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Eli Pariser: Beware online "filter bubbles"

Great TED Talk by Eli Pariser on why algorithms are not curators and what dangers these filters cause when they're invisibly at work like on the above picture where 2 users have totally different results in Google for the same keyword "Egypt" at the time of the protests.

First, before the Internet, we had human gatekeepers. Then, with the Internet, they were overflown by the amount of content out there. That's what some called information overload, or what Clay Shirky calls "Filter Failure" (see:

Now, a lot of companies believe in "automated curation" which to me doesn't make sense because there is more to curation than just filtering ( Algorithmic filtering can help and is certainly needed but it doesn't replace human curation, an old concept now turning social on the Internet.

But there's another problem with filters. As summarized on the TED site: "As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy."

Algorithms limit us to a pattern without being really accountable nor being challengeable. Who can you complain to in the above Google example?

Surprising, challenging views are what we need. Subjectivity as well. Can that really be delivered by a robot?
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6 ways to rethink corporate knowledge sharing

The quest to effectively share knowledge within a company is one that still appears elusive. How do you keep on top of your competitors’ developments? How do you monitor articles that mention your brand? How do you make sure your teams get the information they need to make decisions and to learn? 

While we never had more ways to disseminate intelligence and knowledge within companies, it's easy to feel overwhelmed so that we're still often perceiving a lack of communication in the corporate world.

Guillaume Decugis's insight:

Because content curation is a new form of communication, it makes sense to look at both external and internal communication when looking at its application within the corporate world. As the same information overload that plagues our social network and digital media is hurting our productivity too, here's how to leverage content curation for corporate knowledge sharing.

malek's curator insight, March 19, 10:22 AM

How to move from knowledge hoarding to knowledge sharing in  organizations?

José Antônio Carlos - O Professor Pepe's curator insight, March 19, 10:54 AM

O uso da curadoria para auxiliar a gestão do conhecimento corporativo.

Terry Yelmene's curator insight, March 20, 8:05 AM

This is a simple breakdown of the problem-prospective solution mechanics involved in organizational information sharing - nice!

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Content Curation in the classroom: interview at the Ohio University

A class from Ohio University's social media certificate program called Content Curation skyped with the CEO & Co-Founder of, a social curation site. Students live-tweeted to capture the advice and inspiration from CEO & Co-Founder, uillaume Decugis.

Guillaume Decugis's insight:

I was interviewed last week by the Social Media Content Curation class at the Ohio University: a vibrant group with lots of great questions and observations on the role content plays in communication.

smadar yona's curator insight, April 12, 2:24 AM

גם אנחנו שם????

pluckill's comment, April 19, 5:04 AM
Thats stunning's curator insight, April 19, 4:53 PM
Content Curation in the classroom
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1,000,000 people and businesses are now using!

1,000,000 people and businesses are now using! | Curation & The Future of Publishing |

Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Guillaume Decugis's insight:

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter.

We wanted to thank you all through this post on the blog as well as share some data on the awesome community through this infographic.

François Arnal's curator insight, April 11, 4:24 AM a maintenant 1.000.000 utilisateurs enregistrés ! Le succès de cette Start up française installée en Californie n'est plus à démontrer. Depuis  sa création en 2011, la publication par curation s'est vite transformée en une tendance importante. Un million de professionnels indépendants,  des gestionnaires de communauté community manager), du marketing de contenu (content marketing), les professeurs et leurs élèves, les gestionnaires de la connaissance, des leaders d'opinion, et plus utilisent désormais afin de partager leur expertise professionnelle.cette infographie réume l'ampleur du phénomène utilisée par la Khâgne 42 au service de l'enseignement de la géographie

Julien Hering, PhD's curator insight, April 11, 6:48 AM

Great news for social media and digital curators :! has reached one millions users! I've been using it for years and still find it an excellent tool.

