Reading - Web and Social Media
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Reading - Web and Social Media
Web and Social Media Topics for Financial Services
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Rescooped by Colin Williams from Just Story It! Biz Storytelling
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How To Increase Your Conversions With Narrative Web Forms

How To Increase Your Conversions With Narrative Web Forms | Reading - Web and Social Media | Scoop.it
Online conversion forms like PayPal’s registration page (right) are invariably formatted exactly like printed forms such as this credit card application (left)—approximately as fun to complete as a hazing ritual, despite having exactly the opposite...


I love love love this article because it points to another new application for using narrative or story elements in your business. Specifically here -- by re-designing the web forms on your site. Or frankly ANY form you ask a customer to fill out. Who knew??!!


The examples here are terrific and so are the tips. It is a very thorough article and one you will get a lot from.


So go read it and start changing those forms!


Link to original article: http://blog.kissmetrics.com/narrative-web-forms/ ;


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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8 Ways to Improve Your 'About Us' Page

8 Ways to Improve Your 'About Us' Page | Reading - Web and Social Media | Scoop.it
Chances are, it's one of the most-visited pages on your site. It's probably also the weakest. Here's how to fix it.

 

Which page of your website gets the most visitors? If you're like most businesses, your About Us page is at or near the top of the list.

 

That's great--unless you treat your About Us page as an afterthought.

 

After your site gets potential customers interested in your products or services, they naturally head to your About Us page--often within three to four clicks--to make sure your company is the right choice to provide those products and services. That's why your About Us page is often your website's make or break page.

 

Of course writing about yourself and your business is awkward, so many About Us pages read something like this:

"NextBigThing Technologies is a global solutions provider that redefines enterprise networking and connectivity by providing a unique blend of innovative world-class services and outstanding customer experiences."

 

Sounds impressive, especially if you like buzzwords. But it says nothing.

 

So take a different approach. Make sure your About Us page gives potential customers what they need to feel comfortable choosing you.

 

Continue Reading for 8 Ways to Improve Your 'About Us' Page

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