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While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.
These are the slides of a talk I gave at the University of San Francisco last month on how content curation is a needed new form of communication in a post Web 2.0 information overloaded Web.
Collective curation http://youtu.be/eW775HIlVMg
Diverse perspectives are needed when curating.
Una excelente presentación de Sccop.it sobre la importancia que tiene la curación de contenidos, en la comunicación actual.
You can be primarily a content curator and gain a significant following. Here's how to position yourself as a thought leader in social.
Can't beat that logic: “in order to be seen as a thought leader, you have to share your thoughts.” But how?
Those 5 steps are basic but they make a lot of sense. Though Lori Ruff's starting point to me is confusing, she emphasizes a great simple truth: “in order to be seen as a thought leader, you have to share your thoughts.” Actively curating content is a great way to do that: by continuously reacting to relevant content on your area of interests or expertise, you can easily make your voice heard and complement your own original creations and ideas.
Curating content is a good warm-up for social media.
Content is King
Our knowledge sharing institutions of today are beginning to “humanize,” to focus more of their resources on creating readable, shareable media than on reporting cold, hard facts, simply to stay relevant and on top of peoples’ online radars. To make facts more palatable, many medias will interpret ideas with respect to their own unique brand Point-of-View, one only has to consider CNN versus FOX news here in the USA. But, do institutions who stand and a major knowledge source for world readers have a responsibility to keep bias out of their findings?
As social media is quickly becoming the most important distribution channel for information, @theclairbyrd observes that editors and writers are adapting by making their content more viral and engaging but also less objective.
I wanted to elaborate on her post to reflect on whether content curators were also adding to that trend.
Is Content Curation biased?
At first look it seems that yes. As content curators, we're humans and we all have an agenda - consciously or not. And the very nature of curation implies editing, enriching and spinning content in a different light for our own audience. When we edit a title, when we add an insight, we bring value and meaning but this is not neutral.
But on the other hand, while we can't escape our human conditions and the biases that come with it, we content curators can also play an important role to turn information into objective knowledge. By linking to sources, by publishing several pieces of content on the same topic, by giving voice to various opinions, we can give a more complete picture than a single point of view. And because we don't create the content we curate, we don't have the bias of ownership but can show other conflicting sources to let our readers make up their minds from a plurality of opinions.
Have you tried that with your own curated content? Do you use content curation as a way to show multiple points of views on the topic you curate?
When you hear the word blogger, what image comes to mind? A sacred group of people anointed by the All Mighty with special powers who unleash their acerbic editorial tongue lashing from 40-story skyscrapers in major cities around the world?
When we launched the private beta of Scoop.it, TheNextWeb's Martin Bryant called it "blogging without blogging". I liked the term and made included it in my Twitter bio.
Of course blogging and curating content are different things and I won't go into a debate of whether one is better than the other. However, Andrew makes a good point on our blog explaining why the time constrained who have expertise might find it easier to curate content than blogging. This was our starting point for creating Scoop.it: we had things to say but not the time to write them. We also saw a lot of bad blogging that was just paraphrasing existing content under a false pretence of creation. And we saw good curators getting traction too and bringing a lot of value.
Curation is the new creation...and it works.
Curation though should be done with creation in mind - joining dots & spotting patterns is the name of the game
The quest to effectively share knowledge within a company is one that still appears elusive. How do you keep on top of your competitors' developments? How to do you monitor articles that mention your brand?
While up until recently enterprise social networks have been all the rage in the corporate world when it came to inventing new solutions for knowledge sharing and intelligence, more and more people seem to believe they're not enough.
Information overload for some, lack of engagement for others: this looks a lot like the problems the consumer social media space seems to have so it's no wonder content curation is getting traction in that space as well as @Andrew Federici observes in this post.
Ripensare la Corporate Knowledge Sharing in 5 punti
There is so much more corporations can do to share knowledge. Sharing conversations using IM and private social media like Yammer is just the tip of the iceberg. I believe curation will be one catalyst that solves the firehose issue and lets people engage in the topics they are interested in for their career aspirations and adding more value to their employer. Scoop.it will be the leader in this next quest.
