You have heard the famous saying that "The Money Is In The List". Basically saying that your email list is where you can generate all your cash from your customers. This is where you can keep your customers informed on special and deals. The email list is where you establish yourself as an expert in your field and where you build your trust with your clients. Interacting with your clients by email is where you will win your clients over and get them to spend money with you and not anyone else. No matter how your website does, if you have an email to connect with thousands of your customers, you can always pitch new info to them and keep them engaged. One way to make email marketing way better is by having a trusted tracking software so you can see who opens your emails and their actions afterwards.