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We're All Responsible For Creating A More Meaningful Internet

We're All Responsible For Creating A More Meaningful Internet | Curation & The Future of Publishing | Scoop.it

"I ask you, brands, companies, and individuals as a peer and fellow creator -- do you want to be remembered because you had amazing, beautiful, insightful things to give to the world or do you want to be remembered because you just wouldn’t shut up? The choice is yours."

Guillaume Decugis's insight:

In the choice between creating poor content and curating great ideas, you must know by now where I stand.


Sure, I also like to create content - hopefully great content - but either because I'm getting older or realistic, I've stopped believing that I could always create great stuff and perhaps more importantly that I could be more useful and impacting by making other people's awesomness more visible.


As Clair's rant on Business Insider points out, the constraint smart people, brands or businesses should have is NOT to create a ton of content regardless of its quality but to publish only GOOD content regardless of whether they created it or curated it.


What will your choice be?

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Claire Cambier's curator insight, July 2, 2013 4:20 AM

Cet article reflète mon point de vue sur l'avenir du community/content management : un besoin de dire plus en parlant moins, sous peine de nous noyer nous-même et nos interlocuteurs dans un océan de contenus, posts, tweets etc.

Beppe Andrianò's curator insight, July 2, 2013 7:34 AM

Questo vale a maggior ragione per quanti operano con la comunicazione al fine di far conoscere meglio i propri prodotti o servizi o come nel caso dell'associaizone nel voler far conoscere una tecnologia, soluzione od opportunità. La creazione di contenuti originali non è solo premiante ai fini di un miglior posizionamento su google ma anche perchè offre la possiblità di farsi conoscere e riconoscere per la propria competenza specifica.

Quindi investite comunque un poco del vostro tempo a raccontare cosa avete fatto e come lo avete fatto perchè sarà sicuramente tempo investito nel vostro futuro professionale ed aziendale.

Sigrid de Kaste's curator insight, July 3, 2013 1:52 AM

Good point in the current world of information overload

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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 

Guillaume Decugis's insight:

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View. 


Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out. 


My talk was thus on how to relieve that stress by using content curation - which in itself is not easy but can become much easier with the appropriate tools or combination of tools. 


The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well. 

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Se connecter's comment, February 25, 11:37 AM
King and need some Quality !
SENAME Interactive's curator insight, May 8, 1:38 AM

Excellent slideshare on content curation. Worth viewing it. 

Marta Torán's curator insight, June 13, 3:10 PM

Una excelente presentación sobre Curación de Contenidos

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How Content Curation Can Save Millions to Organizations

How Content Curation Can Save Millions to Organizations | Curation & The Future of Publishing | Scoop.it
That’s the exhilaration that comes with curation. Imagine the web as millions of pages. To make your magazine, you tear out any of those pages you fancy, explain why they matter, and push the button. Bingo! You’ve shared a link to the content and your take on it.
Guillaume Decugis's insight:

@Jay Cross gives a detailed and clear use case of how collaborative content curation can save millions to large organizations as it saves employee time while involving them in the process.


He also explains his content curation routine that he sees as a mandatory skill to be trained by modern employers.


He makes a great job at connecting two sides of content curation:


- the fact it's saving people's time to look for meaning in information overload themselves,


- the fact it's rewarding for content curators as it helps them build their professional brands. 


A win-win no-brainer for smart organizations. 

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Small is Beautiful: 6 Shorter Blog Post Types that Work

Small is Beautiful: 6 Shorter Blog Post Types that Work | Curation & The Future of Publishing | Scoop.it
Here are some specific examples small content can make more sense than a thousand-word opus.
Guillaume Decugis's insight:

Where's the Web taking us in terms of content length? What's the ideal length for your own content?


Tom Demers has some answers for you in this post, one of which is to "link liberally to meatier resources and let your readers chose their own adventure”.


Some more observation on my end:


1. We live in a short-attention span world.


2. Long form only adds value if it's really really good.


3. Content curation is a great way to create short blog posts that have impact

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Dean Ryan G. Martin's curator insight, May 6, 5:47 AM

Keep it short. Keep it simple.

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The role of content curation in proving expertise - and why you need a curation hub

The role of content curation in proving expertise - and why you need a curation hub | Curation & The Future of Publishing | Scoop.it

What really separates curation from filtration is context — specifically a curator providing the reader the necessary context within which the filtered content should be consumed in order for it to make sense and have value to the reader.