Interesante artículo de cómo enfocar la curación en las empresas
Today the third major social network is becoming a public company. As with all major IPO’s, we will read a lot of diverse and conflicting opinions on its valuation: to some Twitter will be an overpriced money-losing startup, to others it will be the next major player of the Web and undervalued.
To add a data point to the debate, the Scoop.it team decided to study the value of social networks to small and mid-size businesses.
According to small and mid-size businesses engaged in content curation: a lot!
With Twitter poised to have financial stability through its successful IPO, the landscape of online marketing is considerably changed for the long term. From a Google Search dominated world where keywords were the only way to be found, businesses of all size have now a lot more options - forcing even Google to change their search algorithms.
Great job on this infographic Scoop.it!
Twitter's IPO has caused much debate, but for advertisers and their agencies the company's future direction is important. Despite it's healthly IPO share price, Twitter is yet to make a profit. Like Facebook the media all talk about the revenue potential which is likely to come from advertising, but unlike Facebook, I feel this is a platform less suited to commercial communications given that Twitter's virtual environment is far less rich and that it is more about the words (micro-blogs), than images.
Of course, the wonderful thing about advertising is that, it normally finds a way through... so lets see.
Here are four reasons your content marketing strategy cannot rely on content curation.
Eric Wittlake uses a provocative title to list four reasons why content curation is not a silver bullet in b2b content marketing. While I agree with him there are no silver bullets in marketing, he makes some points which I disagree with.
First, he interestingly makes a distinction between curation and creation which seems flawed to me by stating that content curation's value is in the "selection of the content, not in the additional perspective you add" and that content creation "may build on content from others". I would object to that by saying good content curation actually adds to the content from others. On Scoop.it we created the insight feature especially for that. This topic and this particular post are just two of the many examples.
Second, if the fact we have hundreds of sources available today was an argument against becoming one (his point #1), then you should simply stop both creating and curating content as writing a blog for instance is yet being another source.
Third, he says that authority purely comes from creating great content - not by recognizing great content. While there's no denying that awesome content creators will always be recognized, even geniuses have always built on the work of others. How about teachers then? Do they have no authority because they teach the work of others? Wouldn't you trust the man who was the publisher of both Hemingway, Wolfe and Fitzgerald as someone who's an authority about litterature? Has Marc Andreesen lost his authority on the tech scene because he's not an entrepreneur anymore but a VC (ie a curator of startups)?
Fourth, he says your perspective gets lost. But as mentioned above, good content curators always find ways to add their voices to the content they curate. By adding their perspective to the content or merely by editing a title or remixing the orignal content with other pieces, by connecting the dots. DJ's and Musuem curators are a great example of how you can add perspective in a very subtle way. Online and back to b2b content marketing, you can easily add your own insight to the content you curate when you deal with a topic you have expertise on. Commenting on other blogs might get your voice lost but when you do on your own platform, your own content hub, you perspective gets heard.
Again, I don't think any content curation advocate believes it is the ultimate answer to life the universe and everything... But if you're engaged in a content marketing strategy, you will find that creating only valuable content is extremely hard and that you can effectively complement your content creation with curated content to build trust, authority and an engaged audience. A lot of you on Scoop.it are evidence of that.
Pew released a study about Creation, Curation, Instagram, and Snapchat yesterday which reviewed the online behavior of 1,000 sampled adults.
Interesting to see the role of content curators starts to be measured in studies like this.
I like the conclusion this article highlights about adapting content to the platform but I'll go further : adapt it to curators and show them what's in it for them. Info graphics and survey results are a great example as they let content curators draw their own conclusions... like this article actually shows.
Imagine this Venn digram
-54% of the sample are content creators.
-52% are curators
-40% create and curate
The overlap is an explosion in curation role, helped by the eruption in visual content curation
This helps answer the question: Why is Social Marketing Important?
Let's face it: the deluge of content that gets created online is not going to stop. The above answer is not an attempt to come back to the old world where you only had a finite number of media to consume from (I grew up in France and when I was a kid, we only had 3 TV channels: I don't miss that...). But it's a way to make it possible for anyone to discover great content on their interests from great human curators who've been recommended by their peers.
Following our launch earlier this month, we can finally attempt to provide an answer this long-lasting question on Quora...
(Bonus gift included in the answer: best @Ally Greer video ever).
