing what she preaches, she's compiled a great list of tips from expert curators which I was honored to join. 

 

While content curation is now widely embraced as a social media practice - as shown by our study I shared with Heidi for this article - there are still untapped opportunities for content marketers to use third-party content:

 

- to ideate new blog posts,

 

- to create curated blog posts,

 

- to create engaging, non-promotional email newsletters.

 

These are just a few examples but the point is: if you're just sharing other people's links, you're already doing the hard work but you're missing out on a bigger opportunity to build an audience as a curator. 

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Note taking is not enough to learn: why curation needs to be taught

Note taking is not enough to learn: why curation needs to be taught | Curation & The Future of Publishing | Scoop.it
Curation implies more than just collecting resources into a folder or notebook. It assumes a level of thoughtfulness as the curator considers the value that each artifact possesses within the context of the overall experience.
Guillaume Decugis's insight:

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

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heidi groshelle's curator insight, March 14, 2:29 PM

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

Wes Thomas's curator insight, March 14, 5:12 PM

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

eddy woj's curator insight, March 17, 6:41 AM

In the old days, knowledge was rare. Only teachers possessed it and to learn, you needed them to share it with you. For today's kids (and lifelong learners), access to knowledge is not an issue: the web offers unlimited knowledge to anyone with a web browser. 

 

So as Beth Holland reflects in this post, learning changed.

 

And that impacts the old traditional method of taking notes to memorize and learn which also has to evolve. 

 

She describes a system where note taking is combined with content curation to have students not simply go through the motions of learning but reflect on what they learn. 

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Developing Digital Literacy Through Content Curation

Developing Digital Literacy Through Content Curation | Curation & The Future of Publishing | Scoop.it
With the amount of content that is shared on the Internet every minute, it’s no surprise that many people feel overwhelmed by the quantity of information out there. This is why content curation is becoming an essential digital literacy skill for teachers and students.
Guillaume Decugis's insight:

Content curation is becoming an essential skill in the content-rich digital world. What's noise, what's relevant: we all need to make micro decisions all the time. Here's the approach of one educator to teach this to students to develop critical thinking and communication skills. 

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delmy's curator insight, November 10, 2015 7:27 PM

# sceuned15

T. Ryno's curator insight, November 13, 2015 5:13 AM

Content curation is certainly an important digital literacy skill, very useful for citizenship as a whole. An awesome tool to increase the current level of critical thinking. 

Janine Roy's curator insight, November 29, 2015 8:33 PM

Content curation has become an essential digital literacy skill for teachers and students.

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6 Eye-opening Reasons Why You Shouldn’t Take Content Curation For Granted

6 Eye-opening Reasons Why You Shouldn’t Take Content Curation For Granted | Curation & The Future of Publishing | Scoop.it
More than anything else, content curation helps you achieve a more engaging level of relationship with your audience.
Guillaume Decugis's insight:

Beyond the 6 very good reasons Anna Rodriguez gives in this blog posts, her title highlights a very important point: content curation can easily be dismissed as something tactical among the variety of publishing strategies that exist today. 

 

As an example, I frequently hear people telling me they're curating content when what they really mean is merely tweeting links they have more or less read. But as I've said before, if you're simply sharing links, you're missing out.

 

  • Missing out on the opportunity to add contexte and value to your audience.
  • Missing out on the opportunity to add to your content hub and derive traffic through SEO or reshares.
  • Missing out on the ability to convert your audience by driving them away from you and not to you.
  • Missing out on the ability to generate rfesh content by building on top of existing one.
  • Missing out on the credibility that third-party validation brings to your message.
  • Missing out on relationships you can build with influencers you curate content from. 

 

By integrating content curation within a borader scope, you can make it the backbone of your publishing strategy. 

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Sonia Santoveña's curator insight, November 10, 2015 3:21 AM

añada su visión ...

