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Reading - Web and Social Media
Web and Social Media Topics for Financial Services
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AB+F | Australian Banking & Finance

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Everyone wants your clients and this is how they are 'intercepting' them. 

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Web and Social Media Trends – What You Need To Know

Web and Social Media Trends – What You Need To Know | Reading - Web and Social Media | Scoop.it
The feature of this post is a Google Hangout conversation with Robert Caruso, a social media professional and owner of Bundle Post. This post was created for
Colin Williams's insight:

Some great insights here for all business owners from Robert Caruso including - How consumer behaviour has changed. Social media is not a sprint, it's a marathon but the gun went off 4 years ago! To be efficient you need a Tool Stack - Hootsuite, Nimble and Bundle Post all get a mention

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How Do You Find The Time For Social Media? - Forbes | SOCIAL MEDIA, what we think about!

How Do You Find The Time For Social Media? - Forbes | SOCIAL MEDIA, what we think about! | Reading - Web and Social Media | Scoop.it
How do you find the time for social media? This is the question I get asked probably more than any other. I have four lovely children, a demanding job, a wife with a successful career and more.
Colin Williams's insight:
People will find the time once they discover the value
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Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign | Reading - Web and Social Media | Scoop.it
The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans. Here's how to make social media, SEO, analytics, blogging, and content development work together synergistically.
Colin Williams's insight:
Good info. Worth a read
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11 Simple Steps To Improving Conversion Rates

11 Simple Steps To Improving Conversion Rates | Reading - Web and Social Media | Scoop.it
The key to improving the conversion rates is writing compelling content that target buyers will love. They must “click around and stick around.”
Colin Williams's insight:

Quick tips to turn visitors into real opportunities

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A Little SEO Lesson From Calvin and Hobbes

I recently came across this comic strip that I think effectively sums up one of the primary problems for SEOs trying to produce an endless s[..] (RT @NkdLime: A Little #SEO Lesson From Calvin and Hobbes http://t.co/F0arvTGTYF...
Colin Williams's insight:
A good read. To the point and highlights what works for writing blogs
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Time For A FOFA Change?

Time For A FOFA Change? | Reading - Web and Social Media | Scoop.it
For financial advisers all over Australia, FOFA is the only game in town - But should it be that way? There is no doubt that FoFA will create new challenges
Colin Williams's insight:

How and why Financial Advisers should use technology to spread their knowlege and engage with with clients and new opportunities

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7 Lessons From the World's Most Captivating Presenters [SlideShare]

7 Lessons From the World's Most Captivating Presenters [SlideShare] | Reading - Web and Social Media | Scoop.it
7 things you can learn from world-class communicators like Steve Jobs, Gary Vaynerchuck, and Scott Harrison about speaking.
Colin Williams's insight:

A great read and one to always refer back to. Simple tips but very effective from the ones who have thrilled us over the years

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Twitter tweet cheat sheet [infographic]

Twitter tweet cheat sheet [infographic] | Reading - Web and Social Media | Scoop.it
Trying to tweak your twittering to maximize your following? Check out this infographic from Linchpin SEO for all kinds of tips and tricks to increase audience engagement and stand out from the floc...
Colin Williams's insight:

Looking for a quick cheat sheet on all the facts and figures about Twitter? Here it is

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A Great Platform for Curating and Publishing On Any Topic: RebelMouse

A Great Platform for Curating and Publishing On Any Topic: RebelMouse | Reading - Web and Social Media | Scoop.it

Via Robin Good
Colin Williams's insight:

Using this on a couple of websites and it's going really well see it at http://humbleinvestors.com.au/adviser-buzz/

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Robin Good's comment, November 12, 2013 9:03 AM
RebelMouse was born to build a social media hub, but it does have strong aggregation, filtering and curation capabilities. SEO-wise it is not a great choice, but also Scoop.it has quite a few limits on this front. <br><br>Rebelmouse doesn't offer all of the extras Scoop.it has, from scheduling, to sharing to an extended number of social networks, to integration with newsletter and to the backend dashboard. <br><br>Scoop.it has also a better, cleaner and more legible format, that better lends itself to more in-depth reading than just browsing titles, images and tweets.
Stan Smith's comment, November 12, 2013 9:22 AM
While I still use RebelMouse I have disconnected all inbound links because it posts it wacky and I was always having to go back and edit stuff. Now that I post stuff manually with their applet it isn't so bad. I still prefer Scoop.it though.
Terheck's comment, November 12, 2013 4:12 PM
I use Rebelmouse for a while now, and I like it as a complementary tool to other Social Media tools. You can have a look at it on https://www.rebelmouse.com/Terheck/
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Learning Social Media Tricks From the Big Boys - NYTimes.com

Learning Social Media Tricks From the Big Boys - NYTimes.com | Reading - Web and Social Media | Scoop.it
Once a year, Dell invites 10 of its loudest critics on an all-expenses-paid trip to Austin, Tex., to meet with the company.

Via jlgroth, Tom Hood
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jlgroth's curator insight, February 22, 2013 10:23 AM

Do you still have doubts that social media marketing can be effective? Learn some tricks from the "big boys". 

