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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Curation & The Future of Publishing | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.


Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.


Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).


The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.

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Jeff Domansky's curator insight, September 6, 2013 11:25 AM

Content producers take heart!

EerstehulpSEO's curator insight, September 24, 2013 11:02 PM
nice
Curation & The Future of Publishing
How content curation is making the Web smarter.
Curated by Scoop.it

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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 

Guillaume Decugis's insight:

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View. 


Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out. 


My talk was thus on how to relieve that stress by using content curation - which in itself is not easy but can become much easier with the appropriate tools or combination of tools. 


The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well. 

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Julia Christian's curator insight, August 7, 9:58 PM

I need to learn more about content curation.  I can add this to a gooru on it

Barbara Vermaas's curator insight, September 19, 1:47 AM

Content curation voor non-profit organisaties; slides van een presentatie van Guillaume Decugis van Scoop.it.

Lena Leirdal's curator insight, September 21, 10:53 AM

Some advice from the co-founder of Scoop.it. Clarifies relevant terminology, presents examples and encourages everyone to give it a try! Perhaps I can use this slideshare when introducing Scoop.it to my students?

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If you still think curation doesn't add value, watch this music video

This guy created a remix of 23 music videos from YouTube to create awesomeness.

Guillaume Decugis's insight:

Ever since we started working on content curation, we've had this question: is content curation adding value? Is it stealing? Is it repeating like a parrot?


And ever since we started, we've seen more and more examples of how the remix culture is becoming a massive trend. 


Just like good DJ's, good content curators are creating something new out of the existing by not only aggregating but giving new meaning to content. 


This video made me speechless. Isn't it amazing?

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Andrew Federici's curator insight, September 18, 5:30 PM

Great example of how content curation is changing the world.

Barbara Vermaas's curator insight, September 19, 1:45 AM

Een creatieve manier van content curation!

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The 3 Content Curation Superpowers

The 3 Content Curation Superpowers | Curation & The Future of Publishing | Scoop.it
Want to achieve your business goals? Leverage the 3 content curation superpowers to help your target audience navigate the flood of informatino
Guillaume Decugis's insight:

Steve Rosenbaum was the first to call curators super heroes of the Web and I love the expression as it clearly conveys the value they bring to their audience as well as the goodwill and benefit they receive in return. 

Heidi Cohen articulates that in greater details in this post in a very clear way and also gives actionable tips. 

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Must Read Report: The Internet’s Latest Disruption – Knowledge.

Must Read Report: The Internet’s Latest Disruption – Knowledge. | Curation & The Future of Publishing | Scoop.it

Know or die: risk and opportunity of Knowledge 2.0

Guillaume Decugis's insight:

Content curation is about sharing knowledge. By carefully selecting the right content and placing it in the right context, content curators transform information into knowledge. 


@Marc Rougier's post comes back on the results of our extensive survey on the status of knowledge sharing in the enterprise which measured how knowledge became a strategic asset for the enterprise - yet one that is largely underserved in terms of tools or platforms to manage its dissemination properly. 


"While there is consensus on the importance of sharing knowledge within organizations, current systems have not adapted to third-party content."


Here's how you can prepare your company to Knowledge 2.0.

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Jeff Domansky's curator insight, July 19, 12:47 PM

Scoop.it co-founder Marc Rougier shares the company's research report and his valuable insight into the risks and opportunities of Knowledge 2.0 for organizations.


The implications are particularly important for internal communications and employee engagement. Recommended reading 9/10

Jordi Carrió Jamilà's curator insight, July 19, 11:34 PM

Conocer o morir: riesgos y oportunidades del Conocimiento 2.0

Margaret Driscoll, Learning Organization Librarian's curator insight, July 22, 8:08 AM
Guillaume Decugis's insight:

"Content curation is about sharing knowledge. By carefully selecting the right content and placing it in the right context, content curators transform information into knowledge. 