Best video ever!!! @allygreer
#curatethecurator: striking back at the past with vengeance, and feeling the agony of choice in the future. Thanks for sharing.
"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.
If you've ruled out newsletters as part of your content strategy in favor of social media or SEO, think again: as this informative post details, there are several ways to make them work in the age of Web 2.0 without overinvesting on the channel (and yes, Scoop.it is one of them). Keyword to make that work? Curation.
Build a successfull newsletter just with these 4 basics:
Entertain and inform
Stick to one topic
Leverage non-email channels for delivery
This article will be helpful because many entry level jobs in PR requires you to write newsletters, news releases, media advisorys, etc.
O boletim eletrônico por e-mail, também conhecido como newsletter, continua vivíssimo! Mas não estamos falando de um mero spam, nem de um informativo editado manualmente pela equipe de comunicação. A fênix digital agora pode chegar no seu e-mail com as atualizações de uma rede social, ou melhor ainda, com as atualizações de várias fontes de conteúdo. É só colocar o Scoopit conversando com o Mailchimp!
Semantic technology has been around for years and was supposed to save us from information overload. So far, it failed. The Semantic Web or Web 3.0 is still Tim Berners-Lee's dream, and good old Web 2.0 keeps drowning us in oceans of content. But while social media is certainly the cause of this deluge of information, it can also be the solution: first, as it provides us with a huge amount of data that we can use to qualify this information through big data technology; second, because it educated and created a need for millions to become human curators. By combining algorithms and humans, we reinvent media while bringing the meaning back to the Web.
These are the slides of the talk I gave yesterday at DataWeek 2013 in San Francisco.
We have 2 scenarios for the way Web cotnent will be organized: by algorithms only or by what we call humanrithm.
What's your preferred scenario?
Excelente apresentação de Gillaume Decujis, co-fundador e atual presidente da Scoop.it, sobre alternativas para tirar proveito da inundação de dados que tomou conta da web e transformá-los em informaçoes de relevo.
Wow!This is slideshare is a must read for all of us insomniac curators! Find out how our "humanrithms" help us to curate! You will feel better about spending wee hours curating with this excellent slideshare about how Big data+Human Curation=Clever Publishing and Sharing!! Thankyou for an excellent and funny slideshare Guillaume Decugis, Co-Founder and CEO of Scoop.it!
Six steps to easy content curation.
Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.
Jeff Domansky just nicely curated tips from curators in this great recap which is full of insightful advice from expert curators such as Robin Good, Ana Cristina Patras, Brian Yanish, Giuseppe Mauriello, Marty Smith, Karen Dietz, Gregg Morris, Beth Kanter, Cendrine Marrouat as well as Ally and me.
Some will enjoy this resource!
I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.
Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm.
Medium's traction is another great example of the rise of the Smart Web.
Through a very elegant minimalist interface, Medium makes it definitely compelling to write. And while the algorithm-based discovery mechanism doesn't take interests into consideration, it is also creating a great experience for readers.
Techcrunch's Gregory Ferenstien believes this is a bet on whether people will read long form content (something quite challenging according to some studies) but I feel Marco Amrent's argument against Medium is the most important: after angry bloggers felt used by the Huffington Post, how will Medium be different? Bundling quality content together is not new. Even aggregating quality content from various great contributors accross the Web isn't either.
Is Medium becoming an innovative media or will it be part of the available solutions to empower any of us to become media?
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.
Filtering is just the first step - and a very important one - but there are many other great ways to add value as a content curator.
Inspiring recap by Harold Jache quoting Maria Popova, Robin Good and James Magan.
While the focus is on SEO clever educators can make sense of this in educational terms.
Antes de curar un contenido es muy importante reflexionar sobre él, añadiendo un valor al mismo. - ¡14 maneras de aportar valor!!
Adding value to curated content: essential task of the school / techer librarian!
Creating your own content isn't the only way to get noticed. Becoming a go-to curator of quality information for your industry can also earn you a spot on a hiring manager's hit list.
Content curation is starting to become a must-do activity for professionals. In a job market where more and more of us are knowledge workers, showing skills and expertise is becoming critical.
Alexis Grant lists 5 reasons to engage in content curation for professional reasons. And if you're not convinced yet, I'll add a 6th one: it's good for business too!