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Jennifer Lashua of Intel: 9 Best Practices for Integrating Content Marketing & Social Media | Business 2 Community

Jennifer Lashua of Intel: 9 Best Practices for Integrating Content Marketing & Social Media | Business 2 Community | Reading - Web and Social Media | Scoop.it
With 17,000,000 likes on its global Facebook page, 900,000 @Intel Twitter followers, and more than 44,000 subscribers to YouTube, Intel’s Social Media Center
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Social Media Marketing Industry Trend (Infographic)

Social Media Marketing Industry Trend (Infographic) | Reading - Web and Social Media | Scoop.it
Colin Williams's insight:

Tells it as it is

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Tech-Savvy Financial Advisors - Regaining Gen D Investor Trust -- Summary - Accenture

Tech-Savvy Financial Advisors - Regaining Gen D Investor Trust -- Summary - Accenture | Reading - Web and Social Media | Scoop.it
Read Accenture summary report on how tech-savvy financial advisors can regain trust from digital generation or “Gen D” investors.
Colin Williams's insight:

The one paper financial advisors have to read. Even if you are tech savvy, you need to get around to reading it and if you are not a tech savvy adviser - read it now

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Focus on Blog Content Before Traffic

Focus on Blog Content Before Traffic | Reading - Web and Social Media | Scoop.it
I have heard the blogging experts talk about all kinds of things, from blogging platforms to SEO. But I rarely hear them talk about the one thing that is essential: content.
Colin Williams's insight:

Couldn't agree more - Content first, everyhing else about your website second.

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6 ways that RIAs can hone their expertise in social media by acting more like journalists | RIABiz

6 ways that RIAs can hone their expertise in social media by acting more like journalists | RIABiz | Reading - Web and Social Media | Scoop.it
6 ways that RIAs can hone their expertise in social media by acting more like journalists - Like managing wealth properly, the production of content is a process that starts with some soul-searching and builds outward from there...
Colin Williams's insight:
Good article for advisers struggling for content.
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Experience: The Blog: Regulators to Financial Service: Stop Fearing and Start Embracing Social Media!

Experience: The Blog: Regulators to Financial Service: Stop Fearing and Start Embracing Social Media! | Reading - Web and Social Media | Scoop.it
Colin Williams's insight:

Great post - Must read for all financial adviser firms no matter which country they reside in. So far, not one adviser has been prosecuted for what has been said on social media yet so mant adviser firms fear it. 

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Reading - Web and Social Media | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss, Ivo Nový
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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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Gary Vaynerchuk: The One Essential Element of Every Successful Social Media Plan

Gary Vaynerchuk: The One Essential Element of Every Successful Social Media Plan | Reading - Web and Social Media | Scoop.it
The wine and social media entrepreneur on the most important secret behind a social media strategy that works.
Colin Williams's insight:

@Garyvee gives some basic but very effective insights to get going on Social Media - Worth a few mis of your time

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5 Ways to Judge the Value of Your Social Selling Efforts

5 Ways to Judge the Value of Your Social Selling Efforts | Reading - Web and Social Media | Scoop.it
Social discovery and engagement will always be critical selling tasks. But you must keep a close eye on how you’re benefitting. I’ve talked a lot here about how creating and maintaining relationshi...
Colin Williams's insight:

Good insight from Todd Marting of Nimble as to how you can start to measure the value from your social media efforts

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YouTube Channel redesign: An overview and some quick tips

YouTube Channel redesign: An overview and some quick tips | Reading - Web and Social Media | Scoop.it

Last week was a time of major announcements in the social media world. Google+ profiles and pages got a new look and Facebook introduced its revamped News Feed.

 

But it was not all. The new YouTube Channels are officially here!

Today, I spent a couple of hours looking around YouTube, editing my profile, and taking screenshots.

 

Google outdid itself. The new channels are sleek, and more interactive and engaging than ever! Plus, they have been optimized to fit all screens (laptops, phones, tablets, TVs).


Via Cendrine Marrouat - www.socialmediaslant.com
Colin Williams's insight:

YouTube has a facelift. Time to get on TV folks - Better than ever

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AlGonzalezinfo's curator insight, March 15, 2013 5:48 AM

Fantastic resource for those of us working on developing a quality Youtube channnel for our business.

Jon Turino's curator insight, March 15, 2013 9:03 PM

Definitely check this article out.

Cendrine Marrouat - www.socialmediaslant.com's comment, March 17, 2013 2:56 AM
Thank you, guys!
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Financial Advisor Technology: 9 Apps to Improve Your Practice

Financial Advisor Technology: 9 Apps to Improve Your Practice | Reading - Web and Social Media | Scoop.it
This is a summary of panel discussion from the Tools and Technology Today (T3) Conference that took place February 11-13, 2013 in Miami, FL. Moderator: Joel Bruckenstein, T3 Panelists: Bill Winterb...
Colin Williams's insight:

Some good ideas here for businesses looking to improve their communication direcly with clients and prospects. They can also help with your business productivity

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Complete User Guide: Google Plus Pages for business and brands

Complete User Guide: Google Plus Pages for business and brands | Reading - Web and Social Media | Scoop.it
Colin Williams's insight:

Unlocking the opportunities of Google Plus have been a bit of a mystery. This is a good guide for anyone wanting to know how.

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SocialSellsB2B: Social Selling in Numbers

SocialSellsB2B: Social Selling in Numbers | Reading - Web and Social Media | Scoop.it
Colin Williams's insight:

interesting stats - More and more going onto Social media. No surprises there

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SlideShare Email Tracking: This Week in Social Media | Social Media Examiner

SlideShare Email Tracking: This Week in Social Media | Social Media Examiner | Reading - Web and Social Media | Scoop.it
Social media news and new developments making social media marketing easier. (SlideShare Send Tracker, Twitter mobile study, WordPress app)
Colin Williams's insight:

Popular on Social Media

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