 

@Marc Rougier's post comes back on the results of our extensive survey on the status of knowledge sharing in the enterprise which measured how knowledge became a strategic asset for the enterprise - yet one that is largely underserved in terms of tools or platforms to manage its dissemination properly. 


"While there is consensus on the importance of sharing knowledge within organizations, current systems have not adapted to third-party content."


Here's how you can prepare your company to Knowledge 2.0."

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What the Mary Meeker's Internet Trends Report means for the future of Content

What the Mary Meeker's Internet Trends Report means for the future of Content | Curation & The Future of Publishing | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.
Guillaume Decugis's insight:

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer not only digested it but curated from it the top metrics and trends that will impact content curators, educators and marketers.

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Justin Hipps, MBA's curator insight, June 12, 5:12 AM

This is the report everybody loves to read from top analyst Mary Meekers of VC firm KPCB. @Ally Greer TYSM for curating!

Miguel A. de Jesus's curator insight, July 31, 10:06 PM

If Mary Meeker says it, "pay attention".

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End of School Roundup: Using Creation & Curation in Education

End of School Roundup: Using Creation & Curation in Education | Curation & The Future of Publishing | Scoop.it

According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.

Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We've pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently.

Guillaume Decugis's insight:

Combining content creation and content curation is a great way to optimize your content strategy. But in addition to showing that, these 4 awesome examples show how leveraging contributions through a collaborative model can take that even further as in the case of the University of San Francisco

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Marta Torán's curator insight, May 22, 5:24 AM

Una combinación perfecta en Educación

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Is Your Content Curation Noise or News?

Is Your Content Curation Noise or News? | Curation & The Future of Publishing | Scoop.it
I expect I’ll take some lashings for this opinionated piece, but I have to get this off my chest. You see, I want to help you be a successful practitioner of content marketing. Anyone who knows the keyboard shortcuts for cutting and pasting can serve you content—content they didn’t create. Are you cutting it with curation?
Guillaume Decugis's insight:

Following a rant against some forms of noisy automated publishing that he calls content curation (and that I wouldn't even call that), Barry Feldman provides a great guide to value-adding content curation.


The truth is that content curation has been associated by some to automation. And yes there are tools that will automatically build some content feeds for you. From early on, I've always thought that curation was fundamentally human and that while technology could empower people, replacing them is going a step too far in many domains as this post brilliantly explains. When it comes to content publishing, algorithms are useful to discover content, but deciding on what to publish, how to publish and how to editorialize it are not things a robot could do well. 


Which is why on Scoop.it, we automate content discovery and facilitate distribution but let our users in full control of the publishing stage.


So don't be a robot and to make the most of your content curation, read the great tips Barry that he develops in this article: focus on a topic, add value (“Be meaningful. Add your insight or opinion when sharing the content."), target, condense, etc... And of course here's also our own top 10 best practices on SlideShare to understand how to concretely do that on Scoop.it in a very visual way.

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Rosy Feros's curator insight, June 12, 4:27 PM

Parece-me aquela velha história de humanos versus máquinas.  Ou, em outras palavras, a diferença entre informações e conhecimento.

 

Agregação de conteúdo pura e simples pode ser feita tanto por humanos quanto por máquinas. Mas edição de conteúdo é gerenciamento autoral de conhecimentos, e esta tarefa talvez seja melhor realizada por humanos. Isto porque editar conteúdos e contextualizá-los, direcionando-os para um público-alvo específico, requer habilidades que dependem essencialmente do background sociocultural do seu curador.

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This 3-step process will dramatically improve the impact of the content you share

This 3-step process will dramatically improve the impact of the content you share | Curation & The Future of Publishing | Scoop.it
 Are you sharing too little, losing opportunities to increase visibility - and recognition ?Are you sharing too much on LinkedIn, annoying people?The addition of Posts (Expanding LinkedIn's

Via Steve Cassady
Guillaume Decugis's insight:

This is post by Daniel Alfon focusing on sharing on LinkedIn but which seems to me valid for any social network and which describes great guidelines for effective content curation. 