Guillaume Decugis's insight:

In the age of information overload, content has little value without context. It became a commodity which we're seeing a huge amount of flowing on our news feeds. This is a problem but also a great opportunity to show expertise: to explain, connect the dots, add value by positioning content in the context of a relationship with au audience. 


As this post's author Tom Martin highlights in this post, the logical conclusion is that this presents a challenge:


How can you add context and value in 140 characters on Twitter? How can your 200-word explanations compete with LOL cats on Facebook? 


By using a content curation hub.


What do we mean by that? 


Instead of sharing links and limiting your context to whatever fits in your tweet or focusing on grabbing attentions on Facebook, you can publish your curated content as a post on your blog (or if you don't have one, a Scoop.it topic page) which gives you plenty of opportunity to elaborate. 


There are several benefits with doing that:


1. By sending your social media audience to a page where they can show your curated content with added context and value, you can build that trust with your readers and show your expertise. And therefore what Tom Martin calls the content curation challenge. 


2. Readers can easily see related content which will engage them more and reinforces your importance to them. 


3. Your curated content can now be rediscovered in the future, in particular through search engines. 


4. You can add conversion hooks and call to actions to get in touch with your company, buy your products, etc...


So if you're just tweeting links, you're missing out.  

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Curate or Die: Why You Must Curate Content in 2015

Curate or Die: Why You Must Curate Content in 2015 | Curation & The Future of Publishing | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.
Guillaume Decugis's insight:

It's interesting to see that content curation is evolving from an opportunity to a necessity as communication shifts from traditional methods (PR, advertising, old-style SEO...) to new ones (content marketing, inbound marketing, social media...). In this new world of communication many things have changed and professionals or companies who want to get heard need to consider this question:


Do people listen to you because they have to or because they want to?


As my friend Steve Rosenbaum, author of Curation Nation, puts it in his latest book, Curate This, we can't rely anymore on captive audiences. Consumers filter out spammy messages which is why, to be heard, we have to curate or die.

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Marta Torán's curator insight, January 26, 3:46 PM

La curación de contenidos, casi un imperativo si queremos sobrevivir a la información. Muy bueno.

Dean Ryan G. Martin's curator insight, January 28, 12:08 AM

It says "Content curation requires hard work." I disagree. Content curation is my hobby. I love curating contents even I'm not paid.

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Awesome Curation: The Key To The TIME's Newsletter Amazing 40% Open Rate

Awesome Curation: The Key To The TIME's Newsletter Amazing 40% Open Rate | Curation & The Future of Publishing | Scoop.it

According to MailChimp, most industries have a 20 to 25% open rate, while media and publishing hovers around 23%. One publication that has seemed to crack the code of email marketing is TIME. They boast a 40% open rate and click-through rates are 16%, which is double the industry average, according to Callie Schweitzer, the editorial director of audience strategy at TIME and Time Inc.

Guillaume Decugis's insight:

The premise of The Brief is that the editors of TIME are giving you the 12 things you need to know right now,” she says.


By focusing on the essential and cutting down the previous 10 vertical newsletters to 1, Schweitzer made more happen with less.

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12 Myths About Content Curation (Busted)

12 Myths About Content Curation (Busted) | Curation & The Future of Publishing | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers. 


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Willem Kuypers's curator insight, December 16, 2014 10:44 AM

Commentaire intéresssant à propos de la curation.

Ivo Nový's curator insight, December 19, 2014 9:46 AM
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers.

donhornsby's curator insight, December 20, 2014 7:55 AM

(From the article): Myth #7: You Aren’t a Thought Leader If You Use Third Party Content. Truthfully, I can see why digital marketers would initially think this. When I first heard of curating content, I thought the same thing. However, I quickly learned that this could not be further from the truth. Curating third party content actually does make you a thought leader for several reasons:

 

You show honesty: you show your audience that sometimes your influencers can write something or present something better than you. You can’t always be the best at everything, and that is OK.You can actually connect with said influencer by mentioning them on Twitter when you link to their article or content piece and get them to potentially follow you, thus building a very valuable connection.You build credibility with that third party source, and possibly attract more third parties that want to share the content that you create.Curating influencer content helps build your brand, which can lead to gaining a new audience that respects your thoughts.

