Blogging is not a spectator sport. If it was, I think that most observers would rate it right up there with watching paint dry. Blogging has many rewards some financial and others that are more about self fulfilment and expression.
Colin Williams's insight:
It all makes sense. If you want to cut to the chase just read the last couple of lines
Beyond fueling social media and search, the one reason content marketing works is that customers trust it; they don’t trust advertising. Additionally, content marketing is more cost effective than digital advertising.
Use of social media for marketing purposes has exploded in the past few years, but there is an ongoing debate about the most effective means of marketing on social platforms such as Facebook and Twitter.
Colin Williams's insight:
Organic wins but it is not a one size fits all approach
Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content. Whether through blog posts, ebooks, social media, cartoons, videos, whatever -- helpful, educational, and interesting content was the name of the marketing game.
Today, I think it's fair to say that not just some, but most marketers are on board with this whole "content-is-important-for-marketing" thing. Our 2012 State of Inbound Marketing Report, for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. Furthermore, over 81% of marketers in the survey named their company blog as "useful" or better to their business. And LinkedIn, YouTube, Facebook, and Twitter were considered "useful" or better by over 60%. Cool, so it seems like a good chunk of us are on board and rocking it with content. So ...
... What next? For a while now, the industry has been leading up to the next phase of marketing that is finally here in full swing -- context marketing. Whether you know what that means or not (no worries, we're about to tell you), I think you'll find that it's something you've either dabbled in, or wanted to dabble in, for some time. But now, there's actually plenty of technology available to do more than just dabble in it! So this post is going to introduce you to the concept of context marketing, and show you just how powerful it can be if you incorporate it into your marketing strategy.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.