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Curation & The Future of Publishing
How content curation is making the Web smarter.
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Rescooped by Guillaume Decugis from Content Curation World
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Aggregation and curation: two concepts that explain a lot about digital change

Aggregation and curation: two concepts that explain a lot about digital change | Curation & The Future of Publishing | Scoop.it
This is a Mike Shatzkin article published in 2009 that I discovered through Robin Good.

"Every time I read a story about why newspapers are failing that doesn’t mention the role of aggregation and curation in their troubles, it reminds me that something very fundamental is being missed, even by very sophisticated observers." he starts.

Having been an actor of the digital disruption in the music business, the comparison of publishing with the music industry (and subsequently of the newspaper with the 12/15 song album) is dear to my heart.

The Music Industry lost a lot of time and effort blaming piracy while not realizing albums had stopped making sense and that they had opportunities around curating playlists or compilations that they didn't exploit.

Likewise, the opportunity to create new relevant media through curation has never been that big.

by Guillaume Decugis
Via Robin Good
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Rescooped by axelletess from Curation, Social Business and Beyond
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10 Thought Leaders Share Thoughts on Content Marketing & Curation

10 Thought Leaders Share Thoughts on Content Marketing & Curation | Curation & The Future of Publishing | Scoop.it

Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation. The article was published one year ago but is still really relevant, probably even more. I love the approach of Brian Solis who asks the good questions :

"Obviously you (as a company) have something to contribute, something to say, something of value to offer which is mostly likely why you’re in business. I need to hear about that."

 

Curation offers the opportunity to settle this dialogue between a brand and its users, becoming always more engaging. It's not enough to be here, you have to be here to say. As says Ann Handley, Chief Content Officer at @marketingprofs, "All organizations are now publishers — meaning, the company with the most engaging and interesting content is the one who wins."




Via janlgordon
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janlgordon's comment, December 4, 2011 1:00 PM
@Internet Billboards
Getting ready to launch in the next couple of weeks - it's way more than a blog:-) I will be writing original articles as well as curating. Thank you for your kind words, I appreciate it.
Robin Good's comment, December 4, 2011 1:53 PM
Hi Jan, thank you for sharing this. :-)

I wanted to let you know that your last link, the bit.ly one isn't good. It has an extra square bracket at the end making it unusable.

Also: I think it would be very appropriate when curating something that is over a year old to say so explicitly as it is an extra element of immediate evaluation for the reader.

Keep it up!
janlgordon's comment, December 4, 2011 2:32 PM
@Robin Good
Hi Robin,

Thanks for letting me know about the link, I just fixed it.

I will add your revision to the post, you're absolutely right, an oversight here:-)