Reading - Web and Social Media
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Reading - Web and Social Media
Web and Social Media Topics for Financial Services
Curated by Colin Williams
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The Failure Of Social Media

The Failure Of Social Media | Reading - Web and Social Media | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
Colin Williams's insight:

Good article - highlights what we know in life - you have to stick at it with a plan if you want to get ahead. Just having a go and hoping for the best normally results in tears.

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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Tentronix NZ's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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10 Lessons Learned From One Year Of Being An Entrepreneur

10 Lessons Learned From One Year Of Being An Entrepreneur | Reading - Web and Social Media | Scoop.it

Daisy Jing's 10 lessons learned in only one year of entrepreneurship.


Via Anita
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