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How To Curate Content To Make Your Brand Look Good

How To Curate Content To Make Your Brand Look Good | Curation & The Future of Publishing | Scoop.it

The perfect content curation tool should:

- help me analyze my audience and identify their main interests 
- filter and suggest content based on my business goals and relate it with my audience main interests
- identify influencers and field experts (...)
- allow me to personalize my message and the way I communicate with the audience
- provide me insights of how my content curation strategy is going and what could I do to improve it
- make it simple, quick and effective

Guillaume Decugis's insight:

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.


This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 


These requirements can actually be grouped in 3 main areas:


1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 


2. Content publishingthis step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 


3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 


Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

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Marc Wachtfogel, Ph.D.'s curator insight, July 31, 2015 4:48 PM

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 

 

These requirements can actually be grouped in 3 main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 

 

Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

Mediaschool ExEd's curator insight, August 1, 2015 9:52 AM

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 

 

These requirements can actually be grouped in 3 main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 


Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

Thorsten Strauss's curator insight, September 23, 2015 4:30 PM

best practice: content curation

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How Content Curation Can Save Millions to Organizations

How Content Curation Can Save Millions to Organizations | Curation & The Future of Publishing | Scoop.it
That’s the exhilaration that comes with curation. Imagine the web as millions of pages. To make your magazine, you tear out any of those pages you fancy, explain why they matter, and push the button. Bingo! You’ve shared a link to the content and your take on it.
Guillaume Decugis's insight:

@Jay Cross gives a detailed and clear use case of how collaborative content curation can save millions to large organizations as it saves employee time while involving them in the process.


He also explains his content curation routine that he sees as a mandatory skill to be trained by modern employers.


He makes a great job at connecting two sides of content curation:


- the fact it's saving people's time to look for meaning in information overload themselves,


- the fact it's rewarding for content curators as it helps them build their professional brands. 


A win-win no-brainer for smart organizations. 

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Lionel Reichardt / le Pharmageek's curator insight, August 4, 2015 12:57 AM

@Jay Cross gives a detailed and clear use case of how collaborative content curation can save millions to large organizations as it saves employee time while involving them in the process.


He also explains his content curation routine that he sees as a mandatory skill to be trained by modern employers.


He makes a great job at connecting two sides of content curation:


- the fact it's saving people's time to look for meaning in information overload themselves,


- the fact it's rewarding for content curators as it helps them build their professional brands. 


A win-win no-brainer for smart organizations. 

Наталия Вяткина's curator insight, August 6, 2015 11:09 AM

@Jay Cross gives a detailed and clear use case of how collaborative content curation can save millions to large organizations as it saves employee time while involving them in the process.

 

He also explains his content curation routine that he sees as a mandatory skill to be trained by modern employers.

 

He makes a great job at connecting two sides of content curation:

 

- the fact it's saving people's time to look for meaning in information overload themselves,

 

- the fact it's rewarding for content curators as it helps them build their professional brands. 

 

A win-win no-brainer for smart organizations. 

Salim Bennouri's curator insight, August 7, 2015 6:56 AM

@Jay Cross gives a detailed and clear use case of how collaborative content curation can save millions to large organizations as it saves employee time while involving them in the process.

 

He also explains his content curation routine that he sees as a mandatory skill to be trained by modern employers.

 

He makes a great job at connecting two sides of content curation:

 

- the fact it's saving people's time to look for meaning in information overload themselves,

 

- the fact it's rewarding for content curators as it helps them build their professional brands. 

 

A win-win no-brainer for smart organizations. 

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Small is Beautiful: 6 Shorter Blog Post Types that Work

Small is Beautiful: 6 Shorter Blog Post Types that Work | Curation & The Future of Publishing | Scoop.it
Here are some specific examples small content can make more sense than a thousand-word opus.
Guillaume Decugis's insight:

Where's the Web taking us in terms of content length? What's the ideal length for your own content?


Tom Demers has some answers for you in this post, one of which is to "link liberally to meatier resources and let your readers chose their own adventure”.


Some more observation on my end:


1. We live in a short-attention span world.


2. Long form only adds value if it's really really good.


3. Content curation is a great way to create short blog posts that have impact

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Dean Ryan G. Martin's curator insight, May 6, 2015 5:47 AM

Keep it short. Keep it simple.