So whether you like your current role or would like to hear about new opportunities, it's really the same: opportunities are a few pieces of curated content away.
Content curation is good for you and others. Glad to hear that I might be doing something right :)
Becoming a go-to curator can also earn you a spot ...
The power of curation’s feedback loops is why to curate more than you create AND why the best ratio may be as high as 90% curation to 10% creation.
by @Martin (Marty) Smith on @ janlgordon's curatti.com
@Martin (Marty) Smith shares many great insights in this post but among which a very fundamental truth: content is becoming the new strategy for marketing and as such it will naturally (1) raise the bar for achieving quality or originality for everyone (2) bring a lot of crap to the Web (no, I haven't lost my good education: click the link to get what I mean).
He naturally comes to the conclusion that marketers should increase the amount of content curation in their creatio vs curation mix.
I believe however this is not just true for marketers but for all kinds of content publishing activities which should all include more and more content curation. Whatever your purpose, be it thought leadership, professional development, education, non-profits or - as in Marty's case - marketing, the odds that somebody already created that piece of content you need to share at this very minute are increasing every day. Of course, you can still decide to create it but aren't you better off adding value to existing content? And isn't the best evidence that you should create content the fact that occasionally (but occasionally only) you won't be able to find any previous work on it?
This is really interesting stuff, particularly because of the potential it offers to measure impact of Scoops. I would be interested to read what a philosopher or education theorist would make of his idea of disruption, in terms of either Deleuzian theory, or Flow theory.
Another point in favor of curation over origination is that is it generally less time consuming. You can be a real player in the curation area and still have enough time to spend on client work and other tasks.
This is so true. I often get immediate support and responses to content I have curated #curation#socialmedia
The microblogging service rolls out a much-needed feature for surfacing relevant, timely tweets on certain topics.
On Tuesday, Twitter announced a new “Custom Timelines” product for developers and third-party sites, effectively giving organizations the power to curate their own Twitter streams to surface the best material related to an event.
Very interesting move by Twitter to bring a way for users to curate tweets and display them as custom timelines.
As author Mike Isaac noted, I also wonder what this means for Livefyre-acquired Storify which was instrumental in helping curate the good tweets to come out with great stories - a platform we've used ourselves at Scoop.it. But this validates a need a lot of organizations have - particularly around real-time events.
Creative list of ideas on how brands can use content curation. While established brands may not have the "how do I raise above the noise" question that b2b companies or SMB's have, they still have much to do to engage their audience. It's one thing to have 100,000 likes on Facebook; it's another to have them react and amplify a brand's content. This list comes useful for CMO's looking for answers to that engagement question.
Great slides! I like the clean design and meaningful content of each slide.
We can always use more marketing tips, enjoy.
"Not too long ago I was shown a tool at a marketing conference that automatically curated/syndicated content for businesses within their industry, allowing them to post (on their website) “valuable” pieces of information that that prospects and customers could learn from."
I totally agree with two of important points of this post:
- automated syndication does not add value
- value add is required (from an SEO, from an ethical and, very pragmatically, from a business perspective)
But the conclusion is erroneous: Indeed, Curation is not only about sharing someone’s else content; it's also about enriching it (organization, perspective, context…) (note: that's why we invite curators to add their insight in Scoop.it).
Your business audience actually cares about what you curate: while original creations is essential, it's wrong to believe that your business audience is exclusively interested by what you create: it's interested by whatever relates to their values and concerns; by whatever makes their life better! You do earn reputation by being a reference point for such content; as long, of course, as it also matches your values and relates to your space: curation is not mere random collection, but meaningfull organization, with an editorial line and an intent.
Thought leadership is not demonstrated only by what and how you write, but also by what you know and by how open minded you are about sharing it – especially if you add your value to it.
And Google likes it too, as long as it’s not replicated content, but enriched content, content organized in an original and coherent way (more than a third of our traffic comes from search).
Obviously, curation does not replace creation; obviously, automated curation is not a good strategy. But (and this is fact-based), business audience as well as SEO robots like it when you select, enrich, organize and share ideas that matters – even those written by someone else. It’s a valid, proven and pragmatic element to a content strategy.
