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Reading - Web and Social Media
Web and Social Media Topics for Financial Services
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Rescooped by Colin Williams from SOCIAL MEDIA, what we think about!
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The Failure Of Social Media

The Failure Of Social Media | Reading - Web and Social Media | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
Colin Williams's insight:

Good article - highlights what we know in life - you have to stick at it with a plan if you want to get ahead. Just having a go and hoping for the best normally results in tears.

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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
Rescooped by Colin Williams from Just Story It! Biz Storytelling
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Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | Reading - Web and Social Media | Scoop.it

The power of storytelling - These methods have been pulling in readers for years - It's not a social media craze



Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.

 

What a great article by Eric Friedenwald-Fishman for Stanford Social Innovation Review.

 

I like that he immediately identifies that many organizations, when they think they are telling a story, actually are not. So so true.

 

I also like that he mentions that organizations who do manage to tell a story well, also spend the resources needed to disseminate it. Too many businesses forget this essential piece.

 

The 8 tips he shares that create a powerful story that moves people to action are solid. What is unique is his tip The Power of the People -- where he advocates "Amplifying the voices of the people most affected by an issue increases the story’s authenticity and relevance. Including quotes, testimonials, eyewitness accounts, and personal narrative makes the story more interesting."  This point is often unrecognized in org story circles.

 

All in all, I like how Eric languages these tips -- many will be familiar to you, but hearing them in a new way always opens our minds to new insights or ideas.

 

In the end, the author asks how to put these tips to good use. He offers 4 questions to get us started that again, are different than what you typically read.

 

Enjoy this piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Reading - Web and Social Media | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss, Ivo Nový
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe