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How Personalized Marketing Strategies Work with Social Data

How Personalized Marketing Strategies Work with Social Data | Web Content | Scoop.it
“ Social Barrel - The latest Social Media News and Marketing Tips The two main marketing headlines of the decade: the rise of social media and the fall of mass media. TV viewing and print media have steadily declined since 2000.”
Via Thomas Faltin
Keith Lockhart's insight:
Anything you can do to personalize marketing will help SEO.
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Preservation: Make a Permanent Archive Copy of Any Webpage with Mummify.it

Preservation: Make a Permanent Archive Copy of Any Webpage with Mummify.it | Web Content | Scoop.it

Via Robin Good, Intriguing Networks
Keith Lockhart's insight:
Neat
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Rescooped by Keith Lockhart from JavaScript for Line of Business Applications
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Creating a Markdown Tag with Polymer

Creating a Markdown Tag with Polymer | Web Content | Scoop.it
Ah Markdown… Such an amazing tool. I honestly would not be writing this blog post if Markdown did not exist. I tried many times to get in to blogging but I always found the writing experience, whether it be in a GUI or WordPress’ HTML mode, too limiting. Markdown changed all of that for me and I think it’s high time we make it a full fledged member of our developer toolbox. So today I’m going to show you how to build a Markdown tag using Polymer, a Web Components framework from Google.
Via Jan Hesse
Keith Lockhart's insight:
If you don't know about Markdown - it is time you did. It is appearing in iOS apps and major blogging platforms, and makes styling text a snap.
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NodeJS: the good parts? A skeptic’s view

NodeJS: the good parts? A skeptic’s view | Web Content | Scoop.it
Chris Richardson, founder of the original CloudFoundry.com, is a server-side Java developer who wasn't too thrilled about JavaScript in the browser, let alone on the server. In fact, he might even suggest that we are slaves to JavaScript because people have simply started to accept its weirdness and flaws, much like a Stockholm Syndrome phenomenon. Despite his misgivings, Chris has discovered an appreciation for Node.JS. In this talk from JAXConf 2013, Chris will walk you through the consequences of combining the event-driven programming model with a prototype-based, weakly typed, dynamic language. Ultimately, however, you will learn how to effectively use Node in modern, polyglot applications.
Via Jan Hesse
Keith Lockhart's insight:
Node.js is the latest shiny thing in Javascript, and we all need to learn how to use it.
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Content First >> The Brick Factory

One seemingly small thing that can actually ruin a site's design is the disconnect between what content looks like in concept versus what it looks like in reality. Web design is ...
Keith Lockhart's insight:
This situation is improving, but up until recently, development previews have left a lot to be desired.
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Blog Exercises: June Summary « Lorelle on WordPress

Blog Exercises: June Summary « Lorelle on WordPress | Web Content | Scoop.it
Coming up in July, we are turning back to content strategies and design, helping you to learn more about how your site works, syndication, required web pages and policies, content strategies, more inspiration for blogging, and definitely ...
Keith Lockhart's insight:
Hopefully your site works well, and your editor makes it extremely easy to capture an idea and build your content portfolio.
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Top Content Marketing Books in 2013 - DesignDecoy.com

Top Content Marketing Books in 2013 - DesignDecoy.com | Web Content | Scoop.it
... into writing an e-book and those who write white papers on various topics. The author emphasises on planning throughout the chapters and details the benefits of the white paper writing with the effective business strategies.
Keith Lockhart's insight:
White papers are a great place to start writing, at least if you enjoy a more formal writing style.
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Eight blogging tips every marketing manager must read « realityhouse

Recycle and repackage existing content already written. What have you got in your e-wire/newsletters, White papers, reports which can be re-written as a blog post. Use a content management plan to help you reuse and ...
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Content Strategy: Hit The Sweet Spot With Your Readers [Infographic]

Content Strategy: Hit The Sweet Spot With Your Readers [Infographic] | Web Content | Scoop.it
Subscribe · Geek Technology Social Media Design ... Readers [Infographic]. content-strategy-blogging-candy-store ... Content strategy usually refers to the planning, development and management of your website or blog's content.
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Getting Started In Blogging - Ideas To Use Right Now | Content for ...

Getting Started In Blogging - Ideas To Use Right Now | Content for ... | Web Content | Scoop.it
When you are planning to write articles about how to write a blog it is important to do your research and make sure that you are using the correct strategies for your business.Keep in mind that your blog is accessible to people ...
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The 10 Step Framework for Building a Blog with Big Foundations - Business 2 Community (blog)

The 10 Step Framework for Building a Blog with Big Foundations - Business 2 Community (blog) | Web Content | Scoop.it
Business 2 Community (blog) The 10 Step Framework for Building a Blog with Big Foundations Business 2 Community (blog) If you are serious about turning a blog into income and then your business, then laying the right foundations is important.
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Jive Talks: The Tactical Truth about Content Ma... | Jive Community

Jive Talks: The Tactical Truth about Content Ma... | Jive Community | Web Content | Scoop.it
Whether it's white papers, featured articles, blog posts, infographics, videos, or dozens of other tactics, relevant content marketing can educate potential consumers; fuel brand value; generate quality leads; boost authority; and communicate ...
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The Three Pillars Of SEO In 2013: Content, Links, And Social Media - Forbes

The Three Pillars Of SEO In 2013: Content, Links, And Social Media - Forbes | Web Content | Scoop.it
The Three Pillars Of SEO In 2013: Content, Links, And Social Media Forbes In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and...
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Rescooped by Keith Lockhart from Free & Premium WordPress Themes
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Download Free Vector Icons as SVG, PNG or WebFont Direct in Photoshop

Download Free Vector Icons as SVG, PNG or WebFont Direct in Photoshop | Web Content | Scoop.it
“ Flaticon is the world’s biggest vector icon database with more than 10000 high quality vector icons. Download free vector icons directly in Photoshop.”
Via WP Newsify
Keith Lockhart's insight:
Free icons
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8 Must-have Cheat Sheets for Web Designers and Developers | Resources

8 Must-have Cheat Sheets for Web Designers and Developers | Resources | Web Content | Scoop.it
“ As a web designer or developer, it's nearly impossible to remember multiple programming languages, frameworks, and keyboard shortcuts to various applications.”
Keith Lockhart's insight:
This would be useful.
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Pie and Donut Charts in D3.js

Pie and Donut Charts in D3.js | Web Content | Scoop.it
In this tutorial, we are going to show how to create pie charts and donut charts, which are very similar to pie charts with only one difference, their centre is hollow. Those two charts are built using SVG paths. The SVG path is a more advanced shape compared to circles and rectangles, since it uses path commands to create any arbitrary shape we want. So, as you can see in the above figure, a donut chart is composed of multiple arc-like paths, with a different fill colour. Fortunately, d3.js provides a helper functions to draw arcs. Arcs are drawn using 4 main parameters: startAngle, endAngle, innerRadius and outerRadius. The angles are given in radians rather than degrees, so a full circle is 2 π instead of 360 degrees. Bear with me for now, and I will show you a way to enter angles using more meaningful ways later on. - See more at: http://schoolofdata.org/2013/10/01/pie-and-donut-charts-in-d3-js/#sthash.WZNPAwEi.KjhuVNNO.dpuf
Via Jan Hesse
Keith Lockhart's insight:
Javascript graphic magic
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Rescooped by Keith Lockhart from iOS and Cocoa goodies
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Removing storyboards from Xcode 5's default single view app template - Adoption Curve Dot Net

“ The new default single-view application template in Xcode 5 is based on Storyboards rather than the previous view-controller-and-nib-files approach. …”
Via jerometonnelier
Keith Lockhart's insight:
XCode 5 has hatched and worth a look. The price, at free is hard to beat.
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Is Content Marketing the Future for Public Relations (PR) Professionals? - Everything PR

Is Content Marketing the Future for Public Relations (PR) Professionals? - Everything PR | Web Content | Scoop.it
Everything PR Is Content Marketing the Future for Public Relations (PR) Professionals?
Keith Lockhart's insight:
Maybe for a job, but what marketing space does not have some element of public relations?
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Create Content Perfection With These 5 Essential Ingredients - Business 2 Community

Create Content Perfection With These 5 Essential Ingredients - Business 2 Community | Web Content | Scoop.it
Business 2 Community Create Content Perfection With These 5 Essential Ingredients Business 2 Community Visual: In late 2011, Skyword, a content marketing platform, performed an analysis on all of its content, and found that blog posts and articles...
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Return of the Content Marketing Know-It-All | Copyblogger

Return of the Content Marketing Know-It-All | Copyblogger | Web Content | Scoop.it
I'd like to know the Number One way to make your content go viral besides writing awesome content. Is it guest blogging ... Email marketing and a blog serve different purposes, and a smart content marketing program will usually include both.
Keith Lockhart's insight:

That doesn't make it easier, but you need to encourage outside input to your blog.

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Don't Buy Content Marketing from a Content Marketing Shop - Business 2 Community

Don't Buy Content Marketing from a Content Marketing Shop - Business 2 Community | Web Content | Scoop.it
Don't Buy Content Marketing from a Content Marketing Shop Business 2 Community Here's an actionable test: Tell the firms you are considering that you already have a content marketing strategy and plan, and then shut up.
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What Does Content Re-Use Look Like in a Web CMS? | I'd Rather ...

What Does Content Re-Use Look Like in a Web CMS? | I'd Rather ... | Web Content | Scoop.it
Let's say you're writing about ACME widgets and have three different audiences: ACME developers, ACME sales people, and ACME administrators. All your help ...
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5 Writing and Productivity Links You Can Use | Copyblogger

5 Writing and Productivity Links You Can Use | Copyblogger | Web Content | Scoop.it
Some websites immediately grab your attention with impeccable design. But without ... We'd respectfully suggest that email marketing might just be the content producer's most powerful weapon. But if you don't ...
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The 3 Elements of Money Making Blogs - John Chow

The 3 Elements of Money Making Blogs - John Chow | Web Content | Scoop.it
A custom blog design. Right now, did you know that one of the reasons why you love Johnchow's blog is because of his custom blog design? I caught you red-handed cowboy… don't deny it. Maybe you didn't think of that.
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Scalable content generation strategy: The online marketer's formula ...

Scalable content generation strategy: The online marketer's formula ... | Web Content | Scoop.it
Guest author Lyena Solomon shares her formula for creating a successful scalable content generation strategy, from planning through measurement. ... Free "How to write for Google" white paper! Subscribe to my free weekly newsletter ....
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