John Thomas's curator insight, April 13, 8:45 AM
1,000,000 people and businesses are now using!
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The Curation Secrets Behind TechMeme's Success

The Curation Secrets Behind TechMeme's Success | Curation & The Future of Publishing |

An interview of Techmeme founder Gabe Rivera.'s insight:

Long before Upworthy or BuzzFeed started to explode, the success of TechMeme have been an inspiration to many curators and the envy of many news publishers.

Interestingly, TechMeme evolved from being a fully-automated aggregator to being curated by a team of humans recruited by Rivera and informed by algorithms. "I usually just say "fifty-fifty" when someone really wants to hear a number for automation versus human, but it's actually difficult to quantify." says Rivera when asked about the split between both.

A great case study for humanrithm showing how publishing by curation can empower professionals to become the go-to media in their niche.

Gilbert Faure au nom de l'ASSIM's comment, April 8, 3:02 AM
it is what a few of us are doing with in niches of scientific information... will it become the specialized current contents of the future?
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Every company is a media. And media don't create media about themselves.

Every company is a media. And media don't create media about themselves. | Curation & The Future of Publishing |

It’s tough producing high quality media content and expensive.

Guillaume Decugis's insight:

Two other interesting observations by Tom Foremski who wrote about companies needing to become media as early as 2005:

- "Independently produced media is trusted but content produced by brands is not." 

- "Every company is a media company but media companies don’t write about themselves."

Maybe because he is a former journalist, Tom has a tendency to think that content = news - which is a restrictive definition in my opinion. We discussed that at the latest meetup on content marketing he organized in San Francisco: of course news need to be objective and brands are biased (as any media by the way but this is a different conversation).

But I pointed out first that good content can also be entertaining or educational and second that using content curation is a great way to circumvent both problems: brands which become media through content curation are relying on independently produced content and don't write about themselves.

Jesse Soininen's curator insight, March 29, 2:11 PM

Are we finally ready to shift our focus on customer?

Antoine Cheret's curator insight, April 3, 9:53 AM

Si vous êtes fatigué d'entendre dire que les marques sont des médias (et réciproquement), cet article vous confortera, en partie... Créer du contenu de marque oui, mais attention au narcissisme.

Une réflexion à poursuivre.

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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | Curation & The Future of Publishing |

Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through This post is about sharing these data and learnings so you can be more effective with your content curation. 

Guillaume Decugis's insight:

We've been analyzing the data from millions of curated pieces and looked at:

- Content curation traffic sources: Search vs Social

- Which social networks bring the most traffic? The best traffic?

- How often should you publish content?

- How's content quality impacting traffic?

- mobile vs desktop

- Social graph vs interest graph

... and what take aways this meant for content curators. 


And tell us what you think: does it match your own experience?

Nevermore Sithole's curator insight, March 10, 11:49 AM

Where content curation traffic comes from and 4 ways to increase yours

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3 Time-Saving Strategies for Curating Outstanding Content to Your Audience

3 Time-Saving Strategies for Curating Outstanding Content to Your Audience | Curation & The Future of Publishing |

Content curation” is a content marketing strategy that involves gathering content that you think your audience will find interesting from outside sources and then sharing it with them. 

Guillaume Decugis's insight:

Find sources, organize them and focus on a precise topic: interesting to read as these are the 3 pillars at the core of any successful content curation workflows.

One piece is missing though: making sure your curated content is part of your content hub where visitors can not only interact with your personal or business brand but also discover the context related to it.

more...'s curator insight, March 7, 6:53 AM

Estrategias para ahorrar tiempo en la Curación de Contenidos

Gary Harwell's curator insight, March 20, 12:29 AM

Getting stuff is one thing but getting the right stuff is another.

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Why The Future Of Technology Is All Too Human

Why The Future Of Technology Is All Too Human | Curation & The Future of Publishing |

While the past favored those who could retain and process information efficiently, the future belongs to those who can imagine a better world and work with others to make it happen.

Guillaume Decugis's insight:

Very inspiring piece which reminds me of the Humanrithm concept we developed at as technology develops, humans have to adapt.