Lisa Owen's curator insight, August 3, 2015 11:11 AM

Where's the Web taking us in terms of content length? What's the ideal length for your own content?


Tom Demers has some answers for you in this post, one of which is to "link liberally to meatier resources and let your readers chose their own adventure”.


Some more observation on my end:

 

1. We live in a short-attention span world.

 

2. Long form only adds value if it's really really good.

 

3. Content curation is a great way to create short blog posts that have impact. 

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The role of content curation in proving expertise - and why you need a curation hub

The role of content curation in proving expertise - and why you need a curation hub | Curation & The Future of Publishing | Scoop.it

What really separates curation from filtration is context — specifically a curator providing the reader the necessary context within which the filtered content should be consumed in order for it to make sense and have value to the reader.

Guillaume Decugis's insight:

In the age of information overload, content has little value without context. It became a commodity which we're seeing a huge amount of flowing on our news feeds. This is a problem but also a great opportunity to show expertise: to explain, connect the dots, add value by positioning content in the context of a relationship with au audience. 


As this post's author Tom Martin highlights in this post, the logical conclusion is that this presents a challenge:


How can you add context and value in 140 characters on Twitter? How can your 200-word explanations compete with LOL cats on Facebook? 


By using a content curation hub.


What do we mean by that? 


Instead of sharing links and limiting your context to whatever fits in your tweet or focusing on grabbing attentions on Facebook, you can publish your curated content as a post on your blog (or if you don't have one, a Scoop.it topic page) which gives you plenty of opportunity to elaborate. 


There are several benefits with doing that:


1. By sending your social media audience to a page where they can show your curated content with added context and value, you can build that trust with your readers and show your expertise. And therefore what Tom Martin calls the content curation challenge. 


2. Readers can easily see related content which will engage them more and reinforces your importance to them. 


3. Your curated content can now be rediscovered in the future, in particular through search engines. 


4. You can add conversion hooks and call to actions to get in touch with your company, buy your products, etc...


So if you're just tweeting links, you're missing out.  

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Curate or Die: Why You Must Curate Content in 2015

Curate or Die: Why You Must Curate Content in 2015 | Curation & The Future of Publishing | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.
Guillaume Decugis's insight:

It's interesting to see that content curation is evolving from an opportunity to a necessity as communication shifts from traditional methods (PR, advertising, old-style SEO...) to new ones (content marketing, inbound marketing, social media...). In this new world of communication many things have changed and professionals or companies who want to get heard need to consider this question:


Do people listen to you because they have to or because they want to?


As my friend Steve Rosenbaum, author of Curation Nation, puts it in his latest book, Curate This, we can't rely anymore on captive audiences. Consumers filter out spammy messages which is why, to be heard, we have to curate or die.

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Marta Torán's curator insight, January 26, 2015 3:46 PM

La curación de contenidos, casi un imperativo si queremos sobrevivir a la información. Muy bueno.

Dean Ryan G. Martin's curator insight, January 28, 2015 12:08 AM

It says "Content curation requires hard work." I disagree. Content curation is my hobby. I love curating contents even I'm not paid.

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Awesome Curation: The Key To The TIME's Newsletter Amazing 40% Open Rate

Awesome Curation: The Key To The TIME's Newsletter Amazing 40% Open Rate | Curation & The Future of Publishing | Scoop.it

According to MailChimp, most industries have a 20 to 25% open rate, while media and publishing hovers around 23%. One publication that has seemed to crack the code of email marketing is TIME. They boast a 40% open rate and click-through rates are 16%, which is double the industry average, according to Callie Schweitzer, the editorial director of audience strategy at TIME and Time Inc.

Guillaume Decugis's insight:

The premise of The Brief is that the editors of TIME are giving you the 12 things you need to know right now,” she says.


By focusing on the essential and cutting down the previous 10 vertical newsletters to 1, Schweitzer made more happen with less.