The above chart - while seemingly complex - is actually pretty simple: the better the content is, the longer your added insight should be. From adding 2 cents to writing several paragraphs and publishing it on your blog, there is a continuum of solutions that you should not hesitate to use.

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Stephen Zimmett's curator insight, May 11, 7:53 AM

Sharing too much on Linkedin I doubt it

Change Impetus's curator insight, May 16, 7:53 AM

A great framework for developing a content strategy in your LinkedIn community.

Sylvie Ducroux's curator insight, May 16, 11:58 PM

à lire

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New Media models: when BuzzFeed fact checks a Pulitzer-prize winner

New Media models: when BuzzFeed fact checks a Pulitzer-prize winner | Curation & The Future of Publishing | Scoop.it

Just two days ago, the Guardian and the Washington Post were awarded the prestigious Pulitzer prize for their work relaying Edward Snowden’s revelations about the NSA. This is of course well deserved and a lot of us probably feel great that we can still count on independent press to deliver us serious, quality news.


Or can we?

Guillaume Decugis's insight:

My first post on LinkedIn's new publishing platform - which is quite awesome and very straightforward I have to say. 


I found it ironic that in the same week, the same media institution was both awarded the most prestigious prize in journalism and the origin of a misinformed article that went viral.


Not trying to put some blame here but it inspired me a few thoughts on the future of online content and of course content curation.

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Report: 76% of Professionals Using Curation Saw an Impact on Business Goals

Report: 76% of Professionals Using Curation Saw an Impact on Business Goals | Curation & The Future of Publishing | Scoop.it

During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content strategy over the previous year. While it’s old news that more marketers are turning to content marketing and curation & making more space in their strategies for both, we wanted to find out what actually happened once these professionals had taken the proverbial leap.

Guillaume Decugis's insight:

Does content curation work? How effective is it? What pain points does it solve? 


Beyond our own case studies, we wanted to add to the debate.


Here's what we found out. 

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Nevermore Sithole's curator insight, April 10, 11:35 PM

Content Curation and its importance in business

Lynn Pineda's curator insight, April 11, 8:00 AM

This survey shows how curating content has helped business professionals, no matter what your profession is, as it's not just for Real Estate. Keeping up with content needs can sometimes be challenging and curating content can help us to reach our goals. Scoop.it needs to be included more in my strategy, that's for sure!

Andrea Robotti's curator insight, April 15, 11:13 PM

Anche se uso questo straordinario strumento da poco più di un mese ma non posso che essere d'accordo con i risultati riportati. Scoop.it mi ha aperto le porte di nuovi scenari sia in termini di conoscenza sia in termini di strategie e visione per ciò che riguarda il lavoro.

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The Curation secrets behind Upworthy's success

The Curation secrets behind Upworthy's success | Curation & The Future of Publishing | Scoop.it

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right?

Guillaume Decugis's insight:

Interesting read following Upworthy's Eli Pariser at AdTech. One of the interesting takeaways are that Upworthy applies ruthless selection in its content curation: "Upworthy is incredibly picky about what it chooses to publish – just around 200 pieces of content a month."


But the other thing which was not mentioned in this article is that the Upworthy team does a lot of testing of its headlines: up to 25 different versions per headline to collect data and adjust to an optimum click-through rate.


As TechMeme - which I mentioned yesterday - Upworthy uses humanrithm that we define as a mix of algorithms, data and human judgement: "We think it’s the alchemy of bringing together data and human judgment in a smart way" said Pariser.


So does humanrithm-powered content curation work?


Well Upworthy has the "third highest traffic behind Yahoo! News and Huffington Post" claims Dawn Papandrea in this post.

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Marc Kneepkens's curator insight, April 8, 6:02 PM

Insightful, detailed and revealing. Excellent information.