As you can see, curating content does not make you take a backseat. It is an opportunity to build credibility with both your audience and your influencers.



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Content curation on Wordpress: how to do it right.

Content curation on Wordpress: how to do it right. | Curation & The Future of Publishing | Scoop.it
One of the main ways to to leverage content curation for business is to add curated content to your website or blog. Here's how to do it right on Wordpress.
Guillaume Decugis's insight:

A comparative analysis of the various ways you can integrate curated content to a Wordpress site or blog.

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Rachael Johnston's curator insight, November 19, 2014 3:50 PM

This article simply describes the benefits of content curation, the key integration options for curating, and gives insightful tips on how to optimize your curated content.

 

The key benefits of content curation for businesses are:

- Audience engagement - popular and engaging content catches the readers (potential clients) interest and encourages and creates conversation

- SEO - simply put, helps stretch out the spider legs and spread the webpage/blogs URL

- Social Traffic - increase of readers, followers, commenters, etc. as the curated content can redirect the readers to your homepage

- Conversions - readers who look at the curated content on your webpage can lead to sales. The curation pages can include call-to-action buttons, Newsletter requests, Free demo options. 

 

*These four benefits are all inter-related it seems.  Audience engagement and social traffic go hand in hand, as the more traffic you get the more likely you are to also see an increase in comments, likes, retweets, etc. Additionally, The curated content brings viewers to  the main webpage, where there conversions can now be seen. When audience engagement increases social traffic also increase to the homepage, leading to more conversions. All of these factors, the audience engagement, and increases in social traffic and conversions all leads to SEO improvements.

 

Key Integration Options:

- Embed a sidebar widget - RSS feed of your curated content or ScoopIt widget

* This option does not contain a description or content

* RSS feed is not visually appealing

- Embed curated content pages - embed a ScoopIt it page but cutting and pasting the embed code 

* When a reader clicks on the curated page they will be redirected to the original source. This is not optimal. We want the reader to be redirected back to our homepage or blog where a call-to-action button  is present.

- Embed a CSM integration with WordPress to turn your curated content into WordPress posts - The issue here is differentiating between the curated and created content. You want to make sure it is clear that it is curated. This can be done by putting all curated content into its own category. If tree are several topics, divide by tops (ex: industry news, Marketing Trends, etc.)

* I think this is a good way to add curated content to your webpage without looking like you are stealing the credit for anybody's work or from the original.

I am currently working as an intern at Local Trades Search for Nigel Kay, the first guest speaker this semester. I hope to try to add curated content to the WordPress account i am currently working on. 

Adding curated content can drive SEO, increase engagement, and help position yourself as a leader with expertise

 

 

 

 

LLiseil's curator insight, June 27, 1:49 PM

A comparison of three ways to integrate one's curated content on a WordPress website and benefit from them. Worth for other CMS like Joomla.

Scoopit author gives its insight on how does curated content differ from duplicate content (in comments).

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The Desert Island: why the future of the Web is curated for Steve Rosenbaum's in Curate This!

The Desert Island: why the future of the Web is curated for Steve Rosenbaum's in Curate This! | Curation & The Future of Publishing | Scoop.it
Why the future could be a curated Web where relevance is the #1 currency and where you should “curate or die” according to Steve Rosenbaum in Curate this!
Guillaume Decugis's insight:

Curate or die. 


Steve Rosenbaum has a way of presenting things in a manner that is all together inspiring, clear-cut and practical. I just read Curate this!, and it's a must-read.


Here's why.

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How Content Curation Informs Content Creation

How Content Curation Informs Content Creation | Curation & The Future of Publishing | Scoop.it

If you are actively curating content as a business strategy, you are sitting on a great source of guidance to help you pick good topics. Of course you’ll monitor success of your own content over time. But there’s more. You should keep tabs on a wider range of content to expand your purview.

Guillaume Decugis's insight:

Content curation is not just a placeholder for the lack of inspiration or time to create great content. While it certainly can help publish relevant good content in the lack of a brilliant original content idea, it's also a great way to generate some


As this post highlights in the context of a content marketing strategy, you will understand what type of content you need to create if you consistently watch what's going on in your industry through regular content curation. By publishing the content you've curated, you will also generate and measure reactions from your target audience. Think of it as real life market study for content strategists.


