Curation & The Fu...
Follow
Find tag "curation"
140.5K views | +2 today

Feed your Content Marketing needs

Scoop.it Enterprise version can help you effortlessly find and publish relevant content to your blog, website and social channels. Get in touch for an online demo.
Curation & The Future of Publishing
How content curation is making the Web smarter.
Curated by Scoop.it

${leadGenConfiguration.title}

$leadGenConfiguration.description
Your new post is loading...
Your new post is loading...
Rescooped by Guillaume Decugis from 21st Century Learning and Teaching
Scoop.it!

Blogging as a Content Curation Hub

Blogging as a Content Curation Hub | Curation & The Future of Publishing | Scoop.it

I want to take a look at curation through the lens of blogging. How can educators and students use their blogs to become their own information curators and content curators for others in their learning community.


Via Gust MEES
Guillaume Decugis's insight:

While some consider social networks to be an interesting place to start some light curation work, the curation process involves more than just sharing links. Which is why to make the content you filtered, selected and shared more impacting, you need a content curation hub


This is an interesting review of how your blog could have a second life being either dedicated to or enriched with great curated content.

more...
Mónica Silakowicz's curator insight, June 24, 9:39 AM

Curar contenido es más que simplemente buscar y seleccionar información.

María Dolores Díaz Noguera's curator insight, July 26, 7:45 AM

Blogging as a Curation Platform

John Poole's curator insight, July 28, 6:03 AM

Founder of scoopIT

Rescooped by Guillaume Decugis from Content Curation World
Scoop.it!

Curate or be curated: 5 laws for the Content Curation Economy

Curate or be curated: 5 laws for the Content Curation Economy | Curation & The Future of Publishing | Scoop.it

Curate or be curated — that’s the new face of digital content in the always-on world.


Via Robin Good
Guillaume Decugis's insight:

Steve Rosenbaum comes back on why we have information overload but perhaps more interestingly explains why we'll solve it and what are the new laws that will govern this new content economy. 


The 4th law in particular is interesting as very close to our own humanrithm vision: "Curation requires technology and tools to find, filter, and validate content at the speed of the real-time web. Curation can’t simply be a human with a web browser — the mix of man and machine is essential here."


He also describes the profile of these new digital curations and their motivations: "Curators need to be paid to be part of the emerging ecosystem" - not necessarily with cash but through ego, personal development or marketing outcomes.


In a word, content curation can be and will be rewarding.

more...
wanderingsalsero's curator insight, October 20, 2013 8:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 4:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 12:29 PM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
Rescooped by Guillaume Decugis from Internet Marketing Strategy 2.0
Scoop.it!

How to market to the iGeneration

How to market to the iGeneration | Curation & The Future of Publishing | Scoop.it

"People tell you who they are, but we ignore it because we want them to be who we want them to be"-Don Draper


Via Robin Good
Guillaume Decugis's insight:

Grat observations by Scott DiMarco on how the iGeneration (also called Z as following X and Y) hadnles information in a completely different way and what it means for marketers. The key premise he derives from Disrupted - a book by Stefan Pollack, a long time PR and Marketing guy - is that "Where previous generations had to earn knowledge via memorization or finding it, this generation simply can access it."


What this means is that traditional methods of information delivery (including traditional advertising) fail to have impact with the iGen. And as DiMarco quoting Pollack states: "Curating content means implied objectivity about who you are and what you are offering. There is no attempt to "sell" when you are collecting valuable information and offering it to people who are looking for it....


In short: tell, don't sell. 


(A rule also given earlier today by Likeable CEO Dave Kerpen for amazing content marketing.)

more...
Fab GOUX-BAUDIMENT's curator insight, September 24, 2013 11:03 AM

pour le projet du CG79

Jeff Domansky's curator insight, October 3, 2013 4:02 PM

Valuable insight into generation Z. and how they process information.

Amal Rafeeq's comment, October 4, 2013 9:05 AM
Just loved it :) ♥
Rescooped by Guillaume Decugis from Content Curation World
Scoop.it!

Aggregation and curation: two concepts that explain a lot about digital change

Aggregation and curation: two concepts that explain a lot about digital change | Curation & The Future of Publishing | Scoop.it
This is a Mike Shatzkin article published in 2009 that I discovered through Robin Good.

"Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers." he starts.

Having been an actor of the digital disruption in the music business, the comparison of publishing with the music industry (and subsequently of the newspaper with the 12/15 song album) is dear to my heart.

The Music Industry lost a lot of time and effort blaming piracy while not realizing albums had stopped making sense and that they had opportunities around curating playlists or compilations that they didn't exploit.

Likewise, the opportunity to create new relevant media through curation has never been that big.

by Guillaume Decugis
Via Robin Good
more...
No comment yet.
Rescooped by axelletess from Curation, Social Business and Beyond
Scoop.it!

10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Curation & The Future of Publishing | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :

"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."

 

Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."




Via janlgordon
more...
janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)
Rescooped by Guillaume Decugis from Content Curation World
Scoop.it!

