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How to Consistently Out-Curate Your Competitors | Outspoken Media

Excerpted from this interesting article on Outspoken Media:

"The facts are:

***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
***Curation can be a fun, rewarding and highly effective part of your online marketing mix.
***Curating content requires skill, tenacity and, above all, an unflinching focus on the needs of your audience.

 

The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.

 

An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.

 

So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.

 

If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.

 

Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.

1) Create Twitter lists of experts and thought leaders in your niche.

2) Save Twitter searches for relevant keywords.
3) Build customized MyAllTop pages to keep up on industry blogs.
4) Set up Google Alerts for targeted keywords.
5) Subscribe to blogs by RSS and view them in Google Reader.
6) Create topical lists on Facebook.
7) Perform keyword searches in Trackur.
8) Explore Regator’s curated blog directory.
9) Hunt down content by category on StumbleUpon.
10) Find applicable articles and experts with Topsy.
11) Join relevant LinkedIn groups.
12) Search Scribd’s documents database.
13) Dig into the bookmarked items on Delicious.
14) Keep an eye on curated niche sites that serve your audience, like Inbound.org.
15) Scour the Web with Snip.it and Scoop.it.
16) Drop your keywords into Bottlenose.
17) Scan the curated lists on List.ly.
18) Sign up for a personalized email digest from YourVersion.
19) Say hello to your little friend: Social Buzz.
20) Swing by Ice Rocket and ROCKZi once in awhile.
21) Ignore Google+ at your own risk. I dare you. #smooches.

 

Constantly Refine and Refocus Your Curation Strategy:

I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.

 

Be the Pickiest, Little Curator Allowed by Law:

If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.

Set high standards and strive to exceed them...."

 

 

Read full, long and interesting article here: 

http://outspokenmedia.com/online-marketing/how-to-consistently-out-curate-your-competitors/


Via Giuseppe Mauriello
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Martin (Marty) Smith's comment, October 2, 2012 7:08 AM
Great note Giuseppe. I moved it to Curation Revolution this morning. Marty
Giuseppe Mauriello's comment, October 2, 2012 7:22 AM
@Marty...I have seen your rescoop few minutes ago. Thanks for appreciation my curated article.
massimo facchinetti's comment, October 5, 2012 7:48 PM
I am far from being namby-pamby
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eBook Survey Predicts 'Quality' As The Top Factor For 2012

"Survey Shows That Readers Will Shun Poorly Digitized eBooks"

 

Making a case for well-edited digital content was made easier following the release of results from a small but significant survey of publishing pros. Publishers finally realizing that quality of content means much more to readers than quantity of content. [DD]

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Clear out Deadwood | Yahoo! Style Guide

"`Deadwood' refers to a word or phrase that can be omitted without a loss in meaning. Removing it shortens and clarifies your copy. Once you recognize deadwood, it’s easy to eliminate."

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E-Book Editing Raises Questions for Publishing - Forbes

E-Book Editing Raises Questions for Publishing - Forbes | Web Content Digest | Scoop.it

"E-book editing is leading to questions about the changing nature of electronic works, as digital publishing impacts the literary world creatively and financially."

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UCLA Professor Makes a Case for Google as Publisher

UCLA Professor Makes a Case for Google as Publisher | Web Content Digest | Scoop.it
A law professor, Eugene Volokh, argues in a paper that Google is a publisher, with First Amendment protection. But sometimes it benefits Google to be seen as a mere connector.
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Serendipity: A technology start-up’s view: No industry is riper for the picking than publishing | The Frankfurt Book Fair Blog

Serendipity: A technology start-up’s view: No industry is riper for the picking than publishing | The Frankfurt Book Fair Blog | Web Content Digest | Scoop.it

"The digital publishing revolution is unique in that it requires a set of complex, coordinated technologies. There are opportunistic plays around distributing basic content; there are products like Kindle and iBooks that take a technically simple approach to serving a specific market (mostly fiction); and then there are audacious plays like Inkling. We’re taking on the toughest technical challenges in the hope of building a scalable future for the whole industry."

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Curate Your Newsletter by Dragging and Dropping Your Selected Articles: FlashIssue

"Robin Good: FlashIssue is a web app which allows you to easily assemble a professional-looking newsletter, by bringing together your best content as well as any article available online.

FlashIssue can read your site RSS feed or for that matter any RSS feed you provide it with and you can pick and select from the stream of items in the feed the ones you want to include in your newsletter.