The internet has disrupted publishing – you read books on Kindle and iPad.The internet has disrupted music – we download it instead of buying CDs.The internet has disrupted commerce – you're going to...
Or rather we should.
Gary Vaynerchuk adds his voice to the various people such as Brian Solis who said the future is to become a media. But while a lot of observers and influencers said that for brands and businesses, he tells us that as individuals or professionals, we also should embrace online content publishing.
So how do we do that when companies already struggle with that transition?
Vaynerchuk doesn't offer any help or advice in this post but we do here at Scoop.it so read our blog, follow our topics or even come share your own experience by contributing to our#leancontent community.
Realllllly interesting concept here. We're ALL media companies...just give this a read.
And thats why everyone need media consultants :-)
Eric Schmidt has seen the future of magazines, and it's on the tablet. Schmidt may envision a future for magazines, but he doesn't see much of one for long-form content. He believes attention spans are getting shorter and shorter. "I don't think we'll go back to books," he said. "There's a tremendous amount of reading, but more ADD type of reading."
Google's Chairman is not the first one to make the connexion between the future of publishing and tablets but he also adds an insightful point for content curators and editors : the long form is gone and we're not going back to it, he believes.
This trend is therefore not just a change of technology platform but also a change of format and reading habits where the ability to quickly add context in a short form will be key.
Google's Chairman is not the first one to make the connexion between the future of publishing and tablets and we can wonder where we are on this trend.
While the media have been quick to see the tablets save them, it was were not even mentioned as a posible usage in Steve Jobs' iPad keynote launch. And today, we keep seeing reports of disappointment on this category.
Long time to cross the chasm?
Content curation is a critical aspect of an organization's social media and content marketing strategies. Used correctly, it has the power to inspire, influence
Nice presentation by Marketo's Ashely Jane Brookes on content curation for large organizations. She makes a very good point in particular on slide 26: by involving employees in a company's content curation efforts, social media teams can reach a lot more people and make their whole content strategy much more impacting - while at the same time reenforcing their employees credibility and personal brands.
By curating content on their domain of expertise, employees can reinforce their personal brands and online reputation while providing a funnel of content and distribution channels to the larger corporate content strategy.
SEO is so important here.
Curate or be curated — that’s the new face of digital content in the always-on world.
Steve Rosenbaum comes back on why we have information overload but perhaps more interestingly explains why we'll solve it and what are the new laws that will govern this new content economy.
The 4th law in particular is interesting as very close to our own humanrithm vision: "Curation requires technology and tools to find, filter, and validate content at the speed of the real-time web. Curation can’t simply be a human with a web browser — the mix of man and machine is essential here."
He also describes the profile of these new digital curations and their motivations: "Curators need to be paid to be part of the emerging ecosystem" - not necessarily with cash but through ego, personal development or marketing outcomes.
In a word, content curation can be and will be rewarding.
Makes sense to me.
Curating - how to manage it. And curation experts already exist - they're called Librarians!
If you can combine your social media networking abilities with quality content, the opportunity to grow your audience is greater than ever. Here, Samir Arora, CEO of Glam Media, a lifestyle company, and keynote speaker at FOLIO:’s MediaNext event, October 28 to 30 in New York, talks all about the changing content aggregation platform, custom advertising models and how to stay competitive.
I love this quote from Arora: "We view all content as a two-way conversation between the author, editor or curator and the consumer."
Glam is another large scale example on how content curation is increasingly important in the content mix, even for major media companies.
What if BuzzFeed had a political agenda? Upworthy does, and it's doing well.
While Peter Kafka's use of the word clickbait in his original title might sound derogatory, his article explains quite well how valuable Upworthy's use of great content curation has become attracting more than 22 million monthly visitors.
After the Huffington Post, after Business Insider, oops! Someone did it again then, relying primarily on curation rather than creation to create a successful media.
What's worth noting this time is that unlike BI or the HuffPost, Upworthy has no plan to create some of its content. A bold strategy that fits well with the line of the site.
Although catering to a different audience and need (self realization vs entertainement), I find Upworthy very similar to Buzzfeed in the way it uses social media and social content curation
Ejemplo de curaduría aplicada a los medios.
Some think aggregation is aggravation and dying. Upworthy is showing otherwise.