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Serious writers, who have experienced some level of success, when probed, will reveal that they have done their homework. They continuously read various magazines and blogs for authors, not just to help them improve their writing, but to ensure that they stay on top of the latest developments and opportunities. Many of the opportunities that I’ve snagged were discovered only as a result of reading and interacting with others on various blogs. These are opportunities I never would’ve found, otherwise...
Via Martin Gysler
Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+. And if you ask me, this is a big deal. ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.
The app isn't simple to install, unfortunately. You need some server administration skills so you can host ThinkUp on your own Web server or run it on an instance of Amazon's EC2 cloud-computing service. (More on that point later.)...
Via Martin Gysler
Excerpt from article intro: With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. As soon as you follow a few hundred Twitter users, a few hundred Twitter users are inundating your Twitter feed with information that may or may not pertain to you. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? To help make your content stand out, we've come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+ ...
Via Giuseppe Mauriello, Martin Gysler
Blogging is great isn’t it? Except you’ve got to come up with new content week in, week out. Sometimes this can be stressful as you feel the constant pressure to perform. If you don’t want running your blog to feel like being a corporate slave, you’ve got to find ways of easing the strain. The answer to running any kind of blog, from a travel blog to a freelance writing blog stress free is good planning. Here are my tips...
Via Martin Gysler
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Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? Sure it’s easy to spot the top referring traffic source in Google Analytics, but you won’t be able to say what overall online marketing method is really working as a whole unless you want to start adding up different referral sources with a calculator and then cross reference them with goals, demographics, and other data. This is where Google Analytics Advanced Segments come into play. Using these, you can create different segments for different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on. You can then see everything including demographics, conversions, and top content for each group of referral traffic and compare them against each other to know which ones are the best.
Via Martin Gysler
We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics. Today, we’re going to walk you through one of the foundations of traffic building – a company blog. From the concept to the reality, here’s a step-by-step process to creating a company blog for traffic generation.
Blog Conceptualizing Stage
It’s easy to say, “I want to start a blog”. Without taking time for the conceptualizing, however, you’ll end up with just another blogging graveyard. As with anything else in business, it takes planning...
Via Martin Gysler
I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers.
Although the jury is still out on my self-published books, How to be the Luckiest Man Alive and I Was Blind But Now I See (the latter was just published last month and is #2 for Motivation on Amazon’s Kindle store as I write this), I can tell you these two have already sold more than my five books published with traditional publishers, combined.
The rest of this article is really three discussions: 1. Why self-publish, rather than use a traditional publisher?
2. Why bloggers should self-publish.
3. How to go about self-publishing.
Via Martin Gysler
I am thoroughly convinced that Connect.Me will obliterate Klout as well as PeerIndex and possibly Kred as well. Connect.me aims to humanize reputation scoring. Clout from our peers, with incredible transparency. Further, how Trust is regarded, as Connect.Me is still being crafted, this is what wins you over. The vouches are only the beginning. We are going to see stats per specialty/general public and by specialty/within our connections, and we will thus know who the 'go-to' person is, whether we want to fish within our own pond or worldwide, and we will have this from Connect.me...
Via Martin Gysler
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