So as I've often commented, this is the reason why content curation often is the easiest strategy to start as part of a content plan: not only because it comes naturally by building on what you already do (read content on your topics of expertise) but also because it makes the original content creation part easier and better. 

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M. Philip Oliver's curator insight, October 30, 2014 9:43 PM

Thanks Guillaume Decugis

Barbara Vermaas's curator insight, October 31, 2014 5:43 AM

Content curation is de 1e stap; dit geeft inzicht in wat er al beschikbaar is, en vooral, in wat er nog nodig is. En dus: geeft inzicht op welk gebied je content creation zou kunnen/moeten inzetten.

Dawn Matheson's curator insight, October 31, 2014 10:50 AM

We hear the term a lot - content curation. What is it, and how does it differ from social sharing in general.

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Brands becoming media: Mozilla launches its online magazine mixing original and curated content

Brands becoming media: Mozilla launches its online magazine mixing original and curated content | Curation & The Future of Publishing | Scoop.it
As so many brands have done, Mozilla — the non-profit foundation behind the Firefox browser — has become a media entity, by launching an online magazine that it says will focus on reporting about open technologies
Guillaume Decugis's insight:

The trend isn't new (I actually gave a talk last year at LeWeb about this) but while it's now more and more obvious that brands should become media, it's interesting to see how they're doing it. 


As Mathew Ingram explains, Mozilla invested: they set up an editorial team and recruited a former editor at AOL and CNN. They also give a prominent place to curated content through a right column widget called "From around the Web" which is not unlike the New York Times' recent "watching" section. Following the success of the new media rockstars such as the Huffington Post, BuzzFeed, Business Insider or Upworthy, it's good to see innovative brands embrace the idea of becoming media - in the 21st century meaning of the word which is leveraging a mix of creation and curation.

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Content Curation: Goals, Usage and Tools - Survey

The results of the content curation survey 2014 by MyNews.is

Guillaume Decugis's insight:

News App MyNews.is recently published its survey on the goals and use cases of content curation in 2014. Also covering what tools are being used and why they are found useful. 

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Barbara Vermaas's curator insight, October 7, 2014 3:22 AM

Nieuwsartikel over content curation in 2014

Nevermore Sithole's curator insight, October 7, 2014 4:00 AM
Content Curation: Goals, Usage and Tools - Survey
Linda Kaiser, PhD's curator insight, October 10, 2014 3:20 PM

This presentation gives some interesting insights to current content curators including their preferred curation tool of choice and other demographics.

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Keep It Real: 3 Things To Remember About Content Curation

Keep It Real: 3 Things To Remember About Content Curation | Curation & The Future of Publishing | Scoop.it

There is an awful lot of content circulating around about content curation and why it is essential to well…everything, apparently. While I agree that knowledge sharing is a powerful business tool I have some doubts regarding the hows and whys of modern content curation and distribution. 

Guillaume Decugis's insight:

Great points on keeping content curation real but Rachel is defining it as merely sharing content on social media. To me, the best way to define it is to add context to your content by adding an insight to it: react to the content, add meaning to it, expand on it, disagree with it, etc... For that, you need to have some form of content hub where you can do that (such as the kind we're providing through topic pages on Scoop.it but this could also be your blog).


To her point, it's also a great way to start a conversation as you've indicated: by adding your own point of view in a particular context, you invite your audience to react.

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Sean Hutchinson's curator insight, October 4, 2014 11:24 AM

Great take Rachel and I have to ask, what if paragraphs two & three (the one's skipped over), take a violent left turn in opinion? A nice big thumbs up or retweet could make for an unpleasant day in the principal’s office.

 

The alternate scenario…..it’s their loss for missing that one sentence that spawns a new successful idea and/or strategy.

eddy woj's curator insight, October 5, 2014 4:35 AM

Une analyse très intéressante de la manière de partager les contenus sur les réseaux sociaux. La curation c'est bien, mais exprimer son opinion c'est mieux pour son Personal Branding !

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Content Curation: We Can Do Better

Content Curation: We Can Do Better | Curation & The Future of Publishing | Scoop.it

Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favorited the tweet without reading the article. That’s OK, because I didn’t read it either....

Guillaume Decugis's insight:

The above scenario is one we've seen many times. And few of us can actually say they've never been guilty of the "share-without-reading" crime.


In this post on CMS Wire (to which he asked me tro contribute), Dennis Shiao gives a refreshing analysis on what the value of sharing content actually is and how genuine content curation enhances it to deliver much more value. 