As great content curators show, when filtering is a process that can be automated, two things happen:

- success comes by using a combination of automation and human judgement (like the amateur chess players who beat the supercomputer in the article)

- there is a shift of value towards building meaningful connexions around content with a human touch.

Messages for all of us humans?

Don't try to be a robot but focus on what makes us humans: relationships. Let's build our communities of interest!

internetdoctor's curator insight, March 4, 8:53 AM

While I understand some people wish everything was a computer.  The vast majority of humans need a physical and emotional connection...something "artificial intelligence" cannot give you.

Francisco Restivo's curator insight, March 7, 7:07 AM

I believe that we have to recenter the human machine relationship, and this must be done from school, letting young kids learn that they control the machine, and not the other way round.

Computational thinking and critical thinking are for humans.

Nevermore Sithole's curator insight, March 10, 11:50 AM

Why The Future Of Technology Is All Too Human

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5 Ways to Increase the Visibility of Your Curated Content

5 Ways to Increase the Visibility of Your Curated Content | Curation & The Future of Publishing |

I was recently asked by @Bill Gassett: “how does one go about being in the recommended feed in the side panel for a specific topic?” As this is a question we frequently have, I thought I would turn my answer to him into a blog post so we can not only help other Scoopiteers benefit from it but also enrich it with your comments, ideas and suggestions. 

Guillaume Decugis's insight:

Content curation is about getting visibility to content we care about (after all curator comes from the latin word for 'taking care of'). At, we've taken that as our mission and want to help each and everyone of our users make the most of their content curation activity whatever the niche they have.

So here are 5 tips to do that and leverage some of the features of the platform we've built in that spirit.

And we'd also love to hear about your own tips! 

Bill Gassett's curator insight, February 17, 9:52 PM

I recently asked @Guillaume Decugis to explain to me how you can get featured in the side panel. He was kind enough to write an awesome blog post to do just that. If you want to gain further visibility at read the post.

You will find that the answers given are fairly simple. Provide great content that others find share worthy. This leads to good things such as recommendations which further increase your chances of being discovered.

Tim Blankenship's curator insight, February 18, 11:14 AM

Thanks for this article.  I am new to and trying to get on board with the best practices.  These 5 tips will help me to do that.

Two Pens's curator insight, February 18, 1:42 PM

I'm a fan of Scoop It, more so than This article is a good demo of how its curatorial features make the content you choose more visible and helpful to your followers.

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Content Strategy of disruptors: how Open Garden's leverages content curation to build momentum

Changing the world not only takes a great idea but also takes building momentum around it.

The team at Open Garden, a San Francisco based startup - who could be to mobile data what Skype was to telephone calls - understood from the beginning how important it was to build a community around its disruptive idea.

Guillaume Decugis's insight:

For more and more startups and companies, this means publishing great engaging content to build their community - a strategy where content curation greatly helps as Open Garden Co-Founder & CEO Micha Benoliel explains in this video.

Guillaume Decugis's curator insight, February 6, 8:14 PM

With the convergence of Search and Social Media, building a community really means building a community of interests around what your company is all about.

For Open Garden's founders, this is about showing how hot the space they have pioneered is. They explain how and why they're doing it in that video.

M. Philip Oliver's curator insight, February 27, 4:18 PM

"disruptive idea's"

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10 tips to curate like a rockstar

Content curation is a great way to shine on the Web. But how do we make this easy and practical? At we're constantly amazed by the great work our awesome curators do with their content. 

Guillaume Decugis's insight:

So here's a summary by @Ally Greer of the best tips to join them in the Content Curation Hall of Fame. 

Rock on! 

Fast Moving Targets's comment, February 11, 12:10 PM
To be honest, all those people that want to be rock stars. From startups to content curators. Forget it! You're not!
Fast Moving Targets's comment, February 11, 12:10 PM
To be honest, all those people that want to be rock stars. From startups to content curators. Forget it! You're not!
Karen du Toit's curator insight, February 12, 8:15 AM

Great tips!

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Why plagiarize when you can curate?

Why plagiarize when you can curate? | Curation & The Future of Publishing |
It seems that Shia LaBeouf isn't the only one getting in trouble for 'being inspired' by the works of the others - French viral video site Minutebuzz is in hot water for selling plagiarized love story to Coca Cola
Guillaume Decugis's insight:
It looks like the race to content just did another victim which is none the less an Coca Cola. Brands and marketers still thinking originality = creation, be warned: in a web drowning in content, duplicating existing content doesn't add value. Curating it does.
Muriel Hug's curator insight, January 27, 4:50 AM

Unethical lack of inspiration there.. 

gwynethjones's curator insight, February 6, 10:10 PM

Take that Shia! Attribution RULES!

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4 ways to leverage the Interest Graph through impacting Content Curation

4 ways to leverage the Interest Graph through impacting Content Curation | Curation & The Future of Publishing |

As the volume of content published on the Internet continues to grow, consumers can help shield themselves from the noise that doesn't matter to them by curating only the content that matters on interest graph platforms

Guillaume Decugis's insight:

Content curation and the Interest Graph are two different things but are deeply connected. While some content curators like Maria Popova are great at being eclectic, a lot of value to readers come from being able to discover and read from publishers who address the specific niches they're interested in. 

Chad Politt from Digital Relevance clearly establishes that connexion in this contribution to the Huff Post and I would draw the following conclusions for content strategists and content curators:

1. Leverage the interest-graph on platforms where you can easily be discovered by people who can then share your curated or created content: is of course one of them but Quora is another and Reddit also adds value there (I would actually challenge the notion that Twitter is really interest-based: when you're on a niche and you're not Justin Bieber, it's actually hard to be discovered just by being on Twitter).

2. Don't expect readers or machines to do all the work: add context and value to connect the dots as content curators should to make the highest impact to readers. Tell them what's in it for them so that they memorize you - not the machine or the Twitter algorithm - as the essential resource that brought them that knowledge. 

3. Be clear on your topic(s): you can have several target segments in your audience but defining topics where you'll be consistently able to publish your own content or relevant third-party content will help you raise above the noise. All the more than as Chad points out, social networks and search engine will be better and better at surfacing content specifically on readers' interests. As an example of that, we've now seen the share of traffic from Google Search to topic pages raise to 40%+ through the various algorithm changes they went through. 

4. Be your own content platform: if you're just sharing content on social networks, you're missing out. Bringing readers to your own content hub will help readers idenitfy your expertise on a specific topic and remember your brand. It will also create higher engagement: visitors to pages read on average ~3 pieces of content which is much higher than what you'd get from a simple click on a Facebook post. 

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New Media models: when BuzzFeed fact checks a Pulitzer-prize winner

New Media models: when BuzzFeed fact checks a Pulitzer-prize winner | Curation & The Future of Publishing |

Just two days ago, the Guardian and the Washington Post were awarded the prestigious Pulitzer prize for their work relaying Edward Snowden’s revelations about the NSA. This is of course well deserved and a lot of us probably feel great that we can still count on independent press to deliver us serious, quality news.

Or can we?

Guillaume Decugis's insight:

My first post on LinkedIn's new publishing platform - which is quite awesome and very straightforward I have to say. 

I found it ironic that in the same week, the same media institution was both awarded the most prestigious prize in journalism and the origin of a misinformed article that went viral.

Not trying to put some blame here but it inspired me a few thoughts on the future of online content and of course content curation.

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Report: 76% of Professionals Using Curation Saw an Impact on Business Goals

Report: 76% of Professionals Using Curation Saw an Impact on Business Goals | Curation & The Future of Publishing |

During the first quarter of 2014, conducted a survey of over 1,500 professionals who had been using content curation as a part of their content strategy over the previous year. While it’s old news that more marketers are turning to content marketing and curation & making more space in their strategies for both, we wanted to find out what actually happened once these professionals had taken the proverbial leap.

Guillaume Decugis's insight:

Does content curation work? How effective is it? What pain points does it solve? 

Beyond our own case studies, we wanted to add to the debate.

Here's what we found out. 

Nevermore Sithole's curator insight, April 11, 2:35 AM

Content Curation and its importance in business

Lynn Pineda's curator insight, April 11, 11:00 AM

This survey shows how curating content has helped business professionals, no matter what your profession is, as it's not just for Real Estate. Keeping up with content needs can sometimes be challenging and curating content can help us to reach our goals. needs to be included more in my strategy, that's for sure!

Andrea Robotti's curator insight, April 16, 2:13 AM

Anche se uso questo straordinario strumento da poco più di un mese ma non posso che essere d'accordo con i risultati riportati. mi ha aperto le porte di nuovi scenari sia in termini di conoscenza sia in termini di strategie e visione per ciò che riguarda il lavoro.

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The Curation secrets behind Upworthy's success

The Curation secrets behind Upworthy's success | Curation & The Future of Publishing |

With the third highest traffic behind Yahoo! News and Huffington Post, the marketing world is wondering how the Upworthy team cultivated the fastest-growing and most engaged audience on the web. It’s got to be the attention grabbing headlines, right?

Guillaume Decugis's insight:

Interesting read following Upworthy's Eli Pariser at AdTech. One of the interesting takeaways are that Upworthy applies ruthless selection in its content curation: "Upworthy is incredibly picky about what it chooses to publish – just around 200 pieces of content a month."

But the other thing which was not mentioned in this article is that the Upworthy team does a lot of testing of its headlines: up to 25 different versions per headline to collect data and adjust to an optimum click-through rate.

As TechMeme - which I mentioned yesterday - Upworthy uses humanrithm that we define as a mix of algorithms, data and human judgement: "We think it’s the alchemy of bringing together data and human judgment in a smart way" said Pariser.

So does humanrithm-powered content curation work?

Well Upworthy has the "third highest traffic behind Yahoo! News and Huffington Post" claims Dawn Papandrea in this post.

Marc Kneepkens's curator insight, April 8, 9:02 PM

Insightful, detailed and revealing. Excellent information.

Beth Kanter's comment, April 9, 12:46 PM
Okay, wanted to point this great article that summarizes their curation best practices in ten simple tips - pretty awesome
Martin (Marty) Smith's curator insight, April 9, 6:12 PM

Humans...who knew :). Marty

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How to Unleash the Power of Employee Advocacy

How to Unleash the Power of Employee Advocacy | Curation & The Future of Publishing |

Every one of your people can become an advocate for your organization and your brand – an employee advocate.

Guillaume Decugis's insight:

Excellent point made by Mike Bailey that reminds me of an argument also made by Marketo here. And exactly the trend we see happening with more and more of our enterprise clients at while a lot of companies are still in a command-and-control mode with small marketing teams in charge of every aspect of outbound communication, we see a growing number of organizations realize they need to leverage their employees - and their employees social network - so that their communication becomes much more effective.

As the graph above explains, an employee sharing content to their networks has up to 20x more impact than when the brand does it (when you normalize their number of followers/friends).

Content curation plays a key role here: you not only need to create relevant and engaging content hubs for employees but they need to be easy for them to curate, share and publish from. As often, adoption is key and you need systems where employees can easily take ownership through a rewarding experience which seems to be what's driving more and more demand to use internally within the enterprise

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Common point between BuzzFeed and Time magazine? Both started as a news clipping service.

Common point between BuzzFeed and Time magazine? Both started as a news clipping service. | Curation & The Future of Publishing |
BuzzFeed co-founder Jonah Peretti wrote a kind of open letter to his employees recently, in which he compared the rapidly growing viral-content empire to Time magazine.
Guillaume Decugis's insight:

Quoting from this letter: "Time began as a clipping service in a small office. A group of writers subscribed to a dozen newspapers and summarized the most important stories, rewriting the news in a more digestible format. BuzzFeed also started as a clipping service in a small office seven years ago. Instead of subscribing to newspapers, we surfed the web.”"

Interesting read showing how great content curation was the starting point in both stories.

Elliot Walker's curator insight, March 27, 6:17 AM

Interesting point made here about content curation, with BuzzFeed comparing itself to Time magazine as they both started as a news clipping service. Which leads to the question: is there any truly unique content in the online news space?

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The age of curation: From abundance to discovery

The age of curation: From abundance to discovery | Curation & The Future of Publishing |

As power shifts to consumers—who can program their own content using powerful technology and simple interfaces—curation moves out of the hands of professionals and into communities, platforms and algorithms. 

Guillaume Decugis's insight:

Bain & Company shares interesting data and perspectives on how the abundance of content reshapes the relationship between consumers and media producers.

With the abundance of content, value shifts from creation to content curation and brings more bargaining powers to consumers while at the same time creating fascinating opportunities for those who will be able to leverage curation.

mark ivey 's curator insight, March 9, 12:31 PM

Excellent piece filled with stats and studies illustrating how content creation, distribution and curation are shifting...more consumer driven, from multiple platforms and players, and more automation. Companies will be challenged to stay on top of these trends, and continue creating high quality, consumer focused content that "surprises" its readers (vs churning out predictable content). Creativity and innovation will be even more critical as we move ahead...

David Enríquez's curator insight, March 18, 5:31 AM
Los resultados de la encuesta destacan tres tendencias clave en 2013: 1. El aumento del consumo individual y social impulsado por smartphones y tablets.2. El fin de la escasez de contenidos, la distribución digital logra la ubicuidad.3. Un alejamiento de la propiedad habilitada por redes "always-on".
Carolyn Black's curator insight, March 20, 7:11 AM

Fascinating data-driven information about online curation.

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Marc Andreessen Thinks the News Business Is About to Grow 1,000 Percent

Marc Andreessen Thinks the News Business Is About to Grow 1,000 Percent | Curation & The Future of Publishing |
The news business is about to undergo a long boom driven by a tenfold increase in demand, says Silicon Valley wunderkind Marc Andreessen. Here's what that will mean to news consumers.
Guillaume Decugis's insight:
If you've only considered traditional media, this article will come as a shock. But from another perspective, the interest graph, niche curation, the explosion of mobile and several other factors are boosting the opportunity for content.
garassini's curator insight, March 3, 6:01 AM

L'opinione di Marc Andreessen sul futuro del giornalismo online. Secondo l'inventore del primo browser grafico della storia, Mosaic, il fatto che molti pezzi grossi della Rete abbiamo investito nell'editoria (Jeff Bezos di Amazon, Marissa Mayer di Yahoo, Pierre Omidyar di eBay, fra gli altri) è il segno che le news sono tutt'latro che marginali nel nuovo ecosistema della rete. E questo avrà ricadute anche dal punto di vista economico. C'è da ben sperare. 

Paula Silva's comment, March 4, 12:25 AM
Will you check this scoop? Thank you so much.
heidi groshelle's curator insight, March 20, 7:12 PM

great insights, from Guillaume Decugis  

If you've only considered traditional media, this article will come as a shock. But from another perspective, the interest graph, niche curation, the explosion of mobile and several other factors are boosting the opportunity for content.
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Thoughts on the Future of Publishing at #smwnyc

Thoughts on the Future of Publishing at #smwnyc | Curation & The Future of Publishing |

“This is Social Media Week here in New York City, and yesterday, I spent one hour listening to four speakers in a panel about The Future of Publishing. The panel was hosted by Salon Media Group and led by Editor in Chief, Dave Daley.”

Guillaume Decugis's insight:

These lessons from prominent writers and publishers are also spot on for content curators. If you're going to become a media, don't try to do it 20th century style. In a post web2.0 world, the way to be successful media has changed.

