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Reading - Web and Social Media
Web and Social Media Topics for Financial Services
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How A Great Twitter Headline Can Increase Your Blog Traffic | Jeffbullas's Blog

How A Great Twitter Headline Can Increase Your Blog Traffic | Jeffbullas's Blog | Reading - Web and Social Media | Scoop.it
I was asked on Twitter the other day "What do you think of my first blog post?". So I had a look .. had a read.
Colin Williams's insight:

Great headlins have been selling newspapers for year - they can help drive business to your website as well.

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6 Reasons Why You Will Fail at Blogging | Jeffbullas's Blog

6 Reasons Why You Will Fail at Blogging | Jeffbullas's Blog | Reading - Web and Social Media | Scoop.it
Blogging is not a spectator sport. If it was, I think that most observers would rate it right up there with watching paint dry. Blogging has many rewards some financial and others that are more about self fulfilment and expression.
Colin Williams's insight:

It all makes sense. If you want to cut to the chase just read the last couple of lines

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The Nimble Contact Record Just Got a Lot More Powerful | The Nimble Blog

The Nimble Contact Record Just Got a Lot More Powerful | The Nimble Blog | Reading - Web and Social Media | Scoop.it
On your Nimble Contact records, you can now easily add a tab to display web pages from the Internet, customized with specific information about your Contact.

Via Nimble
Colin Williams's insight:

Probaly the best 'social' CRM system available today

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The Ultimate Complete Final Social Media Sizing Cheat Sheet [INFOGRAPHIC]

The Ultimate Complete Final Social Media Sizing Cheat Sheet [INFOGRAPHIC] | Reading - Web and Social Media | Scoop.it
One of the challenges of keeping up with social media is to ensure that you have attractive and consistent branding across all of the various platforms. No sooner do you find the right size for Fac...
Colin Williams's insight:

Handy but of info

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FPA turns social for 'Ask an Expert'

FPA turns social for 'Ask an Expert' | Reading - Web and Social Media | Scoop.it
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The Financial Planning Association see Social Media as a great way of giving some financial advice

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Social Business And The Next Generation - Forbes

Social Business And The Next Generation - Forbes | Reading - Web and Social Media | Scoop.it
So your company now has accounts on all the major social media channels such as Facebook, Twitter, and LinkedIn. Maybe you're even posting to a Google+, Pinterest, Slideshare or YouTube.
Colin Williams's insight:

People dont care so much about what you company says, they are more interested in what people are saying about you

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2013 Marketing Trends for Financial Advisors | Wealth Management Marketing

2013 Marketing Trends for Financial Advisors | Wealth Management Marketing | Reading - Web and Social Media | Scoop.it
2013 Trends in Financial Advisor Marketing: Mobile Friendly Marketing, Video Marketing, Personalization, TED Style Presentations, Social SEO
Colin Williams's insight:

Video on the increase

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3 Analytic Tools to Improve Your Social Media Performance

3 Analytic Tools to Improve Your Social Media Performance | Reading - Web and Social Media | Scoop.it
Do you want to improve the results of your social media marketing? Measuring your social media performance is key to getting great results. You need the r
Colin Williams's insight:

Well worth a look

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Social Media Today's TEN Most Popular Posts of 2012 | Social Media Today

Social Media Today's TEN Most Popular Posts of 2012 | Social Media Today | Reading - Web and Social Media | Scoop.it
In this post we recognize the authors of the articles that attracted the most unique page views during the past year.
Colin Williams's insight:

Worth a read

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Which Tech Companies Made the Most Money in 2012?

Which Tech Companies Made the Most Money in 2012? | Reading - Web and Social Media | Scoop.it
All of our favorite tech giants made big moves in 2012, but how did the dollars and cents shake out?
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Social Tech Zone » Blog Archive » STZ Podcast: JD Roth On Building A Community From The Ground Up

Social Tech Zone » Blog Archive » STZ Podcast: JD Roth On Building A Community From The Ground Up | Reading - Web and Social Media | Scoop.it
Social Tech Zone provides actionable social media strategies, tech tips, and web design best practices for your business
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Why Social Media Ads Don’t Work [Research] | Heidi Cohen

Why Social Media Ads Don’t Work [Research] | Heidi Cohen | Reading - Web and Social Media | Scoop.it
Beyond fueling social media and search, the one reason content marketing works is that customers trust it; they don’t trust advertising. Additionally, content marketing is more cost effective than digital advertising.
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Social Media Is Making You a Smarter Leader

Social Media Is Making You a Smarter Leader | Reading - Web and Social Media | Scoop.it
Stop worrying about the negatives; instead, leverage the technology to become your best self.
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Twitter / Steveology : Great show this week with Jon ...