See how it works: http://www.flashissue.com/gmail-newsletters/ 

 

Read more about it: http://www.flashissue.com/curated-newsletters-flashissue-launches-for-mailchimp-gmail 

 

Chrome plugin: http://www.flashissue.com/gmail-newsletters/ 

 

Try it out: http://www.flashissue.com/   "


Via Robin Good
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Writing Simply Doesn’t Need to Be So Complicated

Writing Simply Doesn’t Need to Be So Complicated | Web Content Digest | Scoop.it
Bureaucrats, lawyers, and Congress suggest that there is a reason why laws and regulations are so difficult to understand, but their reasoning is flawed.
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KBucket - Knowledge Buckets

KBucket - Knowledge Buckets | Web Content Digest | Scoop.it

"KBucket as a platform is designed to be a search site for curated content. Each search term will give you tens of possible curated and researched pages on the topic of your interest. Our vision for KBucket is a Wikipedia type platform curated and clustered by humans . This video explains our vision."


Via Joe Raimondo, Howard Rheingold
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What We Talk About When We Talk About “Curation”

What We Talk About When We Talk About “Curation” | Web Content Digest | Scoop.it
On creative restlessness, the art of context, and the contagion of intellectual curiosity.
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It’s Time To Shift From The Creators To The Curators Focusing The Attention On Tools Of Curation

It’s Time To Shift From The Creators To The Curators Focusing The Attention On Tools Of Curation | Web Content Digest | Scoop.it

"With today’s technology, it’s easier now than at any point in the history of the world to create content. But that doesn’t mean the best content is getting to the right audience. 

 

That’s why editors and publishers need better tools to help them separate the wheat from the chaff.

 

 

Historically, as Cory Doctorow pointed out in an article he wrote for The Guardian, there have been three steps in the publishing paradigm: identifying stories (curating); writing them; and connecting those stories to the right audience.

 

While most technological advances have focused on making steps 2 and 3 easier, the first step (identifying stories) has gotten exponentially harder.

 

It’s become a numbers game. Writers send out more and more pitches because they’re competing with more and more pitches from other writers. Ultimately, this model is unsustainable.

 

The simplest way to cut down on low-quality pitches is by imposing a $2 to $3 charge to put some “tension” on submissions and that will decrease spam.

 

The other way to make life easier for editors is through technology. Cloud computing has drastically decreased the cost of creating powerful curation tools that empower editors to curate and edit.

 

[read full article http://j.mp/y7T4d0


Curated by Giuseppe Mauriello"


Via Giuseppe Mauriello
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Check the Facts: 10 tips for Copy Editors « Grammar Guide « copydesk.org

A helpful guide to basic fact-checking.

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"E" Stands for "Errors"

"E" Stands for "Errors" | Web Content Digest | Scoop.it
Authors who have massaged their book to perfection during the editorial and page proof stage may be dismayed to learn that the electronic version readers are purchasing and reading frequently represents an earlier effort.
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4 Reasons Why Content Curation Has Gone Mainstream - Forbes

4 Reasons Why Content Curation Has Gone Mainstream - Forbes | Web Content Digest | Scoop.it

Argues, in part, that content curators are thought leaders.

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Information Overload Is Not Unique To Digital Age : NPR

"The overload of the print revolution led to indexes, reference books, editors, authors, classification systems. 17 minute 48 second audio interview with author of "Too Much to Know" Managing Scholarly Information Before the Modern Age" -- Howard

 

"It is a constant complaint: We're choking on information. The flood of data on the Web has reached mind boggling proportions, and it shows no signs of stopping. But wait, says Harvard professor Ann Blair -- this is not a new condition.""


Via Howard Rheingold
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Why the government can’t write in plain English

"Over the past several days, Americans have been concluding a painful spring ritual, checking their math, signing their checks, and putting the finishing touches on their tax forms."

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Are You a Difficult Writer? - Lingua Franca - The Chronicle of Higher Education

Are You a Difficult Writer? - Lingua Franca - The Chronicle of Higher Education | Web Content Digest | Scoop.it

DD: Be sure to read the comments to this brief article.

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Happy Antipodean: Curation is not a dirty word

Happy Antipodean: Curation is not a dirty word | Web Content Digest | Scoop.it
Curation is not a dirty word http://t.co/3GCivS2q On my blog.
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Scholars: Yes, We Need Better Attribution Systems (But No, We Don't Know How to Make Them, Either)

Scholars: Yes, We Need Better Attribution Systems (But No, We Don't Know How to Make Them, Either) | Web Content Digest | Scoop.it
A new paper puts the credit-for-curation debates in a new light.
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What is Intelligent Content? | The Content Wrangler

What is Intelligent Content? | The Content Wrangler | Web Content Digest | Scoop.it
By Ann Rockley, President, The Rockley Group Simply put, ‘intelligent content’ is content which is not limited to one purpose, technology or output.
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Blowing Up the Book

Blowing Up the Book | Web Content Digest | Scoop.it
A new crop of digital books comes loaded with videos, songs, animated shorts and pop-up graphics. Is this the future of publishing?
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