No comment yet.
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How Content Curation helps reach Millennials

How Content Curation helps reach Millennials | Curation & The Future of Publishing |

We recently spoke with Thomas Listerman, director of e-communications at University of San Francisco, about the private university’s #USFCA – a user-generated project to reach Millennials.

Guillaume Decugis's insight:

According to a lot of studies and opinions, Millenials are hard to reach: they're supposed to have short attention spans, be constantly multi-tasking and have low tolerance for messages that don't relate to them. 

Whether or less these are clichés, what the University of San Francisco did is remarkable for several reasons:

1. They're doing with limited resources what some major brands have failed to achieve.

2. They're building on existing behaviors of their community instead of trying to impose new ones. 

3. They measure their success by looking both at overall impact (views, people reached) and contributions - showing clearly that the amplification role of their community is key in their communication strategy.

Impressive use case of content curation for brand development through a community.

Guillaume Decugis's curator insight, February 10, 7:18 PM

"In nine months, we have been able to generate 130,000 views and garner over 960 unique contributors" which - Listerman adds - is not bad considering that the University of San Francisco has about 10,000 students. 

A great example of building a community by leveraging existing engagement on social networks and content curation: by curating the best content shared from its community, a brand can gain a lot of credibility, brand awareness and message consistency. 

aanve's curator insight, February 10, 10:28 PM


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Your Guide to Content Curation for SEO

Your Guide to Content Curation for SEO | Curation & The Future of Publishing |
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on
Guillaume Decugis's insight:

Great recap by Jason DeMers of what it takes to make your content curation visible in search engines. 

A lot of people still confuse content curation with duplicated content so it's interesting to see the results of the SEO experience he describes in this article. While duplicated content (copy/pasting that also raises copyright and ethical concerns) will results in bad SEO rankings, they found, curated content made with an excerpt and an insight - exactly the type is designed for - highly ranked in Google Search. 

Jim Green's curator insight, February 5, 11:49 PM

It's not too hard to guess what kind of content Google values most highly, but this article validates it empirically.

Janice Mobsby's curator insight, February 6, 8:28 PM

Content curation can be good for your business..This is a good Article!

Hugo Reyes's curator insight, February 27, 7:24 PM

La curaduría de contenido funciona siempre y cuando está acompañado de suficiente contenido original

Scooped by Guillaume Decugis!

Content Super Bowl I: Creation takes on Curation

Content Super Bowl I: Creation takes on Curation | Curation & The Future of Publishing |

Creating vs. curating. If you work in marketing, or maybe even if you don't, I'm sure you've been a witness to this content debate at one point or another. There are numerous arguments for each side, and ultimately, both are included in any successful content strategy.

The ideal mix between content curation and original content creation is a debate that I often find myself having with my colleagues and industry peers. So, in the spirit of Super Bowl XLVIII this weekend, I decided to ask the experts what they thought in a matchup that I've officially dubbed Content Super Bowl I.

Guillaume Decugis's insight:

Curation / Creation: what's the ideal mix? 

To find this out, @Ally Greer went out after top content strategists and asked them how they scored one vs the other.

Beyond the stats - and not unlike in football - the interesting conclusion is that everyone's looking at a mix as the healthy thing to do: leave one out and you have a very boring game.

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Interest-based Content Curation Publishing: the cure for Content Shock?

Interest-based Content Curation Publishing: the cure for Content Shock? | Curation & The Future of Publishing |

In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock. With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.

Guillaume Decugis's insight:

Interest-based content curation to the rescue: why I feel the content shock will change content marketing but not destroy it. 

What are your thoughts?

Guillaume Decugis's curator insight, January 23, 1:09 PM

In a recent debate, some have predicted the end of content marketing as we know it because of the exponential growth of content. 

I disagree and I explained why in this post on the blog.

Where some see a problem, you can always count on others to see an opportunity.

Which side will you be on?

Therese Torris's curator insight, January 26, 4:09 PM

As I argued in 2 years ago, I don't believe that curation reduces the content overload, but rather that it feeds it as curators multiply.

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