Let's admit it: social media puts pressure on us to try to be everywhere and fill all the newsfeeds we can. With a bit of organization and the right tools, it can be done and we can alleviate that pressure. But if we apply rules mechanically, we run the risk of losing sight of the big picture. The more content is created and shared, the more we have an opportunity to be selective, apply judgement and add value.


That opportunity is called content curation.

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Does the Filter Bubble prevent you from seeing opposing viewpoints on Facebook? Yes says Facebook study.

Does the Filter Bubble prevent you from seeing opposing viewpoints on Facebook? Yes says Facebook study. | Curation & The Future of Publishing | Scoop.it
Bad, but not as bad as people thought.
Guillaume Decugis's insight:
Beyond the argument on the flaws of the study, it's interesting to see Facebook acknowledge the filter bubble problem, a term coined by Eli Pariser referring to the fact that algorithms are bad at content curation as they tend to serve you more of the content you already like leaving you unaware of uneducated about challenging views. Human judgement is still highly needed in content curation.
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The 7 attributes of highly effective curated posts

The 7 attributes of highly effective curated posts | Curation & The Future of Publishing | Scoop.it

If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts.

Guillaume Decugis's insight:

Content curation is about adding value to content. So how can you efficiently add value to content?


- not on social media as space is too limited and it's hard to connect the dots on news feeds which you don't control;


- not by aggregating a few links here and there on your website without annotating it with your own context.


To really add value, you need to turn your curated content into curated posts. Here's an infographic that details what we've observed as efficient strategies to do that.

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Neil Ferree's curator insight, March 25, 11:59 AM

7 Content Curation Tips from those in the Know. What they call annotating the piece, Scoop.it calls adding your "Insight" to the shared piece of content. I like to address the WiiFM factor, so the reader knows what's in it for them by opting to open and read the piece.

Andrea Walker's curator insight, June 30, 7:21 PM

7 great tips on how to improve 3rd party content for curation. How to create worthwhile posts that engage and encourage subscribers.

Odeyemi Adedayo's curator insight, July 23, 12:44 PM

DRIVE TRAFFIC TO VIDEO AND BUSINESS CONTENT


Click here:
https://goo.gl/SxL3o1

#VIDEOMARKETING #SITETRAFFIC #VIRALVIDEO

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The 5 Habits Of Highly Impacting Curators

The 5 Habits Of Highly Impacting Curators | Curation & The Future of Publishing | Scoop.it
I believe one of the single greatest skills any of us can learn is how to become better curators of ideas – and I think there are five essential habits to learn in order to do it.
Guillaume Decugis's insight:

Where some initially saw plagiarism and an easy way out, @Rohit Bhargava - Speaker | Author | Blogger | Professor was one of the first to see in content curation a noble, necessary and value-creating activity. In this post, he describes 5 traits of highly effective curators. 


Inspiring! 

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How Content Curation Drives Traffic

How Content Curation Drives Traffic | Curation & The Future of Publishing | Scoop.it
Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will come of age.
Guillaume Decugis's insight:

A recap of the various ways content curation helps build a targeted audience by CommsAxis' Lilach Bullock. 


As she points out, while content curation is a way to scale the amount of content published while adding value, there is no way to "cheat" through a fully automated process: artificial intelligence and algorithms empower curators but do not replace their human judgement.


Concretely, she breaks down her tips in 5 different practical points on how to build traffic. To build up on this, you can also check on our own analysis on where content curation traffic comes from.

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Javier Guallar's curator insight, January 14, 5:26 PM
Guillaume Decugis's insight:

A recap of the various ways content curation helps build a targeted audience by CommsAxis' Lilach Bullock. 

 

As she points out, while content curation is a way to scale the amount of content published while adding value, there is no way to "cheat" through a fully automated process: artificial intelligence and algorithms empower curators but do not replace their human judgement.

 

Concretely, she breaks down her tips in 5 different practical points on how to build traffic. To build up on this, you can also check on our own analysis on where content curation traffic comes from.

Dean Ryan G. Martin's curator insight, January 16, 9:47 AM

Content curation is fun. It's my new hobby.