Beth Kanter's comment, April 9, 9:46 AM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome http://kcclaveria.com/2014/02/upworthy-headlines/
Martin (Marty) Smith's curator insight, April 9, 3:12 PM

Humans...who knew :). Marty

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How to Unleash the Power of Employee Advocacy

How to Unleash the Power of Employee Advocacy | Curation & The Future of Publishing | Scoop.it

Every one of your people can become an advocate for your organization and your brand – an employee advocate.

Guillaume Decugis's insight:

Excellent point made by Mike Bailey that reminds me of an argument also made by Marketo here. And exactly the trend we see happening with more and more of our enterprise clients at Scoop.it: while a lot of companies are still in a command-and-control mode with small marketing teams in charge of every aspect of outbound communication, we see a growing number of organizations realize they need to leverage their employees - and their employees social network - so that their communication becomes much more effective.


As the graph above explains, an employee sharing content to their networks has up to 20x more impact than when the brand does it (when you normalize their number of followers/friends).


Content curation plays a key role here: you not only need to create relevant and engaging content hubs for employees but they need to be easy for them to curate, share and publish from. As often, adoption is key and you need systems where employees can easily take ownership through a rewarding experience which seems to be what's driving more and more demand to use Scoop.it internally within the enterprise

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6 ways to rethink corporate knowledge sharing

The quest to effectively share knowledge within a company is one that still appears elusive. How do you keep on top of your competitors’ developments? How do you monitor articles that mention your brand? How do you make sure your teams get the information they need to make decisions and to learn? 

While we never had more ways to disseminate intelligence and knowledge within companies, it's easy to feel overwhelmed so that we're still often perceiving a lack of communication in the corporate world.

Guillaume Decugis's insight:

Because content curation is a new form of communication, it makes sense to look at both external and internal communication when looking at its application within the corporate world. As the same information overload that plagues our social network and digital media is hurting our productivity too, here's how to leverage content curation for corporate knowledge sharing.

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malek's curator insight, March 19, 7:22 AM

How to move from knowledge hoarding to knowledge sharing in  organizations?

José Antônio Carlos - O Professor Pepe's curator insight, March 19, 7:54 AM

O uso da curadoria para auxiliar a gestão do conhecimento corporativo.

Terry Yelmene's curator insight, March 20, 5:05 AM

This is a simple breakdown of the problem-prospective solution mechanics involved in organizational information sharing - nice!

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Content Curation: Nine Things To Keep in Mind

Content Curation: Nine Things To Keep in Mind | Curation & The Future of Publishing | Scoop.it
If you want to market yourself using social media, content curation is a key part of the process. Here are nine tips to keep in mind while curating content.
Marc Rougier's insight:

An actionable and pertinent list of 9 ideas to follow for an effective content curation, by Tommy Landry from ReturnOnNow.


Whether for Content Marketing, Audience engagement or Thought Leadership, content curation must first follow the basic rule of Marketing: Know your target audience.


Tommy also reminds some curation-specific rules:


- Stay on theme. It's easy to lose focus when you curate because existing content is... infinite; define and respect your editorial line; curate consistently with your message and values)/


- Add value. Again, with content curation, mere sharing is possible but not enough: your personal insight, your unique perspective is required. Help, educate, inspire. And be subjective!


1. Know Your Target Audience

2. Be consistent

3. Use Content Curation Tools for Efficiency

4. Stay On Theme

5. Be Selective

6. Promote A Wide Variety of Sites

7. Don't Just Share Big Media Content

8. Spark Discussions

9. Add Value


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Peter Sampson's curator insight, Today, 1:32 PM

9 = Know your target audience; Be consistent; Use content curation tools; Stay on theme; Be selective; Promote a variety of sites; Don't just share big media sites; Spark discussions; Add value.

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Curation whips stagnation - tips and tools to get it done

Curation whips stagnation - tips and tools to get it done | Curation & The Future of Publishing | Scoop.it
For the enterprise professional, curation isn't a luxury. It's about establishing topic authority, while bringing fresh ideas and content to our employers. Here's some tools and tips to get it done.
Guillaume Decugis's insight:

Jon Reed makes a great point by highlighting that professionals already do the basic - and more time consuming - part of content curation. 