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12 Myths About Content Curation (Busted)

12 Myths About Content Curation (Busted) | Curation & The Future of Publishing | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers. 


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Willem Kuypers's curator insight, December 16, 2014 10:44 AM

Commentaire intéresssant à propos de la curation.

Ivo Nový's curator insight, December 19, 2014 9:46 AM
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers.

donhornsby's curator insight, December 20, 2014 7:55 AM

(From the article): Myth #7: You Aren’t a Thought Leader If You Use Third Party Content. Truthfully, I can see why digital marketers would initially think this. When I first heard of curating content, I thought the same thing. However, I quickly learned that this could not be further from the truth. Curating third party content actually does make you a thought leader for several reasons:

 

You show honesty: you show your audience that sometimes your influencers can write something or present something better than you. You can’t always be the best at everything, and that is OK.You can actually connect with said influencer by mentioning them on Twitter when you link to their article or content piece and get them to potentially follow you, thus building a very valuable connection.You build credibility with that third party source, and possibly attract more third parties that want to share the content that you create.Curating influencer content helps build your brand, which can lead to gaining a new audience that respects your thoughts.

As you can see, curating content does not make you take a backseat. It is an opportunity to build credibility with both your audience and your influencers.



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Content curation on Wordpress: how to do it right.

Content curation on Wordpress: how to do it right. | Curation & The Future of Publishing | Scoop.it
One of the main ways to to leverage content curation for business is to add curated content to your website or blog. Here's how to do it right on Wordpress.
Guillaume Decugis's insight:

A comparative analysis of the various ways you can integrate curated content to a Wordpress site or blog.

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Rachael Johnston's curator insight, November 19, 2014 3:50 PM

This article simply describes the benefits of content curation, the key integration options for curating, and gives insightful tips on how to optimize your curated content.

 

The key benefits of content curation for businesses are:

- Audience engagement - popular and engaging content catches the readers (potential clients) interest and encourages and creates conversation

- SEO - simply put, helps stretch out the spider legs and spread the webpage/blogs URL

- Social Traffic - increase of readers, followers, commenters, etc. as the curated content can redirect the readers to your homepage

- Conversions - readers who look at the curated content on your webpage can lead to sales. The curation pages can include call-to-action buttons, Newsletter requests, Free demo options. 

 

*These four benefits are all inter-related it seems.  Audience engagement and social traffic go hand in hand, as the more traffic you get the more likely you are to also see an increase in comments, likes, retweets, etc. Additionally, The curated content brings viewers to  the main webpage, where there conversions can now be seen. When audience engagement increases social traffic also increase to the homepage, leading to more conversions. All of these factors, the audience engagement, and increases in social traffic and conversions all leads to SEO improvements.

 

Key Integration Options:

- Embed a sidebar widget - RSS feed of your curated content or ScoopIt widget

* This option does not contain a description or content

* RSS feed is not visually appealing

- Embed curated content pages - embed a ScoopIt it page but cutting and pasting the embed code 

* When a reader clicks on the curated page they will be redirected to the original source. This is not optimal. We want the reader to be redirected back to our homepage or blog where a call-to-action button  is present.

- Embed a CSM integration with WordPress to turn your curated content into WordPress posts - The issue here is differentiating between the curated and created content. You want to make sure it is clear that it is curated. This can be done by putting all curated content into its own category. If tree are several topics, divide by tops (ex: industry news, Marketing Trends, etc.)

* I think this is a good way to add curated content to your webpage without looking like you are stealing the credit for anybody's work or from the original.

I am currently working as an intern at Local Trades Search for Nigel Kay, the first guest speaker this semester. I hope to try to add curated content to the WordPress account i am currently working on. 

Adding curated content can drive SEO, increase engagement, and help position yourself as a leader with expertise

 

 

 

 

LLiseil's curator insight, June 27, 2015 1:49 PM

A comparison of three ways to integrate one's curated content on a WordPress website and benefit from them. Worth for other CMS like Joomla.

Scoopit author gives its insight on how does curated content differ from duplicate content (in comments).

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