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13 Ways Content Curation Can Help You Generate Awesome Content Ideas

13 Ways Content Curation Can Help You Generate Awesome Content Ideas | Curation & The Future of Publishing | Scoop.it

Content development is about education and discovery; both of which can be satisfied through content curating. Finding the best content for your audience comes down to asking the right questions: What is my audience looking for? What kind of content is relevant? How do I attract my audience and engage?

Guillaume Decugis's insight:

If you're blogging or creating any content, curation comes naturally as a way to feed your inspiration as we've commented several times. Research is often the first step in any creative process. In this article, Julia McCoy articulates very clearly how content curation informs content creation and gives guidance on how to efficiently leverage.

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J. Steven Sprenger ✔'s curator insight, January 8, 10:34 AM

One of the best articles I have read on content marketing. 

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Why Facebook is bigger for content than you think: dark social traffic on mobile

Why Facebook is bigger for content than you think: dark social traffic on mobile | Curation & The Future of Publishing | Scoop.it
New data show that Facebook is even more powerful.
Guillaume Decugis's insight:
Analytics systems are just starting to capture a fraction of the mobile Facebook traffic they're receiving. Why? Because it's technically not counted as referral traffic since it's not happening in the same browser but from an App - Facebook - to the browser. So the real referral traffic of Facebook is (1) the referral traffic of Facebook + (2) a part of the traffic counted as direct or bookmarked. And because Facebook is so much used on mobile and tablets, it is significant and shows how much control Facebook has on media distribution. The consequence for content publishers? Make sure you curate and publish good content others will want to reshare.
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The 3 C's of a Winning Content Strategy

The 3 C's of a Winning Content Strategy | Curation & The Future of Publishing | Scoop.it

"Rather than adding to the noise, brands can surface the best of what their audiences need and want." - Avi Savar, Founder & CSO of the Big Fuel agency.

Guillaume Decugis's insight:

It's great to see creative agency people embrace the fact that creation is not the only way to be great at publishing content.  

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Se connecter's comment, February 25, 11:51 AM
Most of the time, Sharing or Branding win vs the "Content quality" !
Rescooped by Guillaume Decugis from Content Marketing, Curation, Social Media & SEO
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The power of content curation for inbound marketing

Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content.

Guillaume Decugis's insight:

Content curation has played an important role in content marketing for some time now. But we wanted to look specifically at what it brought to inbound marketing specifically and that's what @Marc Rougier's been doing in that great presentation from a talk he gave recently. 


Content curation doesn't just help marketers do more and better by being more targeted. It also helps build trust as this study demonstrated: customers have become more sophisticated and stopped to fully trust vendor-created content because they know it's been designed with an agenda. Curating and publishing 3rd-party content is not 100% objective either but it brings an independent perspective that helps with regards to building that trust. 

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Guillaume Decugis's curator insight, November 5, 2014 1:48 PM

These slides are from a talk [url=/u/2007 x-already-notified=1]Marc Rougier[/url] recently gave on how content curation helps to solve inbound marketing #1 pain point: scaling the content you publish to feed your landing pages and conversion loops. 


Content Marketing and inbound marketing are on a conversion path, specifically for B2B marketers who are looking for ROI.


These slides contain explanations on how content curation helps inbound marketers, what ROI they can expect vs created content* as well as case studies from both SMBs and larger enterprises.  


*with data from our latest white paper and study which found out that 1 dollar invested in content curation was 50% more efficient than the same dollar invested in created content - plus a lot of other great findings.

Rachael Johnston's curator insight, November 19, 2014 4:11 PM

Check out this slideshow for a brief overview of inbound marketing and content curation

Outbound Marketing: interruptive, shouting, propoganda, paid VS.

Inbound Marketing: invitation,, converse, value, earned

* Inbound marketing is becoming used more and more frequently. It draws the customers and clients in instead of pushing their product/service/business right at them. 

 

Inbound marketing is all about content. It has to be available through as many devices as possible, it must build a community, it needs to useful content to engage readers, and it must be frequently distributed/shared. 

* It is crucial that the content has value and that the readers are really interested. Content must be created and shared regularly in order to keep the readers coming back for more. As Chris Bailey said during his presentation, if your content doesn't bring value to your reader, they won't read it! You/Your page won't grow. 

This is why it is important to add some of your own insight when curating in order to enrich the content and bring extra "expertise" value to your readers.