14 ways to add value when curating content

14 ways to add value when curating content | Curation & The Future of Publishing | Scoop.it
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.

Via Robin Good
Guillaume Decugis's insight:

Filtering is just the first step - and a very important one - but there are many other great ways to add value as a content curator. 


Inspiring recap by Harold Jache quoting Maria Popova, Robin Good and James Magan.

more...
Nevermore Sithole's curator insight, March 10, 11:53 AM

14 ways to add value when curating content

SyReach's curator insight, July 7, 4:53 AM

SyReach Notes now offers a full coverage of personal KM needs: Seek with integrated watch module and search engines, Sense with note and article edition, linking and knowledge building. Share by email or publish to Scoop.it selected resources linked to your articles!

Joe Matthews's curator insight, September 29, 3:01 PM

Really thought provoking

Rescooped by Guillaume Decugis from Public Relations & Social Media Insight
Scoop.it!

12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Curation & The Future of Publishing | Scoop.it

Six steps to easy content curation.


Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.


I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.


Via Jeff Domansky
Guillaume Decugis's insight:

Jeff Domansky just nicely curated tips from curators in this great recap which is full of insightful advice from expert curators such as Robin Good, Ana Cristina Patras, Brian Yanish, Giuseppe Mauriello, Marty Smith, Karen Dietz, Gregg Morris, Beth KanterCendrine Marrouat as well as Ally and me.

more...
Lee Wise's curator insight, October 7, 2013 10:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 4:51 PM

It seems so simple here!

Rescooped by Guillaume Decugis from A Marketing Mix
Scoop.it!

Curation Is The New Black; But Will It Get In The Black?

Curation Is The New Black; But Will It Get In The Black? | Curation & The Future of Publishing | Scoop.it

"There’s a lot of talk about content curation; but is anyone making money?" asks Deanna Dahlsad on her blog. 


Though I can assure her we have plans to make some at Scoop.it (we've had premium offers from day 1 and they're ramping up very nicely), her focus is actually more on the curators themselves.


How can individual curators make money? She's not talking about brands or businesses who have an opportunity to get brand awareness or thought leadership out of this. She means the individuals who are willing to become professional curators and need to make some revenue  to justify it. Like some bloggers do. 


As I've outlined before, I think the answer will come from a mix of advertising (which can be promoted posts or sponsoring) and subscription revenue. This is not an original answer but we're starting to see some of our users do that:

- Check out http://hdslrnews.planet5d.com/ for an example of a sponsored topic;

- Some others want to be paid by their clients for their curation work and start to implement our privacy feature for that reason.


But maybe this picture needs to be looked at in a bigger way: in itself, blogging isn't either a massive revenue generation opportunity. There aren't that many blogging millionaires who make a fortune purely out of subscribing people to their blogs or selling ads on it. But most of the time, they're able to combine some direct revenue with offline or other services that their blogs help position and thus contribute to sell. 


Isn't combining that Content Marketing aspect of Curation with some direct revenue-generation the real winning bundle for Curators? What do you think?


Via Deanna Dahlsad
more...
Brian Yanish - MarketingHits.com's comment, October 3, 2012 8:31 AM
Indirectly I've monetized my use of Scoop.it by driving traffic to my websites. I'm working on a whitepaper that will explain how. Right now I'm still gathering analyitic results for it.
Guillaume Decugis's comment, October 3, 2012 9:37 PM
Looking forward to read that Brian! I'm curious what you guys think of a solution like http://linqia.com - we've been exchanging with their founders on whether it could be a good solution for our users or not. Nothing decided yet but as we're discussing monetization, I'd love to have your thoughts (or anybody else's interested in that).
Brian Yanish - MarketingHits.com's comment, October 5, 2012 1:16 AM
I've always wondered about the legal part of putting ads with curated content. Say I scoop a New York Times article word for word and there is an ad displayed on Scoop.it with the copied article.
Rescooped by Guillaume Decugis from Digital Curation for Teachers
Scoop.it!

What kind of digital curator are you?

What kind of digital curator are you? | Curation & The Future of Publishing | Scoop.it

This is an interesting workshop presentation given at #converge11 by Joyce Seitzinger. It has a focus on curation in EduTech but is generic as well in a lot of aspects.

 

In particular, I love the distinction she makes from slide 22 onward between all types of "curators": a fun way of showing what curation best practices should be all about.


Via catspyjamasnz
more...
Seth Dixon's comment, December 13, 2011 10:59 PM
I've been exploring the idea of 'the social media classroom' and how I view teachers with an emerging role as curators, but also teaching student the skills of curation so they can get the right resources in an age of ubiquitous information. I'll have to keep in touch.
Tom George's comment, December 14, 2011 9:07 AM
Nice one thanks for this. I have been following your Scoops. You can also set up and share your scoops on Internet Billboards, it's very easy to set up and do and there is no extra effort just a couple clicks. Like this http://t.co/63g5ViEq Also do you have a blog? Just curious.