Colin Williams's insight:

If you are in a sales/relationship role you need to watch this - Good stuff

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Twitter as a tool for learningScoop.it

Twitter as a tool for learningScoop.it | Reading - Web and Social Media | Scoop.it
Social media often gets a bad rap for being a driving force behind people falling out of touch, neglecting in-person relationships, and reducing productivity for people around the world.
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Paid vs. Organic Marketing: Here are the Facts

Paid vs. Organic Marketing: Here are the Facts | Reading - Web and Social Media | Scoop.it
Use of social media for marketing purposes has exploded in the past few years, but there is an ongoing debate about the most effective means of marketing on social platforms such as Facebook and Twitter.
Colin Williams's insight:

Organic wins but it is not a one size fits all approach

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Twitter Blog: Vine: A new way to share video

Share and discover what’s happening right now, anywhere in the world.
Colin Williams's insight:

Tried it but hard to do something great in 6 Seconds - but then again 140 chracters was tough at first on twitter

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Nielsen | Social Media Report 2012

Nielsen | Social Media Report 2012 | Reading - Web and Social Media | Scoop.it
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Very detailed but not surprising - Social is growing driven by mobile

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Social Networking Eats Up 3+ Hours Per Day For The Average American User

Social Networking Eats Up 3+ Hours Per Day For The Average American User | Reading - Web and Social Media | Scoop.it
Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so, according to new research released by Ipsos Open Thinking Exchange
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Top 3 Web and Social Media Posts at Humble Financial Services for 2012

Top 3 Web and Social Media Posts at Humble Financial Services for 2012 | Reading - Web and Social Media | Scoop.it
I often get asked: Which posts are the most popular at Humble Financial Services? I've put together the top three. With each blog post, I have made a few
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There's No Avoiding Google+

There's No Avoiding Google+ | Reading - Web and Social Media | Scoop.it
Google Inc. is challenging Facebook Inc. by using a controversial tactic: requiring people to use the Google+ social network.
Colin Williams's insight:

Looks like Google are going all out to catch facebook

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ViDEO: Thought Process Behind What Makes Your Online Content Go Viral | Social Media Today

ViDEO: Thought Process Behind What Makes Your Online Content Go Viral | Social Media Today | Reading - Web and Social Media | Scoop.it
Below is an excellent video from Jonah Berger, Associate Professor at the Wharton School of Business that we found on You Tube.
Colin Williams's insight:

Emotion ranks highest - no surprise there

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Effective Online Marketing: A List Worth Checking Twice | Social Media Today

Effective Online Marketing: A List Worth Checking Twice | Social Media Today | Reading - Web and Social Media | Scoop.it
Sharpen Your Website Christmas List  MY GIFT TO YOU: DOWNLOAD A PDF HERE
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What's the Deal With This Whole 'Context Marketing' Thing?

What's the Deal With This Whole 'Context Marketing' Thing? | Reading - Web and Social Media | Scoop.it

Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game.

Today, I think it's fair to say that not just some, but most marketers are on board with this whole "content-is-important-for-marketing" thing. Our 2012 State of Inbound Marketing Report, for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. Furthermore, over 81% of marketers in the survey named their company blog as "useful" or better to their business. And LinkedIn, YouTube, Facebook, and Twitter were considered "useful" or better by over 60%. Cool, so it seems like a good chunk of us are on board and rocking it with content. So ...

... What next? For a while now, the industry has been leading up to the next phase of marketing that is finally here in full swing -- context marketing. Whether you know what that means or not (no worries, we're about to tell you), I think you'll find that it's something you've either dabbled in, or wanted to dabble in, for some time. But now, there's actually plenty of technology available to do more than just dabble in it! So this post is going to introduce you to the concept of context marketing, and show you just how powerful it can be if you incorporate it into your marketing strategy.

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Forget about the technology, it's all about psychology

Forget about the technology, it's all about psychology | Reading - Web and Social Media | Scoop.it
Don't get too wrapped up in technology, because it's the psychology you need to master when it comes to social media.
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