So, as he says "why not establish processes" that can help you benefit from the incoming content you already filter (and read) and that matches your professional interests?


The time consumption of any new strategy is indeed critical for time-constrained professionals. Strategies which leverage existing activities are you low-hanging fruits so if you're already reading and sharing content, the right tool and processes can let you curate it for (almost) the same amount of time. But for much greater impact. 

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5 Ways To Prove To Your Boss You Need Content Curation

5 Ways To Prove To Your Boss You Need Content Curation | Curation & The Future of Publishing | Scoop.it
Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.
Guillaume Decugis's insight:

This is a solid summary by Heidi Cohen on why content curation is besoming essential to businesses. Its role to content strategy mix has evolved from being anecdotical a few years ago to becoming central as it not only helps fill the gap but provides meaningful synergies for your created content. 


Now as Heidi puts it, content curation is not free: while it's - as she puts it - "a low cost way to fill your content marketing pipeline", low doesn't mean zero. I still regularly have debates with people who think that automated aggregation can replace content curation: it doesn't. There's no way to set it up once and forget about it. You'll need to invest as little as 15 minutes a day to achieve results but these 15' need to be spent. 

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Emmanuel 'Manny' Gigante's curator insight, July 31, 7:25 PM

NUFF SAID!

J-Philippe Déranlot's curator insight, August 1, 1:36 AM

Voici un billet utile pour qui veut comprendre la curation ... malgré l'inutilité de ce commentaire publié dans un de mes topics Scoop.it ;-)

Barbara Alevras, PMP's curator insight, August 1, 6:43 AM

Some great tips to help you promote the benefits of content curation as a key marketing activity.  Would any of these resonate with your boss?

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Blogging as a Content Curation Hub

Blogging as a Content Curation Hub | Curation & The Future of Publishing | Scoop.it

I want to take a look at curation through the lens of blogging. How can educators and students use their blogs to become their own information curators and content curators for others in their learning community.


Via Gust MEES
Guillaume Decugis's insight:

While some consider social networks to be an interesting place to start some light curation work, the curation process involves more than just sharing links. Which is why to make the content you filtered, selected and shared more impacting, you need a content curation hub


This is an interesting review of how your blog could have a second life being either dedicated to or enriched with great curated content.

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Mónica Silakowicz's curator insight, June 24, 6:39 AM

Curar contenido es más que simplemente buscar y seleccionar información.

María Dolores Díaz Noguera's curator insight, July 26, 4:45 AM

Blogging as a Curation Platform

John Poole's curator insight, July 28, 3:03 AM

Founder of scoopIT

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Are You a News Aggregator or a Content Curator?

Are You a News Aggregator or a Content Curator? | Curation & The Future of Publishing | Scoop.it

A few weeks ago I read an interesting article by Barry Feldman about whether content curation is news or noise. He made some good points. As he notes, “In the end, the acid test is to ascertain whether or not people like what you’re doing.” 

Guillaume Decugis's insight:

As Sue Duris notes in that article there's nothing wrong with being an aggregator - and she quotes many successful organizations doing just that. But she also notes that for a lot of people and SME's trying to keep their communities happy by engaging them, Content Curation is the way to go as it "is all about providing news that our audience wants to see but also putting it in context of why it is important and relevant."


What she captures in that sentence is the human nature of content curation which makes your curated content read in a specific way: from one human being to another.

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Chuck Devers's curator insight, June 4, 4:07 AM

The one thing common to every human on the earth is this - TIME.  No matter how rich, powerful, beautiful, or intelligent every single human has the same 24 hours in a day- no more, no less.

 

Content curation can be a blessing to time-challenged people, who have many eyes sifting for content relevant to their own as well as their fellow professionals - so curation can benefit many by, in effect, giving us all "more time" to see those salient and important topics that help us grow.

 

You can be a part of this process, as well, through content curation.

 

See how it works!

Rosy Feros's curator insight, June 12, 4:15 PM

Agregadores de notícias versus curadores de conteúdo. Não seria uma questão de ADIÇÃO versus EDIÇÃO de idéias?

J-Philippe Déranlot's curator insight, August 1, 1:35 AM

applicable aussi pour Twitter : êtes vous news ou content twittos ?

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7 Tactics For Content Curation Success

7 Tactics For Content Curation Success | Curation & The Future of Publishing | Scoop.it
Want to excel at content curation? Here are 7 tactics for content curation success to help you increase your curated information's effectiveness
Guillaume Decugis's insight:

I love seeing lists like this one by Heidi Cohen or this other one by Barry Feldman: it's a strong sign that content curation is being embraced by more and more people, including a lot of content professionals.


But as these lists tend to be overwhelming, it's also a very interesting reminder of the importance of tools to facilitate the content curation workflow. When Heidi recommends acting as a "trustworthy filter" for instance, this is easier said than done if you don't have a way to easily find relevant content in the first place. 

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5 Reliable Ways to Use Content as a Referral Tool

5 Reliable Ways to Use Content as a Referral Tool | Curation & The Future of Publishing | Scoop.it
John Jantsch provides us with five ways you can use content to forge strong referral relationships ...
Guillaume Decugis's insight:

Content can create great relationships: we meet - at least virtually - a lot of people through the content they write, curate or publish. But content can also be the best way to build on existing relationships in valuable ways that are described in this post. 


One of the 5 ways John Jantsch describes here is content curation and I wanted to elaborate on this.


A model for involving existing relationships and partners in your content strategy is to offer them to join in your content curation efforts. By curating content as a group of partners, you not only spread the workload but also bring additional visibility and networks to your content, therefore  amplifying your impact. This model for collaborative content curation has already been used by some on Scoop.it leveraging the suggestions of the free version or the team feature of the Business and Enterprise versions which offer group content curation. 


Of course the first application of this is within companies where many companies curate as a team. But moving forward, collaborative content curation is an important concept that will spread beyond the boundaries of an organization to become even more powerful as a way to involve all kinds of advocates and partners. 

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M. Philip Oliver's curator insight, May 14, 3:50 PM

Malek brings us Content!

donhornsby's curator insight, May 15, 10:08 AM

Great list!

Ally Greer's curator insight, May 16, 4:20 PM

Jantsch, the founder of Duct Take Marketing, is an extremely intelligent marketer and social seller. I automatically buy into everything he writes because he writes with genuine experience and desire to help his audience.


That said, this post is a great one for me as a brand new Director of Content with increasing goals focused on lead generation. As a content person, I'm constantly thinking of how I can produce content that can lead to ROI, rather than solely focusing on how many people will read or share each post that I write. I think it's interesting to take a look at lead generation through content from a different angle; an angle that looks at prospects besides potential customers.


In fact, working together with non-competing businesses and the like is not only extremely beneficial for the validity of your own brand but also gives you access to an entire new community that you might not have reached before.

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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.

Guillaume Decugis's insight:

As search engines have become smarter and smarter at fighting web spam over the last few years, the impact of good content curation has kept increasing. 

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Chris Agro's curator insight, August 22, 6:56 AM

Content curation is a  great way to reinforce your interests, beliefs and knowledge. -Chris Agro (@agrotising)

wanderingsalsero's curator insight, August 22, 7:27 AM

I always sorta thought it was but it's nice to see somebody else thinks so too.  

Ken Dickens's curator insight, August 29, 12:46 PM

Yet more proof that you should Curate content in addition to creating it.  Third party curated content also has the advantage of adding credibility. -Ken

 

www.2080nonprofits.org

Rescooped by Guillaume Decugis from Scoop.it on the Web
Scoop.it!