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Everything You Always Wanted to Know About Content Curation (but were afraid to ask)

Everything You Always Wanted to Know About Content Curation (but were afraid to ask) | Curation & The Future of Publishing | Scoop.it

"What can content curation do for you? Who is it for? What are interesting case studies? How does content curation help SEO? What's the ROI of content marketing in general and how does content curation help improve it? What features does Scoop.it have? How do they work?"

These are just some of the questions you'll find answers for in our newly revamped resource center as well as in our brand new product tour page.

Guillaume Decugis's insight:

Our curation of the best answers we could find to all these questions.


Enjoy! 

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The ultimate recognition for content curation? The New York Times' front-page bet on "watching"

The ultimate recognition for content curation? The New York Times' front-page bet on "watching" | Curation & The Future of Publishing | Scoop.it
A new homepage feature called "Watching" offers readers a feed of headlines, tweets, and multimedia from around the web.
Guillaume Decugis's insight:

All the new media rock stars that were launched post Web 2.0 have one thing in common: they don't produce all of the content they publish.


From the Huffington Post to BuzzFeed to Upworthy or Business Insider, they all use a mix of creation, aggregation and curation. As this practice was initially heavily criticized by the old media gurus, the fact that the respectable New York Times now embraces it possibly could be the best recognition that the remix culture in general and content curation in particular have won. 

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5 Tips on Content Curation from Top Social Media Experts

5 Tips on Content Curation from Top Social Media Experts | Curation & The Future of Publishing | Scoop.it

Read 5 insightful tips from the social media experts Mari Smith, Joe Pulizzi, Mark Schaefer, Kristi Hines and Jeff Bullas on how to be successful with content curation. 

Guillaume Decugis's insight:

Common points between these experts? Be strategic. 


Yes, some see content curation as a tactic - among many others. But if you take a strategic view at the opportunity, you'll find it can really help achieve your business goals. 


Here's why and how. 

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How Curated Content Performance Beats Original Content

How Curated Content Performance Beats Original Content | Curation & The Future of Publishing | Scoop.it

"Should I create original content or curate content from others?

Many content marketers don’t EVEN consider this question.

Why?

They worry that curated content is NOT as effective as original content"

Marc Rougier's insight:

Insightful analysis by Heidi Cohen. 


For most businesses, the first step into deploying a Content strategy was not to measure the value of content, but rather to realize the mere need to have a Content strategy: we need to fight the content shock. "I pusblish, therefore I am". The same went for Social Media marketing: initially, nobody knew what it was worth; nevertheless, businesses at various speeds understood they just had to be here. They could not afford to pass, although they could not measure the ROI then.


So naturally the next step was ROI. We've reached this step. We've witnessed this maturing process at Scoop.it: when we launched (3 years ago) users and clients would initially join because "Content is King" - but did not quite know how much the King was worth. Now they join because good content curation has a positive ROI.


So the questions of how to source content, and what are the respective values, performances and ROI of each source are utterly important ones.


Comprehensive comparison between created and curated content for marketing in this paper; with an objective demonstration of the efficiency of curated content for businesses.


Teasing: stay tuned, more coming on this subject from Ally Greer.

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Naomi Assaraf's comment, October 1, 2014 12:24 PM
It think it's a healthy balance of about 80% curated vs 20% created content. Clearly, curated content makes up for much larger real estate on your social assets; but once you've attracted your audience, they need to know there's an engaging brain behind all that content curation. And that's precisely where the 20% of created content space plays an important role: letting your audience get to know your voice so that you can give them a chance to love you enough to keep them coming back for more.
Guillaume Decugis's comment, October 1, 2014 9:37 PM
Great point @Naomi Assaraf - "Cover what you do best and link to the rest" said Jeff Jarvis.
eddy woj's comment, October 2, 2014 4:56 AM
Partager le contenu des autres est le meilleur moyen de diffuser la connaissance et le savoir. Apporter son point de vue avec un contenu personnalisé c'est communiquer sur sa propre expertise.
Mon conseil est de communiquer vos idées en vidéo car vous pourrez rassembler une véritable communauté. Notre cerveau préfère le visuel au texte, et pour attirer l'attention il n'y a rien de mieux que l'image, le son de votre voix, votre sourire.
Pensez à stimuler l'émotion dans l'inconscient de vos lecteurs... N'oublions pas que nous sommes des Humains, nous cherchons toujours l'échange avec des Humains qui nous ressemblent, et qui partagent nos idées !

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