Content Curation in the classroom: Scoop.it interview at the Ohio University

A class from Ohio University's social media certificate program called Content Curation skyped with the CEO & Co-Founder of Scoop.it, a social curation site. Students live-tweeted to capture the advice and inspiration from Scoop.it CEO & Co-Founder, uillaume Decugis.

Via Scoop.it
Guillaume Decugis's insight:

I was interviewed last week by the Social Media Content Curation class at the Ohio University: a vibrant group with lots of great questions and observations on the role content plays in communication.

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gwynethjones's curator insight, July 31, 9:50 AM

Scoopit is my #1 Content Curation destination!

Mirta Liliana Filgueira's curator insight, July 31, 8:48 PM

Curaduría de contenidos en el aula.

Morgane Chevalier, PMP's curator insight, July 31, 9:19 PM

Je l'enseigne en formation continue de mon côté :-)

Scooped by Guillaume Decugis
Scoop.it!

1,000,000 people and businesses are now using Scoop.it!

1,000,000 people and businesses are now using Scoop.it! | Curation & The Future of Publishing | Scoop.it

Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Guillaume Decugis's insight:

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter.


We wanted to thank you all through this post on the Scoop.it blog as well as share some data on the awesome Scoop.it community through this infographic.

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Julien Hering, PhD's curator insight, April 11, 3:48 AM

Great news for social media and digital curators : Scoop.it! has reached one millions users! I've been using it for years and still find it an excellent tool.

John Thomas's curator insight, April 13, 5:45 AM
1,000,000 people and businesses are now using Scoop.it!
Lena Leirdal's curator insight, September 21, 11:04 AM

A useful infographic about Scoop.it. The fact that 1.000.000 people are using Scoop.it most certainly adds value to my arguments that teaching students how to use this tool is time well spent.

Scooped by Guillaume Decugis
Scoop.it!

The Curation Secrets Behind TechMeme's Success

The Curation Secrets Behind TechMeme's Success | Curation & The Future of Publishing | Scoop.it

An interview of Techmeme founder Gabe Rivera.

Scoop.it's insight:

Long before Upworthy or BuzzFeed started to explode, the success of TechMeme have been an inspiration to many curators and the envy of many news publishers.


Interestingly, TechMeme evolved from being a fully-automated aggregator to being curated by a team of humans recruited by Rivera and informed by algorithms. "I usually just say "fifty-fifty" when someone really wants to hear a number for automation versus human, but it's actually difficult to quantify." says Rivera when asked about the split between both.


A great case study for humanrithm showing how publishing by curation can empower professionals to become the go-to media in their niche.

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Gilbert Faure au nom de l'ASSIM's comment, April 8, 12:02 AM
it is what a few of us are doing with scoop.it in niches of scientific information... will it become the specialized current contents of the future?
Scooped by Guillaume Decugis
Scoop.it!

Every company is a media. And media don't create media about themselves.

Every company is a media. And media don't create media about themselves. | Curation & The Future of Publishing | Scoop.it

It’s tough producing high quality media content and expensive.

Guillaume Decugis's insight:

Two other interesting observations by Tom Foremski who wrote about companies needing to become media as early as 2005:


- "Independently produced media is trusted but content produced by brands is not." 


- "Every company is a media company but media companies don’t write about themselves."


Maybe because he is a former journalist, Tom has a tendency to think that content = news - which is a restrictive definition in my opinion. We discussed that at the latest meetup on content marketing he organized in San Francisco: of course news need to be objective and brands are biased (as any media by the way but this is a different conversation).


But I pointed out first that good content can also be entertaining or educational and second that using content curation is a great way to circumvent both problems: brands which become media through content curation are relying on independently produced content and don't write about themselves.

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Jesse Soininen's curator insight, March 29, 11:11 AM

Are we finally ready to shift our focus on customer?

Antoine Cheret's curator insight, April 3, 6:53 AM

Si vous êtes fatigué d'entendre dire que les marques sont des médias (et réciproquement), cet article vous confortera, en partie... Créer du contenu de marque oui, mais attention au narcissisme.

Une réflexion à poursuivre.